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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Aug 27, 2020

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.

When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier

He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe

This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier

Some Topics We Discussed Include:

  • All about our various bro-ships
  • Shout outs to so many amazing people, well known in the online space
  • Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
  • A call out to bring back Think Tank!
  • What do bingo and a brewery have to do with how we got our start?
  • We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
  • Listen as we revisit our first baller moment  
  • All the many times we mention Dan Ryan once again
  • Is our podcast more like a spider web or a serial killer connection?
  • Reminiscing about the $2K launches back in the Frank Kern days
  • And much, much more!

References and Links Mentioned:

Aug 25, 2020

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships,  some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing. 

You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey. 

One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti

Some Topics We Discussed Include:

  • Some outside of the box ways to use membership platforms
  • Why Members Pro is on track to be the best in its class with 12 months, hands down
  • A better way to deliver bonuses to your customers
  • How to get your content migrated over, easy-peasy
  • How Chris got his start and basically fulfilled a need in the marketing space
  • Why Members Pro is set to be the Netflix of marketing membership platforms
  • How to gamify your customer’s journey to make it more fun and engaging
  • The beauty of a vault-style platform for podcasters, YouTubers, and others
  • How to keep your customers so happy they will never ask for a refund
  • And much, much more!

Resources From Chris Benetti:

  • MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus

References and Links Mentioned:

Aug 20, 2020

Through his training and podcast at Capitalism.com, Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever.

Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast. 

The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time.” - Ryan Moran

Some Topics We Discussed Include:

  • How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here)
  • Updating the ‘Money Can’t Buy You Happiness’ paradigm
  • Selling stuff vs. hope & dreams
  • Do we really want you to follow spiders?
  • Predictions for this year’s World Series and sporting events of the future
  • How to lose 20 pounds even faster than you think
  • The fine line between working towards a goal because of lack and from a sense of excitement
  • The power of the platform to get your voice heard (and not by voicing your opinion all the time)
  • And much, much more!

Resources From Ryan Moran:

References and Links Mentioned:

Aug 18, 2020

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about. 

John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game.

Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani

Some Topics We Discussed Include:

  • How to get cheap commercial spots on television
  • The satisfaction of bringing the hedgehog along
  • What drives John crazy (hint: it’s something Matt is amazing at)
  • How to double your money on the back end
  • The anti-McDonald’s remedy
  • Which channels you probably do not want to run your infomercial on and why 
  • How a trip to Thailand with a well-known book started a new business idea
  • Getting over imposter syndrome again
  • And much, much more!

Resources From John Crestani:

References and Links Mentioned:

Aug 13, 2020

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business. 

He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story. 

You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson

Some Topics We Discussed Include:

  • How Nic went from homeless to making $100k with his mastermind
  • Getting out of your slump with projects that don’t excite you
  • Attracting high-end clients by saying the right words
  • From powerlifting to losing weight and the birth of a nutrition company
  • How to set your priorities to determine which one should come first
  • Why not to name the puppy at the shelter - don’t even think about it!
  • The four quadrants of action priority
  • What is base knowledge disconnect and how to avoid it
  • How to reach your goals even faster
  • And much, much more!

Resources From Nic Peterson:

References and Links Mentioned:

Aug 11, 2020

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years.

Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing. 

You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster

Some Topics We Discussed Include:

  • How to develop an authority to replace your income from a day job
  • Great tips with YouTube that helped skyrocket engagement
  • Step by step method on how to rank a website
  • Key questions to ask during an interview
  • What makes a really good course creator
  • Behind the scenes with Mark’s team and how he finds the best writers
  • How to source great stock photos (so you won’t get a big bill like we did!)
  • And much, much more!

Resources From Mark Webster:

 

 

References and Links Mentioned:

Aug 6, 2020

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in.  

This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively.  We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life.

When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler 

Some Topics We Discussed Include:

  • Which country now leads the world in drone technology?
  • What’s cool with COVID
  • The hippie speedball recipe for a quick boost
  • Your primary and secondary activities and which you should use for work
  • Ways to tell if you are in flow
  • What the future holds for the middle class
  • The faster way that we know of, to calm yourself down
  • Everything you ever wanted to learn about rocket science in just one sentence
  • And much, much more!

Resources From Steven Kotler:

References and Links Mentioned:

Aug 4, 2020

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be.

David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business.

