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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
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Now displaying: June, 2021
Jun 29, 2021

We are finally rolling into the frequency of recording new episodes, where once a week we will have an episode with a guest, and once a week it’ll be just the two of us chatting about insights in our own business, things we are consuming, and what we are learning from other episodes as wells as from our team. In this episode, we are talking about some of the ways we are approaching business and life that are making things quite nice and everything more fun and profitable.

We also chat about how we’ve been able to structure our days in order to take advantage of the 80/20 rule, how we are focusing on the 3 main things in our business, how we’ve hired some amazing people lately to handle specific tasks so that we can focus on the things we do best as well as how our team is super dialed in now, which has really helped to propel our business forward. After you’ve listened, be sure to check out the shows we referenced with Geoff Woods and his take the 80/20 method of structuring your day and our show on Unapologetic Affiliate Marketing Strategies.

There’s a good mental clarity with us now. The team’s rolling and managing themselves...and we are dialing in our systems.” - Joe Fier

It doesn’t matter how many hours it takes, focus on the actions that make you the money.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Mind shifts, a-ha moments & braingasms!
  • How we are making more while working less
  • Listen to Joe show off his amazing math skills
  • Reframing how much time we spend on specific tasks
  • Working at the BK Lounge
  • Using bumpers to filter out what makes sense to spend time on
  • Getting past the employee mindset when you are an entrepreneur
  • Using the GTD strategy to clear out our mind space
  • We are still looking for an awesome YouTube editor, so if that’s you or you can recommend someone, hit us up at: info@evergreenprofits.com

 

Our Resources:

 

 

 

 

References and Links Mentioned:

 

 

 

Jun 24, 2021

We’re back with another awesome show, chatting with Travis Chappell, host of Build Your Network Podcast and creator of Guestio. Travis is a guy that we could have easily chatted with for another hour and what came out of this show was way better than we anticipated. We discussed how to get the big name guests on your show, how to interact with them and encourage them to share the show afterward, how to network and build relationships with them, and how to create big events with past guests. He’s got a great philosophy when it comes to networking and while there’s a lot of things you can’t track such as the shoutouts from people you collaborate with, there’s also a lot of intangible benefits that happen down the road, such as investing, referrals, and advisory relationships.

We love his idea of hosting dinners and bringing people together and we also love how he created his own reality for success as he used to live in a bubble growing up. Travis discussed his research methods and how he has put hours into it before the guest shows up, noting some key things to pick up on, so you can chat about the things which will make your guest light up. After you have enjoyed this show, check out the chats we referenced with Jordan Harbinger and Luis Diaz for even more ideas on how to network with the people you want in your circle and growth hack your podcast up the charts.

It was the first time in my life that I had actually taken a pay cut to do something different, but I just knew it was something I was meant to be doing.” - Travis Chappell

 

Some Topics We Discussed Include:

  • Our recent thoughts on ClubHouse
  • Starting from nothing with no contacts
  • Giving your guests a reason to share the show with their audience
  • Why having a podcast is like getting a free education
  • How to navigate the conversation to get unique content out of your guests
  • A unique follow up process for past gets that adds a boatload of value
  • The new platform that makes it easy to connect with podcasts and filter out the podcasters who are less serious
  • Examples of questions to ask your guests that stand out from the usual, boring topics
  • How to get over the fear of reaching out to big-name guests

 

Resources From Travis Chappell:

 

References and Links Mentioned:

Jun 22, 2021

We have the wonderful Victoria Song on the show today, and one of the big topics we discuss is how, through her coaching, she has talked to people who have made millions of dollars, yet feel empty inside, and how it definitely seems to be a common thing among the high achievers. Victoria warp speeded her own journey, coming from the V.C. world as a super achiever, and is now on a journey to do more and help people who have created hugely successful lives, but still feel unfulfilled. She delves into why we need to discover the things that really light us up and how to go about doing that in such a way where the path will eventually reveal itself. 

She also talks about how to focus on your awareness and your emotions to make you feel less fragile so you can let go of trying to control life while staying calm in times of uncertainty. Victoria even walked us through some coaching on the show, where we talked about constricted energy patterns arising from past events, and how to use her framework to get past it. It’s all about consistency and we’ve integrated a lot of these techniques ourselves lately to realize our patterns and get into more of a state of flow where we are leaning more towards our focus on having fun with the business. After you have listened, you’ll want to check out our conversations with Angelo Sisco and John Assaraf to help you destroy those blocks that are stopping your progress.

