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Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Hustle And Flowchart - Web3 and The Creator Economy
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Now displaying: 2020
Oct 6, 2020

Today we are talking to Nikhil Aitharaju & Ryo Chiba, creators of Topic which is an awesome tool that uses artificial intelligence to assist you in optimizing your content and drive more traffic. We discuss the future of SEO, how artificial intelligence is constantly changing, and how the research process will be as polished as the consumption process. We also have a bunch of best practices for improving your SEO, what to do if you are just starting out, how Google determines what it will show in the search results, and how to use this software in the most efficient way.

Like us, Nikhil and Ryo are a working partnership, so we also touch on how to make the business run as smoothly as possible, what they accomplish with daily and weekly check-ins, and why you don’t always want to rush into creating new content to boost your rankings. When you’re done getting ideas from Nikhil and Ryo, learn additional tips on how to use the content you already have to create oodles more and set your site apart from everyone else by checking out our episodes with Hani Mourra and Larry Ludwig.

We had a freemium version which had a “Powered by Tint” logo at the bottom which engineered backlinking strategies, where we would have that linked to specific landing pages with targeted copy and used that to gain our initial traction and to rank for keywords like ‘Instagram widget’ or ‘Twitter widget’ so when people were looking for the official one they would see our and see it was the superior version.” - Ryo Chiba

AI can cut down that ideation time or creative energy cycles that you spend coming up with paragraphs and we envision AI sort of augmenting that process so that you have your first draft and your writers are editing your content after that.” - Nikhil Aitharaju

Some Topics We Discussed Include:

  • Tips to set the tone for the day and perform daily check-ins for your team and/or partnership to keep things running smoothly
  • Engineering backlinking for effective SEO strategies
  • Why the comprehensive content concept is so powerful now and how to implement it
  • How to rank higher even if you have low domain authority
  • Ways to set yourself apart and stand out from others trying to target similar keywords
  • The future of AI and what is next for content creation
  • Why you want to play the SEO game like a game of chess - not checkers!
  • How to get immediate benefits from using AI in your copywriting
  • And much, much more!

Resources From Nikhil Aitharaju & Ryo Chiba:

References and Links Mentioned:

Oct 1, 2020

We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits. We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment.

If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business. 

At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge.” - Verne Harnish

Some Topics We Discussed Include:

  • The sweet spot that you want to get to for the number of employees in your business
  • The Four Core Elements of scaling up 
  • The sweatshops of the information age
  • What you never, ever, ever want to do when a potential client emails you a question
  • “Near learning” and the spin of a new venture
  • How Verne got invited to the White House after putting the president’s name on a list
  • Why everyone is pricing wrong and how to fix that
  • The nuances of a good business name
  • Examples of pivoting towards a new group in the same industry during the crisis
  • From mailing books to breaking bread with the most influential people on your list
  • And much, much more!

Resources From Verne Harnish:

References and Links Mentioned:

Sep 29, 2020

On today’s show with Justin Schenck has we cover quite a bit of ground because we have very similar business models. He’s got a whole brand but if visit Growth Now Movement, he’s got his podcast as well as his virtual events, one of which we are speaking at. Justin focuses a little more on events where we focus a little more on affiliate marketing but outside of that sort of differentiator, we're both very podcast focused, and we're both very relationship-building focused.  

We dive into how he grew his podcast, how he got to be on the radar of some big-name celebrities, the value of enjoying the journey along the way, and why you don’t need as many listeners as you may think. You’ll hear his journey and the behind the scenes stuff of how his podcast exploded soon after only having 100 downloads to eventually land on the Inc. Magazine’s top podcast list. When you’re done listening, be sure to check out our other shows with Joe Sanok and Tyrone Shum, for more podcast tips, strategies, and how to get on those shows you want most.

If you can't pivot as an entrepreneur online right now, you're gonna be in trouble long term...so prepare and set yourself up in the right way. I'm in the phase right now of pivoting and seeing how it goes.” - Justin Schenck

Some Topics We Discussed Include:

  • Enjoying the journey along the way
  • How recent events have forced Justin to evolve while staying true to his purpose
  • A mid-day cigar break and what it means to take time for yourself 
  • A daily check-in with yourself to appreciate the small steps along the way to bigger goals
  • What to do and not be concerned about if you are just starting out with a small audience
  • The 1% method of improvement
  • A cautionary tale of why you do not want to mess with the internet overlords
  • How Justin gets big-name guests on his show
  • You can save a life or change someone’s business forever with your show
  • And much, much more!

