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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: 2020
Dec 31, 2020

Happy New Year’s Eve, everyone! First and foremost, we want to thank all of our listeners, folks in our membership, as well as our business friends and partnerships, and anyone else that has been a part of our lives for making this year truly amazing! We look forward to continuing to provide awesome content, tactics, and strategies to get you where you want to go in the years ahead as well as working with those we have partnered to carry on our mutually beneficial relationships.

This show is our season finale, not only in the respect of what was a crazy, unexpected year, but also the last episode and a wrap up for us, as well. What a year we’ve all had, indeed. On today’s show, we wanted to talk about some of our accomplishments this year, some of our takeaways and lessons from the past year, as well as our plans for 2021. Here’s to our mutual success in the year ahead and we appreciate you! After you have listened, be sure to check out the previous shows we mentioned that discuss working with some of legends of online marketing as well as a big thank you on our 300th episode to all that have helped us get to where we are today. 

How do we combine these resources and get a little win-win in the middle? Let’s stop figuring out how to grind all the time, to build pages, to drive traffic, and optimize SEO. Look for people that have already built assets, in the form of audiences, software, and amazing trainings that are available. Find these people and just try to tie assets together and be the middleman of these asset connections.” - Matt Wolfe

I hate flying. It sucks to fly when you are tall.” - Bonus Quote From Matt

It’s our biggest source of warm leads that are coming to listen to this show...and it’s a great strategy to spread your brand and awareness and connect with people in a way that’s more than just an ad shouting at a bunch of targets on Facebook or Instagram.” - Joe Fier

Some Topics We Discussed Include:

  • Pop Quiz: How many appearances did we make on podcasts and virtual summits in 2020? Tune in to find out!
  • How we prepare for our presentations
  • What to and what not to do if you also have a podcast where you interview guests
  • Thoughts from a super crowded room (pre-pandemic, of course!)
  • Our hitlist and takeaways from our events and speaking opportunities from 2020 
  • What we each hold at the highlight from this year
  • Our presentation hack of how we figure out what we are going to talk about
  • What is like being Elton John on guitar?
  • Our favorite podcasts and tools of the past 12 months
  • Why you want to learn about the tree trunk and not jump into the leaves
  • The books we’re reading right now, the ones we often refer back to as well as some very interesting YouTube channels

References and Links Mentioned:

Dec 29, 2020

Today we have Joshua B. Lee, who runs a new venture called Standout Authority. He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere. 

The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups. 

There’s no B2B or B2C, there’s only H2H - Human to Human.” - Joshua B. Lee

Some Topics We Discussed Include:

  • Avoid doing these specific things on LinkedIn, especially if you do not want to be banned 
  • The 10/20/70 content rule
  • What your SSI score is on LinkedIn and how to improve it
  • Why you want to include your job from high school on your profile
  • How Josh was able to close a multi-million dollar deal with the help of Sales Navigator
  • From buying selling traffic for MySpace to starting over again by moving back home with his folks
  • How to get out of your home office “prison” and be completely open to your surroundings
  • How talking like a 5th grader will improve your connections
  • Examples of what to say when you are first connecting with someone - without being sales-y.

Resources From Joshua B. Lee:

References and Links Mentioned:

 

 

Dec 24, 2020

Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning. 

So listen in as he’s going to give you a deep dive into his entire process around affiliate marketing, and when you’re done be sure to check out our conversations with Larry Ludwig and Gregory Elfrink for more tactics about affiliate marketing and selling websites. 

In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now.” - Matt Diggity

Some Topics We Discussed Include:

  • Examples of good niches to start out with when creating affiliate sites
  • How to find a good copywriter and vet them out
  • Best ways to optimize your site when selling for the biggest returns 
  • How to dig out the best keywords using a swiss army knife?
  • How to get out of the Google sandbox without digging your way out with a shovel
  • Step by step instructions when first building your site
  • What to create for content going forward after your site is up and ranking
  • Ideas for who to partner up with both online and due diligence before you agree
  • How to prove to show Google that you EAT: Expertise, Authority, and Trust
  • Matt’s tool stack and which are his favorites
  • The beauty of being optimized as showing up as the featured snippet

Resources From Matt Diggity:

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Dec 22, 2020

On today’s show we nerd out on a tool we have been using lately in a small way, but there’s a lot of potential with it for so many reasons. This episode is not just about the tool though, it’s all about the opportunities around you, how to do well as an affiliate, and other awesome concepts you will learn from Jordan Mederich, the man behind DropFunnels, one of the fastest-growing marketing tools on the market today. You’ll hear how he’s doing things differently and has carved his own way of solving a solution that no one else has done. 