Our subconscious lives in our body and in our nervous systems, and not just in our minds. The body remembers what the mind may forget.” - Victoria Song

 

Some Topics We Discussed Include:

  • Delving into why people are unfulfilled after experiencing great success
  • The amazing results from hiring a life coach
  • Using unpleasant emotions as fuel for expansion
  • What entrepreneurs should be doing during the start up phase and afterwards to prevent the dreaded feeling that something is missing
  • Why you want to be more like bison
  • How to get into more of a flow state and operate from a sense of play
  • What to do when you get to that place where your nervous system has expanded
  • Accessing the field of infinite possibilities
  • How to create friction in your life so you can uplevel
  • What to do when you don’t know your life’s purpose

 

Resources From Victoria Song:

 

References and Links Mentioned:

Jun 17, 2021

Our episode today with Erik Huberman of Hawke Media was a mini-class of 5-6 various topics all combined in one show. We talked about increasing lifetime value, about how venture funds work, equity deal lessons, the marketing we should be focused on, and building an agency, systems, and owning your audience. We share the vision with Erik, as there’s a lot of what we’ve done previously such as having an agency, and we like the fact that he’s not trying to create his own products, but is just staying in his lane.

We also talked about owning your own audience and bringing them somewhere where you can follow up with them as well as the idea of aspirational content where the content is built so it’s inherently sharable as that’s the content that people want to be shown. The content is what goes viral, not the sales page. We talk about how he is building sweat equity and brought in someone to view what he was doing, as there are probably some better deal structures out there. Erik has all these companies and basically crafted something where he can be his best self, which creates funds, books, and his own platform through scaling people. After you have listened, be sure to check out our chats with Charles Byrd and Sergei & Vadim Revzin to get your mind reeling with the opportunities behind venture funding and expanding your network for lucrative deals. 

Figuring out your average sales cycle is critical so you can analyze everything else well.” - Erik Huberman

 

Some Topics We Discussed Include:

  • How venture funds are the next level of curation
  • Accessibility for great marketing for all
  • From beanie babies to a BMX
  • The #1 thing that most companies overlook in their marketing
  • Why 9 women can’t make a baby in a month
  • Why the consideration period is more important than you realize
  • Dialing in your content with your product or services’ aspirational ideals

 

Resources From Erik Huberman:



References and Links Mentioned:

Jun 15, 2021

What’s up, Hustle & Flowchart community?! We’re back with another therapy session and moving forward we are not only upping the frequency of these shows but want to make it more focused. On today’s show, we are diving into one of our favorite topics, affiliate marketing. We’re talking about how, after listening to one of our most popular therapy sessions from last year, we revisited what we are doing in the business, applied the 80/20 rule to our actions, and are making the necessary adjustment moving forward to focus on what we really love doing best - the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.

We also talk about some recent changes we made to our PodHacker membership, our love for our new studio and how it’s helped us to better manage our time, as well as a super cool Key Step Tutorial strategy and how we used it recently, promoting one of our favorite new tools, Conversion.ai. This is a great strategy that is not overwhelming to put in place, really targets those in your audience that are interested in what you are promoting, and is something that anything can do in their business. As always, we’d love to hear your thoughts as we appreciate you coming along with us on our journey! Don’t forget to check out our previous episodes where we discuss our affiliate marketing strategies: The Tools We Use For Affiliate Marketing and Unapologetic Affiliate Marketing Strategies

It really was a point where we actually had an ideal business model right there, and we were very close to it, where we didn’t have to do much. But we let it almost grow in ways that we didn’t want that load on us.” - Joe Fier

We really enjoy the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Whose face should join us in our podcast studio?
  • The realization after our 80/20 analysis
  • Discussing and reviewing a conversation we’ve had previously
  • Our super cool KST strategy which can be done in different modalities
  • Getting our content calendar dialed in
  • Going down the rabbit hole on YouTube
  • One huge benefit of the podcast as an online journal
  • A big change for PodHacker that really benefits our members
  • The actions that are almost guaranteed to make the most money

 

Our Resources:

 

References and Links Mentioned:

Jun 10, 2021

You are really going to love our show with JaMarr Johnson today, who is a true renaissance man. We covered so much ground in this one, and we love how JaMarr refers to himself as an entrepremedian. He talks about entertaining first and making it interesting and engaging. JaMarr did this perfectly on today’s show and we mention his book, Super-Connecting a lot, which you should definitely grab. We also chat about affiliate marketing and we love how he explains it simply as ‘recommending stuff.’ 

We also talk about the serenity prayer, reframing your emotions and the fears surrounding public speaking, and how to rewire your brain. JaMarr then talks about his connection with a cannabis company and the health side behind it. He has a proven track record of figuring out the wins all around and leveraging what someone already  has going on, and he’s using his skills to leverage the processes, traffic, and infrastructure to make it all happen. After you’ve listened, be sure to check out our conversations with Steve Sims and Ken Coleman for more inspiration on how to get in front of the right people and the best ways to grow your network for fun and success. 

