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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
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Now displaying: 2021
Oct 19, 2021

We’re changing a lot of things up over here at Hustle & Flowchart. We’re in the middle of a rebuilding phase, completely overhauling almost everything in our business.

In this quick episode, Matt breaks down one of the big topics we’re going to start to put a ton of focus on. Today we’re talking about Web 3 and decentralization. It’s something that we can avoid anymore. We talked about it with Michael Taggart back in 2017 and we circled back around with Joel Comm in 2021. The first time, our brains weren’t ready for it. We didn’t know what to do with the information other than just throw some money at some cryptocurrencies.

Now, it’s finally clicking and we can’t avoid talking about it. The pandemic has accelerated the Web 3 journey to mainstream and it’s only a matter of months before it becomes the normal way that people do things. This changes everything and those that are still ignoring it or writing it off will really regret that decision in the near future.

“Web 3 will be where almost all future financial opportunities will lie” - Matt Wolfe

Some Topics We Discussed Include:

  • Where we’re taking this podcast in the future
  • “You can plug your ears and maybe the future will go away”
  • What is Web 3?
  • How Web 3 will impact the way people make money
  • How online education is changing as a result
  • What you should study right now...

References and Links Mentioned:

This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners

Oct 14, 2021

Dr. John Demartini is a man on a mission and on today’s show you’ll hear how he discovered his life’s passion at a young age. He had a vision of traveling the world while teaching and sharing whatever he’d learned so that it might be of value to help others to master their lives and do something extraordinary. Over his lifetime, he has devoured over 30,000 books and inspired others to find their true passion, sharing his knowledge with the world. 

 

Listen in as you’ll hear stories of some of his students, and how one woman took her love of spending time with her pet and turned it into a multi-million dollar career. He discusses how to stop comparing yourself to others, utilize your forebrain to create visions of your future, and decipher what you value most so that you can then be of value to others. After you’ve listened, be sure to check out our conversations with Marx Acosta-Rubio and Elliot Roe for more information on how to discover what’s holding you back so you can accomplish more with your life.

 

When we fill our day with the highest priority action that inspires us most - that makes the biggest difference and equitable exchange of service, we have found it. And if we do that, we don’t need motivation.” - Dr. John Demartini

 

Some Topics We Discussed Include:

  • Finding your true passion
  • Aligning your passions with income requirements
  • How one woman made a living because she loved to hang out with her dog
  • How to move past external factors
  • The inner workings of your brain and why you want to light up the front part
  • Getting rid of self sabotage of our idea

 

Resources From Dr. John Demartini:

 

References and Links Mentioned:

Oct 12, 2021

Joe is on board today with an important, snackable episode. He’s talking about real, heartfelt stuff, since, as entrepreneurs, digital marketers and those of us who work behind the screen deal with life a little differently than folks who work a traditional job. We have different social aspects that come our way and the last two years have had us in all our bubbles. Joe tells a story from his side of things, and how it’s affected him and what he's learned over the last two years. 

 

He discusses why the last two years have been the most pivotal for both him and our business, in terms of clarity and finding out who we are. We have chatted on the podcast a lot about mental health and this subject is more important than ever. If you find this information helpful, please pass it along, as our goal is to bring this discussion to light and help as many people as possible. Once you are done, be sure to listen to our chats with Anthony Trucks and Angelo Sisco who share their stories of overcoming obstacles and how to put yourself in the right frame of mind.  

 

“We’re living in a world where we are ultra connected, but at the same time we are not really totally connected empathically, where it actually matters and you feel it.” - Joe Fier

 

Some Topics We Discussed Include:

 

  • What should’ve been one of the happiest times was also one of the saddest
  • Overview of the last two years and why they have been the hardest
  • Things that have helped Joe ‘get his voice back’
  • The pivotal moment that changed everything
  • Self-improvement strategies that seem simple, but really work
  • Dealing with overwhelm and how to break out of that bubble

 

Our Resources

 

  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.

 

References and Links Mentioned:

 

  • Nonviolent Communication by Marshall B. Rosenberg, PhD
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Want to get the Action Guide from this episode? Grab them here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners.
  • How To Get Your Shift Together - Anthony Trucks
  • The Identity Alchemist - Angelo Sisco
Oct 7, 2021

You are going to love our chat today with Ty Cohen, a longtime entrepreneur, who is now taking over the world of online publishing. There’s a lot of money to be made with Amazon Publishing, and whether you are a writer or not, Ty teaches people how to get your books published in the world’s biggest online bookstore. His students consist of writers who want to get their content out to the masses, authority figures who publish in order to get leads for their courses and high ticket offers, as well as people who use ghostwriters to publish a series of books with a huge audience behind them.

 

Listen in as Ty talks about what niches to publish in, how to find out what your audience is reading before you pick a subject, and how he teaches his students to market. He also discusses where to advertise, how to repurpose your content and where to find people to write for you as well as create audio books. Lastly, Ty chats about some opportunities he has outside of the publishing world and his thoughts on NFTs and leaving a legacy. After you have listened and realized the opportunity behind publishing, check out our chats with Laura Gale and Rob Kosberg for even more insight and vision into the world of self-publishing. 

