Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Hustle And Flowchart - Web3 and The Creator Economy






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Now displaying: 2020
Apr 23, 2020

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos. 

We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington

“Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall

Some Topics We Discussed Include:

  • How to stand out and be of value during uncertain times
  • The 80/20 rule and what it means for your business
  • Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life
  • The best-kept secret in the world and why you should be grateful if you are in on this
  • The social media maze and why you only really need to be great at one type of media yet still get ahead
  • Why you should never, never, ever cancel a live event
  • How to be the go-to person in the industry you know best
  • Why creating hybrid models out of a catastrophe can actually be a good thing
  • And much, much more!

Contact Perry Marshall:

References and Links Mentioned:

Apr 21, 2020

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. 

On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle. 

After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich

If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler

Some Topics We Discussed Include:

  • How to dial in your targeting on Facebook, Google, YouTube, etc.
  • How to start with low hanging fruit first and expand from there
  • What to do with your colder audiences
  • How to use data from display targeting with your placement campaign
  • How Google is shifting towards more identity-based targeting
  • How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend
  • How to get your fans to share and comment about your awesome offering
  • The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors)
  • And much, much more!

Contact Ilana Wechsler:

References and Links Mentioned:

Apr 16, 2020

We’re back chatting with Rob Kosberg from Best Seller Publishing, another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”. 

We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing. 

You want the media, not just for the leads, you want the media for a way to warm up leads in the future.” - Rob Kosberg

Some Topics We Discussed Include:

  • How to get more qualified buyers in the door
  • Who to go to for product fulfillment
  • Why you do not want to work with a big publishing firm
  • Examples of funnels for your book
  • The best performing lead pages
  • How to get hot leads literally - by actually lighting your book on fire?!
  • How Rob is able to use ghostwriters to mimic the voice of the author
  • Why you need to get on the radio and tv and the best way to get there
  • And much, much more!

Contact Rob Kosberg:

References and Links Mentioned:

Apr 14, 2020

It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses.

You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij.

I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list’.” - Tom Kulzer

Some Topics We Discussed Include:

  • How AWeber got its name and will the real Mr. Weber please stand up
  • The Whack-A-Mole game at AWeber which makes it a better platform for us all
  • How the coronavirus graph has mirrored email marketing
  • Entrepreneurial mistake #1 (are you doing this as well?)
  • What to do and say in your very first email to your subscriber 
  • Why AWeber actually thinks your list should not be as big as you think
  • What the heck is SPF & DKIM and how it relates to your deliverability
  • The best ways to nurture your email list in order for your emails to actually get read
  • A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads
  • And much, much more!

Contact Tom Kulzer:

References and Links Mentioned:


Apr 9, 2020

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida. 

Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well. 

To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business to have partners who have support you.” - Matt McWilliams

Some Topics We Discussed Include:

  • What do Bill Clinton and launch promotions have to do with each other? 
  • How to email with efficiency without having to write a unique request each time
  • Why you actually want to follow up over and over again (and over again!)
  • Some easy ways to get someone’s attention without being spammy
  • Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal
  • How one simple email to some competitors led to a flood of future opportunities
  • Advice on how to promote a physical product (hint, hint - check out ours below!)
  • Subject lines to get your requests seen
  • And much, much more!

Contact Matt McWilliams:

References and Links Mentioned:

Apr 7, 2020

We’re big fans of, so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today.

We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality.  

When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime.

You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you.” - Hani Mourra

Some Topics We Discussed Include:

  • The birth of a software platform 
  • How to use the content you already have to create oodles more
  • How the different platforms use your content in slightly distinct ways
  • Hani’s video challenge results with LinkedIn
  • How to offer your product when you are starting out with no audience
  • Who remembers Blab? (R.I.P.!) 
  • The best content for your landing page when people are learning more about you
  • Fondly remembering Matt’s days creating plugins
  • A simple trick anyone can do using Facebook live to get even more content
  • Crowdsourcing your product creation the right way
  • And much, much more!

Contact Hani Mourra:

References and Links Mentioned:

Apr 2, 2020

In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show.

Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about. 

As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs.” - Anik Singal

Some Topics We Discussed Include:

  • Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online
  • The evolution of direct marketing and how interactive marketing is changing how we sell things today
  • The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe
  • How an unexpected, but special mentor changed Anik’s life forever
  • What is the basis of “good copywriting”
  • Why winning at copy and conversions is not as hard as you think 
  • And much, much more!

