Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
RSS Feed Subscribe in Apple Podcasts
Hustle And Flowchart - Tactical Marketing Podcast





All Episodes
Now displaying: July, 2018
Jul 31, 2018

What if doctors today have it all wrong when it comes to healing? A chance meeting with Pete Egoscue and a hook-up with Tony Robbins in the early nineties were the only two cues Brian Bradley needed to join the new healing movement right alongside them.

After completing his degree in physical science and a focus in nutrition, Brian became the head ambassador to the low-intensity body movement system coined the Egoscue Method with Pete. Over the past 26 years, he’s trained professional athletes in the NFL, MLF and PGA and countless others to help overcome their pain and perform at their peak.

As a pioneer in the functional movement, Brian has taken Pete’s unique method to The Patch, an exercise facility aimed at balancing the human body to give it the best chance to function most effectively. If you’re stuck in your chair building your empire, tune in for Brian’s easy five-minute workout to get you prepared for your “sitting as a sport” day.

If Brian got you up and out of your chair in this episode, listen in on Marx Acusto-Rubio’s episode when the guys first got introduced to the concept.  Also, while you’re contemplating mindset, this post Joe wrote about motivation is worth a quick look too.

“It’s my job to get people out of their head and into their heart about what they should trust about the human body.”- Brian Bradley

Some Topics We Discussed Include:

  • How a baby and a bin of rice caused the creation of the Egoscue Method
  • What to do when you get sick and tired of feeling sick and tired and you can’t buy your way out of it
  • How to think of sitting as a sport instead of the new smoking
  • A simple fix for billions should be this to be effective
  • Don’t just sit there and listen, stand up and join in (unless you’re driving)
  • Shift from a hope of getting well into an event of getting well if you ever want to get past your pain
  • Once you see injury as this, you’ll start the healing process
  • Why barefoot is better than crossfit
  • How to keep yourself off the pills and in the chair effectively making hella gains in your business
  • Some words of advice for Tiger Woods (you can definitely use on the course as well)
  • Experience how your mind changes your emotion, buy using your body as the catalyst to do it first hand
  • Do this to sleep through the night if you’re a chronic snorer
  • Be able to ride the lower waves in your business until the big ones come in again by taking care of this

Contact Brian Bradley:

References and Links Mentioned:

Jul 24, 2018

Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it).

Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese.

Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and  Joe’s take on creating the perfect webinar flow.

I always tell people, you don’t market in a debate format.”- Mike Filsaime

Some Topics We Discussed Include:

  • The fine art of influence and why it matters
  • Hands down the most important skill to sell something online
  • How to leverage a support desk and tools you use to create a new SaaS product
  • Matt’s warning about the consequences of good copy without this
  • How to never tell your affiliates about your payment program and still get them to sell for you like gangbusters
  • These 5 KPIs are what make a webinar the most successful
  • Did somebody say Snoop Dog was in the house?
  • The baffling reality of what a pre-order really gets your client yet how much more it delivers during your “grand opening”
  • The highest and best use of a launch
  • If you’re still offering webinar replays, reconsider doing this instead
  • How to spot the Coca-Cola and deliver the Pepsi online
  • Should you pay for affiliate partners or pay for traffic to sell your product?
  • What Mike believes you should always pair with an info product to earn more money online
  • GDPR makes the Butterfly Site a tool Mike had to retire for now…But maybe not for good
  • Mike shatters Matt’s myth’s about developing a SaaS
  • This four-part video sales funnel that still slays it today
  • If you consider building an app that piggybacks, consider this first

Contact Mike Filsaime:

References and Links Mentioned:

Jul 19, 2018

What’s actually important when it comes to the Dennis Yu’s pedigree is not what most people would say is important. Dennis says the best measure of his authority is the thousands of successful students and clients who are “killing it” in online business following the Facebook ads strategy he developed.

From national spelling bee competitor to high school dropout, Dennis decided early on he was going to be a successful entrepreneur. He’s done quite a good job of making friends and influencing people in the process, considering one of the clients whose Facebook strategies his team manages is the Golden State Warriors.

