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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: October, 2020
Oct 29, 2020

You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”. 

After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content.

The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.” - Joe Fier

I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.” - Matt Wolfe

Some Topics We Discussed Include:

  • What kinds of podcasts we like to listen to
  • How we created our survey and the questions we asked
  • Discover who our avatar is and how we figured that out
  • Revamping some of the podcast ideas moving ahead 
  • What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists)
  • Which famous author Joe’s family is related to
  • What’s next for our Therapy Sessions and how to get a mini session with each new episode
  • The good, bad, and the ugly (no, it’s really not Joe) results of our survey
  • The best way to define your own customer avatar
  • And much, much more!

Resources From Today’s Episode:

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Oct 27, 2020

On today’s show, we are chatting with Geoff Woods who is the Vice President of The ONE Thing and host of The ONE Thing podcast. After hearing a quote by Jim Rohn that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs. Fast forward, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. This book is one of those reads where you read it once, make some things, and overtime as the changes drift a little bit, then you can re-read this book to reset.

Geoff dives into how to structure your day in order to get to that ideal 20% of working with your priorities to get 80% of your results. You’ll see how this works as he details an example with Joe, asking specific questions in order to narrow in on that one important thing. We also talk about how to get your team to be aligned with your goals, especially if you are working virtually, how to set your core priorities, and how to figure out what that “first domino” is to make the remainder of your priorities to fall into place easily. If you like some of what Geoff has to say, be sure to check out our conversations with Ken Coleman and Nic Peterson with more insight about taking aligned action to reach your goals faster without sacrificing.

I was where a lot of people either have been or are right now, which is life is good and you are lacking fulfillment. I remember feeling like I was destined for more and I know that I’m meant to do bigger things for this world. ” - Geoff Woods

Some Topics We Discussed Include:

  • Time blocking and mind containers to get to peak productivity 
  • This one golden tip to get you to transition away from work easier
  • Going from a full-time job to creating a better life by making a huge impact on the world
  • Tuning into 20% of your priorities to get 80% of your results
  • Our plan to go on a couples retreat with each other?!
  • Setting goals alongside your partner in life, even if they are not a traditional goal setter
  • Frameworks on how to approach creating habits
  • Why dominos is so much more than a game and how you can use this analogy to start your ‘tipping point’
  • And much, much more!

Resources From Geoff Woods:

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Oct 22, 2020

You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer. 

We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing.

It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers.” -  Jack Born

Some Topics We Discussed Include:

  • Why are we talking about peeing in the swimming pool?
  • New podcast game - business book bingo
  • How to reconcile any negativity with putting a deadline on digital products
  • The psychological reasoning behind why you want to use a deadline
  • What you want to have in place before you introduce a deadline into your sales process
  • The ‘Dolly Parton’ rule of running your timer
  • Selling your thing through the “Perfect Persuasion Window”
  • How to make an evergreen product stand out when introducing a deadline
  • An important message to those that are heart-centered entrepreneurs
  • And much, much more!

Resources From Jack Born:

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Oct 20, 2020

Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show. 

You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway.

When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell

Some Topics We Discussed Include:

  • How long to run ads for if you are holding a live webinar
  • The most important thing to focus on when you start out
  • How much you should expect to spend to get at least 200 attendees on your webinar
  • The beauty of the descension model and how you will be able to break even faster
  • Why you want to create a value-based audience when advertising for a higher quality audience
  • Tips for exactly how long your webinar should be
  • Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert
  • How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff
  • Webinar strategies and planning if you are just starting out
  • And much, much more!

Resources From Sam Bell:

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Oct 15, 2020

Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other. 

In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship.

I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy.” - Taylor Welch

Some Topics We Discussed Include:

  • How to deal with all the objections before people buy and turn them into customers
  • The magic of shifting your thinking by osmosis
  • How to change your questions around tackling problems to create a bigger, successful outcome
  • Who makes the best team leaders for an online business and why (it’s not who you think)
  • And much, much more!