Contact Anik Singal:

References and Links Mentioned:

Mar 31, 2020

Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important.

We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends. 

At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford

Some Topics We Discussed Include:

  • How to step back and make sure you are in alignment with your business
  • The four-chair method for determining what’s missing from your business
  • What to focus on in the months ahead
  • The changes in the workforce now and how this will affect how we work for many years ahead
  • What kind of businesses have a good chance for success during this time of change and uncertainty
  • How Scott was able to get out of a million dollars in debt
  • Why strategies and tactics are not as important as you think
  • Making $3 million with online courses and spending less than $50,000 on ads
  • And much, much more!

Contact Scott Oldford:

References and Links Mentioned:

Mar 26, 2020

We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation. 

Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself.  We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner.

If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with.” - Will Wang

Some Topics We Discussed Include:

  • How to get on people’s radar through direct mail, LinkedIn, and cold email 
  • The overlooked importance of research and some tools to help ease that process
  • How to leverage cold outreach to bolster your e-comm platform
  • Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened
  • Will’s multi-step formula for outreach which gets great conversions
  • Some highlights from his client’s campaigns which have resulted in open rates over 70%
  • Great ways to use LinkedIn for both outreach and advertising
  • How to sell a big-ticket product or service
  • Using LinkedIn ads in both discovery and follow up
  • And much, much more!

Contact Will Wang:

References and Links Mentioned:


  • Neverbounce
  • Four Hour Workweek by Tim Ferriss
  • Work Less, Make More by James Schramko
  • Brain Audit by Sean D’Souza
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to if you are on desktop
  • A Simple LinkedIn System To Grow Your Business - Trevor Turnbull
  • A LinkedIn Strategy Guide - Josh Turner
Mar 24, 2020

We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “How To Get Your First 100,000 Podcast Downloads In The First 100 Days”.

Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher.

That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz

Some Topics We Discussed Include:

  • How to follow up after reaching out to podcasters
  • Our awesome new kazoo jingle!
  • How to use Facebook groups in your podcast strategy
  • Quick and easy email follow up that get great results
  • A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return
  • The follow-up flowchart for podcasters
  • A great way to get onto the top 10 podcasts in your niche
  • And much, much more!

Contact Luis Diaz:

References and Links Mentioned:


Mar 19, 2020

We’re back and today we are talking with Nigel Eccles, the co-founder, and CEO of FanDuel and now, in the same role with the app Flick. Listen in and you’ll hear us discuss how FanDuel originated, the differences between dealing with the government in the U.S. and Scotland and what the company went through when dealing with the legislature (to their mutual benefit). We also talk about how they were able to build traction and get the word out, especially to a targeted audience that is used to playing fantasy football within a specific time frame.

We dive into Nigel’s latest venture, an app branded specifically to your community that allows you to talk directly with your audience and where you own the data.  We also talk about the benefits of dealing with venture capital and why you may actually not want to go that route, as well as monetization techniques for your content. When you’re done get more insight about building an amazing business with Robert Farrington and Ryan Levesque.

We said, what if we took that game and we made it faster, and we are going to have the game last a day. Then, we said you don't have to go and find a bunch of friends, you can actually play with anyone. And instead of just playing a ten-person league, paying $10 to win maybe $100, why don't you play in 100,000 person league where you can pay $10 and you can win a million dollars.” - Nigel Eccles

Some Topics We Discussed Include:

  • Why working with the government to set rules is actually a good thing
  • The beauty of being able to play fantasy football after the season begins
  • The right and way and the wrong way to approach venture capitalist funding 
  • Yet another way podcasters can communicate with their audience and even monetize the show
  • Who you should go to to get your idea validated 
  • Going into a new venture without knowing all the ropes
  • Why paid content is still attainable even in this wave of the “make everything free” internet and how to approach that with your audience
  • And much, much more!

Contact Nigel Eccles:

References and Links Mentioned:


Mar 17, 2020

We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model.

This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk.

After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth.

Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things?” - Sara Christensen

Some Topics We Discussed Include:

  • A little side hustle Sara started in elementary school!
  • How being in the right place at the right time led to a completely new business opportunity
  • The reality of how the internet takes away our humility
  • The post that went viral insanely fast
  • How the cancel culture has become so prevalent today
  • Opportunities in having channel partners to expand your current business model
  • How to remove yourself from the top people-search sites 
  • We everyone should take their privacy seriously
  • Why should you really consider keeping your contacts offline and/or in-person as well
  • And much, much more!

