Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation. He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status.
Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game. We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack.
After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business.
“Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs
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Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans.
In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site.
After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors.
“If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites.” - Karl Steinmeyer
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Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing. You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns.
He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money. Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook.
After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging.
“A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors, you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly
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Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17.
AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital, the company behind Kartra, Ever Webinar and Webinar Jam.
AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers. He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software.
After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth.
“I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business.” - AJ Roberts
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Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site.
These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness.
When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies.
“Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward
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In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software.
We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track.
After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially.
“If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum
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On today’s show, we are talking with Shaina Weisinger of Repurpose House.com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content. Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business.
Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods.
“Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference.” - Shaina Weisinger
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Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands.
We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process.
We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream.
“We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino
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Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business.
If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship.
Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides.
After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more.
“The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss
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This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us.
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