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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
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Now displaying: July, 2021
Jul 29, 2021

We’re back with another show, chatting with our friend and fellow podcaster Angelo Sisco from Alpha Hippie. One of the things we talk about is having stories around specific things, and how when you listen to others tell stories about the same thing, you can have a reframe and change your perception around this subject. Everything is a frequency, and Angelo has such a deep level of awareness which he trained himself into, and he walks a different plane than most people. You will have so many a-ha moments as you listen to Angelo explain how to reframe your mind and use both feminine and masculine energy to be successful in your business.

Being a storyteller also has many benefits, and creating your own energetic energy in your life will put you in the right frame of mind. Angelo gives an overview of how he works with clients to create an identity alchemism shift, as well as the secret weapon he uses to change his frequency to match the situation he puts himself in. When you have finished, be sure to check out our previous chat with Angelo and our show with Marx Acosta-Rubio as we talk about how to get over those thoughts which are holding you back to create the mindset you need to move ahead.

So much of what holds our lives back is having those past thoughts and experiences and that’s why being able to give good stories and recreate stories in our minds creates new thought patterns, new neural pathways, and expands us, and then we can allow for shifts.” - Angelo Sisco

 

Some Topics We Discussed Include:

  • How reading the Goosebumps stories as a kid, helped to build a career
  • When telling a great story leads to analogies and insight
  • You’ll never think about tobacco in the same way again after hearing what Angelo has to say
  • The meaning behind the identity alchemist and how you can become your best version of yourself
  • How to change your identity to become a wealthy person
  • Where the best McDonald’s in the world is located! 
  • Insights into feminine vs. masculine qualities
  • Leading a life of bliss and serenity
  • Angelo’s secret, favorite thing that helps him change his frequency
  • How to train your mind to succeed in business
  • We are reading more of your reviews, so tune in - maybe it’s yours

 

Resources From Angelo Sisco:

 

References and Links Mentioned:

Jul 27, 2021

There’s a cool tool that we have been playing with called Conversion.ai which writes copy for you and it’s essentially grabbing information from the web and molding it to your requests with approximately 30 different modes. It helps you come up with ideas, blog posts, emails, subject lines, and some folks are even creating books with it. 

There’s also a copy idea generator, so we are answering these questions Jarvis came up with along with real questions sent in by our audience. If you want your questions answered, be sure to visit HustleAndFlowchart.com/ask, where you can write your questions and we will answer them live on an upcoming show. 

We also tell you how we deal with affiliate promotions and how we test the waters, to decide whether a product or service makes sense to go all-in and promote. After you’ve listened, check out our chats with Rich Schefren where we dive into how big tech is changing and what you can do about it, as well as with Nikhil Aitharaju & Ryo Chiba and their views on the future of artificial intelligence and what is next for content creation.

We should all be thinking about how we build our own platform or this thing that is a lot more valuable than some stand-alone piece of content that someone is probably cranking through using Jarvis.” - Joe Fier

You take a concept from this book and one from this person and then you mold them all together and now you have your own view through your own personal filter.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Shoutout to one of our awesome PodHacker members who sent us something special - Thanks, Ryan!!
  • Listen to our cool new, real-life sound effects!
  • Be sure to check out some clips of where it all began (in the intro)!
  • How to use a 21 step sales letter with Jarvis to get your content dialed in
  • Thoughts about AI in the future, using Jarvis and Descript to create new shows 
  • How to get over your fear of public speaking
  • Creating a brand new site, using other people’s content
  • The future of deep fakes
  • How to get smart with content strategy so you stand out
  • How we test the waters with affiliate promotions
  • How to learn from others through idea sex 

 

Our Resources:

 

References and Links Mentioned:

Jul 22, 2021

On today’s show, we are chatting with Archit Batlaw from Reach Digital. We like how he thinks through things, and how he talks about what it was like to work at Facebook. We also talk about his predictions and the consolidations as to how Facebook is getting into podcasting and how so many big companies are emulating what other big companies are doing. Archit talks about how, if you have followers, that’s way more powerful than figuring out some Facebook ad strategy. There’s the AI that’s available for everyone and it’s optimized already. 