In business, you want to capture their information more than you want to make sure they have yours because they are not going to follow up.” - JaMarr Johnson

 

Some Topics We Discussed Include:

  • Developing verbal kung fu to diffuse potential bad situations
  • The need for stability and how we all can be a renaissance person
  • Getting a call out from the stage from Dave Chappelle
  • When visualization meets preparation
  • How to be at a place where everything that happens to you is a blessing
  • Content creation from everyday experiences
  • Using voice emails to impress
  • How to create a natural flow in your daily from the time you wake up
  • Messenger marketing with funnels that appear based on keywords
  • Cloud kitchens and cannabis kiosks!

 

Resources From JaMarr Johnson:

 

References and Links Mentioned:

 

 

Jun 8, 2021

We have a great show today with Joel Erway of The Webinar Agency. We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and put all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process to pre-qualify a lead. You don’t always want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more.

You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems. It’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. When you are done be sure to listen to our conversations with Jason Fladlien, a webinar and handling sales objections master, and Sam Bell, who discusses high converting webinar audiences and value-based strategies. 

What we are doing is going after the solution aware market.” - Joel Erway

 

Some Topics We Discussed Include:

  • A big turning point in how Joel structured his offer
  • How the power offer came to fruition and the amazing results that occurred
  • A 90% reduction in cost per acquisition by flipping the offer around
  • The steps that will define your own power offer
  • The #1 mistake when creating a power offer and mini webinar
  • Why you don’t always want to include the price in your application process
  • The difference between MQL’s and SQL’s and which you should focus on
  • How to get a complete mini-webinar done for you in ten days ready to launch
  • Low ticket offers vs. high ticket offers and which to use when
  • Examples of big wins when working with clients
  • Getting as specific as possible to appeal to those who value time currency

 

Resources From Joel Erway:

 

References and Links Mentioned:

Jun 3, 2021

Alex Mandossian joins us on the show today and we really like his storytelling formula. It was even better to hear it in action and have him explain it as he went along in the content of the framework that he laid out. You can use this structure for everything, and the way he “sells” is the way we would sell. We tell stories that theoretically get people to buy from us but we never go for the close. He was explaining what people would miss out on, and towards the closing, he does it in a way where people are realizing they need to work with him, so it becomes their idea to work with him. 

Alex also discussed the cost of inaction and using that in relation to the story is something that’s not used often but has great results. Part of what he does is have you picture possibilities and go through the motions with him, so it makes you feel like you can do this. You’ll hear Alex’s story structure of when/where, who is involved, what happened, then how and why this is relevant to you. You’ll also hear some great stories as only Alex can tell them, as well as some tips to other marketing icons through the years, as Alex brings his many years of knowledge to the show. If you liked this episode, you might also enjoy our chats with Sean Vosler for even more storytelling techniques and with C.J. Martin, who not only tells some great stories but talks about how to build a standout brand in a crowded market.

I don’t change minds, I convince minds who are already coming in my direction or going to a competitor to rechannel behavior.” - Alex Mandossian

 

Some Topics We Discussed Include:

  • A marketing launch that made $1.2 million in less than 30 minutes
  • Knowing your first mentor
  • How to boost your conversion rates with one sentence
  • The two step process to lowering acquisition costs
  • The winning sales technique behind a chocolate chip cookie sale and a trip to Disneyland
  • How anyone can be a marketer
  • The framework of what makes a great story, especially the ending
  • The $14,000,000 toilet teleseminar story
  • A simple, two questions trial close that anyone can do

 

Resources From Alex Mandossian:

 

References and Links Mentioned:

Jun 1, 2021

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process. 

Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement.

I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya 

 

Some Topics We Discussed Include:

  • How the video factor wows your potential customers
  • Examples of exactly what to say in your video
  • Getting buyers for 90 cents a lead and a $1 trial offer
  • How the pandemic has changed the way entrepreneurs spend their time
  • Avi’s 4-minute video formula for outreach
  • A winning strategy to use with Quora ads
  • An overview of the 33 videos in the program, including all the social media platforms
  • What you are probably not taking advantage of with your Instagram profile but definitely should be using
  • The superpower of the 21st century and how you can leverage it to gain an audience
  • How often you should be making videos and the perfect length, depending on your goals

 

Resources From Avi Arya:

  • You can see Avi’s offers on his Instagram: AskAviArya

 

References and Links Mentioned:

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