Resources From Justin Schenck:

References and Links Mentioned:

Sep 24, 2020

We think you are really going to like today’s show with Dan Martell. Listen in as we talk about his tough upbringing, how he taught himself how to code back in the day before YouTube, how he succeeded and failed with quite a few businesses before he was 30, and how he became the #1 YouTube channel coaching SaaS founders. He’s also got some interesting stories about his visit with Sir Richard Branson and all the things he learned about how he runs his business.

Dan has a fascinating mind and way of thinking about projects since his background as a software creator lends him to creating things that have repeatable components that lead to scaling up.  When you’re done, don’t forget we’ve also recorded some great shows with Joey Xoto and Ajay Goel, two more SaaS experts who discuss how they have built impressive companies as well.

Think bigger. People don’t plan for success, That was a big idea that I now really crystallized in life is go to the end, plan for success, work backward and make better decisions.” - Dan Martell

Some Topics We Discussed Include:

  • How Dan is able to produce 12 months of content in just 6 days a year
  • Why we all want to become ‘love cats’
  • The biggest mistakes people make when starting out
  • The beauty of gross margins and selling a commodity
  • Using the “Buy Back Blueprint” to get more leverage and buy back your time
  • How Dan was able to create the biggest YouTube show on selling for SaaS founders 
  • How being okay with uncertainty proves to be the foundation of being a great entrepreneur 
  • A look behind the scenes of how Richard Branson runs his business
  • And much, much more!

Resources From Dan Martell:

  • DanMartell.com/call - reach out if you are a SaaS founder and want to achieve your goals faster

References and Links Mentioned:

Sep 22, 2020

Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show. 

Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions. 

When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football.” - Anthony Trucks

Some Topics We Discussed Include:

  • You are the tree, not the fruit - and other wise words 
  • The importance of knowing your identity
  • Shining a light on your dark moments and how one very dark period in Anthony’s life almost pushed him over the edge 
  • How Anthony got onto the Ninja Warrior show and impressed the hosts
  • Matt’s reminisces of being a nervous interviewer way back in the day (hard to believe!)
  • The go-to tool to help you achieve any dream you may have
  • Doing things the H.A.R.D way to reach a whole new level of confidence
  • What do the Mighty Ducks and your journey in the shift have to do with each other?
  • And much, much more!

Resources From Anthony Trucks:

References and Links Mentioned:

Sep 17, 2020

Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year. 

We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage.

If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen

Some Topics We Discussed Include:

  • The most important thing to do when the world is in crisis
  • How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later
  • The benefits of showing your vulnerable side and exposing your weaknesses
  • The three awakenings of the entrepreneurial type - do you have them?
  • A heartfelt moment with Sean Stephenson
  • The benefits of EMDR which you probably need but never even thought about
  • A simple phrase to remember when you find yourself judging a situation
  • And much, much more!

Resources From Alex Charfen:

 

 

References and Links Mentioned:

Sep 15, 2020

We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you. 

In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms.

That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester

Some Topics We Discussed Include:

  • The blessing and the curse of having a podcast
  • How to own your day so you get the most impactful things done first
  • Why meditating will actually help you get more done
  • How to do a time audit for you and your business to find out where the bottlenecks are
  • The importance of weekly reviews and acknowledging your wins
  • How to revamp your home office to get you more focused and dialed in
  • Shifting your mind state through journaling
  • Variations on gratitude practices
  • Details of The 2X Formula
  • And much, much more!

Resources From Tom Sylvester:

References and Links Mentioned:

Sep 10, 2020

You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there. 

You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route.

We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days.

People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale

Some Topics We Discussed Include:

  • What makes a compelling story  
  • The one thing you need to have dialed in before you even consider starting your book
  • Do self-published books ever make it to the New York Times bestseller list?
  • Different ways to test your cover, title, and other content before you publish
  • Associated costs with hiring a publishing company
  • Getting your book past the gatekeepers
  • Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey
  • How to determine whether to hire a ghostwriter or not
  • And much, much more!