As most of you know, Matt is the go-to guy when it comes to tools, and has tested so many over the years, so when he heard about DropFunnels he set it up on his own site, MattWolfe.com. As far as page builders, it’s been the easiest for dialing in the look you want, from any of the other ones so far. Besides talking about the tool’s features, we talk about affiliate marketing, trends in business, how to scale and do it in an effective way. After the show, make sure to listen to our previous episodes with Taylor Welch and Ryan Levesque, which will give you even more insight on mindset, and how to use funnels to grow your business and use entry-level products in your funnel to drive higher ticket sales.

I realized that anyone selling anything, it doesn’t matter if it’s your product or if it’s an affiliate product, often affiliates sell it better than the person itself.” - Jordan Mederich

Some Topics We Discussed Include:

  • Shooting green screen videos in a closet - can you relate?
  • When you realize what you are doing is not the right path for you
  • What do you get when you mix chocolate and broccoli in your business?
  • Keeping up with customer’s requests with lightning speed
  • The real top of funnel that you may not be thinking of
  • The rules of 3’s and 10’s and what to do when you get to $5K a month (which probably is easier than you think)
  • Why you want to think like a bison in a storm
  • The reasons your Facebook ads may be shut down and how to get on Facebook’s good side
  • Why WordPress is vital to your business

Resources From Jordan Mederich:

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Dec 17, 2020

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. 

We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George.

When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant

Some Topics We Discussed Include:

  • How to create a magical experience for your customer’s journey
  • Why parenting a 4-year-old is like writing an email sequence
  • The customer journey email sequence that George has never spoken about before
  • Getting them from opt-in to opening that first email
  • How to change your default from going to logic and showing them what to do next
  • The one thing we changed in our own email tactics lately which has made a huge difference
  • Duration vs. direction: which are you going to use?
  • When to send your broadcast emails and why the amount of those should be way, way less than you think
  • How George took a client from near bankruptcy to a complete turnaround
  • How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them
  • Three Words: Email. Is. Easy

Resources From George Bryant:

References and Links Mentioned:

Dec 15, 2020

Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age. 

We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times.

Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful.” - Dean Graziosi

Some Topics We Discussed Include:

  • Life lessons from the laundry room!
  • How to get liberated and focus on solutions to solve your problems
  • Why you need to share your experiences
  • Dean’s unique way in which he reached out to one of the greatest basketball players of all time 
  • How to get disturbed with inaction to propel you forward
  • Approaching your launch with insane value for both your affiliates and customers
  • Questions to ask yourself to determine if you should really join forces with someone else

Resources From Dean Graziosi:

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Dec 10, 2020

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. 

After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies.

Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak

Some Topics We Discussed Include:

  • Fundamentals of a good site audit
  • Whether or not to consider using AMP on your site and what to do if you have it and want to switch back
  • How to keep up with the Google penguins and pandas
  • To de-index or not and what to do with your older articles that have lost their ranking ability
  • How to get backlinks from other sites
  • The beauty of the content silo and why your site needs one
  • How to make use of the content explorer from one of our favorite tools: Ahrefs
  • Gert’s E.R.I.C.A. framework of his SEO strategy
  • A super-easy way to learn how to rank that most people are probably not doing

Resources From Gert Mellak :

References and Links Mentioned:

Dec 8, 2020

On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses. 

He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward.

