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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: August, 2020
Aug 27, 2020

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.

When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier

He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe

This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier

Some Topics We Discussed Include:

  • All about our various bro-ships
  • Shout outs to so many amazing people, well known in the online space
  • Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
  • A call out to bring back Think Tank!
  • What do bingo and a brewery have to do with how we got our start?
  • We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
  • Listen as we revisit our first baller moment  
  • All the many times we mention Dan Ryan once again
  • Is our podcast more like a spider web or a serial killer connection?
  • Reminiscing about the $2K launches back in the Frank Kern days
  • And much, much more!

References and Links Mentioned:

Aug 27, 2020

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.

When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier

He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe

This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier

Some Topics We Discussed Include:

  • All about our various bro-ships
  • Shout outs to so many amazing people, well known in the online space
  • Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
  • A call out to bring back Think Tank!
  • What do bingo and a brewery have to do with how we got our start?
  • We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
  • Listen as we revisit our first baller moment  
  • All the many times we mention Dan Ryan once again
  • Is our podcast more like a spider web or a serial killer connection?
  • Reminiscing about the $2K launches back in the Frank Kern days
  • And much, much more!

References and Links Mentioned:

Aug 25, 2020

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships,  some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing. 

You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey. 

One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti

Some Topics We Discussed Include:

  • Some outside of the box ways to use membership platforms
  • Why Members Pro is on track to be the best in its class with 12 months, hands down
  • A better way to deliver bonuses to your customers
  • How to get your content migrated over, easy-peasy
  • How Chris got his start and basically fulfilled a need in the marketing space
  • Why Members Pro is set to be the Netflix of marketing membership platforms
  • How to gamify your customer’s journey to make it more fun and engaging
  • The beauty of a vault-style platform for podcasters, YouTubers, and others
  • How to keep your customers so happy they will never ask for a refund
  • And much, much more!

Resources From Chris Benetti:

  • MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus

References and Links Mentioned:

Aug 20, 2020

Through his training and podcast at Capitalism.com, Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever.

Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast. 

The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time.” - Ryan Moran

Some Topics We Discussed Include:

  • How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here)
  • Updating the ‘Money Can’t Buy You Happiness’ paradigm
  • Selling stuff vs. hope & dreams
  • Do we really want you to follow spiders?
  • Predictions for this year’s World Series and sporting events of the future
  • How to lose 20 pounds even faster than you think
  • The fine line between working towards a goal because of lack and from a sense of excitement
  • The power of the platform to get your voice heard (and not by voicing your opinion all the time)
  • And much, much more!

Resources From Ryan Moran:

References and Links Mentioned:

Aug 18, 2020

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about. 

John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game.

Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani

Some Topics We Discussed Include:

  • How to get cheap commercial spots on television
  • The satisfaction of bringing the hedgehog along
  • What drives John crazy (hint: it’s something Matt is amazing at)
  • How to double your money on the back end
  • The anti-McDonald’s remedy
  • Which channels you probably do not want to run your infomercial on and why 
  • How a trip to Thailand with a well-known book started a new business idea
  • Getting over imposter syndrome again
  • And much, much more!

Resources From John Crestani:

References and Links Mentioned:

Aug 13, 2020

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business. 

He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story. 

You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson

Some Topics We Discussed Include:

  • How Nic went from homeless to making $100k with his mastermind
  • Getting out of your slump with projects that don’t excite you
  • Attracting high-end clients by saying the right words
  • From powerlifting to losing weight and the birth of a nutrition company
  • How to set your priorities to determine which one should come first
  • Why not to name the puppy at the shelter - don’t even think about it!
  • The four quadrants of action priority
  • What is base knowledge disconnect and how to avoid it
  • How to reach your goals even faster
  • And much, much more!

Resources From Nic Peterson:

References and Links Mentioned:

Aug 11, 2020

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years.

Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing. 

You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster

Some Topics We Discussed Include:

  • How to develop an authority to replace your income from a day job
  • Great tips with YouTube that helped skyrocket engagement
  • Step by step method on how to rank a website
  • Key questions to ask during an interview
  • What makes a really good course creator
  • Behind the scenes with Mark’s team and how he finds the best writers
  • How to source great stock photos (so you won’t get a big bill like we did!)
  • And much, much more!

Resources From Mark Webster:

 

 

References and Links Mentioned:

Aug 6, 2020

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in.  

This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively.  We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life.

When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler 

Some Topics We Discussed Include:

  • Which country now leads the world in drone technology?
  • What’s cool with COVID
  • The hippie speedball recipe for a quick boost
  • Your primary and secondary activities and which you should use for work
  • Ways to tell if you are in flow
  • What the future holds for the middle class
  • The faster way that we know of, to calm yourself down
  • Everything you ever wanted to learn about rocket science in just one sentence
  • And much, much more!

Resources From Steven Kotler:

References and Links Mentioned:

Aug 4, 2020

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be.

David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business.

All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns

Some Topics We Discussed Include:

  • How to define the “Critical Client Flow” for your business
  • A thought process for building systems if you are considering an exit strategy
  • Why sometimes it’s okay to let others in your organization set the tone
  • What happened when David sold Australia’s most loved sporting ground
  • David’s unique twist on podcasting
  • The absolute worst person for creating systems in your business 
  • How to discover your team’s yin to your yang
  • And much, much more!

Resources From David Jenyns:

References and Links Mentioned:

Aug 1, 2020

Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.

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