Resources From Laura Gale:

References and Links Mentioned:

Sep 8, 2020

On today’s show, this is going to be an epic master class with two of the most brilliant minds we know, Jay Abraham and Rich Schefren. Jay and Rich go way back, having known each other for close to twenty years. In today’s economy, this will be the most valuable information that any business owner can take and actually use, to make money and turn things.  

Both Rich and Jay give their insights around a host of opportunities in today’s world to help people and businesses leverage their existing assets in such a way that will benefit them and you as the deal maker. There are also some great examples of folks who knew where to look and find opportunities that others were missing and basically created arbitrage situations that led to passive income for years to come. We know your mind will be reeling with possibilities after listening, and when you are done you will want to listen to our previous episodes where we chatted with Dana Robinson and Markian Sich on how they are able to create passive income as well with real estate investing and online businesses.

This is the time where there is so much opportunity, and the reason is there is so much opportunity is because during times of tremendous uncertainty as well as some form of recession, what happens is there are many businesses who are a lot less active than before, and that leaves a lot of their assets dormant...which makes them a lot more receptive to other ideas and possibilities. ” - Rich Schefren

“Right now there are 5 or 6 windows of screaming opportunities that are starting to close..first one if there will never be a time in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering, letting you sell things to their audience....that’s one thing. ” - Jay Abraham

Some Topics We Discussed Include:

  • How to think like Tom Sawyer
  • How to see and seize opportunities to be the toll booth/money taker
  • Putting the Pareto principle and Venn diagrams into play
  • Examples of ways to help businesses right now which will benefit you for years to come (even if you do not have any capital to start with)
  • The real reason Jay stopped selling his courses
  • Examples of prosperity pathways and how to identify where opportunities exist
  • And much, much more!

Resources From Jay Abraham & Rich Schefren:

References and Links Mentioned:

Sep 3, 2020

Dr. Jeff Spencer is working with the best of the best in all areas and is also super amazing in his own right. As a kid, he had a dream to make it to the Olympics and actually followed it through by making it there as an Olympic cycler. He started training other athletes and has worked with a host of professionals training all sorts of people in mindset such as Lance Armstrong, U2, Dave Asprey, and Tiger Woods among others. 

Jeff has done the work and has created frameworks for his achievements. He’s literally helped over forty people earn gold medals and on today’s show, he walks us through his goal achievement roadmap. Each step is broken down, and in all the years of working with athletes, Jeff has discovered the cycle that you need to go through when working with champions. So get ready to listen, as this is a good one! After you are done, check out our other shows where we chatted with Dr. Steve Ruden and Marx Acosta-Rubio to get yourself set up for the best possible route to success in all of your goals. 

It wasn’t about the technical side of the discipline, that’s what coaches are for. You need someone in your corner that is watching your back, seeing everything that is happening in real-time, to identify the problems you don’t see that you can avoid and the opportunities that you don’t know about that you need to seize to be able to create your best legacy.” - Jeff Spencer

Some Topics We Discussed Include:

  • How Jeff became an Olympic athlete after setting his sights on that goal at the young age of seven
  • The story of a much loved, lost t-shirt and how it was reunited with its owner
  • The importance of ‘gocus’ - and not, it’s something you dip tortilla chips in
  • How to find the right goal for you
  • The details behind the awesome goal achievement roadmap and why you do not want to miss any steps along the way
  • Backstories of how Jeff got to work with folks like Dave Asprey and Lance Armstrong to get their goals achieved
  • What to do to avoid blindsides and other things to make you go off track
  • And much, much more!

Resources From Jeff Spencer:

References and Links Mentioned:

Sep 1, 2020

On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year.  First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out.

Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far.

Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right. 

When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea.” - James Schramko

Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate. The more value you provide, you get repaid for it in the long run.” - Stephen Esketzis

Some Topics We Discussed Include:

  • Tips if you are just starting out
  • James’ least favorite business and why he’s working his way through it currently
  • How to go above and beyond to stand out beyond the rest of affiliates
  • Why James had a Skype button on his site in the early days
  • How Stephen set up his super cool quiz funnel to get dialed in leads 
  • An idea for an affiliate site that is a lot of work but will lead to great rewards
  • How Stephen basically gets tons of software for free
  • Stephen’s early days of working with ClickFunnels and earning the title of top affiliate
  • And much, much more!

Resources From James Schramko & Stephen Esketzis:

References and Links Mentioned:

Aug 27, 2020

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.