Contact Sara Christensen:

References and Links Mentioned:

Mar 12, 2020

Today we are back, talking with Trevor Turnbull, one of the few guests who have made it back on our show for another round. On today’s show, we talk about what Trevor has been up to since the last time we spoke, how he has dealt with some major ups and downs, including going all in with a six-figure coaching program just weeks before his child was born four months early. 

We also talk about some cool things he continues to do on LinkedIn to get noticed, including his awesome ad to draw people in, how he’s dealing with the all-important content creation part of his business, and why you shouldn’t overthink it, plus some easy ways to use your existing content and repurpose it. Plus, there’s even more talk on mindset which everyone needs to hear. 

Afterward, round out your networking and LinkedIn know-how by checking out our previous episode with Trevor and our episode with Josh Turner as well.

That’s where that alignment came in for me too...I can actually just focus on the things that I want to do. I don’t do payroll anymore. You have no idea how much of a relief that is.” - Trevor Turnbull

Some Topics We Discussed Include:

  • Some news about Trevor’s business that you’ll hear first on our show
  • Trevor’s ad copy for LinkedIn clients which is definitely ‘swipe worthy’
  • Content strategy tips and tactics
  • Lessons learned from a mindset mentor
  • The magic behind elevate & delegate
  • How to have proper constraints in your work, so you fall in love with the process
  • How to reassess your content that you feel no one is looking at or responding to
  • And much, much more!

Contact Trevor Turnbull:

References and Links Mentioned:

Mar 10, 2020

Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets.

In this show, we dive into Lisa’s GFR Commandments and how these insights and confessions will help you determine where you may be stuck and whether you may be ready for a new strategy -  what Lisa has coined as “Unmentoring”. We also get some advice in regards to our own business and how to deal with anxiety as we get more and more opportunities to speak on stage and connect with other podcasters.  

Lisa discusses how, just because something is successful and people like it, doesn’t mean you have to keep doing it.  She always knew she had a low tolerance for not being happy, but now she knows her mission is to help other successful and soulful business owners GFR so they can get out of their own way and help more people.  Once you’ve listened, be sure to check our shows with Aaron Fletcher and Jason Moffatt where we talk about having a successful business while also making time for your relationships and the ultimate lifestyle.

The truth is that with all of the marketing, whiz bangy things that we all go to conferences to learn, and all the automation and new tech, the best way to stand out is to be ourselves.” - Lisa Cherney

Some Topics We Discussed Include:

  • What are the GFR Commandments and how they can help you get real with yourself
  • Another shoutout to Steve!
  • Why Lisa left a great paying job and how she was able to find her true calling, at a young age
  • How to deal with self-sabotage
  • Your personal evolution, how to be real to your audience even if that means being putting off others
  • Why trusting your struggle actually helps serve your mission and your audience
  • Several of Lisa’s “confession” questions which will really get thinking 
  • Why you may need to be “unmentored”
  • And much, much more!

Contact Lisa Cherney:

References and Links Mentioned:

Mar 5, 2020

Garrett Gunderson is called a financial genius in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, the son of a fourth-generation coal miner, Garrett’s blue-collar roots are what makes him so passionate about helping entrepreneurs build economic independence through his business, The Wealth Factory.

In today’s show, we dive into Garrett’s simple upbringing and yet how he grew up with an entrepreneurial mind, even at a young age. We discuss the importance of traveling and gaining a sense of connectedness, how Garrett filmed his origin story and was able to break generational wounds of his grandparents only to go through various stages of what he refers to as the four losing personas with money. He also discusses how these four personas can be flipped around to benefit ourselves and others with a goal towards collaboration and innovation. 

If you want to transform your thoughts into profits, keep way more of what you make, keep and grow your money without sacrifice or delay, then Garrett is your guy. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Noah St. John.