All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns

Some Topics We Discussed Include:

  • How to define the “Critical Client Flow” for your business
  • A thought process for building systems if you are considering an exit strategy
  • Why sometimes it’s okay to let others in your organization set the tone
  • What happened when David sold Australia’s most loved sporting ground
  • David’s unique twist on podcasting
  • The absolute worst person for creating systems in your business 
  • How to discover your team’s yin to your yang
  • And much, much more!

Resources From David Jenyns:

References and Links Mentioned:

Aug 1, 2020

Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.

Jul 30, 2020

Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment. He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur. 

This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track. 

Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since.” - Zachary Babcock

Some Topics We Discussed Include:

  • Booking your own podcast tour to up your rankings and downloads
  • How Zachary is helping out ex-convicts to lead a better life
  • Tips on how to run a contest to target the right listeners
  • The perfect podcast pitch
  • Creating your own “One Sentence Credibility Builder”
  • Zachary’s Top 200 Script for getting consistent, 5-star reviews
  • More tactics on how to book influential guests
  • How to get your podcast guests to share the show when it goes live on their social media
  • Using your dark side to do good stuff
  • And much, much more!

Resources From Zachary Babcock:

References and Links Mentioned:

Jul 28, 2020

We have a special show today that we planned with two of our business partners - Roland Frasier & Oliver Schmalholz. We are talking about a new endeavor that we are involved in and thought it would be really cool to share, so our listeners can hear what we’ve been up to.  It’s a new entity called Unicorn Equity, and we are working with Roland and Oliver in this new company, who are two of the most brilliant minds we know.

Roland is a dealmaker extraordinaire, and he’s been doing all these online challenges where people are learning about all the different interesting deal structures he's doing to buy and sell businesses and to get a majority stakeholder ownership of the businesses so he can direct it.

Then we have Oliver on the call, who is also a dealmaker plus a tech wizard and has figured out how how to build out this platform. Unicorn Equity gives us the ability to build a long term portfolio of asset companies, that we really like, as affiliate marketers. We don’t have to change anything, we are just earning into a company where we can pick and choose how much cash or how much equity we want to earn per sale. On the other hand, there are SAAS founders and software companies who are looking for marketing help and they’re willing to invest a portion of equity in their ownership of their company in exchange for that with that ownership being deferred into the future.  

You’re also going to hear about some creative deals that both Roland and Oliver have done as well as an epic challenge that Roland was working on that has gone really well. Plus you’ll hear an update as to what’s ahead for the next Traffic & Conversion Summit. We know you’ll enjoy our previous show with Roland too, where we discussed - ‘How To Scale Your Business By Acquiring Other Businesses’ and ‘A Step-By-Step System to Decide Which Opportunities To Pursue’. 

That's been a theme throughout my entrepreneurial career - to focus on subscription products, where you only have to make a sales effort once….then also leverage distribution channels on a success fee basis, only.” - Oliver Schmalholz

I drove million roughly $1,300,000 in revenue to that over a six-day period as an affiliate and as the number one affiliate broke records and made several hundred thousand dollars and immediately realized that all I had done was built someone else's brand. While I liked getting the commission money it didn't make sense as a business model for me because I wanted to build wealth and the affiliate model as it is currently engineered is really a short term model.” - Roland Frasier 

Some Topics We Discussed Include:

  • What to expect at the next Traffic & Conversion Summit later in the year
  • How the four of us got together to bring this to fruition
  • Working with fellow affiliates for the best interest of all, not as competitors
  • Previous deals with Roland and Oliver have worked on
  • Requirements for SAAS companies with Unicorn
  • Diversifying your risk for long term growth and revenue
  • All the benefits of working with high performing marketers that business may have not yet realized
  • Different ways of earning cash as an affiliate with this model
  • How you can be an affiliate too, even if you’ve never sold anything before

Resources From Roland Frasier & Oliver Schmalholz:

References and Links Mentioned:

Jul 23, 2020

This episode is a real gift to our audience and after listening, you’ll totally get it! Literally. John Ruhlin, from Giftology, is on the show today and he is absolutely amazing when it comes to gifting with the right amount of thoughtfulness and meaning. There’s been a paradigm shift in marketing recently, so the idea of gift-giving is very timely and John has a knack for staying top of mind, and growing relationships and referrals all through the art of gift-giving. 