When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier

He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe

This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier

Some Topics We Discussed Include:

  • All about our various bro-ships
  • Shout outs to so many amazing people, well known in the online space
  • Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
  • A call out to bring back Think Tank!
  • What do bingo and a brewery have to do with how we got our start?
  • We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
  • Listen as we revisit our first baller moment  
  • All the many times we mention Dan Ryan once again
  • Is our podcast more like a spider web or a serial killer connection?
  • Reminiscing about the $2K launches back in the Frank Kern days
  • And much, much more!

References and Links Mentioned:

Aug 27, 2020

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.

When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier

He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe

This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier

Some Topics We Discussed Include:

  • All about our various bro-ships
  • Shout outs to so many amazing people, well known in the online space
  • Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
  • A call out to bring back Think Tank!
  • What do bingo and a brewery have to do with how we got our start?
  • We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
  • Listen as we revisit our first baller moment  
  • All the many times we mention Dan Ryan once again
  • Is our podcast more like a spider web or a serial killer connection?
  • Reminiscing about the $2K launches back in the Frank Kern days
  • And much, much more!

References and Links Mentioned:

Aug 25, 2020

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships,  some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing. 

You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey. 

One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti

Some Topics We Discussed Include:

  • Some outside of the box ways to use membership platforms
  • Why Members Pro is on track to be the best in its class with 12 months, hands down
  • A better way to deliver bonuses to your customers
  • How to get your content migrated over, easy-peasy
  • How Chris got his start and basically fulfilled a need in the marketing space
  • Why Members Pro is set to be the Netflix of marketing membership platforms
  • How to gamify your customer’s journey to make it more fun and engaging
  • The beauty of a vault-style platform for podcasters, YouTubers, and others
  • How to keep your customers so happy they will never ask for a refund
  • And much, much more!

Resources From Chris Benetti:

  • MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus

References and Links Mentioned:

Aug 20, 2020

Through his training and podcast at Capitalism.com, Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever.

Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast. 

The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time.” - Ryan Moran

Some Topics We Discussed Include:

  • How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here)
  • Updating the ‘Money Can’t Buy You Happiness’ paradigm
  • Selling stuff vs. hope & dreams
  • Do we really want you to follow spiders?
  • Predictions for this year’s World Series and sporting events of the future
  • How to lose 20 pounds even faster than you think
  • The fine line between working towards a goal because of lack and from a sense of excitement
  • The power of the platform to get your voice heard (and not by voicing your opinion all the time)
  • And much, much more!

Resources From Ryan Moran:

References and Links Mentioned:

Aug 18, 2020

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about. 

John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game.

Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani

Some Topics We Discussed Include:

  • How to get cheap commercial spots on television
  • The satisfaction of bringing the hedgehog along
  • What drives John crazy (hint: it’s something Matt is amazing at)
  • How to double your money on the back end
  • The anti-McDonald’s remedy
  • Which channels you probably do not want to run your infomercial on and why 
  • How a trip to Thailand with a well-known book started a new business idea
  • Getting over imposter syndrome again
  • And much, much more!

Resources From John Crestani:

References and Links Mentioned:

Aug 13, 2020

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business. 

He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story. 

You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson

Some Topics We Discussed Include:

  • How Nic went from homeless to making $100k with his mastermind
  • Getting out of your slump with projects that don’t excite you
  • Attracting high-end clients by saying the right words
  • From powerlifting to losing weight and the birth of a nutrition company
  • How to set your priorities to determine which one should come first
  • Why not to name the puppy at the shelter - don’t even think about it!
  • The four quadrants of action priority
  • What is base knowledge disconnect and how to avoid it
  • How to reach your goals even faster
  • And much, much more!

Resources From Nic Peterson:

References and Links Mentioned:

Aug 11, 2020

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years.

Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing. 

You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster

Some Topics We Discussed Include:

  • How to develop an authority to replace your income from a day job
  • Great tips with YouTube that helped skyrocket engagement
  • Step by step method on how to rank a website
  • Key questions to ask during an interview
  • What makes a really good course creator
  • Behind the scenes with Mark’s team and how he finds the best writers
  • How to source great stock photos (so you won’t get a big bill like we did!)
  • And much, much more!