A lot of the things that people are specializing in right now such as copywriting and media buying are examples of things where AI is getting better and better at. This brings us to the main point in this episode which is how building a brand is everything. We also chat about the latest Apple update, some predictions about the future of the big media companies, and some thoughts on what Apple has in store next. Archit also gives us his thoughts on how he stays focused, how to put your tasks on an axis to determine how much time you may be wasting, and other ways to stay in alignment. After you listen, be sure to check out our shows with Rich Schefren and Bruce Clay for more insight into future trends in the digital marketing world.

With a subscription business, you don’t necessarily need to have this churn and burn, with 8,000 customers. You can have 1,000-2,000 customers and have a pretty nice business going.” - Archit Batlaw

 

Some Topics We Discussed Include:

  • What it’s really like working at Facebook
  • Is Facebook really tapping in our phones?
  • Following the theme of trial by fire to get customers fast
  • Is Facebook a social network or is it an eCommerce network?
  • Where the future of in-app purchases are heading
  • The latest Apple updates and how it affects your tracking
  • Please leave us a review, and if you have already - a big thanks! We are reading them on the show, so listen in, as maybe one of them is yours
  • Predictions on how to stand out in the future with your brand

 

Resources From Archit Batlaw:

 

References and Links Mentioned:

Jul 20, 2021

In this episode, we want to talk about the direction of our show and how we’d like to chat with the entrepreneur that was us 15 years ago. We find that there’s a lot missing when we don’t have that perspective in mind, and maybe that’s you or you have a business and you want to go back to basics. We are talking about the handful of things that our younger selves would really appreciate hearing, such as our ideas on delegation, building our list, setting up systems, and how we put content out into the world.

The overall theme is we want to identify different strategies that can help our younger selves and get past some hurdles and roadblocks even quicker. Another segment of today’s episode revolved around how we’ve been sending out emails, asking how we can help you and what are you struggling with in your business now. So if you have emailed us, listen up as we answer a few of the questions that we have received. When you’re done, go check out our conversations with Scott Carson and Stephen Esketzis for more ideas on how to set up systems and your content strategy to reach your audience more efficiently.

Speaking to our younger selves is creating a content machine that allows you to not only grow your brand by putting things out to the world and be able to share it but connecting with highly connected and successful people. You can engineer that yourself by creating your own platform. - Joe Fier

I’ve stopped thinking about being happy when and just enjoying what we are doing right now. I’ve shifted my thinking into ‘Let’s just make every day fun, and figure out how to make money off of that fun-ness that we’re having.’” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Before we knew what we were doing, drinking Corona and hanging out in the driveway
  • The mindset shifts which we both have had in the business, and have led us to have more time on our hands
  • Our platform way of thinking to connect with people and bring your message out to the world
  • How to become a merchant of attention so people can buy attention from you
  • The magic of leveraging a platform to build your own platform
  • The Catch-22 of being concerned about sending too many emails to your list
  • Wise words from the founder of Netflix
  • How our content strategy has allowed us to connect with not only our audience but a slew of amazing entrepreneurs
  • How we structure our free and paid content and why you should give away most of your information for free
  • We are also answering your questions on today’s show. If you are struggling with anything, post your question in the Facebook group, and we will let you know our thoughts on a future episode

 

Our Resources:

 

References and Links Mentioned:

Jul 15, 2021

This was a super fun episode with Chris Parker where we covered a lot of things that we haven’t before. Chris is a unique marketer in that he has more traffic than he knows what to do with, and we love the fact that he's built this system to give back to the world. He’s the founder of WhatIsMyIPAddress.com, a tech-friendly website attracting a remarkable 9 million IP-seeking visits a month. We discuss the benefit of banner ads and using an aggregator, and the breakdown of how his site brings in revenue, plus the promotion of his in-house tools which you can find on his site. 