In today’s podcast, Joe and Matt dig into the three step Facebook funnel that delivers “magical” results following a simple, proven process. If you’ve ever felt the overwhelm of figuring out how to drive new traffic through the know, like and trust phases of growing a business, this is the episode for you.  If you want more insight into social ad strategies check out this LinkedIn episode with Trevor Turnbull and this Pinterest chat with Stefan Ciancio.

The best things in life are free, but the second best things in life are really expensive.”- Dennis Yu

Some Topics We Discussed Include:

  • What do chocolate cake and running a successful paid Facebook strategy have in common?
  • This is where the real power in your business lives
  • Why the opinions of your target audience’s friends matter
  • How love enters the online marketing strategy equation
  • The most powerful building block to creating a Black Friday sized line to your business offer
  • Who should ultimately be in charge of working on your personal brand
  • What is peacocking?
  • Use this simple and cheap system to skyrocket your online “cred”
  • The magic number of touches required to reach your conversion goal
  • 3 steps x 1 minute each = a jackpot Facebook video funnel strategy
  • How being like Harry Potter translates to success in business
  • Red light, green light, and gorging to sell tickets
  • How to leverage rational ignorance and why it matters
  • Dennis’ answer to the question about his mom’s ROI from Gary V
  • Brand value and tomato trees...Interesting
  • How to be considered an authority and be featured in large national publications
  • The best technique to make friends and appear in many more places outside your own blog ecosphere
  • Five ways to make your Facebook ads more appealing to your viewers
  • Did we just witness a tech specs bait and switch to social etiquite?
  • Don’t be the two-headed dragon
  • How a sci-fi writer is like an entrepreneurial Nostradamus

Contact Dennis Yu:

References and Links Mentioned:

Jul 17, 2018

Want to know how to look like you’re everywhere online when someone is searching for what you’ve got to offer? Today you get to take a peek at the exact system we use to make money with our set it and almost forget it paid and organic traffic (as a byproduct) strategy.

Tired of the confusion about where to find quality leads for your products? Ever wondered how much and where to spend your ad dollars?  Do you cringe when trying to sort out Google’s algorithm that will allow you to rank as a trusted resource people want to throw their money at? Our proprietary system makes it easy and totally doable.

Tune in to get the goods on how we built our own brand so we’re always top of mind to folks who’re in the business of online marketing...And that’s after only reading one piece of our content too. Not a bad way to build authority, is it?

For your added listening pleasure, tune in to this podcast with Chris Mercer to get a leg up on using Google Analytics. Also, read up on Matt’s content marketing tips in this post for more actionable advice on finding and driving quality traffic to your product solution.

It’s our job on these podcasts to show you that there’s a completely different way of working and living that this whole system...of going to a day job or if you’re an entrepreneur to do all this work and hustle, hustle, hustle, grind, grind, grind...There’s a better way.”- Joe Fier

Some Topics We Discussed Include:

  • How to blow yourself up and make yourself famous (looking anyway)
  • It’s all about leverage
  • Oooooh, role-playing
  • Who’s the leader of this duo anyway?
  • How content earns you the keys to the kingdom of never-ending customers
  • This is how you stand out from the crowd in a competitive space on a tiny ad budget
  • Check in this often on your KPIs to know if your ad strategy is working
  • Why a negative becomes a positive in Google ads
  • Do you pitch marriage on a first date? If not, you’ll do great with this two touch strategy
  • How to tinker and tweak for 2 hours on the front end to run a successful ad for 2 years
  • What exactly is “Joe mode?”
  • Deep pockets or deep strategy? Pick whichever works best for your business.
  • The fine art of being everywhere (to the people who read your article)
  • Matt’s all about that KPI, ‘bout that KPI, no treble (or trouble) if you know your customer’s average annual value

Contact Matt & Joe:

References and Links Mentioned:

Jul 10, 2018

What do you want to be when you grow up the son of a tax attorney who invests business capital with entrepreneurs? This cast of characters that freely pursued their passions, unchained from an office desk was exactly the group Roland Frasier decided to emulate.  

Interestingly enough, Roland’s entrepreneurial path developed into a highly strategic buying, selling and scaling business. He started in real estate, moved on to accounting school and got his law degree all while building his assets. Turning down the opportunity to continue his law degree with a specialization in securities was one of the most prolific decisions he made in pursuit of his non-desk jockey childhood aspiration.

