Info

Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
RSS Feed Subscribe in Apple Podcasts
Hustle & Flowchart: Mastering Business & Enjoying the Journey
2024
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: February, 2024
Feb 27, 2024

In this enlightening conversation on Joe Fier chats with Nadine Artemis, a passionate advocate for natural skincare and an inspirational entrepreneur. Nadine delves into her personal journey from her early ventures into entrepreneurship to founding a successful natural beauty company with her husband.

This episode explores the challenges they faced, the importance of maintaining a shared vision, and the resilience required to evolve and rebuild after significant setbacks. Nadine's expertise in botanicals and natural health practices offers valuable insights for anyone looking to enhance their well-being and live in harmony with nature.

Natural Skincare and Health

Nadine shares her insights into the benefits of natural skincare and how synthetic ingredients can negatively impact our health. She discusses her long-standing passion for using essential oils and the importance of understanding the ingredients in our beauty products.

Starting a Business with Passion

Delving into how she started her entrepreneurial journey, Nadine recounts her early experiences with creating and selling natural products and the transition from passion to business.

Overcoming Adversity

Nadine and Joe discuss the challenges faced by Nadine and her husband when their business headquarters was devastated by a fire. The conversation highlights their resilience and the positive outcomes that arose from rebuilding their business.

Entrepreneurship and Partnership Dynamics

The complexities of maintaining a business partnership, especially with a significant other, are explored. Nadine emphasizes the significance of shared vision and the adjustments required when life events, such as having children, shift that vision.

Well-being through Natural Products

They cover the holistic approach to natural skincare, oral care, and the use of essential oils. Nadine provides practical tips and homemade remedies that can easily be incorporated into daily routines.

Conclusion

Wrapping up, Joe reflects on the key takeaways from the conversation with Nadine Artemis: the interconnectedness of passion, resilience, and natural well-being. This episode highlights not only the path to entrepreneurial success but also the commitment to a life aligned with nature's wisdom.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 23, 2024

In this episode of Hustle and Flowchart, host Joe Fier recaps his experience at Podfest 2024 and shares insights on the evolving landscape of media creation. Joe discusses the power of in-person networking and the impact of leveraging various media platforms to enhance brand presence and business growth.

The Power of Networking

Joe Solo emphasizes the impact of attending Podfest 2024, highlighting the value of in-person networking and the opportunities it presents for content creators and business owners alike.

Community Building and Collaboration Through Media

Insights are shared on the successful mastermind event and the significance of community and collaboration within the evolving media landscape.

Leveraging AI Tools For Content Creation

Joe discusses AI tools such as Cast Magic, Delphi, and The Oasis, emphasizing their potential for streamlining content creation and engagement.

Monetization Strategies and Industry Access

The episode delves into the possibilities of monetizing media platforms, with a focus on YouTube, and highlights real-life examples of using media branding to gain industry access and connections.

Conclusion

The episode concludes with an invitation to engage with Joe's content on YouTube, emphasizing the power of leveraging media platforms for professional growth and industry connections.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 20, 2024

In this eye-opening episode of Hustle and Flowchart, Joe Fier is joined by marketing strategist and online course expert Billy Broas. Together, they delve deep into the nuanced world of marketing methodologies, the subtleties of effective messaging, and the secrets behind crafting offers that resonate with customers. With his background in homebrewing courses, Billy shares his journey to success, discussing the pivotal lessons about customer research, empathy, and communication that drove him to reorient his business approach. This episode is a goldmine for entrepreneurs and marketers alike, revealing tips on connection, crafting compelling offers, and employing a human-centric approach to business.

Throughout this episode, Billy Broas imparts practical advice and strategies for entrepreneurs looking to refine their marketing and messaging. He explains how understanding the customer journey intimately can lead to more significant breakthroughs in how we sell and position our offerings. By the end of this discussion, listeners will walk away with actionable frameworks and a refreshed perspective on how to make their marketing messages more compelling and their offers irresistible.

Transition Into Customer-Driven Business

Billy recounts how his original focus on beer brewing courses led to a customer-driven business model when he noticed the value of customer research. He emphasizes the importance of listening to customers to understand their genuine desires, such as creating a unique and personal product.