I’m looking to heal generational wounds, create a new story where our family can break the shackles of scarcity that came over with my grandfather as he tried to break free from poverty, and instead embrace abundance and purpose, understand value creation, and develop our gifts and invest in ourselves. That work really matters to me.” - Garrett Gunderson

Some Topics We Discussed Include:

  • How Garrett’s humble upbringing changed the course of his life
  • His 14 * 4 * 6 strategy that helps strengthen his marriage 
  • The four losing games when it comes to money - are you one of these?
  • Discussing the opportunity cost of a glass of wine which Garrett had with his wife one night 
  • How Garrett is able to open up his client’s eyes to discover how to increase cash flow in their business
  • Lessons learned from watching the world’s best comedians
  • The mindset of money and how what we learn and hear growing up affects us
  • The steps of the game of wealth and which important one you should focus on first before diversifying
  • And much, much more!

Contact Garrett Gunderson:

References and Links Mentioned:

Mar 3, 2020

In 2012, Joey Xoto had just lost his job and was scrambling as he had to find a way to make $40,000 quick to pay for his upcoming wedding. Listen in as you’ll hear how Joey used his ingenuity and skills to connect with one of the most well-known marketers of the day and make a name for himself in the online marketing world with what he knew best his video creativity.

From there, we discuss Joey’s ups and down in the world of entrepreneurism and how he’s gone the extra mile to set himself apart with his video expertise, creating such a buzz in the marketing world with his techniques, that he was copied over and over. We also talk about his tactics with promoting his software product, how he is able to outsource the content for his membership area and come up with new ideas.  

On another light, we dive into issues that many of our past guests have experienced as well, such as health problems, anxiety, and depression and tips to get past that, as well as Joey’s impressive, transformative health story, where he was able to lose over 100 pounds! If you enjoyed this show, you may find it pairs well with some helpful tips from Christopher Gimmer’s and Mike Filsaime’s episodes and their take on building a SaaS product, scalability and dealing with affiliates.

I had one that did only $10,000 which probably sounds like a lot for some people, but for a launch it kind of sucks, especially when you have $20,000 you have to pay in prizes.” - Joey Xoto

Some Topics We Discussed Include:

  • Joey’s humble beginnings and how he was able to create a buzz around his business when no one knew his name
  • The beauty of outsourcing which enables Joey to keep focused on building his business 
  • Scarcity tactics when dealing with an evergreen product
  • How Joey was able to grab the right people to handle their Facebook advertising for a win-win
  • The beginnings of Viddyoze and how it’s been transformed into a multi-million business over the years
  • Lessons learned from prior launches that tanked
  • Our heartfelt conversations on therapists, life coaches and how to find the right people to help you with dealing with stress and anxiety 
  • Joey’s amazing transformation and how he’s able to stay ripped and keep the weight off
  • Ways to deal with your ego and concerns about past and present, in order for you to stay more in the present 
  • And much, much more!

Contact Joey Xoto:

References and Links Mentioned:



Feb 27, 2020

Today we are talking with Gennaro Cuofano, who not only has an awesome accent but runs an amazing site called Ever since we hung up with our guest, we have completely nerded out on his site, as he does super deep research on every brand in the world. He basically looks at businesses and reverse engineers them by digging into their financial statements, how they get their traffic using various SEO tools, and then writes up these detailed blog posts about their entire business model.  He dives into where their revenue comes from, where he sees them headed, and basically everything you could want to know about these businesses. The cool thing is it's very objective as he consumes content like crazy. 

Gennaro checks out a slew of business models, everything from affiliate marketing, freemium and subscription models, just to name a few. Imagine how many new concepts you’ll be able to come up with, or perhaps your customers have been asking for a specific model, but maybe you don’t know how to build it. We’ve recently been talking about the affiliate model and when we started digging around on Gennaros’ site we realized there is a lot more affiliate business than you realize, some being multi-billion-dollar companies. After you’ve listened be sure to check out our shows with Nate Broughton and David Sinick for even more content, research, and keyword strategies. 

If you think about business today, Google, Facebook, and Amazon, those are actually the gatekeepers of distribution. You are going through those gatekeepers to earn your customers, so you better understand how they work. ” - Gennaro Cuofano 

Some Topics We Discussed Include:

  • How to reverse engineer other business models and why you would want to
  • Listen to us nerd out about the site, and how it’s broken down from an advertising and revenue standpoint
  • How you can actually do this analysis for yourself
  • Ways to learn about business if they do not have public accessible financial data
  • How content is best consumed to help you learn and organize your understanding of various topics
  • The difference between learning vs. internalizing
  • Behind the scenes of Gennaro’s methodology 
  • How to reverse engineer other business models and why you would want to
  • And much, much more!