 

In internet marketing we always hear that you want to go with the niches, which is fine sometimes. But when you want to make a lot of money…when you want to be to the point where you are continuously making cash where it’s hard to shut it off, you want to go where the markets are wide and evergreen.” - Ty Cohen 

 

Some Topics We Discussed Include:

 

  • What niches to look at when publishing
  • Example of categories where  Ty’s students are crushing it, including Ty’s teenage son who is make $4K a month publishing in one particular category
  • The easiest way to get someone to buy from you
  • Writing a book vs. hiring a ghostwriter
  • Creating a journey for your reader where they will want to buy from you over and over again
  • The one important approach that most non-fiction authors are missing
  • The 3 must have criteria when you are doing your market research
  • How to repurpose the book you’ve already made and where to hire people to make it an easy process

 

Resources From Ty Cohen:

 

 

References and Links Mentioned:

 

Oct 5, 2021

We’re back with another Therapy Session! In this episode, we consider renaming our show (just kidding!) and dive into some of our takeaways from attending the Traffic & Conversion Summit. It was a great event and there was a LOT going on. We chat about  how we set up our booth, some things we learned about the ins and outs of renting a booth, how we changed our tactics as the event went on and some of the amazing people we chatted with while we were there.

 

There were some things we did purposely to make sure our booth was not only one of the most inviting and interesting ones there, but attracted great conversations with attendees and sponsors alike. We also dive into several a-ha moments we got while attending the event and why we have changed our goal for the future. If the idea of making amazing connections to further your business growth excites you, check out our conversations with Justin Schenck and Gary Henderson for more insight into growing your network and connecting with influential people.

 

“We put ourselves right in the middle of the zone to be seen, and then the connectors show up, our friends show up, and subscribers and listeners show up.” - Joe Fier

 

On the expo floor, we had our own little hangout where people were just floating to us and chatting with us the whole time.” - Matt Wolfe

 

Some Topics We Discussed Include:

 

  • Great advice from Dan, who gets another shoutout - Hi Dan!
  • Matt’s big success that even Joe didn’t know about until just now
  • How we made our booth the most interesting on the floor
  • How we are to become major connectors in our space
  • Some things we learned about running a booth, that we never knew before
  • All the lightbulb and a-ha moments that went off, just from this one event
  • Going from America to Norway and back! 

 

Our Resources

 

  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.

 

References and Links Mentioned:

Sep 30, 2021

We have been searching for someone to speak with about crypto and NFT’s for a while, and it’s nice to circle back around to this subject with Joel Comm. He’s one of the original internet marketers, and he’s a guy who sees trends and has a pretty good hit rate. This is one of those rabbit holes that we’ve gotten into outside of the podcast, and now is a great time to be aware of all the tech and utilities that are associated with a lot of these things. There are so many different ways to use the blockchain technology, and we’d love it if you would let us know if this is something you'd like us to talk about more in future episodes.

Nothing in this episode is financial advice by the way, but it’s valuable to have conversations about it. Joel has been online for years, and he pivots fast and launches on a technology where he can have fun. You will get some great ideas on how Joel approaches tech. The way he explains his pivots is similar to the way we’ve done things as well, as we find little things we are interested in, then we explore it and love to share what we have learned with others. He also dives into the future of NFT’s, so many different ways to use blockchain technology and some of his favorite alt coins. Once you have listened, check out our chats with Mike Koenigs and Archit Batlaw for more insights into what the future holds for technology and business.

I don’t think there’s any true visionary aspect to it, it’s just that way I’m wired, I tend to pay attention to what’s happening and dabble.” - Joel Comm

 

Some Topics We Discussed Include:

  • The secret sauce behind Joel’s successful life
  • The best kept secret in the NFT world
  • Red flags to look out for in the crypto world
  • A new internet network and how you can be a part of it
  • How to find alt coins to invest in
  • So many other options with NFT’s other than artwork

 

Resources From Joel Comm:

 

 

 

 

 

 

 

 

References and Links Mentioned:

  • CoinGecko.com
  • DustMiners.com
  • Wax
  • Uniswap 
  • Coinbase
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Want to get the Flow Notes from this episode? Grab them here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar - be sure to check out their special deals for our listeners.
  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.
  • What Does The Future Look Like For eCommerce? - Archit Batlaw
  • Will Humans Become Obsolete In The Near Future? - Mike Koenigs
Sep 28, 2021

Matt is dropping another solo episode today, and he is going to be talking about some cool conference hacks that will help you with outreach and making connections. Live events are happening again and we just returned from the Traffic & Conversion Summit. He will be sharing some things that we learned over time about how to be the most effective at these conferences and how to get the most out of them. 

He shares a few hacks about how to connect with people and build our influence around the booth. Whether it be with the speakers, attendees, or exhibitors, we really like to network with as many people as possible and do it in a way where you really build a deep connection. Once you’re done, check out chats with Steve Sims that we mentioned and Michael Trainer as well for more insights into making awesome connections to propel your business.

You’ll get their email and once again, you have just opened the door. You’ve just kicked in that reciprocation principle, you’ve just given them a reason to reciprocate and you’ve just given them a reason to remember you as well.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Connecting with everyone at the event, and not just attendees
  • Why we, as a sponsor, love connecting with other sponsors!
  • How to connect with folks that you might think are unreachable
  • How to use photos and videos for outreach
  • Exporting your contacts for use in future emails
  • How to get people onto your podcast
  • Using the event app - this makes for easy outreach!

 

Our Resources

  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.

 

References and Links Mentioned:

Sep 23, 2021

It was a true pleasure and honor to have Dr. Robert Cialdini on the show today, author of one of the most well-known books that many of our guests have referenced. When we got into marketing and entrepreneurship, one of the first books we read was his Influence, which explained the principles of how to execute what we put out into the world. Now with this updated, expanded version, it has been blowing our minds in terms of how practical it is, especially with a brand new principle added. Dr. Cialdini showed us how to get the ethical ‘yes’ and use these persuasion tactics in a very ethical way. 

He also discusses the ethical use of scarcity, with limitations on the number of the product, as well as countdown timers. He also talks about how he did not write his famous book for marketers, he wrote it as a book to learn how to avoid being influenced by others. Some other topics we chat about include the Unity Principle and understanding how you look at things differently when you identify with others in the same group. We also talked about the trust factor, and when you take the power away from the buyer by sharing the bad stuff first to create trust and a bond. We have shared our struggles with our guests and on our Therapy Sessions, and we have found this to be very powerful. Lastly, we had an opportunity to ask some questions from our audience, so listen in if yours was included. After you’ve delved into this episode be sure to check out our show that we mentioned about branding as well as our chat with Neil Patel who also knows a thing or two about growing your brand in an ethical way.

People who are successful have recognized how these principles work at some level. What they often don’t recognize is how to optimize them, and the steps to take that not only activate the principle but maximize its impact in a situation.” - Dr. Robert Cialdini

Some Topics We Discussed Include:

  • The universal things taught to businesses in order to be successful
  • Why Dr. Cialdini’s book was not meant to be the bible for internet marketers
  • If you have this one particular kind of authority, no one can beat you as a communicator
  • An interesting study about showing your expertise
  • The magic of sharing your weaknesses
  • How to use this one word to get someone to trust you from the very first meeting
  • How to implement scarcity in situations where there really is none
  • What to tell people if you are early in the game

Resources From Dr. Robert Cialdini:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Want to get the Action Guide from this episode? Grab them here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar and Vidyard - be sure to check out their special deal for our listeners.
  • Here’s Why Branding Is Vital - Joe Fier & Matt Wolfe
  • Content Strategies To Grow Your Online Brand - Neil Patel
Sep 21, 2021

This is going to be one of our new, snackable episodes where Joe will talk about one of the most in-demand strategies out there. We are using the Dream 100 strategy, which is how we bring amazing people onto the podcast. We are also able to connect with these people for joint venture deals, affiliate partners, to get connected to different brands, and to get sponsorship deals. So listen in, as Joe gives you the exact methodology, templates, and tactics on how to deploy this strategy to connect with basically anyone you want. Once you’ve listened, be sure to check out our chats with Gary Henderson and Travis Chappell, two amazing entrepreneurs who have mastered how to build their network, connect with influencers, and network for mutually beneficial results.

This Dream 100 strategy is how we get connected with anyone since our network is our currency.” - Joe Fier

Some Topics We Discussed Include:

  • Why you want to use this strategy to further your network
  • How we have seen our networking capabilities evolve over time
  • How we’ve put together out our exact template
  • What to consider when you add people to your list
  • How to link your template for the most outreach
  • Shoutout to some of our previous guests and connectors who have helped our goals to get connected

Our Resources:

  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.
  • HustleAndFlowchart.com/Dream100 - check it out to model what we are doing, and if you know anyone on this list, let us know!

References and Links Mentioned:

Sep 16, 2021

Mandy McEwen from ModGirlMarketing.com, brought the goods today as this episode has a boatload of tactics on how to connect and showcase your brand on LinkedIn. When Mandy told us that only 1% of users are actively posting on that platform, it really opened up our eyes to the possibilities. While LinkedIn may not be the answer for everyone, chances are your audience is on there. To be successful on LinkedIn, you really want to do what everyone else is not doing, i.e. acting like a human being without constantly pitching. 

Mandy talks about some cool tips to dial in your profile to make you stand out as an influencer leader and how there are different features on the mobile app which you can optimize. She also discusses how her own clients have grown without even posting, but just by engaging. You can create that closed-loop system with comments and posts, plus she got tactical in regards to what the LinkedIn algorithm really loves. There are also some tips on how to post documents, and use LinkedIn Navigator to fine-tune your feed. If you want to get additional reach, connect with the people you want and appear as a thought leader, check out all the ideas she shares. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Joshua B. Lee.

We all have personal brands, whether you want it or not, especially entrepreneurs. Really anyone with a LinkedIn profile has a personal brand so you might as well start owning it.” - Mandy McEwen

Some Topics We Discussed Include:

  • How to really succeed with LinkedIn (and it’s not as hard as you think)
  • The “Don’t List” of what not to do reach LinkedIn outreach
  • How to be seen as the industry expert without having to create a ton of unique content
  • Leverage these hacks to curate your own content easily
  • Which types of posts LinkedIn prefers the most
  • How to use LinkedIn to make you look more like an influencer
  • A super easy hack to make you stand out
  • Yet another business idea that we would use if you create it
  • The results that you can get just from leaving one comment on a post
  • Mandy’s key takeaways from her Traffic & Conversion talk

Resources From Mandy McEwen:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners.
  • The Dopamine Dealer of LinkedIn - Joshua B. Lee
  • A Master of LinkedIn Shares His Real Secrets To Success - Trevor Turnbull
Sep 14, 2021

Hey Hustle & Flowchart friends, we are back with a new episode. We are testing out a new podcast format where we will talk on a very specific honed-in topic and get straight to the meat of the content. On this one, Matt talks about over 40 different growth hacks to grow your podcast, including ad platforms, gaining attention in the media, both free and paid strategies, as well as some of our secret weapons on how we’ve grown the show which have worked very well. After you’ve listened to the show, be sure to check out the chats that we recorded with Tyrone Shum and Luis Diaz for more podcasting growth hack tips.

The best results we’ve gotten with Facebook ads is by taking short video clips from our podcast. We’ll take a 3-minute clip where our guest shares a gold nugget of wisdom, run that clip as a Facebook ad and put a link where they listen to the full episode in the text description.” - Matt Wolfe

Some Topics We Discussed Include:

  • The basics which you are probably already doing, but if not, you should be
  • Podcast Platform Features and Ad Buys and the top platforms for both
  • Where to purchase ads
  • Growth through acquisition
  • Various ways to get media attention

Our Resources:

  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.

References and Links Mentioned:

Sep 9, 2021

BJ Fogg, PhD, author of Tiny Habits and TinyHabits.com is on the show today! We have been immersed lately in understanding changes and our own habits, which have led to some self-sabotage at times. BJ talks about the concept of breaking the chain and how it can be detrimental to your progress. If your habit is too big, it can be hard to build up the momentum to continue. Plus, celebrating micro wins can be a huge motivator and they can come with every action that you do.

BJ talked about his mission in spreading that ripple effect that will pass on to others, similar to how we love having fun while recording. He also gave us some real-life examples of creating tiny habits that stuck, such as how he was able to shed weight easily and how he starts his day in the right way to set his mind up for success. Still want more? Go check out our previous conversations with Anthony Trucks and Erin Pheil for more tricks to get you unstuck with some simple questions and quick tactics.

The best system whether it’s weight loss, sleeping better, or being more productive, is matching yourself with behaviors that will take you to that outcome, and these behaviors should be ones that you already want to do.” - BJ Fogg, PhD

Some Topics We Discussed Include:

  • How one way of raising kids helps them to foster a sense of accomplishment and be goal orientated
  • How emotions create the habits
  • Breaking down the Fogg Behavior Model
  • The Maui Habit and celebrating life
  • BJ’s easy method for weight loss
  • Stopping the derailment of habits when your environment changes
  • The simple act of celebrating even the smallest of actions
  • Breaking the habit myths (hint: repetition does not create a habit)

Resources From BJ Fogg:

References and Links Mentioned:

  • Humor, Seriously by Jennifer Aaker and Naomi Bagdonas
  • The Gap and The Gain by Dan Sullivan and Benjamin Hardy
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners.
  • How To Get Your Shift Together - Anthony Trucks
  • How To Change Your Beliefs To Change Your Life - Erin Pheil
Sep 7, 2021

This episode is going to be a great extension of what we have been chatting about in the last few weeks. Also, since we’ve been talking a lot about branding, we are back to branding these episodes as a Therapy Session once again. There’s been some great opportunities that we have been discussing for a while, specifically in the creator economy. We now see our company as a media company rather than just a podcast. We also know there are those listeners who are not necessarily trying to create a media brand, so we wanted to speak to that audience. If you know that the creator economy is getting bigger, there’s never been a better time to figure out how to sell the shovels to that industry without having to be an influencer. 

We talk about the opportunities that we see in the creator economy and some cool stats that compare it to the gig economy. We also drop some insight into how you, as an entrepreneur can use this opportunity. Once you become aware of where the money and attention is flowing, you can position yourself and ride that wave with the creators. It’s a smart approach and we’ll talk about some ways where it’s not you building the media company, but you can be the specialist to provide your services to those on the rise, even positioning yourself for rev deals and partnership. Once you listened, be sure to check out our chats with Gary Henderson and Travis Chappell for tips on how to make connections and network with influencers on a level playing field.

Position yourself properly and strategically - anyone can do that now with the creator/influencer economy.” - Joe Fier

The fact that each one of these things has so many subtasks, is a huge opportunity for digital marketers who want to go and specialize in one of those. Just look at YouTube, and look at one of the tasks you’ve got to do for YouTube. There’s a business there that you can go and replicate for people over and over again.” - Matt Wolfe

Some Topics We Discussed Include:

  • Examples of opportunities that never existed before, which you can specialize in and build a business around
  • Some interesting stats on where the creator economy is headed
  • A look behind the scenes of how we are building our media company
  • Generalists vs. specialists in the agency world, and how the pandemic has switched things up
  • Ideas on how to leverage the creator economy 
  • Steal one of our business ideas and run with it!
  • How to present a no-brainer deal to a creator, and turn it into a rev share deal 

Our Resources:

  • PodHacker.com - Learn The New Way of Using A Podcast To Build A Tribe, Grow Your Business & Create Multiple Streams Of Income

References and Links Mentioned:

Sep 2, 2021

On today’s show, we are chatting with Brian Bogert, of BrianBogert.com, who has a wealth of perspectives, and we’ll definitely do a round two, as he opened up so many loops for us. He’s got so many crazy experiences that have happened and shaped who he is. We talk about podcasting and some things that we didn’t even know which we know you will find helpful. Brian also chatted about his perspective in regards to mindset vs. tactics, and our survey that we put out last year, which we now know is not that cut and dry, and actually has a few layers to those results. 

He’s got such great insights into triggers, and how to embrace the pain to avoid suffering, and gave us some real-life examples. The beauty of this conversation is showing how we can be blind to some things until they show up. We did talk a little about imposter syndrome and how we get it sometimes around tangents on the show if we don’t think we can add to the conversation. Brian was able to enlighten us since we now know to just say what we are thinking and awaken the sleeping giant in ourselves, which is very refreshing. There were so many a-ha moments in this conversation, that we will definitely be having Brian back for round two. In the meantime, you may enjoy our chats with Gabby Bernstein and JaMarr Johnson where we chat about how to get into a flow and get yourself on the best track.   

Typically what’s preventing us from being exactly who we want to be, reaching our potential, and having the impact on the world we desire... guess what - it’s us.” - Brian Bogert

Some Topics We Discussed Include:

  • How the recent events over the last year have created a boom for podcasting
  • The magic of valuable sound bites that convert to attention and downloads
  • Redefining the patterns in your life that have been holding you back
  • When we surveyed our audience on Tactics vs. Mindset and how they are not mutually exclusive
  • Recognizing who we are as humans and defining mental toughness
  • The importance of knowing someone’s prime narrative to communicate with them in the best way possible
  • The stuff that no one is talking about in regards to changing the patterns in our own life
  • Check out Matt’s eloquent thought process on reacting to the metaphysical nature of the conversation
  • A new framework on how to view imposter syndrome
  • Recognizing pain and suffering to go forth to fulfilling our destiny

Resources From Brian Bogert:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners.
  • Tools To Get What You Want And Free Your Mind - Gabby Bernstein
  • Life Lessons From Standup Comedy - JaMarr Johnson
Aug 31, 2021

This is a show for those of you thinking about podcasting and YouTube and for those who are not, you still should listen in. We are going to be talking about content creation on the platforms everyone is going to these days. We chat about recent stats, predictions and where things are headed. There’s a lot of cool things that we have been noticing, that we think will help everyone. 

We’ve been pretty tapped in with what’s been happening in the podcasting space in the past few years, and our gut reactions have been pretty accurate. You’ll hear our thoughts about ClubHouse, Spotify, Fireside and, yes, even OnlyFans. Plus we deep dive into a poll by Edison Research that shows some interesting data in regards to where podcast listeners are hanging out for both searching and listening. So check it out, and when you are done be sure to have a listen to our chats with Rob Balasabas and Marc Guberti who drop some golden nuggets on how to maximize your YouTube views, as well as best practices for your descriptions, keywords and tags. 

There’s so much opportunity to leverage other people’s work and show up as a recommended video.” - Joe Fier

Anywhere you can have your content, have your content available there, because these trends might shift over time, so might as well be where everyone’s looking.” - Matt Wolfe

Some Topics We Discussed Include:

  • Why we’ve been putting our focus on YouTube based on data
  • Interesting stats about where people are listening now and more trends that we’ve been eyeing for a while
  • What really bugs Matt about Spotify? Listen to find out
  • Why YouTube makes it way easier for your podcast to be discovered
  • Quick hits to get people’s attention
  • Our thoughts about the new Fireside platform and whether you should jump in
  • That one time we got to chat with Tyrese Gibson! 
  • Is it rebranding time for OnlyFans?

Our Resources:

  • PodHacker - We teach creators how to Build, Engage, Amplify & Monetize your content. 

References and Links Mentioned:

Aug 26, 2021

Did you know that our guest today is the reason behind Russell Brunson’s success? Today, we have Armand Morin on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn’t believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic.

This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He’s also a national champion with Tai Kwon Do, and follows that whole “Success Leaves Traces” philosophy, which you can learn about in his book of the same name. After you’ve listened, you might enjoy our episodes with Dale Beaumont and David Jenyns for more tips on creating systems to save time and work smarter. 

Lastly, if you are heading to Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! There will be challenges, fun, and prizes! If you want to come network and hang out with us, we are going to be throwing a huge party at Mission Brewery in San Diego on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. 

At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I’m advertising so much, you’re going to get a lot of traffic to your site’ and I thought, Oh man, that’s brilliant!” - Armand Morin

Some Topics We Discussed Include:

  • How to hack your way into becoming a huge country music star
  • Avoiding a painful, first business lesson 
  • The early days of selling links and having to print out paper checks!
  • How Armand created the world’s original search engine
  • What happens when you get your merchant account shut down when you are on track to make over $150,000,000 in a year
  • Why you want to think of selling through a pipeline, not a marketing funnel
  • The early days of the Warrior Forum - who knew?!
  • Changing up your email system with the MAE method, so you are getting more open rates and not hammering your list with the same message over and over
  • The new webinar strategy that has been a game-changer (it’s easier than you may think)
  • How to reverse engineer anything, even learning how to water ski

Resources From Armand Morin:

References and Links Mentioned:

Aug 24, 2021

This episode has been a long time coming, as we have been thinking about some of this stuff since 2013. Many of our listeners have told us how much they miss our Therapy Sessions where we talk about what we are doing in the business and our struggles and wins, and this show will include a lot of those insights. We chat about where we see a lot of our marketing efforts headed, how the marketing landscape is changing for all of us, and some of the things we will be doing differently. We also discuss some of the ways that we are finally fulfilling our goals from years back and how we are going all in. 

Also, if you are heading to the Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! Make sure you are subscribed to our YouTube channel, as there will be challenges, fun, and prizes (cha-ching!) If you want to network and hang out with us, we are going to be throwing our Overtime event at Mission Brewery once again on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. And after you have enjoyed this episode, be sure to check out our conversations with Angelo Sisco and Ryan Berman who share their own great insights about branding in this new marketing landscape. 

The big four - the GAFA companies - are all battling it out right now over things like privacy, the various ad platforms and methods of advertising, and all the smaller companies who are trying to play by the rules are getting squashed in the mix.” - Matt Wolfe

We are going to be doing a hybrid approach between what we have been doing in direct response and internet marketing compared to more of the branding and creator play.” - Joe Fier

Some Topics We Discussed Include:

  • The big push for privacy among GAFA
  • What do with lower open rates and losing your cookies
  • Want to be in the movies? How we’re all in Godzilla vs. King Kong now
  • Let’s go back to college and talk about the S.W.O.T. analysis
  • That one guy who is not welcome on our show
  • Building a media brand to mirror the Tim Ferriss effect
  • The future of course building and where to market them
  • Our plans for Traffic & Conversions and how you can potentially be a guest on the show!
  • What we are doing to stand apart from podcasters and direct response marketers alike
  • The cool, telling resources that were delivered to our doorstep recently

Our Resources:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners.
  • The Identity Alchemist - Angelo Sisco
  • How Courageous Companies Build Well-Known Brands - Ryan Berman
Aug 19, 2021

We have Anthony Trucks joining us again for round two, and we had an absolute ball. Anthony has a new book coming out, Identity Shift, which we discuss in-depth on today’s episode. This was an impactful and timely episode, and one of the things we talked about was how there are people who want variety in life, and then there are people who want stability. For example, even in our own business, our new studio is the mechanism for wanting to change things up, as things were getting a little monotonous. Another analogy that Anthony discussed was the ball analogy, where the ball that you kicked far away is your goal and when it’s too far, the doubt comes in. So when it comes to goal setting, if you build too grand of a vision, you can get into mental trouble because that ball needs to be a little closer. 

He talks about people who constantly consume and don’t take any action, so the more you consume, the heavier that ball becomes. Also, he talks about how one of the goals of his book is to clarify how to close the identity gap so you can upgrade your life to the next level. There’s a lot of good stuff in this one, and after you have listened, we have some great shows from our vault you should check out, including our previous show with Anthony and our chat with Nir Eyal that deals with mindset, becoming more products, and getting valuable feedback to make better business decisions.

At the end of the day, your identity has to match your dream or it will never be realized. A lot of people have dreams that are far beyond their current identity...the cool thing is as you shift into it, you simultaneously transform as a human, but you also achieve that thing.” - Anthony Trucks

Some Topics We Discussed Include:

  • How our chairs are a metaphor for our business
  • What makes you a skilled speaker
  • What your ideal identity is comprised of and the identity gap
  • Are you suffering from the epidemic of shelf esteem?
  • The dinnertime conversation you can have with your kids to cement a positive relationship with them
  • The difference between parenting your kids and coaching them (plus how to get your kids to clean their room!)
  • The battery drawer question
  • Chasing your passions vs. sticking with what makes you money (even if you loathe it)

Resources From Anthony Trucks:

References and Links Mentioned:

Aug 17, 2021

We’re back, coming at you from the world-famous Hustle & Flowchart Studios! Today we are talking about branding, our thoughts and our experience with it and what we are learning about branding lately including the psychology behind it. It’s been a big focus lately in that we are trying to get ourselves dialed in on our brand, uplevel the video quality, and revamping our website design. There’s some specific reasons why we feel now is the time to be branding and we dive into this on today’s episode. 

We will be covering some low hanging fruit ways to brand that you probably haven’t thought about. There’s also a few cool videos that we will reference and one of more interesting ways that one major influencer is building his brand plus the surprising reasons behind it. We have also updated some of our studio equipment and will dive into what some of our favorite brands are and why. In addition to all of this, we chat about the bigger picture behind your brand, making an impact on society, and leaving a legacy. After you’ve listened, be sure to check out the past shows we’ve done with Ryan Lee and Ryan Berman to give you some additional ideas on branding and building your tribe.

It’s important to make sure you have the brand understood before you do any dramatic things to the perception of your brand. Ask yourself how are people identifying and attaching to you right now and what’s the reason they are choosing you over another podcast?” - Joe Fier

The way we see it is, the bigger the brand that we can build, the more attention that we can create on us, and then we can essentially sell that attention.” - Matt Wolfe

Some Topics We Discussed Include:

  • What the leading YouTube influencers are doing outside the normal realm of promotion
  • Our top three favorite brands that have helped outfit our new studio
  • Some new platforms we might be testing out with our branding
  • Thanks again Ryan for the burrito hookup!
  • Building up your brand to sell attention
  • One good reason to not shoot at the highest quality for your videos
  • Getting people to feel like your brand is a part of their family
  • Is Apple still the creator’s choice?
  • Important things to consider if you are rebranding, including choice of music and color schemes
  • The real reason behind Mr. Beast’s YouTube brand
  • Do you what you want your legacy to be? Listen in as we talk about ours

Our Resources:

  • PodHacker - Build A Tribe, Grow Your Business & Create Multiple Streams of Income by Simply Copying Our Plug & Play System
  • Our go-to brands for the awesome equipment we use in our studio

References and Links Mentioned:

Aug 12, 2021

Joe Sanok joins us again for a second show, with another fun conversation about chilling out, getting your mind in order, and having systems that have been a theme lately around the Hustle & Flowchart brand. A lot of conversations we have had recently are in tune with what we want to do with our brand, which translates into a smart and productive way to work. It is less about tactics and business strategies as what’s really important is figuring out what we want to do and having the business facilitate that. 

On today’s show, we chat about how Joe was able to take more time off as we have done, spend more time on the important things in his business, outsource the things that are not as important, and basically slow time to get more clarity. He also tells us a great analogy with his tale of his encounter with a rhino, what to expect if you are doing a book deal with a major publisher and how hie Slow Down School has helped many entrepreneurs to do just that, while also moving their own business ideas ahead quickly. If the idea of traveling the country while working your business part-time appeals to you, be sure to check out our previous show with Joe as well as the chat we held with Justin Brooke

Research shows that when you slow down you have better clarity on what you need to spend your time on. So if you are taking a Wednesday off and the weekend off and you are generally setting boundaries and letting your brain be optimized, then when you get to the week, you can kill it.” - Joe Sanok

 

Some Topics We Discussed Include:

  • The magical mindfulness of young minds
  • Roadtripping across America, while road schooling kids and podcasting about the adventure
  • The benefits of having two Fridays a week
  • Scheduling in fun first
  • Discovering your sprint personality to fine-tune your workflow
  • Staying at an Airbnb for the weekend to get more work done 
  • How we slow down in a way that matches what our brain needs
  • What to do when you see a rhino charging right at you
  • The science behind vigilant detriment
  • One simple thing you can do to refresh your brain, pay attention better, and work more efficiently
  • The trick to getting to 100 pushups a day
  • What to expect when you publish a book with a big name publishing house

Resources From Joe Sanok:

References and Links Mentioned:

Aug 10, 2021

We’re back with another Tuesday episode, where it’s just the two of us, deep-diving into a few topics that we have found interesting lately, talking about what’s going on in our business, and sharing stuff that we have tried out, love, and want to share with you! Today, we are chatting about a book that we both read and really enjoyed - The Psychology of Money by Morgan Housel. We definitely had some a-ha moments after going through the book, which entails discussions surrounding the plight of Americans’ inability to set money aside for emergencies, why looking into historical data is not always the best option for determining the future, and why we think it’s important to avoid the dreaded lifestyle creep in order to set yourself up for wealth.

We also talk about Matt’s Amazon wish list (wait until you hear what he got for Christmas!), our takes on investing (this is definitely NOT financial advice), and our thoughts about cool cars, crypto, and being on top of buying the latest gadgets. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Wealth Without Wallstreet’s Russ Morgan and Joey Mure

Everyone has the ability to save, if you have the right psychology around how money works and the use of it as a vehicle to get what you want out of life.” - Joe Fier

Most people study history and look at it as an indicator of what to expect for the future, but we are literally in unchartered territory every day.” - Matt Wolfe

Some Topics We Discussed Include:

  • How most Americans can’t even come up with $400 for unexpected emergencies
  • What’s the real reason you are driving that super cool sports car?
  • Figuring out how to stop moving the goalpost 
  • How to approach money as a tool to get you that happiness you really want
  • The difference between being rich and having wealth
  • Do you suffer from “lifestyle creep”?
  • Our next sponsor is….Ferrari??
  • Why tying to predict trends based on historical evidence is not a good idea
  • Taking the pressure off a lot of common, desired things when it comes to money
  • Stressed about money? Good news - you are not crazy because we’re all in this together!
  • How to save a ton of money shopping on Amazon
  • Let us know what you think about our new show format! 

Our Resources:

References and Links Mentioned:

Aug 5, 2021

Our show today with Elliot Roe, creator of an app called Primed Mind, was packed full of goodness. We chatted all about how he came to create the app after he was able to get over his fear of flying and he walked us through these pre-methods, to prime your mind for various circumstances. For example, if you have an athletic event coming up or you will be speaking on stage, it primes your mind for all these activities. 

Elliot works with people who are in the top 5% but know there’s something holding them back to reach that 1%. These include top athletes, poker players, and Wall Street businessmen, who use his hypnotherapy services to get past that subconscious wall to break through to the next level. We also talk about how to get over imposter syndrome, uncovering hidden memories, and dealing with feelings of guilt, especially when it relates to running your business. Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Rinesh Ganatra for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back.

If there’s a big difference between what you would tell yourself and what you are doing, there’s something going on emotionally because you know the answer but you are not able to  follow that system.” - Elliot Roe

Some Topics We Discussed Include:

  • Digging into your past by using hypnotherapy to change your emotions 
  • Common problems regarding feeling stuck at earning at a certain level and how it usually relates to your father
  • How Elliot got over his fear of flying
  • The interesting world of working with high-end poker players and athletes
  • Getting over imposter syndrome
  • How procrastination is one of the most common things Elliot’s client deal with and how to get around it
  • Bullied as a kid? How to reframe those feelings
  • Dealing with those darn repressed memories that are holding you back
  • Feeling scared? Why you are not alone
  • Dealing with the feelings of guilt when you are not spending time on your business

Resources From Elliot Roe:

References and Links Mentioned:

Aug 3, 2021

On today’s show, we are mixing things up a bit. We usually chat amongst just the two of us on Tuesdays, on this episode we decided to use an interview of someone interviewing us. This was an interview done by Stephan Spencer, host of Get Yourself Optimized and Marketing Speak, two great podcasts. We really enjoyed his line of questioning and he even stumped us on a few things. He’s a deep thinker and is well studied, and we know you will enjoy this episode. 

You’ll hear us work out some stuff and come to some realizations, such as how we got to the root of what makes us curators. Stephan is great at extracting details and asked about numbers and KPI’s, but it’s interesting because over time our business has shifted from looking at the numbers and more about prioritizing the lifestyle and inner joy. We also talk about various things we have learned from books that we love as well as how we handle our business relationship, some lessons learned from our early days in business and our ideas for the future. After you have listened, check out our previous chat with Stephan that we mentioned, since he is an SEO wizard as well as our conversation with Gary Henderson who gave us his takeaways on connecting with amazing and influential folks as well.

Our goal, focus, and mind space is always on how to create better content, and we live in that world.” - Matt Wolfe

We have established ‘No Working Wednesdays’...and it’s allowed us to go 80/20, go deeper on the key actions that we should be taking and it has us really focused in.” - Joe Fier

 

Some Topics We Discussed Include:

  • Why you should focus more on creating systems and less on creating goals
  • One of our big a-ha moments that really took the pressure off
  • Our partnership and the good parts and bad (which basically never happen)
  • No Working Wednesdays!
  • Building assets, not liabilities, and how to really determine the difference between the two (it may be different than what you think)
  • How we celebrate, even if it’s the little things
  • Did we really meet at a party on the beach? Tune in to find out!
  • How to multiply your child’s intelligence
  • Challenges, screw-ups, and missed opportunities
  • Dan gets another shout-out - Hi Dan!
  • Our ‘trick’ to affiliate marketing and why we are so good at it
  • How to get just the information you need without having to read a ton of content or go through an entire course

Our Resources:

References and Links Mentioned:

Jul 29, 2021

We’re back with another show, chatting with our friend and fellow podcaster Angelo Sisco from Alpha Hippie. One of the things we talk about is having stories around specific things, and how when you listen to others tell stories about the same thing, you can have a reframe and change your perception around this subject. Everything is a frequency, and Angelo has such a deep level of awareness which he trained himself into, and he walks a different plane than most people. You will have so many a-ha moments as you listen to Angelo explain how to reframe your mind and use both feminine and masculine energy to be successful in your business.

Being a storyteller also has many benefits, and creating your own energetic energy in your life will put you in the right frame of mind. Angelo gives an overview of how he works with clients to create an identity alchemism shift, as well as the secret weapon he uses to change his frequency to match the situation he puts himself in. When you have finished, be sure to check out our previous chat with Angelo and our show with Marx Acosta-Rubio as we talk about how to get over those thoughts which are holding you back to create the mindset you need to move ahead.

So much of what holds our lives back is having those past thoughts and experiences and that’s why being able to give good stories and recreate stories in our minds creates new thought patterns, new neural pathways, and expands us, and then we can allow for shifts.” - Angelo Sisco

 

Some Topics We Discussed Include:

  • How reading the Goosebumps stories as a kid, helped to build a career
  • When telling a great story leads to analogies and insight
  • You’ll never think about tobacco in the same way again after hearing what Angelo has to say
  • The meaning behind the identity alchemist and how you can become your best version of yourself
  • How to change your identity to become a wealthy person
  • Where the best McDonald’s in the world is located! 
  • Insights into feminine vs. masculine qualities
  • Leading a life of bliss and serenity
  • Angelo’s secret, favorite thing that helps him change his frequency
  • How to train your mind to succeed in business
  • We are reading more of your reviews, so tune in - maybe it’s yours

 

Resources From Angelo Sisco:

 

References and Links Mentioned:

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