Resources From Mark Webster:

 

 

References and Links Mentioned:

Aug 6, 2020

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in.  

This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively.  We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life.

When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler 

Some Topics We Discussed Include:

  • Which country now leads the world in drone technology?
  • What’s cool with COVID
  • The hippie speedball recipe for a quick boost
  • Your primary and secondary activities and which you should use for work
  • Ways to tell if you are in flow
  • What the future holds for the middle class
  • The faster way that we know of, to calm yourself down
  • Everything you ever wanted to learn about rocket science in just one sentence
  • And much, much more!

Resources From Steven Kotler:

References and Links Mentioned:

Aug 4, 2020

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be.

David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business.

All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns

Some Topics We Discussed Include:

  • How to define the “Critical Client Flow” for your business
  • A thought process for building systems if you are considering an exit strategy
  • Why sometimes it’s okay to let others in your organization set the tone
  • What happened when David sold Australia’s most loved sporting ground
  • David’s unique twist on podcasting
  • The absolute worst person for creating systems in your business 
  • How to discover your team’s yin to your yang
  • And much, much more!

Resources From David Jenyns:

References and Links Mentioned:

Aug 1, 2020

Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.

Jul 30, 2020

Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment. He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur. 

This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track. 

Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since.” - Zachary Babcock

Some Topics We Discussed Include:

  • Booking your own podcast tour to up your rankings and downloads
  • How Zachary is helping out ex-convicts to lead a better life
  • Tips on how to run a contest to target the right listeners
  • The perfect podcast pitch
  • Creating your own “One Sentence Credibility Builder”
  • Zachary’s Top 200 Script for getting consistent, 5-star reviews
  • More tactics on how to book influential guests
  • How to get your podcast guests to share the show when it goes live on their social media
  • Using your dark side to do good stuff
  • And much, much more!

Resources From Zachary Babcock:

References and Links Mentioned:

Jul 28, 2020

We have a special show today that we planned with two of our business partners - Roland Frasier & Oliver Schmalholz. We are talking about a new endeavor that we are involved in and thought it would be really cool to share, so our listeners can hear what we’ve been up to.  It’s a new entity called Unicorn Equity, and we are working with Roland and Oliver in this new company, who are two of the most brilliant minds we know.

Roland is a dealmaker extraordinaire, and he’s been doing all these online challenges where people are learning about all the different interesting deal structures he's doing to buy and sell businesses and to get a majority stakeholder ownership of the businesses so he can direct it.

Then we have Oliver on the call, who is also a dealmaker plus a tech wizard and has figured out how how to build out this platform. Unicorn Equity gives us the ability to build a long term portfolio of asset companies, that we really like, as affiliate marketers. We don’t have to change anything, we are just earning into a company where we can pick and choose how much cash or how much equity we want to earn per sale. On the other hand, there are SAAS founders and software companies who are looking for marketing help and they’re willing to invest a portion of equity in their ownership of their company in exchange for that with that ownership being deferred into the future.  

You’re also going to hear about some creative deals that both Roland and Oliver have done as well as an epic challenge that Roland was working on that has gone really well. Plus you’ll hear an update as to what’s ahead for the next Traffic & Conversion Summit. We know you’ll enjoy our previous show with Roland too, where we discussed - ‘How To Scale Your Business By Acquiring Other Businesses’ and ‘A Step-By-Step System to Decide Which Opportunities To Pursue’. 

That's been a theme throughout my entrepreneurial career - to focus on subscription products, where you only have to make a sales effort once….then also leverage distribution channels on a success fee basis, only.” - Oliver Schmalholz

I drove million roughly $1,300,000 in revenue to that over a six-day period as an affiliate and as the number one affiliate broke records and made several hundred thousand dollars and immediately realized that all I had done was built someone else's brand. While I liked getting the commission money it didn't make sense as a business model for me because I wanted to build wealth and the affiliate model as it is currently engineered is really a short term model.” - Roland Frasier 

Some Topics We Discussed Include:

  • What to expect at the next Traffic & Conversion Summit later in the year
  • How the four of us got together to bring this to fruition
  • Working with fellow affiliates for the best interest of all, not as competitors
  • Previous deals with Roland and Oliver have worked on
  • Requirements for SAAS companies with Unicorn
  • Diversifying your risk for long term growth and revenue
  • All the benefits of working with high performing marketers that business may have not yet realized
  • Different ways of earning cash as an affiliate with this model
  • How you can be an affiliate too, even if you’ve never sold anything before