Contact Gennaro Cuofano:

References and Links Mentioned:



Feb 25, 2020

We are back today with another awesome Therapy Session which we recorded literally right at the airport and before grabbing a flight back from Florida where we attended Rich Schefren’s “Coalition To Save Internet Business” live stream event where it was a who’s who in internet marketing. We got to share the cigar bar stage with such guests as Russell Brunson, Dean Graziosi, Jeff Walker, Dennis Yu, Perry Marshall, and Mike Fillisame among many others. 

We first attended a great mastermind, then shortly after that, Rich held his 24-hour live stream, where there were literally billions of dollars of net worth under one roof (plus thousands of dollars of alcohol and cigars). Listen in as we discussed some cool tactics we learned as well as insights into what makes some of the internet’s most successful entrepreneurs tick. We also talk about imposter syndrome, the importance of authenticity, and some of the many things that make Agora so prosperous. When you’re done listening, be sure to revisit the show we did with Rich Schefren as well as the show we had with Curt Maly where we talk more in-depth about best practices for moving your business forward as well as some additional Facebook ad strategies.

Most of them are some of the friendliest, giving people and they are willing to share their tactics...that is why they succeed because they are so freely giving and if you ask them a question they are an open book.” - Matt Wolfe

So as we talked to a lot of people around this event, you came to realize that the imposter syndrome is a real thing no matter what level you are at.“ - Joe Fier

Some Topics We Discussed Include:

  • The secrets of being rich…..podcast!
  • Why imposter syndrome is spreading faster than the coronavirus and what to do about it (no masks needed!)
  • Who we chatted with at dinner and some folks we finally got to meet in person after being connected to for years
  • What people were saying to and about us, especially discussing something that we are doing which almost no one else is
  • The difference between copywriting and selling using your own voice
  • Trials and tribulations of some of the most known marketers and how they were able to overcome
  • Shoutout to the dude we met on the plane
  • And much, much more!

Contact Us At:

  • - We love hearing from our listeners!

References and Links Mentioned:





Feb 20, 2020

We’re back! And in today's episode, we are chatting with Molly Mahoney of The Prepared Performer, who is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. Listen in as we touch on Facebook ads and how Molly is able to get high ticket coaching clients, also right from Facebook. She is a wealth of knowledge and she also has a pretty cool deal with where she's part of their team too. We have been trying to figure out how to get attention organically on Facebook, which has been dwindling for all of us lately, and Molly gives us some killer advice as she checks out our pages and answers our questions right on the show. She audited our Facebook fan page in real-time (and the results were not pretty), but you’ll be able to hear our new roadmap. 

We also discuss how to grow Facebook groups, how to get interaction on Facebook pages with her four step process for that, the value of your Facebook personal profile and what you can and can’t do with it. She also talks about the “social triangle”, crucial live strategies with a process to follow to get more engagement when you do go live, and she breaks down how she launched her camera confidence course. After you’ve listened be sure to check out our shows with Nicholas Kusmich and Curt Maly for even more tips on how to get the most out of your Facebook strategy.

You want to ask engaging questions and you want to use the 80/20 rule with links. If you do a link, put it in the messenger bot so it causes people to engage first and then they get the link, otherwise, you are just driving traffic off of the platform.” - Molly Mahoney

Some Topics We Discussed Include:

  • Shout to Steve!
  • What strategies no longer work with Facebook messenger bots and what is working now
  • How to get engagement using tools like Manychat and a hack for getting your videos shared after they connect with you on Messenger
  • What the heck is the difference between GLAP & GLAM
  • Molly’s roadmap on how to grow your bot list using content
  • Examples of post content to use to help grow your audience and get more likes and shares (without using those exact words)
  • The proper way to set up a Facebook Group, a Facebook Page & your Facebook Profile in a way that will keep you in favor with the platform
  • The “Quesadilla of Awesome” method which will make you hungry for realizing all of your epic abilities
  • A way to line out 20 things about yourself that will give you way more content
  • What happened when we posted the same thing to our Facebook pages (another trick to help you with engagement and get the ball rolling)
  • Some cool resources that you can grab which will shorten your workload
  • And much, much more!

Contact Molly Mahoney:

References and Links Mentioned:




Feb 18, 2020

We are back and in this episode, we got the chance to speak with Kamal Ravikant, someone we’ve wanted to chat with for a while, so we arranged our schedules to make this happen. This guy has lived many lifetimes already, and he’s experienced lost, distilled what he's learned from it and provides practical ways which helped him to improve his life and others in a very simple way. You may recall he put out a book called “Love Yourself Like Your Life Depends On It “. We dive into the reasons why he wrote the book, the backstory and you’ll hear how his story was not what we expected at all in regards to how he got to where he is today.