The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.” - Anfernee Chansamooth

Some Topics We Discussed Include:

  • What does a Star Trek costume party have to do with content marketing?
  • How to showcase your results even if it’s with a “boring” business model
  • Working with the B2B marketplace and providing your client’s insights that they can truly understand
  • How to get people to see your case studies
  • The one-page marketing strategy that Anfernee uses with all of his clients
  • The five big mistakes that people are making with their content marketing strategy
  • How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others
  • How to get people to share with you their success for your case study
  • How to approach doing a case study for both affiliate marketing as well as with your own product

Resources From Anfernee Chansamooth:

References and Links Mentioned:

Dec 3, 2020

We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace. 

On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy.

If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti

Some Topics We Discussed Include:

  • Topics to help you gain momentum with YouTube traffic fast
  • How to get to the point where you can monetize your channel the quickest
  • Tactics for finding keywords, tags, and best practices for your descriptions
  • How to leverage YouTube with your podcast
  • What makes a great thumbnail
  • The beauty of using hashtags and why they are not just for Twitter!
  • Best use of cards for keeping viewers on your channel
  • Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly
  • Marc’s strategy for getting his books created and out into the marketplace fast

Resources From :

References and Links Mentioned:

Dec 1, 2020

We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street. Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances. 

We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner.

When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves.” - Russ Morgan

What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like.” - Joey Mure

Some Topics We Discussed Include:

  • That time when we thought about going into the cattle businesses
  • Why typical financial advisors are not the best for entrepreneurs
  • How to get clarity on your future investments
  • The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues
  • Figuring out your passive income scorecard so you know which debts to focus on paying down first
  • Getting control of your cash flow and why the standard advice is not always the best
  • The downfall of having a 15-year mortgage
  • Why a podcast works for expanding your reach from having local clients to ones all across the globe

Resources From Russ Morgan & Joey Mure:

References and Links Mentioned:

Nov 26, 2020

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. 

You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. 

If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier

I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe

Some Topics We Discussed Include:

  • Why learning and using technology is actually a creative art form 
  • How we are working more strategically so we end up working less time
  • Why using a deadline funnel is the hot sauce to your marketing (put it on everything!)
  • How to optimize articles you already have on your site to boost them up to page one
  • Why we haven’t used Photoshop in over a year, and the easy tool we use instead
  • Tools we have used to double in our opt-in rate
  • How and why you want to create the ultimate customer journey so they will buy from you over and over again
  • And much, much more!

References and Links Mentioned:

Nov 24, 2020

Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more. 

Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you. 

When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan

Some Topics We Discussed Include:

  • What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!) 
  • How to read with purpose
  • Time blocking to get more done and extra time for the things you love
  • The one most important thing for every business
  • Misconceptions around The One Thing concept
  • When you should be challenging your beliefs
  • Tips on learning that will cut out time-wasters and books you should probably not finish
  • Why you want to read books on finances and money every year, even if you are an English major
  • And much, much more!

Resources From Jay Papasan:

References and Links Mentioned:

Nov 19, 2020

When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business. 

We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck, to learn more tactics on how to grow your brand by leveraging other platforms.

If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.” - Melanie Benson

Some Topics We Discussed Include:

  • How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward
  • Following the golden thread to get the right audience
  • What you need to do after you get on the show
  • Best practices for calls to action that not only get you takers but the match for you
  • How to pick the right shows to go on
  • Why we love Twitter so much
  • Tactics for getting on other people’s shows
  • How to spice up your chat if your topic is common and/or less than exciting
  • What not to do when you go on a show
  • And much, much more!

Resources From Melanie Benson:

References and Links Mentioned:

Nov 17, 2020

Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies. 

On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin.

Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing” - Joel Runyon

Some Topics We Discussed Include:

  • What it’s like to be a bootstrap entrepreneur
  • How to set yourself up for deal flows and equity ownerships
  • Challenging yourself in physical ways to gain perspective for your business challenges
  • How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah!
  • The beauty of big world challenges and simultaneously giving back to make a difference
  • How to balance a variety of businesses while traveling the world 
  • And much, much more!

Resources From Joel Runyon:

References and Links Mentioned:

Nov 12, 2020

What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs.