Chris also talks about how he uses HARO to get interviews for his podcast, Easy Prey Podcast, and his recommendations on how to make your media page stand out to visitors, so perhaps even you will get on television as he did. Motivated by stories of cybercrime victims, in 2020 Chris created his podcast to help followers learn about scams, fraud, and other dangers they face online and in the real world. When your stuff is compromised things can go south fast, and you’ll hear Chris’s take on creating online log-ins, two-factor authorizations, and all the aggravation you want to avoid if you have to contact a website if you lose your information. 

If you want to dive deeper into the quiz funnel idea that Chris discussed on the show, be sure to check out our show with Ryan Levesque, and if you want to dive deeper into Google ads, you’ll love our show with Justin Brooke.  

I have the opposite problem that every affiliate marketer has. I have so much traffic, I don’t know what to do with it all.” - Chris Parker

 

Some Topics We Discussed Include:

  • The revolution of deep fakes in the world of scammers
  • What to be aware of as business owners, so you don’t get scammed
  • Dealing with bottlenecks in the business, before you get too successful
  • Should you use header bidding in your advertising?
  • Which are the best ad networks to worth with, especially when you are just starting out
  • Why you want a media page and what to include so it gets you more contacts
  • Using VPN networks - whether you should or not and which ones to use
  • An easy solution to get around the possibility of a ransomware attack
  • The three red flags you should know behind most email scams
  • Examples of people who have been scammed and how to make sure you are not next

 

Resources From Chris Parker:

 

References and Links Mentioned:

Jul 13, 2021

We’re back again with our Therapy Session-ish chat - or soon to be called some other new awesome name. We record them roughly the week before the show goes live, so the content we bring you is as fresh as the memory of the last dollar you made online. Lately we’ve been talking about dialing in all the stuff in our business and how we are aligning our actions with where we are headed in the next 10 years and beyond. We know that we all have things that we do routinely, such as checking emails and touching base with people, and when you have a good system behind it, it’ll make your day go so much smoother. 

You’ll especially enjoy listening to Matt’s background with designing systems and how his brain works when it comes to fine-tuning the most simple of tasks with the use of some very simple tools. He talks about his three-step process and how he’s able to get to the coveted inbox zero on a daily basis. After you’ve got your mind spinning, be sure to listen to our chats with Paul Minors and David Jenyns who give us even more strategies and tactics to build systems in your life and business, so you can have more time, be more productive, and scale your business.

I do the stuff I least look forward to first so that all that’s left for the day is the stuff I do look forward to doing..” - Matt Wolfe

There’s the momentum of task completion too. You start with the easiest task first, and you build from that point on.” - Joe Fier

 

Some Topics We Discussed Include:

  • Bringing the fun energy pre-show a la The Foo Fighters
  • How to constantly be optimizing even the smallest of tasks to make everything more efficient
  • Matt breaks down his 3 step system for handling email communication
  • The tools we use to make our lives easier so we have time for more fun
  • How to get to inbox zero every day
  • Reframing all your work and tasks to be able to look forward to the fun part of your business
  • How to get your systems dialed in, even if you really stink at it
  • Our plans for the future direction of the show
  • Lessons learned about how to change your identity for the better

 

Our Resources:

 

References and Links Mentioned:

Jul 8, 2021

The time really flew by on today’s episode with Ryan Berman of Courageous Brands, as we let Ryan’s stories interweave into the show. Ryan brings to the table a different perspective than most marketing people. We discuss his stair stepper approach to marketing and how everything is connected. We also talk about how he created an actual city location, in Funner, CA and the magic behind that marketing campaign. 

One of the things that we love about this conversation is to start by stepping into the shoes of who you are selling to, which is something we intuitively know, but don’t always practice. Think of how you would want to be marketed to, which is one of the toughest things, but remember the customers are holding all the cards. Ryan also discusses how, if you have a boring brand, do something to change that fact, and create stories around the brand to make it exciting.

Also, make sure you listen to the end, as we read some of our recent reviews - maybe it’s from you! And after you have enjoyed this episode, be sure to check out our conversations with Dan Norris and Ryan Lee, who have both created successful brands by offering value and fun in a different way that makes them stand out from the rest.