Kamal got so much feedback from his book which went viral, he decided to go back and rework it, adding some step by step advice, so it’s very fresh new content. It’s an expanded version with a boatload of practical advice including an actual manual in the book on how to proceed. Each step is broken down and he told us that he has not only learned a lot but gets a ton of feedback from people who reach out to him (he actually includes his email address in the book)! His ideas are not only powerful but the simplicity of it all is a winner. 

As you listen, you will hear us share some of our own struggles and Kamal’s input to those. You’ll also hear how even though he is deep into business, his talk is so intertwined and starts with making sure you have your stuff together internally. When you are done, be sure to check out some of our previous shows dealing with mindset and business with Nancy Marmolejo and Aaron Fletcher.

It was in that moment of darkness, where I had nothing left to want to go on, I made a decision that I was going to get out of it. And how I did it, I don’t know where it came from but I wrote a vow to myself in my journal. It was a vow to love myself.” - Kamal Ravikant

Some Topics We Discussed Include:

  • What happened when Kamal had a near-death experience recently and how he has rebounded
  • How to figure out your physical well-being, relationship well-being, etc. so that your business will improve as well.
  • How his first book when viral and all the new changes with this updated version
  • A simple breathing practice you can use when dealing with anxiety
  • What sets Kamal apart from so many other writers out there to really connect with his readers
  • How to set yourself apart in your marketing and social media
  • What Kamal learned from talking with a Navy seal sniper and how you can apply it to your own life
  • How to create those deep mental patterns to lead you to a positive shift 
  • And much, much more!

Contact Kamal Ravikant:

  • You can reach Kamal at his email which is in the book!

References and Links Mentioned:

  • We want to hear from you! Email to let Joe know what you think of this episode and how you are going to apply it to your life.
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to if you are on desktop
  • A Simple Framework To Explain What Do You Do - Nancy Marmolejo
  • A 3-Step Framework To Automate Everything  - Aaron Fletcher
Feb 13, 2020

Today’s show was a fun one to record, as we actually met in person with Rich Schefren, who was one of the first online marketers that we learned a lot from early on in our career. When we were starting out we picked up his free ebook, which has gone out to millions of folks by now.

It was an honor to meet up with Rich and prior to this, we’ve had a lot of calls with him, as we are helping him currently with all sorts of podcasting insights. Listen in to hear about Rich’s upcoming new show, The “Secrets of Being Rich”. Also, in this interview, you’ll notice how he’s a master researcher, and learn about his in-depth processes for speed reading and digesting content to see patterns and trends for the future. You’ll also hear more about his upcoming event, the Coalition to Save Internet Businesses (which we will also be speakers at) and why everyone should attend. 

There are changes afoot and these big companies have monster control, so Rich lines out his expertise and future trends of how to make sure you’ll not get screwed by some of these trends that may blindside you. You are definitely not going to want to miss this live stream as well as this episode if you are concerned about the future of your business. After you listen, be sure to check out our shows with Ryan Deiss and Matthew Woodward for more about future trends in the digital marketing world.

Very early on I realized it was better to be different, than just better. That’s always been consistent with all the stuff that I do.” - Rich Schefren

Some Topics We Discussed Include:

  • How to have the power of your own closed-loop system
  • Why you actually do want to give all of your good stuff!
  • Rich’s upcoming live-stream event with some of the most brilliant minds in online marketing (including us!) and why you need to join in
  • The commonalities between online and offline marketing
  • How one little report changed Rich’s life in a big way
  • The fundamental to operate your business going forward
  • The importance of making affiliate connections
  • Why today is the easiest it’s ever going to get to market on the big sites
  • Why you should wear the same colored shirt to rid yourself of decision fatigue
  • And much, much more!