We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer

The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy

Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob

Some Topics We Discussed Include:

  • The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer
  • How to figure out what to write out in your emails
  • Brainstorming together over a few beers leading up to a new software platform
  • How to stop compartmentalizing your skills 
  • Building a technology that understands people’s thought patterns
  • Kennedy tells of a super boring thing that occurred to Rob which turned into an email
  • Why it doesn’t matter as much as what your open rate is, and the one number that does matter
  • What do sausages have to do with your marketing message? 
  • You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!)

Resources From Rob & Kennedy:

References and Links Mentioned:

Nov 10, 2020

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the creator of a very special and unique sales approach called ‘Unlock The Sales Game’. On today’s show, we chat about how Ari has created a completely new sales mindset that overturns the notion of selling as we know it today. He gives us some great examples of how to approach the sales process from the very first touchpoint and why you do not want to rush ahead, say specific things and even worry about building trust from the start as well as how to bridge the sales gap and diffuse resistance.

Ari’s trust-based selling strategies are a unique, fresh take on how business is done and after listening to our chat, he will be sure to give you a new outlook and mindset about how to sell, without having to compromise your integrity. When you’re done listening, go get some more sales advice from Wes Schaeffer and Felicia Pagesh

Potential clients don’t care about how you solve their problem, what they care about is if you’re the one to solve it or not.” - Ari Galper

Some Topics We Discussed Include:

  • The one word you should change in your initial chat with a potential client
  • How to rethink your sales technique to build trust from the start
  • Less volume, higher conversion
  • Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off
  • How to pull a Jerry McGuire so you have them at Hello
  • What phrase you should remove from your vocabulary and never use again in the sales process 
  • How to detox yourself from ‘hopeum’
  • What aikido and martial arts have to do with our conversation
  • Why you do not want to focus on the end goal of getting the sale
  • And much, much more!

Resources From Ari Galper:

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Nov 5, 2020

After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days.

You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation.

I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien

Some Topics We Discussed Include:

  • How Jason went from being a Hari Krishna monk to become a marketing genius
  • Is Muscatine, Iowa really a hip-hop capital of the world?
  • The beauty of the “One-One-One Product”
  • How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way
  • The result of the “Haley’s Comet” of webinars
  • Using the “Million Dollar Guarantee”
  • The Time Dilation Technique and how to use it both in the future and the past
  • How to reframe your audience’s problem in a different way to make them take action
  • Awesome replies to common objections that you can swipe and use
  • The close Jason uses for the $10,000,000 webinar
  • Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good
  • Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead
  • And much, much more!

Resources From Jason Fladlien:

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Nov 3, 2020

Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance. 

They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest.

If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business.” - Bill Glazer

“First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go.” - Rob Cuesta

Some Topics We Discussed Include:

  • How Bill & Rob held the last live event in the world
  • How to create campaigns that your competitors won’t even think about
  • What happened when Super Mario got in the elevator with a very well known marketer?
  • How to make yourself stand out (it’s simple as changing your attire)
  • What’s very important to take pictures of on your vacation (and it’s not photos of the beach)
  • How to use shock and awe in your campaign
  • What it means to S&D your way to better marketing
  • And much, much more!

Resources From Bill Glazer & Rob Cuesta:

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Oct 29, 2020

You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”. 

After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content.

The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.” - Joe Fier

I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.” - Matt Wolfe

Some Topics We Discussed Include:

  • What kinds of podcasts we like to listen to
  • How we created our survey and the questions we asked
  • Discover who our avatar is and how we figured that out
  • Revamping some of the podcast ideas moving ahead 
  • What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists)
  • Which famous author Joe’s family is related to
  • What’s next for our Therapy Sessions and how to get a mini session with each new episode
  • The good, bad, and the ugly (no, it’s really not Joe) results of our survey
  • The best way to define your own customer avatar
  • And much, much more!

Resources From Today’s Episode:

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Oct 27, 2020

On today’s show, we are chatting with Geoff Woods who is the Vice President of The ONE Thing and host of The ONE Thing podcast. After hearing a quote by Jim Rohn that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs. Fast forward, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. This book is one of those reads where you read it once, make some things, and overtime as the changes drift a little bit, then you can re-read this book to reset.

