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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
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Feb 11, 2021

Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return.

 

We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road. 

 

The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink

 

Some Topics We Discussed Include:

  • Why media empires are so valuable right now
  • How to proceed, if you are starting out
  • Why selling a site that has problems with Google may be a good thing
  • Thinking about buying a “smelly site”? It’s not a bad idea!
  • You never want to sell your site based off this one important thing
  • The power of content that a lot of marketers do not understand
  • Check out this hack to find a content manager for your site
  • Medieval swords, soldering equipment and red ovens
  • Beating out Super Bowls ads for audience reach
  • A new business model that you’ve never heard about before in our space

 

Resources From Greg Elfrink:

 

References and Links Mentioned:

Feb 9, 2021

Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer. 

We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content. 

You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx

Some Topics We Discussed Include:

  • Why you need to “Stop The Pop!”
  • How to set up your proprietary mechanism in your challenge
  • How to space out your content into bite-sized chunks and save the best for the last
  • Knowing your value ladder before you even start
  • Who is Elsa and why we are talking so much about her?
  • More insights into the Clubhouse app!
  • How to get people to stick with your challenge to the end
  • Creating raving fans
  • Positioning your hook, story, and offer
  • The perfect challenge length

Resources From Marley Jaxx:

References and Links Mentioned:

Feb 6, 2021

The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses.

In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers.

You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app.

To watch the livestreams when we do them live, make sure you join the communities...

Facebook Group: http://FlowchartGroup.com

YouTube Channel: http://HustleAndFlowchart.tv

Enjoy!

Feb 4, 2021

Today we are talking with John Warrillow, who has written three books -  Built To Sell, The Automatic Customer, and The Art Of Selling Your Business. These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands. 

We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis.

You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle.” - John Warrillow

Some Topics We Discussed Include:

  • Who else wants a “sailboat business”? (putting your feet up while enjoying the view and people are sending you checks)
  • Dissecting how Elon Musk runs his business
  • Best tactics if you are a digital marketer
  • Building a brand into your business so you can eventually walk away
  • What’s a trojan horse got to do with your marketing?
  • Subscriptions models vs. launch models
  • The biggest mistake people make when trying to build a recurring business model and how to get around that
  • Why having a monthly payment model beats the one time, lifetime payment
  • How to deal with subscription fatigue

Resources From John Warrillow:

References and Links Mentioned:

Feb 2, 2021

Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life.

The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done.

That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down.” - Marx Acosta-Rubio

Some Topics We Discussed Include:

  • How to slow the day time so you can put a week’s worth of experiences in a day
  • Wise lessons from Bruce Lee
  • The 3 laws that need to be invoked to really move the needle
  • How to get yourself out of your business plateau
  • The Power of Three
  • A walkthrough of Marx’ day and the keys elements to starting off your morning right 
  • The $1,000 a day question we ask
  • Putting Parkinson’s law into play as you work
  • The three steps for delegation and which one to use when
  • Really thinking about the love strategies for those close to you
  • Dealing with more dangers and more opportunities ahead

Resources From Marx Acosta-Rubio:

  • You can reach out to Marx at: MarxAR@Me.com 

References and Links Mentioned:

Jan 28, 2021

We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible. 

 

We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals. 

 

Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier

 

Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe

 

Some Topics We Discussed Include:

  • An intro to Clubhouse and how to use it if you are just starting out
  • From bitcoin to parenting to micro-dosing, there’s a room for everyone
  • Connecting with venture capitalists, actors, and authors
  • How to get an invite to the Clubhouse
  • Why Clubhouse is better than Zoom
  • What the venture capitalists say about this new app
  • How to be strategic about who you recommend to the platform
  • What you want to include in your bio
  • How to leverage the level playing field of Clubhouse and grow a following from day one
  • How to use Clubhouse to pitch your product
  • Our thoughts on whether Clubhouse is going to kill podcasting
  • Caviar, Paris Hilton & hanging out with celebs
  • What’s ahead in our business and the potential opportunities for us to work with you

 

References and Links Mentioned:

Jan 26, 2021

André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge. 

 

We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge.

 

Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing

 

That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon

 

Some Topics We Discussed Include André Chaperon &  Shawn Twing:

  • The three components under emergent marketing
  • Playing the long term game and not selling to your audience until much later down the road
  • A cool story about writers, and chats about emojis and selfies
  • How to be the person who stands out in the room
  • Lessons from their Black Friday promotion which you can implicate any time of the year
  • Bringing your customers alongside your journey every step of the way
  • Email segmentation tactics - you know you need to do this with your list
  • The balance between descriptive and prescriptive course work
  • What do Kevin Costner and Leonard DaVinci have to do with great storytelling?