Contact Rich Schefren:

References and Links Mentioned:

  • For Rich’s live stream event, go to and enter the password “Hustle” to sign up 



  • The Courage To Be Disliked by Ichiro Kishimi  
  • The Attention Merchants by Tim Wu
  • Driven by Douglas Brackmann
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to if you are on a desktop
  • Trends To Watch In The Digital Marketing World - Ryan Deiss
  • The Practical 5-Step SEO Framework - Matthew Woodward


Feb 11, 2020

We are back with another awesome show with Theo Lucier with a boatload of information! You may remember we had Theo on previously and his episode was super popular as we talked about sleep, having more energy and the best supplements to take. As we come into the seminar season when a lot of events are happening, we realize that those events can be really draining as there’s a change in diet, you are away from your normal routine and you’re on your feet all day. If you are attending these events, we talk about how you can counteract these things. 

We also highlight how to prep yourself at home or at the office, and there’s a lot of supplement talk, habits, and practices - both free and paid stuff. You’ll have everything you need to not only succeed at home but also feel your best away from home as well. We also love getting feedback on this type of stuff, so let us know what you think about this subject and/or what types of subjects you’d like us to ask in the future and what types of topics you want us to cover. After you are done, you’ll definitely want to check out our previous show with Theo as well as our show with Joe Cohen for even more tools to add to your health and wellness library. 

Let’s just focus on your body first, because you don’t have to think about it, just do certain things and your body is provided the conditions it needs to begin repairing itself...and before you know it you can think more clearly and that’s when you have the energy and the willpower.” - Theo Lucier

Some Topics We Discussed Include:

  • The turning point over the last few years where ‘Hustle & Grind’ has changed to slowing it down and taking care of yourself first
  • How to pick the right MCT oil to avoid the dreaded disaster pants
  • The best group of supplements you will ever need, plus a shortcut to get almost everything you need in one capsule
  • What the heck the Flexner Report is and why it’s affected the way we think about medicine today 
  • The one thing that 80% of folks in North America are lacking and what to do about it
  • Why you can’t just think yourself better and how to use a bottom-up approach to attach depression, anxiety, and other health-related issues
  • Tons of tips for attending events, and how to ensure that you will be on top of your game, even when you want to imbibe at that after-hours event after hours, (including the best ways to avoid a hangover the next day)
  • So many amazing recommendations on how to supplement for the best results, where to find them all and which ones to take in unison and when
  • The difference between various types of salt and water, simple things that we should all pay attention to
  • And much, much more!

Contact Theo Lucier:

References and Links Mentioned:




Feb 6, 2020

We are back and on today’s show, we are chatting with Doc Williams, an awesome guy who approached us to be a guest on our show. We couldn’t say no as we realized he came with so much value and a model that was easy to follow, that we really wanted to share it. 

Doc comes across as someone who has lived many lifetimes, going through a variety of businesses through the ages (even though he’s close to our age). He’s worked with ESPN, AppSumo, an Olympic medal team, he ran his own CrossFit gym, even a candy store! He’s done so many interesting things in his life, and he’s one of the very few people who have made the cut through reaching out to us directly with his model. He’s also worked with VaynerSports and is clearly someone who makes stuff happen.

You’ll hear how Doc takes the concept of creating content, which can be super time consuming and leans into what your personality is best suited for, then repurposing that content in a way in which you are getting it in front of the right people. You’ll also learn which channels are working and how to set up your own content funnel to keep it as simple for you so you don’t get overwhelmed trying to be everywhere, all over the various social media channels. After you are done, check out our talks with Paul Clifford and David Sinick as we discuss content syndication, content upgrading and speeding up the process for promoting and creating content. 

If the opportunity is there, I just try to listen as much as could be of use.” - Doc Williams

Some Topics We Discussed Include:

  • Matt was the first person in his high school to do…..? Listen and find out!
  • What things Doc would do differently if he had to start all over again
  • How Doc turned a reality show opportunity into a new business idea
  • What type of content you should be focused on providing in your business and why you don’t need to be everywhere, all the time across social media
  • Doc’s personality assessment test, why everyone should take it and how you can get a copy for yourself
  • How to run tests of your smaller pieces of content to know what works and get the right feedback from the right people first 
  • What Doc learned from selling candy at a young age to his friends
  • And much, much more!

Contact Doc Williams:

References and Links Mentioned:

Feb 4, 2020

On our last show with Chris Krimitsos we chatted about his podcasting event, Podfest. At a lot of events we’ve attended, there's a lot of chest pumping but Podfest was the first event where the consensus was more about supporting each other and collaboration. Ever since then, we’ve been obsessed with the Podfest community and started to ingrain ourselves into the podfesting world because we love that perspective so much.  