Resources From Taylor Welch:

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Oct 13, 2020

We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations.

We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts.

Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber

Some Topics We Discussed Include:

  • The gold standard for turnkey operations 
  • Lessons learned from Ray Kroc and McDonald’s
  • What keeps Michael going as a teacher after all these years
  • How to train like a Navy Seal and what that has to do with your business
  • The five essential skills from The E-Myth
  • Why the pandemic is not to blame for your failure
  • The one most important thing he mastered over the years
  • And much, much more!

Resources From Michael Gerber:

References and Links Mentioned:

Oct 8, 2020

Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work. 

Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies.

With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick

Some Topics We Discussed Include:

  • Some crazy advertising tactics that went way above simple PPC
  • How Matt was able to make bank back in the early days of Hostgator’s affiliate program
  • Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show
  • The somewhat boring company that bring recurring income every month
  • What your cable company is not telling you
  • Dealing with the loss of $1,000,000 in one day
  • The back door way to tie into LinkedIn
  • How Tim made boatloads of cash from his bedroom as a teenager
  • When you have four fulltime reps from Google handling your account
  • And much, much more!

Resources From Timothy Dick:

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Oct 6, 2020

Today we are talking to Nikhil Aitharaju & Ryo Chiba, creators of Topic which is an awesome tool that uses artificial intelligence to assist you in optimizing your content and drive more traffic. We discuss the future of SEO, how artificial intelligence is constantly changing, and how the research process will be as polished as the consumption process. We also have a bunch of best practices for improving your SEO, what to do if you are just starting out, how Google determines what it will show in the search results, and how to use this software in the most efficient way.

Like us, Nikhil and Ryo are a working partnership, so we also touch on how to make the business run as smoothly as possible, what they accomplish with daily and weekly check-ins, and why you don’t always want to rush into creating new content to boost your rankings. When you’re done getting ideas from Nikhil and Ryo, learn additional tips on how to use the content you already have to create oodles more and set your site apart from everyone else by checking out our episodes with Hani Mourra and Larry Ludwig.

We had a freemium version which had a “Powered by Tint” logo at the bottom which engineered backlinking strategies, where we would have that linked to specific landing pages with targeted copy and used that to gain our initial traction and to rank for keywords like ‘Instagram widget’ or ‘Twitter widget’ so when people were looking for the official one they would see our and see it was the superior version.” - Ryo Chiba

AI can cut down that ideation time or creative energy cycles that you spend coming up with paragraphs and we envision AI sort of augmenting that process so that you have your first draft and your writers are editing your content after that.” - Nikhil Aitharaju

Some Topics We Discussed Include:

  • Tips to set the tone for the day and perform daily check-ins for your team and/or partnership to keep things running smoothly
  • Engineering backlinking for effective SEO strategies
  • Why the comprehensive content concept is so powerful now and how to implement it
  • How to rank higher even if you have low domain authority
  • Ways to set yourself apart and stand out from others trying to target similar keywords
  • The future of AI and what is next for content creation
  • Why you want to play the SEO game like a game of chess - not checkers!
  • How to get immediate benefits from using AI in your copywriting
  • And much, much more!

Resources From Nikhil Aitharaju & Ryo Chiba:

References and Links Mentioned:

Oct 1, 2020

We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits. We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment.

If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business. 

At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge.” - Verne Harnish

Some Topics We Discussed Include:

  • The sweet spot that you want to get to for the number of employees in your business
  • The Four Core Elements of scaling up 
  • The sweatshops of the information age
  • What you never, ever, ever want to do when a potential client emails you a question
  • “Near learning” and the spin of a new venture
  • How Verne got invited to the White House after putting the president’s name on a list
  • Why everyone is pricing wrong and how to fix that
  • The nuances of a good business name
  • Examples of pivoting towards a new group in the same industry during the crisis
  • From mailing books to breaking bread with the most influential people on your list
  • And much, much more!

Resources From Verne Harnish:

References and Links Mentioned:

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