We’re living in this world now, where we are inundated with 7,000 messages a day. There’s so much competition right now and that’s why brand is so important.” - Ryan Berman

 

Some Topics We Discussed Include:

  • Why “No feel, no deal” is so important to your business
  • David Hasselhoff and the magic behind a “Funner” city
  • The beauty of marketing today in telling your story
  • Getting from strategy to ideas to execution
  • How to flip common perspectives to bring your brand to new levels
  • From ducks to geckos - what to do if you have a boring brand
  • Beerfest vs. Craftfest? Who wants to go?
  • How to weed out the clients that are not a good fit
  • The stair stepper approach to your marketing plan

 

Resources From Ryan Berman:

 

References and Links Mentioned:

Jul 6, 2021

As promised, we are back with another show that’s just the two of us sharing what we’ve been learning lately and how it’s impacted our lives for the better - all while we are having more fun! We’ve been doing a lot of soul searching and have been upgrading our lives in different ways. We’re also still continuing to get insights and help from our friends and podcast guests, which is one of the main benefits of what we do.

We also discuss our new schedules, our awesome new studio space, how we’ve been able to rid ourselves of several limiting beliefs and make the adjustment to hand off work which was hard to do at first, but has freed us up and in turn, made more money. Plus, we give our thoughts on a recent video we watched which dissects how to enjoy the journey as well as how to determine what’s meaningful in your business so you can spend less time on the things you think are important or necessary, but are really holding you back. After you’ve listened, don’t forget to check out the conversations we mentioned with Erin Pheil, Angelo Sisco, and Marx Acosta-Rubio on how to manage your life and workflow, for more balance and free time.

“There is a lot of mental clarity and that allows us to almost naturally have more fun.” - Joe Fier

I go to my computer, Joe goes to his computer. I start working on things...we are sending files back and forth via Slack even though we’re next to each other, and the next thing we know it’s been 3 hours and we just built an entire funnel. Let’s go to lunch.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • How our new bachelor pad/podcast studio has made our life easier and more productive
  • Are burritos or tacos the next productivity booster? And who has the best tacos country-wide?
  • Enjoying the journey vs. getting to some specific destination
  • Working in opposition to today’s mindset of grinding it out now, for the glory later
  • Shout outs to our buddies at Alpha Hippie
  • Popping the limiting belief bubbles that hold us back
  • Making tasks like bookkeeping insanely fun
  • How to make things more fun 

 

Our Resources:

 

 

 

 

References and Links Mentioned:

 

Jul 1, 2021

This is the third show where we discuss Empire Flippers, and today we are chatting with Justin Cooke, one of the founders. Justin talked about the Amazon affiliate sites that they sell a lot of, and a good way to learn which sites are selling is to visit their site and go through the listings. Keeping up to date on what’s selling in the marketplace is super valuable for all of us. We’re all building assets and there’s a way to enhance their value.

We also talk about the hiring process, and if you check out their site under the careers tab, you’ll be able to see what we are talking about. He’s got a pretty solid hiring process that he mapped out. He discusses his sales funnel process of hiring, the benefits of hiring an apprentice, how to find potential hires if you don’t already have an audience to reach out to, and how to weed out the non-contenders early on. He also has an interesting take on the commission process and discusses how he’s made it more of a cooperative arrangement, which has worked out very well. After you listen and your mind is reeling from ideas, you’ll definitely want to check out our previous chats with Greg Elfrink and Matt Diggity, on how to best create a site for a future sale or to maintain it while making affiliate income.  

“I don’t want to fail them..and if I fail them, I’m just going to be amplifying my own failure. But also, any entrepreneur that waits until they are ready to hire has waited way too long.” - Justin Cooke

 

Some Topics We Discussed Include:

  • Pivoting after one of Google’s updates
  • Record-breaking numbers on website sales
  • How to hire an apprentice for your business and working through the ups and downs
  • Breaking down the strategy session process
  • A really smart way to get you noticed when applying for a position
  • Getting over your fears about hiring
  • Building commissions in a cooperative way so the whole team wins
  • Using a cooperative approach for a commissions structure
  • What to do when you are first starting out if building a site to sell


Resources From Justin Cooke:

 

References and Links Mentioned:

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