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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
2021
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Now displaying: February, 2021
Feb 25, 2021

Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand.

With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members.  When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.

 

The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe

We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier

 

Some Topics We Discussed Include:

  • Just how many people mispronounce our names? 
  • Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com)
  • Our shortest podcast ever!
  • What happened in Matt’s spa….
  • How our vision came to be
  • How you can see behind the curtains of our business
  • What we are reading, playing, and watching right now
  • The latest tools we are using and love
  • Why Matt’s house doesn’t have a roof!
  • A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with

 

Resources From :

  • PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it

 

References and Links Mentioned:

 

 

 

Feb 23, 2021

Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode.

And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing. 

“I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu

 

Some Topics We Discussed Include:

  • How to approach things with a beginner’s mind
  • The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people
  • Why you don’t want to jump the gun and insist your child stop playing all those video games
  • How being persistent led from a fledgling podcast to a successful marketing agency
  • Why Eric’s agency switched their focus and how they are succeeding current day
  • Lessons learned from the poker table
  • How to reframe things to increase your power
  • Growth principles for long term thinking
  • Alternate ways to make money from affiliate marketing without being an affiliate

 

Resources From Eric Siu:

 

References and Links Mentioned:

Feb 20, 2021

We're coming back with another bonus Saturday episode with an expert friend of ours...

This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio.

There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share.

Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing.

Grab a copy of the new book here: http://Clubhousebook.com​

We'll cover a ton... everywhere from:

What is Clubhouse?
Why should I be on there?
How do I leverage the app to grow my business?
How do I get an invite to Clubhouse?
How do I get followers?
And much more...

To watch the livestreams when we do them live, make sure you join the communities...

Facebook Group: http://FlowchartGroup.com

YouTube Channel: http://HustleAndFlowchart.tv

Enjoy!

Feb 18, 2021

We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. 

There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers.

It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris

 

Some Topics We Discussed Include:

  • Taking a bath in beer? (it does wonders for your hair)
  • How to promote a unique beer so that it sells out
  • Why too much advertising can actually a bad thing
  • Drink Dan’s brew and tag us and Dan!
  • Putting together a good story for your brand
  • Why Dan gets so much traction with basically no ad spend
  • Giving up all the information for free!
  • Thinking about collaborations? You’ll wish you’d done it sooner after listening after this
  • Power and momentum behind the flywheel 
  • Creating a powerful brand even before the brewery was even opened

 

Resources From Dan Norris:

 

References and Links Mentioned:

Feb 16, 2021

Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable. 

Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity.

Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams

Some Topics We Discussed Include:

  • Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style
  • Whether you should buy a older domain or a new fresh one to start off
  • The three most important things that no one should overlook
  • When you can expect to get out of the sandbox
  • How to increase your commission potential right off the bat
  • Why being a little less introverted will go a long way
  • The no brainer way to get backlinks that are quality
  • Julie’s rule of thumb when hiring content writers
  • Keyword research tactics and which sites to compare

Resources From Julie Adams:

References and Links Mentioned:

Feb 11, 2021

Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return.

 

We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road. 

 

The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink

 

Some Topics We Discussed Include:

  • Why media empires are so valuable right now
  • How to proceed, if you are starting out
  • Why selling a site that has problems with Google may be a good thing
  • Thinking about buying a “smelly site”? It’s not a bad idea!
  • You never want to sell your site based off this one important thing
  • The power of content that a lot of marketers do not understand
  • Check out this hack to find a content manager for your site
  • Medieval swords, soldering equipment and red ovens
  • Beating out Super Bowls ads for audience reach
  • A new business model that you’ve never heard about before in our space

 

Resources From Greg Elfrink:

 

References and Links Mentioned:

Feb 9, 2021

Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer. 

We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content. 

You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx

Some Topics We Discussed Include:

  • Why you need to “Stop The Pop!”
  • How to set up your proprietary mechanism in your challenge
  • How to space out your content into bite-sized chunks and save the best for the last
  • Knowing your value ladder before you even start
  • Who is Elsa and why we are talking so much about her?
  • More insights into the Clubhouse app!
  • How to get people to stick with your challenge to the end
  • Creating raving fans
  • Positioning your hook, story, and offer
  • The perfect challenge length

Resources From Marley Jaxx:

References and Links Mentioned:

Feb 6, 2021

The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses.

In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers.

You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app.

To watch the livestreams when we do them live, make sure you join the communities...

Facebook Group: http://FlowchartGroup.com

YouTube Channel: http://HustleAndFlowchart.tv

Enjoy!

Feb 4, 2021

Today we are talking with John Warrillow, who has written three books -  Built To Sell, The Automatic Customer, and The Art Of Selling Your Business. These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands. 

We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis.

You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle.” - John Warrillow

Some Topics We Discussed Include:

  • Who else wants a “sailboat business”? (putting your feet up while enjoying the view and people are sending you checks)
  • Dissecting how Elon Musk runs his business
  • Best tactics if you are a digital marketer
  • Building a brand into your business so you can eventually walk away
  • What’s a trojan horse got to do with your marketing?
  • Subscriptions models vs. launch models
  • The biggest mistake people make when trying to build a recurring business model and how to get around that
  • Why having a monthly payment model beats the one time, lifetime payment
  • How to deal with subscription fatigue

Resources From John Warrillow:

References and Links Mentioned:

Feb 2, 2021

Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life.

The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done.

That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down.” - Marx Acosta-Rubio

Some Topics We Discussed Include:

  • How to slow the day time so you can put a week’s worth of experiences in a day
  • Wise lessons from Bruce Lee
  • The 3 laws that need to be invoked to really move the needle
  • How to get yourself out of your business plateau
  • The Power of Three
  • A walkthrough of Marx’ day and the keys elements to starting off your morning right 
  • The $1,000 a day question we ask
  • Putting Parkinson’s law into play as you work
  • The three steps for delegation and which one to use when
  • Really thinking about the love strategies for those close to you
  • Dealing with more dangers and more opportunities ahead

Resources From Marx Acosta-Rubio:

  • You can reach out to Marx at: MarxAR@Me.com 

References and Links Mentioned:

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