Geoff dives into how to structure your day in order to get to that ideal 20% of working with your priorities to get 80% of your results. You’ll see how this works as he details an example with Joe, asking specific questions in order to narrow in on that one important thing. We also talk about how to get your team to be aligned with your goals, especially if you are working virtually, how to set your core priorities, and how to figure out what that “first domino” is to make the remainder of your priorities to fall into place easily. If you like some of what Geoff has to say, be sure to check out our conversations with Ken Coleman and Nic Peterson with more insight about taking aligned action to reach your goals faster without sacrificing.

I was where a lot of people either have been or are right now, which is life is good and you are lacking fulfillment. I remember feeling like I was destined for more and I know that I’m meant to do bigger things for this world. ” - Geoff Woods

Some Topics We Discussed Include:

  • Time blocking and mind containers to get to peak productivity 
  • This one golden tip to get you to transition away from work easier
  • Going from a full-time job to creating a better life by making a huge impact on the world
  • Tuning into 20% of your priorities to get 80% of your results
  • Our plan to go on a couples retreat with each other?!
  • Setting goals alongside your partner in life, even if they are not a traditional goal setter
  • Frameworks on how to approach creating habits
  • Why dominos is so much more than a game and how you can use this analogy to start your ‘tipping point’
  • And much, much more!

Resources From Geoff Woods:

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Oct 22, 2020

You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer. 

We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing.

It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers.” -  Jack Born

Some Topics We Discussed Include:

  • Why are we talking about peeing in the swimming pool?
  • New podcast game - business book bingo
  • How to reconcile any negativity with putting a deadline on digital products
  • The psychological reasoning behind why you want to use a deadline
  • What you want to have in place before you introduce a deadline into your sales process
  • The ‘Dolly Parton’ rule of running your timer
  • Selling your thing through the “Perfect Persuasion Window”
  • How to make an evergreen product stand out when introducing a deadline
  • An important message to those that are heart-centered entrepreneurs
  • And much, much more!

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Oct 20, 2020

Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show. 

You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway.

When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell

Some Topics We Discussed Include:

  • How long to run ads for if you are holding a live webinar
  • The most important thing to focus on when you start out
  • How much you should expect to spend to get at least 200 attendees on your webinar
  • The beauty of the descension model and how you will be able to break even faster
  • Why you want to create a value-based audience when advertising for a higher quality audience
  • Tips for exactly how long your webinar should be
  • Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert
  • How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff
  • Webinar strategies and planning if you are just starting out
  • And much, much more!

Resources From Sam Bell:

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Oct 15, 2020

Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other. 

In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship.

I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy.” - Taylor Welch

Some Topics We Discussed Include:

  • How to deal with all the objections before people buy and turn them into customers
  • The magic of shifting your thinking by osmosis
  • How to change your questions around tackling problems to create a bigger, successful outcome
  • Who makes the best team leaders for an online business and why (it’s not who you think)
  • And much, much more!

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Oct 13, 2020

We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations.

We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts.

Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber

Some Topics We Discussed Include:

  • The gold standard for turnkey operations 
  • Lessons learned from Ray Kroc and McDonald’s
  • What keeps Michael going as a teacher after all these years
  • How to train like a Navy Seal and what that has to do with your business
  • The five essential skills from The E-Myth
  • Why the pandemic is not to blame for your failure
  • The one most important thing he mastered over the years
  • And much, much more!

Resources From Michael Gerber:

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Oct 8, 2020

Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work. 

Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies.

With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick

Some Topics We Discussed Include:

  • Some crazy advertising tactics that went way above simple PPC
  • How Matt was able to make bank back in the early days of Hostgator’s affiliate program
  • Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show
  • The somewhat boring company that bring recurring income every month
  • What your cable company is not telling you
  • Dealing with the loss of $1,000,000 in one day
  • The back door way to tie into LinkedIn
  • How Tim made boatloads of cash from his bedroom as a teenager
  • When you have four fulltime reps from Google handling your account
  • And much, much more!

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