John works with some big companies and agencies and he discusses his process as to how to figure out what your intention is, what your strategy is, who to send the gift to, and what your budget should be. We go deep into how to pick the right gift, how much money to spend, what to do if you are just starting out and we also talk about how the power of gifting comes back to you as well as how to justify the cost to determine your ROR - return on relationships. We even talk about how to gift better to your spouse or significant other. At the end of the day, John wants people to show gratitude with action and not just lip service as this is something that can generate business and referrals with an impact that can last a long time. After you’ve listened, check out our shows that we recorded with Jordan Harbinger and Omari Broussard for more tips on relationship building and reaching out to the right audience for your business.

If you take care of the family in business, everything else takes care of it itself.” - John Ruhlin

Some Topics We Discussed Include:

  • How to work with your budget if you are just starting out 
  • Making sure you carve out time for gift giving (pun intended)
  • How John got the attention of Jeffrey Gitomer
  • Lessons learned from your girlfriend’s father
  • How to surprise your wife or significant other with a gift that really makes an impact
  • The 80/20 rule of proper budgeting for your gift-giving
  • Why you want to avoid the “book launch” style of gifts
  • Ideas to make your gifts even more memorable so that their kids will be fighting over it for generations to come
  • And much, much more!

Resources From John Ruhlin:

  • GiftologySystem.com - download the free spreadsheet to see each step in the Giftology process

References and Links Mentioned:

Jul 21, 2020

Today’s show was such a fascinating conversation that we already have plans to bring Will back. This is a content-packed show where we talk about how cannabis is grown, how much use is possible with this, and how Will is spearheading this entire ripple effect using the cannabis plant. He is probably the most knowledgeable person we've ever talked to on the topic of cannabis and he has a storefront and experience center with massage, acupuncture, and a terpene mood lounge where they can custom curate where the cannabinoids go in the body. They also manufacture in Nevada and have a genetics farm in Oregon where they've developed a catalog of over 500 unique strains.

Will has literally been studying this stuff for a long time and has connected with investors in Silicon Valley, in order to create an insane amount of patents for the usage of cannabis. He's working with craft beer companies, companies that make jets and batteries as well as some big companies in Canada. We also discuss the impact of farming and folks with PTSD. Will holds the patents on most of these items and he’s thinking five minutes ahead of everyone else. If you've ever been curious about what's capable with cannabis plants, how they're grown, the science behind it, and what they're actually doing in your body when you take them, then there are so many little nuggets of wisdom in this thing. We also talk about how to get rid of the high if you don’t want it anymore, almost instantly. When you are done, be sure to check out our shows with Theo Lucier and Joe Cohen for more insight into biohacking for better health and productivity.

I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis, it's a very unique plant in that it’s the most diverse terpene producing plant. So you can have one that smells like citrus, another one that smells like diesel engine and another one for pine.” - Will Kleidon

Some Topics We Discussed Include:

  • How soldiers 100 years ago carried ganja hashish candies in their pockets - on purpose
  • The benefits of flow engagement and how to hack your way into a flow state
  • Terpenes, gamma rays, and endocannabinoid system optimization (trust us - it’s fascinating!)
  • How to determine if you are more effective at producing cannabinoids naturally
  • A look at the history of oxidative stress in society over the years
  • The importance of being intimately interconnected with our ecosystem
  • When cannabis was known as a “treasure herb”
  • Take too much THC? Will has the go-to on how to get you sober in just five minutes
  • Why you definitely want to eat a restaurant with six or fewer menu items
  • How to find your sweet spot and pinpoint an effective dose each day
  • And much, much more!

Resources From Will Kleidon:

References and Links Mentioned:

Jul 16, 2020

George Bryant joins us today, for a long awaited show and today we are talking about how to build better relationships with your customers and lists, and essentially how to make the people in your ecosystem love you and be excited to hear from you, which in turn will bring you profitable results. George has worked with and co-owned so many big brands, such as Adidas and Onit, has been a New York Times best-selling author, and is basically someone who is getting it all done and after listening to this episode you’ll understand why.

George is also the type of guy who will walk into a high powered meeting with a blue mohawk and own the room. He covers a lot of ground in this show, and there’s a boatload of information you will be happy you took in.  If this episode has you itching for more information about customer acquisition and balance between health, happiness, and making an impact on the world, be sure to check out what Josh Bartlett adds to the discussion as well as the show we mentioned with Aaron Fletcher.