Resources From Roland Frasier & Oliver Schmalholz:

References and Links Mentioned:

Jul 23, 2020

This episode is a real gift to our audience and after listening, you’ll totally get it! Literally. John Ruhlin, from Giftology, is on the show today and he is absolutely amazing when it comes to gifting with the right amount of thoughtfulness and meaning. There’s been a paradigm shift in marketing recently, so the idea of gift-giving is very timely and John has a knack for staying top of mind, and growing relationships and referrals all through the art of gift-giving. 

John works with some big companies and agencies and he discusses his process as to how to figure out what your intention is, what your strategy is, who to send the gift to, and what your budget should be. We go deep into how to pick the right gift, how much money to spend, what to do if you are just starting out and we also talk about how the power of gifting comes back to you as well as how to justify the cost to determine your ROR - return on relationships. We even talk about how to gift better to your spouse or significant other. At the end of the day, John wants people to show gratitude with action and not just lip service as this is something that can generate business and referrals with an impact that can last a long time. After you’ve listened, check out our shows that we recorded with Jordan Harbinger and Omari Broussard for more tips on relationship building and reaching out to the right audience for your business.

If you take care of the family in business, everything else takes care of it itself.” - John Ruhlin

Some Topics We Discussed Include:

  • How to work with your budget if you are just starting out 
  • Making sure you carve out time for gift giving (pun intended)
  • How John got the attention of Jeffrey Gitomer
  • Lessons learned from your girlfriend’s father
  • How to surprise your wife or significant other with a gift that really makes an impact
  • The 80/20 rule of proper budgeting for your gift-giving
  • Why you want to avoid the “book launch” style of gifts
  • Ideas to make your gifts even more memorable so that their kids will be fighting over it for generations to come
  • And much, much more!

Resources From John Ruhlin:

  • GiftologySystem.com - download the free spreadsheet to see each step in the Giftology process

References and Links Mentioned:

Jul 21, 2020

Today’s show was such a fascinating conversation that we already have plans to bring Will back. This is a content-packed show where we talk about how cannabis is grown, how much use is possible with this, and how Will is spearheading this entire ripple effect using the cannabis plant. He is probably the most knowledgeable person we've ever talked to on the topic of cannabis and he has a storefront and experience center with massage, acupuncture, and a terpene mood lounge where they can custom curate where the cannabinoids go in the body. They also manufacture in Nevada and have a genetics farm in Oregon where they've developed a catalog of over 500 unique strains.

Will has literally been studying this stuff for a long time and has connected with investors in Silicon Valley, in order to create an insane amount of patents for the usage of cannabis. He's working with craft beer companies, companies that make jets and batteries as well as some big companies in Canada. We also discuss the impact of farming and folks with PTSD. Will holds the patents on most of these items and he’s thinking five minutes ahead of everyone else. If you've ever been curious about what's capable with cannabis plants, how they're grown, the science behind it, and what they're actually doing in your body when you take them, then there are so many little nuggets of wisdom in this thing. We also talk about how to get rid of the high if you don’t want it anymore, almost instantly. When you are done, be sure to check out our shows with Theo Lucier and Joe Cohen for more insight into biohacking for better health and productivity.

I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis, it's a very unique plant in that it’s the most diverse terpene producing plant. So you can have one that smells like citrus, another one that smells like diesel engine and another one for pine.” - Will Kleidon

Some Topics We Discussed Include:

  • How soldiers 100 years ago carried ganja hashish candies in their pockets - on purpose
  • The benefits of flow engagement and how to hack your way into a flow state
  • Terpenes, gamma rays, and endocannabinoid system optimization (trust us - it’s fascinating!)
  • How to determine if you are more effective at producing cannabinoids naturally
  • A look at the history of oxidative stress in society over the years
  • The importance of being intimately interconnected with our ecosystem
  • When cannabis was known as a “treasure herb”
  • Take too much THC? Will has the go-to on how to get you sober in just five minutes
  • Why you definitely want to eat a restaurant with six or fewer menu items
  • How to find your sweet spot and pinpoint an effective dose each day
  • And much, much more!

Resources From Will Kleidon:

References and Links Mentioned:

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