Importance of Customer-Oriented Messaging

The conversation highlights how the right messaging, like the headline "Brew a beer you can call your own," catalyzed success for Homebrew Academy. Billy discusses tailoring messages to customer's emotions and sentiments for greater connection and conversion.

The Power of Subtle Shifts in Messaging

Joe and Billy discuss how subtle changes in promises, as showcased by Ramit Sethi’s course on actionable achievements, can significantly attract potential customers by making offerings more relatable and attainable.

Selling the Promise vs. Selling the Process

Billy elucidates the concept of shifting focus from the end promise to the journey of how that promise is delivered. He shares insights on how making this transition in messaging can lead to a better understanding and higher conversion rates among prospective customers.

Utilizing the 5 Lightbulbs Framework

Broas breaks down his approach to marketing through his 5 Lightbulbs framework, explaining each step of the customer's decision-making process. This allows businesses to tailor their marketing efforts more strategically.

Analyzing and Crafting the Offer

Billy and Joe discuss the components that make a compelling offer, like pricing, guarantees, and bonuses. They also explore how the software company You Need A Budget used this methodology to highlight their features effectively.

Conclusion

By examining the intersection of marketing strategy, customer research, copywriting, and messaging, this episode with Billy Broas provides listeners with a comprehensive understanding of creating marketing messages that truly resonate. Remember, the goal is not just to sell a product, but to connect with your customers and provide them with solutions that make sense for their needs and aspirations. Whether you're just starting out or looking to refine your marketing approach, Billy's insight into the art of messaging will surely offer some valuable takeaways for your next campaign.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

 

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

 

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 16, 2024

In this episode, Joe Fier provides an immersive exploration of the "Sally Up...Sally Down" challenge, relating his personal journey with this physical and mental practice. Listeners gain a comprehensive understanding of the challenge's unique structure, its impact on mindset, and the transformative influence it has had on Joe's daily life as an entrepreneur and driven individual.

Origins of the "Sally Up Sally Down" Challenge

Listeners are invited to uncover the inspiration behind the "Sally Up Sally Down" challenge, as Joe Fier shares its role in shaping his daily routine and mindset as an entrepreneur.

Structure and Integration of Pushups and Holds

Delving into the specific physical components of the challenge, Joe offers a detailed exploration of its integration of pushups and holds, creating a physically and mentally demanding experience with holistic benefits.

Mindset Shift and Mental Strategies

Discover the mindset shift and mental strategies that empowered Joe to overcome the challenge, leading to a profound impact on his overall well-being and providing valuable insights for listeners.

Conclusion

This episode offers a captivating journey into the "Sally Up Sally Down" challenge, illustrating its potential to positively impact the routines and mindsets of driven individuals. Join us as Joe Fier shares his transformative odyssey with this unconventional daily practice, offering inspiration and practical takeaways for all listeners.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 13, 2024

Chris Savage shares his experiences in entrepreneurship, building Wistia, and navigating the video marketing landscape. From discussing the early days of Wistia to the crucial decision-making process that shaped the company, the episode provides valuable insights for entrepreneurs and marketers.

The Birth of Wistia

Chris recounts the early stages of Wistia's journey, including struggles with funding, the first paying customer, and the initial vision for the company. He emphasizes the crucial role of customer feedback in shaping the direction of Wistia.

Thriving in the Face of Challenges

The pivotal meeting with HBO, the pressure of a potential deal, and the decision-making process behind declining the offer are explored in depth. Chris shares the importance of maintaining clarity on the company's vision and the potential pitfalls of catering to a single customer's specific needs.

Authenticity in the Age of AI

Chris Savage discusses the increasing relevance of genuine human connection and authenticity in a world where AI can create realistic fake personas. The conversation highlights the importance of leveraging technology while prioritizing genuine interactions and putting faces to the brand.

Conclusion

The episode concludes by reinforcing the significance of maintaining a close connection with customers, understanding their needs, and staying authentic in an evolving business landscape. Chris's experiences offer valuable lessons for entrepreneurs, marketers, and business leaders seeking to build and grow successful ventures.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 9, 2024

In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with entrepreneur and marketer Ryan Deiss. The focus of their discussion is on the pivotal importance of mapping out the customer journey and implementing scalable operating systems for business growth.