 

Resources From André Chaperon &  Shawn Twing:

 

References and Links Mentioned:

Jan 21, 2021

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.   

If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze

The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin

Some Topics We Discussed Include:

  • Perspectives on the zero clicks search problem 
  • Checking out the Crack Shack (it’s not what you think!)
  • How to get honed in on a specific audience that will convert better
  • What do cookies and strange pajamas have to do with advertising?
  • Why getting people to like and share should be your secondary goal
  • From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered!
  • Which ad networks are lacking in quality and which ones you should be using
  • Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future

Resources From Rand Fishkin:

References and Links Mentioned:

 

 

 

Jan 19, 2021

Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention. 

 

We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank.

 

The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack

Some Topics We Discussed Include:

  • Who knew that Joey from Friends had a social media strategy? 
  • Facebook ad account secrets? Shhhhh
  • What to do if you have no audience yet and want to run your first Facebook ad
  • How to revive an older Facebook or Instagram account whose engagement has dropped
  • How to use quizzes in your funnels
  • Growing your podcast audience with Facebook ads
  • The sweet spot for ad costs 
  • Examples of ad content to use for multiple purposes
  • Facebook quizzes that are tanking? Are you running one of these? 
  • Getting the basics done first before you get into the fancy tactics

Resources From Salome Schillack:

References and Links Mentioned:

Jan 14, 2021

We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well.

We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience.

With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn

Some Topics We Discussed Include:

  • “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!)
  • The amazing result you can get in under three years which will set you up for success
  • How Pat pivoted during the last time we had an economic downturn which changed his life forever
  • How to get great fan engagement and healthier all at once!
  • Tactics for when you are first starting out with affiliate marketing
  • How to stay passionate about the same topic for years
  • Common mistakes Pat sees on websites and how to differentiate yourself from the pack
  • What ‘What’s Up’ tactic that will make you really stand out
  • The pyramid of a fandom and why you should turn that funnel upside down

Resources From Pat Flynn:

References and Links Mentioned:

Jan 12, 2021

On every episode we’ve had where we talked about YouTube, we don’t think there’s ever been a show where TubeBuddy is not mentioned as part of the tool stack. Rob Balasabas is a Brand Evangelist and Partnership Manager for TubeBuddy and today we are chatting about such things as how to approach YouTube as co-creators, how to use TubeBuddy to analyze your channel as well as best practices for the all-important thumbnail. We have been using TubeBuddy ourselves and it’s a rock-solid tool to help you grow your YouTube channel.

 

Rob even talks about how he was able to grow his own personal channel and tips that you can use if you have a new channel yourself. There are so many cool tools within TubeBuddy that even we were not aware of, and in addition to the tactics we cover, one of the most fascinating parts that we discuss and which comes into play with YouTube is how media, in general, is changing and how well-known media personalities have evolved. After you have listened, be sure to check out our chats with Sunny Lenarduzzi on how to build a world-class brand on YouTube and with Aaron Biblow & Triston Goodwin and their awesome Video Flywheel strategy.

 

“It’s such a level playing field now...something like 88% of the content consumed on YouTube are influencers or individuals, not from big brands.” - Rob Balasabas 

 

Some Topics We Discussed Include:

  • How celebrities have changed over the years and the new celebrities of this age have come to be
  • How TubeBuddy helps you grow your channel, even if you are brand new
  • The future of using AI to monetize your channel
  • How to collaborate with other people on the platform for mutual benefit
  • Growth tactics to bring a new channel up to speed
  • How to avoid “pod-fade”
  • YouTube impressions vs. CTR and how to increase both
  • What to put in your descriptions and what to say to viewers to check out your links
  • How YouTube has leveled the playing field for content creators

 

Resources From Rob Balasabas:

 

References and Links Mentioned:

Jan 7, 2021

Today’s show with Shaqir Hussyin left a deep impact on us. We were totally lit up about the concepts we learned! Shaqir is a guy who thinks on a whole different level that’s bigger and clearer and has his priorities straight on how he engages in business. He focuses on the right priorities, and he’ll explain how he does that to get such amazing results. At the end of the day, you’ll walk away with a bigger way of thinking. 

Shaqir grew up with an abundant mindset which helped to take him to where he is today, coming from literally nothing to a life with multiple 8 figure businesses. He is able to turn companies into something mega huge in a short time. He breaks down his process and how you can think differently when it comes to your business, which includes concepts such as acquiring an email list without the grind. He lets us in on how you can swipe his approach and use it for your own business.  When you are done, make sure you check out our other shows with David Jenyns and Michael Gerber on setting up systems to create more time and scale profits. 

The secret to making this offer work is understanding that, when you have a funnel that has the ability to convert the right audience into a high ticket sale, traffic is endless and comes in abundance.” - Shaqir Hussyin

Some Topics We Discussed Include:

  • Online marketers are not the only ones who drive Lamborghinis - surprise!
  • How a boring business model gets repeat high ticket sales
  • Making the switch from low ticket to high ticket offers
  • The marketplace is not as crowded as you think
  • How to use thinking time to your advantage
  • The beauty of partnering up and using other people’s email lists
  • Three variations of webinars and which one is Shaq’s favorite
  • The secret to making high ticket sales convert
  • The one important thing to have when you are attracting customers who have a lot of money to spend

Resources From Shaqir Hussyin:

References and Links Mentioned:

Jan 5, 2021

Today we have a special show where we are holding a simulcast with James Schramko. We have learned so much from James over the years and we also have a similar business model. He’s also got some deep relationships with his community and our affiliate business model is similar in that we prefer to build long term relationships when promoting affiliate offers.  

We reminisce about the first marketing events we all attended, even while still working at a job. James also tells us what is working best with his partnerships, revenue share deals, and some simple tips that lead to great customer satisfaction and retention over the years. He’s also got some great stories of both successes and failures that you can learn from. When you have finished, be sure to check out our previous conversations with James and Stephen Esketzis that we mentioned on the show. 

I think that’s one of the secrets. The longer you can wait to monetize something, the more powerful it can be when you do.” - James Schramko

Some Topics We Discussed Include:

  • How affiliate marketing and partnerships are related 
  • What would happen if you become an affiliate of someone’s product line
  • The networking event you do not want to miss
  • James’ secret to selling cars and the story of how his manifesto got stolen
  • How to use psychology in your selling effectively
  • How to effectively get around the “I need to think about it” response to turn people into buyers
  • Dealing with others who want your recipe for success
  • Non-scalable tasks that still lead to long term affiliate income
  • How to make the most out of revenue share deals
  • Getting big results from a little effort

Resources From James Schramko:

References and Links Mentioned:

Dec 31, 2020

Happy New Year’s Eve, everyone! First and foremost, we want to thank all of our listeners, folks in our membership, as well as our business friends and partnerships, and anyone else that has been a part of our lives for making this year truly amazing! We look forward to continuing to provide awesome content, tactics, and strategies to get you where you want to go in the years ahead as well as working with those we have partnered to carry on our mutually beneficial relationships.

This show is our season finale, not only in the respect of what was a crazy, unexpected year, but also the last episode and a wrap up for us, as well. What a year we’ve all had, indeed. On today’s show, we wanted to talk about some of our accomplishments this year, some of our takeaways and lessons from the past year, as well as our plans for 2021. Here’s to our mutual success in the year ahead and we appreciate you! After you have listened, be sure to check out the previous shows we mentioned that discuss working with some of legends of online marketing as well as a big thank you on our 300th episode to all that have helped us get to where we are today. 

How do we combine these resources and get a little win-win in the middle? Let’s stop figuring out how to grind all the time, to build pages, to drive traffic, and optimize SEO. Look for people that have already built assets, in the form of audiences, software, and amazing trainings that are available. Find these people and just try to tie assets together and be the middleman of these asset connections.” - Matt Wolfe

I hate flying. It sucks to fly when you are tall.” - Bonus Quote From Matt

It’s our biggest source of warm leads that are coming to listen to this show...and it’s a great strategy to spread your brand and awareness and connect with people in a way that’s more than just an ad shouting at a bunch of targets on Facebook or Instagram.” - Joe Fier

Some Topics We Discussed Include:

  • Pop Quiz: How many appearances did we make on podcasts and virtual summits in 2020? Tune in to find out!
  • How we prepare for our presentations
  • What to and what not to do if you also have a podcast where you interview guests
  • Thoughts from a super crowded room (pre-pandemic, of course!)
  • Our hitlist and takeaways from our events and speaking opportunities from 2020 
  • What we each hold at the highlight from this year
  • Our presentation hack of how we figure out what we are going to talk about
  • What is like being Elton John on guitar?
  • Our favorite podcasts and tools of the past 12 months
  • Why you want to learn about the tree trunk and not jump into the leaves
  • The books we’re reading right now, the ones we often refer back to as well as some very interesting YouTube channels

References and Links Mentioned:

Dec 29, 2020

Today we have Joshua B. Lee, who runs a new venture called Standout Authority. He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere. 

The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups. 

There’s no B2B or B2C, there’s only H2H - Human to Human.” - Joshua B. Lee

Some Topics We Discussed Include:

  • Avoid doing these specific things on LinkedIn, especially if you do not want to be banned 
  • The 10/20/70 content rule
  • What your SSI score is on LinkedIn and how to improve it
  • Why you want to include your job from high school on your profile
  • How Josh was able to close a multi-million dollar deal with the help of Sales Navigator
  • From buying selling traffic for MySpace to starting over again by moving back home with his folks
  • How to get out of your home office “prison” and be completely open to your surroundings
  • How talking like a 5th grader will improve your connections
  • Examples of what to say when you are first connecting with someone - without being sales-y.

Resources From Joshua B. Lee:

References and Links Mentioned:

 

 

Dec 24, 2020

Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning. 

So listen in as he’s going to give you a deep dive into his entire process around affiliate marketing, and when you’re done be sure to check out our conversations with Larry Ludwig and Gregory Elfrink for more tactics about affiliate marketing and selling websites. 

In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now.” - Matt Diggity

Some Topics We Discussed Include:

  • Examples of good niches to start out with when creating affiliate sites
  • How to find a good copywriter and vet them out
  • Best ways to optimize your site when selling for the biggest returns 
  • How to dig out the best keywords using a swiss army knife?
  • How to get out of the Google sandbox without digging your way out with a shovel
  • Step by step instructions when first building your site
  • What to create for content going forward after your site is up and ranking
  • Ideas for who to partner up with both online and due diligence before you agree
  • How to prove to show Google that you EAT: Expertise, Authority, and Trust
  • Matt’s tool stack and which are his favorites
  • The beauty of being optimized as showing up as the featured snippet

Resources From Matt Diggity:

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Dec 22, 2020

On today’s show we nerd out on a tool we have been using lately in a small way, but there’s a lot of potential with it for so many reasons. This episode is not just about the tool though, it’s all about the opportunities around you, how to do well as an affiliate, and other awesome concepts you will learn from Jordan Mederich, the man behind DropFunnels, one of the fastest-growing marketing tools on the market today. You’ll hear how he’s doing things differently and has carved his own way of solving a solution that no one else has done. 

As most of you know, Matt is the go-to guy when it comes to tools, and has tested so many over the years, so when he heard about DropFunnels he set it up on his own site, MattWolfe.com. As far as page builders, it’s been the easiest for dialing in the look you want, from any of the other ones so far. Besides talking about the tool’s features, we talk about affiliate marketing, trends in business, how to scale and do it in an effective way. After the show, make sure to listen to our previous episodes with Taylor Welch and Ryan Levesque, which will give you even more insight on mindset, and how to use funnels to grow your business and use entry-level products in your funnel to drive higher ticket sales.

I realized that anyone selling anything, it doesn’t matter if it’s your product or if it’s an affiliate product, often affiliates sell it better than the person itself.” - Jordan Mederich

Some Topics We Discussed Include:

  • Shooting green screen videos in a closet - can you relate?
  • When you realize what you are doing is not the right path for you
  • What do you get when you mix chocolate and broccoli in your business?
  • Keeping up with customer’s requests with lightning speed
  • The real top of funnel that you may not be thinking of
  • The rules of 3’s and 10’s and what to do when you get to $5K a month (which probably is easier than you think)
  • Why you want to think like a bison in a storm
  • The reasons your Facebook ads may be shut down and how to get on Facebook’s good side
  • Why WordPress is vital to your business

Resources From Jordan Mederich:

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Dec 17, 2020

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. 

We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George.

When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant

Some Topics We Discussed Include:

  • How to create a magical experience for your customer’s journey
  • Why parenting a 4-year-old is like writing an email sequence
  • The customer journey email sequence that George has never spoken about before
  • Getting them from opt-in to opening that first email
  • How to change your default from going to logic and showing them what to do next
  • The one thing we changed in our own email tactics lately which has made a huge difference
  • Duration vs. direction: which are you going to use?
  • When to send your broadcast emails and why the amount of those should be way, way less than you think
  • How George took a client from near bankruptcy to a complete turnaround
  • How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them
  • Three Words: Email. Is. Easy

Resources From George Bryant:

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Dec 15, 2020

Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age. 

We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times.

Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful.” - Dean Graziosi

Some Topics We Discussed Include:

  • Life lessons from the laundry room!
  • How to get liberated and focus on solutions to solve your problems
  • Why you need to share your experiences
  • Dean’s unique way in which he reached out to one of the greatest basketball players of all time 
  • How to get disturbed with inaction to propel you forward
  • Approaching your launch with insane value for both your affiliates and customers
  • Questions to ask yourself to determine if you should really join forces with someone else

Resources From Dean Graziosi:

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Dec 10, 2020

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. 

After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies.

Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak

Some Topics We Discussed Include:

  • Fundamentals of a good site audit
  • Whether or not to consider using AMP on your site and what to do if you have it and want to switch back
  • How to keep up with the Google penguins and pandas
  • To de-index or not and what to do with your older articles that have lost their ranking ability
  • How to get backlinks from other sites
  • The beauty of the content silo and why your site needs one
  • How to make use of the content explorer from one of our favorite tools: Ahrefs
  • Gert’s E.R.I.C.A. framework of his SEO strategy
  • A super-easy way to learn how to rank that most people are probably not doing

Resources From Gert Mellak :

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Dec 8, 2020

On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses. 

He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward.

The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.” - Anfernee Chansamooth

Some Topics We Discussed Include:

  • What does a Star Trek costume party have to do with content marketing?
  • How to showcase your results even if it’s with a “boring” business model
  • Working with the B2B marketplace and providing your client’s insights that they can truly understand
  • How to get people to see your case studies
  • The one-page marketing strategy that Anfernee uses with all of his clients
  • The five big mistakes that people are making with their content marketing strategy
  • How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others
  • How to get people to share with you their success for your case study
  • How to approach doing a case study for both affiliate marketing as well as with your own product

Resources From Anfernee Chansamooth:

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Dec 3, 2020

We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace. 

On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy.

If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti

Some Topics We Discussed Include:

  • Topics to help you gain momentum with YouTube traffic fast
  • How to get to the point where you can monetize your channel the quickest
  • Tactics for finding keywords, tags, and best practices for your descriptions
  • How to leverage YouTube with your podcast
  • What makes a great thumbnail
  • The beauty of using hashtags and why they are not just for Twitter!
  • Best use of cards for keeping viewers on your channel
  • Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly
  • Marc’s strategy for getting his books created and out into the marketplace fast

Resources From :

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Dec 1, 2020

We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street. Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances. 

We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner.

When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves.” - Russ Morgan

What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like.” - Joey Mure

Some Topics We Discussed Include:

  • That time when we thought about going into the cattle businesses
  • Why typical financial advisors are not the best for entrepreneurs
  • How to get clarity on your future investments
  • The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues
  • Figuring out your passive income scorecard so you know which debts to focus on paying down first
  • Getting control of your cash flow and why the standard advice is not always the best
  • The downfall of having a 15-year mortgage
  • Why a podcast works for expanding your reach from having local clients to ones all across the globe

Resources From Russ Morgan & Joey Mure:

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Nov 26, 2020

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. 

You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. 

If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier

I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe

Some Topics We Discussed Include:

  • Why learning and using technology is actually a creative art form 
  • How we are working more strategically so we end up working less time
  • Why using a deadline funnel is the hot sauce to your marketing (put it on everything!)
  • How to optimize articles you already have on your site to boost them up to page one
  • Why we haven’t used Photoshop in over a year, and the easy tool we use instead
  • Tools we have used to double in our opt-in rate
  • How and why you want to create the ultimate customer journey so they will buy from you over and over again
  • And much, much more!

References and Links Mentioned:

Nov 24, 2020

Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more. 

Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you. 

When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan

Some Topics We Discussed Include:

  • What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!) 
  • How to read with purpose
  • Time blocking to get more done and extra time for the things you love
  • The one most important thing for every business
  • Misconceptions around The One Thing concept
  • When you should be challenging your beliefs
  • Tips on learning that will cut out time-wasters and books you should probably not finish
  • Why you want to read books on finances and money every year, even if you are an English major
  • And much, much more!

Resources From Jay Papasan:

References and Links Mentioned:

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