In today’s show, we dive into how awesome Podfest is, why you should definitely attend, all the cool swag and raffle items they have there, the special event that we are hosting this year, and so many other details that really sets this event apart. 

On the business idea side, just consider how many ideas are still roaming around in your brain, waiting to be acted on. What if you started that thing you always said you’d do, even if it was imperfect? We also chat about Chris’ book Start Ugly, how he got the idea, who the main characters are based on in real life, and why it’s important for everyone to read it because of these very reasons and more. 

When you’ve listened, be sure to check our previous show with Chris as well as our show with September Dohrmann for more tips on how to get the most out of attending events as well as for building systems not only for marketing events, but your business in general.

You think because someone is more successful than you, they figured it out.  The problem is everybody reaches a limit and they forget to start ugly again.” - Chris Krimitsos

Some Topics We Discussed Include:

  • How to help us with our upcoming software
  • How the Nintendo brand started (it’s not what you think!)
  • The 7 step system to starting ugly which will get you started and continuing to move ahead
  • What makes Podfest different from other events and why you should attend
  • How Chris came up with his book idea and a quick summary of this call to arms to encourage you to take action on your ideas and creations so you can release yourself from the chains of perfectionism 
  • Why is Joe sitting in an old lady rocking chair during the show?
  • Water parks, raffle items and dueling pianos - what’s not to love?!
  • How to start ugly over and over to keep yourself out of a rut
  • What Chris learned from interviewing a billionaire
  • The difference between entrepreneurs, business builders and business owners - which one are you?
  • And much, much more!

Contact Chris Krimitsos:

References and Links Mentioned:

  • - if you attend, wear your Hustle & Flowchart shirts and come say hi to us!) be sure to say hello, even if you’re not wearing that shirt
  • Start Ugly book
  • Unfuck Yourself by Gary John Bishop
  • We’ve been talking about developing software and want to hire a developer inhouse, which when we launch will go out to our entire platform. If you are a developer that might want to work with us or know one, shoot us a message to - we love to chat with our listeners, and we love to hear from you!
  • We will be holding a private mastermind at this year’s Podfest, if you are interested in joining, contact us at
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Behind The Scenes Of One Of The Largest Events In Podcasting - Chris Krimitsos
  • How To Use Old School Marketing Tactics To Grow Huge Events - September Dohrmann

Jan 30, 2020

We’re back and on today’s show, we are joined by Bedros Keuilian who runs the Empire Mastermind and the Empire Podcast show with another one of our former guests, Craig Ballantyne. Bedros is a cool guy who discovered his passion for helping people early on in life. We talk about his interesting past and how his father helped his family flee the Soviet Union when he was a child plus how growing up a poor foreigner, constantly on the move helped him to become resilient and an influencer, even at a young age.

We also talk about the importance of mentors and the various ways in which Bedros’ personal mentor assisted him, which led him to eventually having one of the most successful gym models, landing on the Inc. 5,000 list three times in a row, and hitting Entrepreneur Magazine’s list of 500 best franchises out of 175,000 franchises out there. When you’re done, be sure to check out our show we recorded with Angelo Sisco and Mike Matuz, fitness entrepreneurs as well who have figured a way to be their own boss.  

Even my business partner, Craig Ballantyne - I paid him to mentor me, and he paid me to mentor him years later as my business took off as I got better at selling high ticket prices. The point of this is, without mentors you’re not getting anywhere.” - Bedros Keuilian

Some Topics We Discussed Include:

  • How Bedros and his family left the constraints of the Soviet Union when he was a child
  • Growing up in the U.S., not knowing English and dumpster diving for food
  • How Bedros went from being a fat kid in high school to getting ripped (even though he never did ask that girl to the prom)
  • Why it’s important to constantly improve yourself, even if you lead a comfortable life (Rubik’s cube speedcubing, anyone?)
  • Key lessons learned from watching The Sopranos
  • What Bedros learned from his first mentor and how it shaped his life forever
  • Changes made during the economic crash which led to a successful franchise offer
  • Bedros’ early job working as a bouncer at a gay bar (and you’ll never believe who he met there!)
  • How working out can improve your marriage, business and yes - even your health!
  • The two kinds of people in life: which one are you?
  • And much, much more!

Contact Bedros Keuilian:

References and Links Mentioned:

  • Influence by Robert Cialdini
  • Icon Meals
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco
  • How To Find Antiquated Industries And Disrupt Them - Mike Matuz



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