Importance of Business Process Maps and Value Engines:

Ryan Deiss advises entrepreneurs to involve their teams in the process of creating critical business process maps or value engines. He emphasizes the need to simplify the process into selling and serving customers as the fundamental aspects of creating value in a business.

Prioritizing Customer Acquisition Strategy:

Identifying the primary way of acquiring customers and prioritizing it in the growth strategy is vital. Deiss suggests using post-it notes to visualize the customer acquisition process and applying a similar approach to serving customers, with the last step being asking for referrals or testimonials.

Transitioning to a Scalable Operating System:

The discussion highlights the challenges of transitioning from a U operating system to a more scalable operating system as the business grows. Deiss emphasizes the mental, structural, and team changes involved in this transition, including the development of standard operating procedures (SOPs).

Preventing Burnout and Making Business Enjoyable:

The conversation pivots to preventing burnout and making business more enjoyable as it scales, along with the potential pitfalls of the "founder's curse." Deiss emphasizes the importance of understanding the difference between growth and scale and the mission to eradicate founder burnout and entrepreneurial imposter syndrome.

Conclusion:

The episode concludes with a wrap-up of the insightful discussion, highlighting the key takeaways on creating scalable operating systems, mapping out the customer journey, and preventing burnout in entrepreneurial endeavors. The conversation encourages entrepreneurs to prioritize value creation, implement scalable operating systems, and focus on their long-term business sustainability.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 6, 2024

Kurt and Kristen Luidhardt join host Joe Fier to discuss their extensive experience in politics and their pivot to helping traditional businesses with marketing. Their insights provide valuable lessons on building relationships, perseverance, and the principles of successful political campaigns and business growth strategies.

Journey into Politics and Business:

The episode kicks off with Kurt and Kristen discussing their early struggles and pivotal moments that led to business success. They emphasize the importance of building relationships and perseverance in their journey.

Political Campaign Principles Applied to Business Growth:

Kurt and Kristen share how they apply the principles of political campaigns to help traditional businesses grow. The conversation covers strategies for compressing business growth and the importance of strategic planning and data validation.

The Reinvent Faster X Framework and the Power of Storytelling:

The Reinvent Faster X framework, focuses on strategic planning, data validation, and storytelling in business growth. Kurt and Kristen stress the emotional connection and compelling narratives in marketing and the significance of avoiding generic tactics.

Adapting to Industry Changes and Constant Reinvention:

The episode concludes with a discussion on adapting to industry changes and the importance of constantly reinventing business strategies to stay ahead of evolving trends.

Conclusion:

Kurt and Kristen Luidhardt's insights provide a valuable framework for businesses to apply political campaign strategies to drive growth. The episode emphasizes the power of storytelling, data validation, and constant adaptation in achieving business success.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

 

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

 

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Feb 2, 2024

In this episode of Hustle and Flowchart, Joe Fier dives into an enlightening conversation with Dr. JJ Peterson, the renowned host of the "Marketing Made Simple" podcast. Dr. Peterson sheds light on his expertise in simplifying marketing strategies and uses the power of storytelling to engage customers. The duo delves into the importance of clarity over creativity in marketing and explore valuable insights for business growth and success.

The Power of Storytelling in Marketing

Dr. JJ Peterson emphasizes the significance of leveraging storytelling techniques to engage and connect with customers effectively. He discusses the importance of framing problems and future casting in communication to captivate the audience.

Clear Messaging the StoryBrand Framework

Exploring the story brand framework, Dr. JJ Peterson highlights how businesses can create clear messaging points to position the customer as the hero. The utilization of the online brand script tool is highlighted as a valuable resource to create impactful marketing messages.

AI's Role in Content Creation

The potential of AI in content creation is discussed, emphasizing the importance of having a clear message before employing AI. Dr. JJ Peterson and Joe Fier delve into the impact of framing problems and how clear messaging leads to communication success.

Conclusion

The engaging discussion between Joe Fier and Dr. JJ Peterson provides actionable insights on simplifying marketing strategies and amplifying customer engagement. Listeners are encouraged to explore the StoryBrand framework and implement clear messaging strategies for business growth and success.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

1