Need proof? Roland is a co-founder or principal of three of Inc. Magazine's current fastest growing companies and he’s responsible for creating, scaling or selling 24 different 7 to 9 figure businesses with adjusted sales ranging from $3 million to $337 million. 

While this episode will definitely result in a “Round 2” follow-up it’s so packed full, listen in as Joe and Matt learn about the growth idea scorecard system Roland and his partners at Digital Marketer use every day to determine the best business opportunities to pursue. If business systems are all the rage for you right now, be sure to check out this podcast episode with Matt and Joe and this one with AJ Roberts.

You give and help people out without any expectation of anything in return and it just always comes back 100 fold.”- Roland Frasier

Some Topics We Discussed Include:

  • How do you sell a mastermind, and when would you do it?
  • This is the best marketing medium to use to sell to your audience and rabid fans
  • How $20/day can net you $50,000 in four days
  • Use these five principles to decide if a business opportunity might benefit you
  • Build, buy or cobble?
  • Evergreen your earnings in any niche if you focus on this
  • What exactly is ICE analysis?
  • A case study in leverage, grow, scale and exit
  • How to “give it away,” make more, reduce churn and get referrals in the process
  • Use this system to learn how to pivot like the pros with your business model
  • The best way to connect with people with who you’d like to pursue a business partnership
  • This one move with your product offerings can get banks begging to give you more money
  • Use this higher ROI and frictionless strategy to fill seats  with buyers at your next live event

Contact Roland Frasier:

References and Links Mentioned:

Act on these and more advanced level strategies to bloom your earnings and diversify your revenue streams. Learn how we can help you do it.

Jul 5, 2018

This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff.

Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million.

From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year.

Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth.

I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town

Some Topics We Discussed Include:

  • Gimmie 4 steps gimmie 4 steps misters…
  • Why modern portfolio theory is really just a crap shoot
  • Volatility and fear...It’s everywhere you want to be for growing wealth
  • Devote one-tenth of your time to doing this and skyrocket your money at fiber-optic speed
  • Scouting, haggling, managing...Oh my! Why this wealth building vehicle may turn you off
  • Start the process of building your wealth by answering this one simple question
  • A big clue that you’re “onto” a company with a competitive advantage
  • Why “what you find good in the world” matters to building your portfolio
  • How does Joe really feel about kale?
  • Where is this amusement park of food again? And, do they have roller coasters?
  • What  the “C” in CEO should really mean and why it matters
  • Phil’s take on who should come first in the employment line
  • Mercenary or martyr...Harvard U, are you listening?
  • TGFG, and why it should be your new mantra before investing with any company
  • Follow this style of investing and you can take your cues from Discovery Channel wildlife documentaries
  • Do this, against “modern portfolio theory” advice and win
  • What Matt really wants to “not know”
  • “This is stupid and I don’t want to do it,” translates to this one thing
  • The simplest way  to make the world your “oyster”
  • How investing can contribute to your spiritual enlightenment
  • Panama Red, Mexico Green...Maybe being a Grand Canyon tour guide did come with a little bonus education

Contact Phil Town:

References and Links Mentioned:

Jul 3, 2018

How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS.

Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list.

Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend.

"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max

Some Topics We Discussed Include:

  • Almost every definition of success as a writer is BS
  • Books on the New York Times bestseller list mean they’ve sold the most copies, more BS
  • Plus, discover the biggest pile of BS yet when it comes to the book you produce
  • What Matt needs to throw in his burn pile
  • What the true purpose of writing your book should be
  • Who's to blame for the lackluster connotation of being an Amazon best selling author?
  • How to segment like a superstar so your book lands in the hands that  earn you true wealth
  • Joe’s a-ha about fortune over fame
  • Is Matt secretly pining to be the next Willie Shakespeare?
  • The highest and best use of a book for your business
  • Even better, the highest and best use of your time period
  • How to shift from middle-class thinking to  break out of your “busy” yet unproductive rut
  • The key to consciously choosing what you do every day
  • Tucker’s two cents about how to be famous...Something you may not want to emulate
  • An easy solution to the “honey do” lists at home
  • How to fight with your spouse and end up with a happier life
  • Three qualities Tucker looks for in his clients before signing a deal

Contact Tucker Max:

References and Links Mentioned: