On today’s show with Justin Schenck has we cover quite a bit of ground because we have very similar business models. He’s got a whole brand but if visit Growth Now Movement, he’s got his podcast as well as his virtual events, one of which we are speaking at. Justin focuses a little more on events where we focus a little more on affiliate marketing but outside of that sort of differentiator, we're both very podcast focused, and we're both very relationship-building focused.
We dive into how he grew his podcast, how he got to be on the radar of some big-name celebrities, the value of enjoying the journey along the way, and why you don’t need as many listeners as you may think. You’ll hear his journey and the behind the scenes stuff of how his podcast exploded soon after only having 100 downloads to eventually land on the Inc. Magazine’s top podcast list. When you’re done listening, be sure to check out our other shows with Joe Sanok and Tyrone Shum, for more podcast tips, strategies, and how to get on those shows you want most.
“If you can't pivot as an entrepreneur online right now, you're gonna be in trouble long term...so prepare and set yourself up in the right way. I'm in the phase right now of pivoting and seeing how it goes.” - Justin Schenck
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We think you are really going to like today’s show with Dan Martell. Listen in as we talk about his tough upbringing, how he taught himself how to code back in the day before YouTube, how he succeeded and failed with quite a few businesses before he was 30, and how he became the #1 YouTube channel coaching SaaS founders. He’s also got some interesting stories about his visit with Sir Richard Branson and all the things he learned about how he runs his business.
Dan has a fascinating mind and way of thinking about projects since his background as a software creator lends him to creating things that have repeatable components that lead to scaling up. When you’re done, don’t forget we’ve also recorded some great shows with Joey Xoto and Ajay Goel, two more SaaS experts who discuss how they have built impressive companies as well.
“Think bigger. People don’t plan for success, That was a big idea that I now really crystallized in life is go to the end, plan for success, work backward and make better decisions.” - Dan Martell
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Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show.
Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions.
“When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football.” - Anthony Trucks
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Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year.
We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage.
“If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen
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We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you.
In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms.
“That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester
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You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.
You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route.
We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days.
“People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale
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On today’s show, this is going to be an epic master class with two of the most brilliant minds we know, Jay Abraham and Rich Schefren. Jay and Rich go way back, having known each other for close to twenty years. In today’s economy, this will be the most valuable information that any business owner can take and actually use, to make money and turn things.
Both Rich and Jay give their insights around a host of opportunities in today’s world to help people and businesses leverage their existing assets in such a way that will benefit them and you as the deal maker. There are also some great examples of folks who knew where to look and find opportunities that others were missing and basically created arbitrage situations that led to passive income for years to come. We know your mind will be reeling with possibilities after listening, and when you are done you will want to listen to our previous episodes where we chatted with Dana Robinson and Markian Sich on how they are able to create passive income as well with real estate investing and online businesses.
“This is the time where there is so much opportunity, and the reason is there is so much opportunity is because during times of tremendous uncertainty as well as some form of recession, what happens is there are many businesses who are a lot less active than before, and that leaves a lot of their assets dormant...which makes them a lot more receptive to other ideas and possibilities. ” - Rich Schefren
“Right now there are 5 or 6 windows of screaming opportunities that are starting to close..first one if there will never be a time in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering, letting you sell things to their audience....that’s one thing. ” - Jay Abraham
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Dr. Jeff Spencer is working with the best of the best in all areas and is also super amazing in his own right. As a kid, he had a dream to make it to the Olympics and actually followed it through by making it there as an Olympic cycler. He started training other athletes and has worked with a host of professionals training all sorts of people in mindset such as Lance Armstrong, U2, Dave Asprey, and Tiger Woods among others.
Jeff has done the work and has created frameworks for his achievements. He’s literally helped over forty people earn gold medals and on today’s show, he walks us through his goal achievement roadmap. Each step is broken down, and in all the years of working with athletes, Jeff has discovered the cycle that you need to go through when working with champions. So get ready to listen, as this is a good one! After you are done, check out our other shows where we chatted with Dr. Steve Ruden and Marx Acosta-Rubio to get yourself set up for the best possible route to success in all of your goals.
“It wasn’t about the technical side of the discipline, that’s what coaches are for. You need someone in your corner that is watching your back, seeing everything that is happening in real-time, to identify the problems you don’t see that you can avoid and the opportunities that you don’t know about that you need to seize to be able to create your best legacy.” - Jeff Spencer
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On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year. First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out.
Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far.
Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right.
“When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea.” - James Schramko
“Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate. The more value you provide, you get repaid for it in the long run.” - Stephen Esketzis
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