The best protective business mechanism that you’ll ever have is giving everything away for free because nobody buys the information, they buy access and accountability based on the best relationship.” - George Bryant

Some Topics We Discussed Include:

  • How George is very intentional with consuming only 30 minutes of content a week
  • The four steps of the customer journey
  • Why you are retargeting all wrong
  • How to think like Apple and Nike
  • Why getting noticed on Tik Tok is not as hard as you think
  • The approach that got a 61% recovery of cart abandonment 
  • The new paradigm of marketing, post-COVID and how you need to pivot for the long term
  • The entrepreneurial shift from consumption to creating
  • And much, much more!

Resources From George Bryant:

References and Links Mentioned:

Jul 14, 2020

If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats.

She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice. 

This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with Anik Singal and Justin Goff for more copywriting tactics. 

It’s not so much you want to improve your copy, you want to improve your sales results. Whatever it is you are currently using is not getting it done.” - Kim Krause Schwalm

Some Topics We Discussed Include:

  • What to expect when hiring a copywriter
  • Different ways you can price out the work for a win-win
  • The beauty of some old school marketing techniques
  • Why first is not always best 
  • How to find someone who writes in your voice but still writes to convert
  • What to do when your copywriter falls off the grid
  • How and when to offer incentives, royalty deals, and flat fees
  • Why you may want to consider hiring a copy chief
  • And much, much more!

Resources From Kim Krause Schwalm:

References and Links Mentioned:

Jul 9, 2020

Today’s show with Joey Gilkey is an absolute masterclass of his process as to how he is selling mega contracts to all sorts of companies. Joey’s business deals with high ticket sales and he’s got a system, processes, and playbooks for everything in the business. At one point, there’s got to be 8-9 of his core processes that you will be able to swipe, and you’re going to learn how to be better at sales, retention, and prospecting no matter what model you are in. 

There’s so much gold in this episode, that at one point we actually ran out of paper as we were taking so many notes ourselves. He also chats about why he focuses on retention, the 3 D’s for success, and how to dial in to find your ideal client. When you are done getting sales ideas from Joey, be sure to check out our shows with Steve Sims and Robert Stanley for additional ideas on how to get noticed and generating more leads for your business.

The way I look at pricing is, the bigger the problem you can solve for a very specific type of person, the more you can charge. What comes with expertise is typically money. Get really dialed in who you serve and you will see that you provide a bigger value which will give you more confidence to increase your prices.” - Joey Gilkey

Some Topics We Discussed Include:

  • How an old lunchbox led to a huge new client
  • The hierarchy of the “Core Four” to get your agency to the highest level possible
  • How to remove yourself from the connotation of sales being sleazy
  • Tactics for prospecting your ideal clients
  • How to get over the fear of charging what you are worth
  • The Pipeline, Conversion & Economics model of growth
  • Acquisition vs. retention and why Joey focuses on the latter
  • And much, much more!

Resources From Joey Gilkey:

References and Links Mentioned:

Jul 7, 2020

Tech gremlins aside, we finally got done with our awesome episode with today’s guest, Gabby Bernstein. It was a great conversation, and Gabby’s energy is amazing. We chat about her most recent book which is all about how to stay in that positivity mode. She has written a total of eight books and her latest book is called Super Attractor: Methods for Manifesting a Life Beyond Your Wildest Dreams. She’s a NY Times best-selling author who has worked with Oprah and Dr. Wayne Dyer and it was a massive honor to have her on the show.

Gabby gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives, especially now that we are in this new world. Especially lately, you really need to enjoy the journey, stop focusing on the hustle and grind and enjoy the hard parts and find the benefits of the pain. We chat about some of the methods Gabby uses to help us shift our brains when you are not enjoying the work to shift ourselves back into that place of peace. She also talks about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. When you’re done listening, be sure to check out our other shows with Chris Krimitsos and Susie Moore and we talk more about how to break down barriers that are limiting your potential.

Fear really runs our lives. Every choice we make and every experience we have is based on fearful experiences from our history that have defined who we are today. ” - Gabby Bernstein

Some Topics We Discussed Include:

  • How to Gabby was able to bring herself back from hitting rock bottom to getting on Oprah
  • The ‘Choose Again Method’, a simple tool to get you out of your fear-based story
  • Some example conversations to have (with yourself) to get your brain on the right track
  • The masterful way of journaling and combining “rage on the page” techniques
  • How to access some of the hidden information in your brain
  • Meditation and breathing techniques to let go of tension
  • Gabby’s super successful, Instagram Live series which is getting people all over the world amazing results
  • And much, much more!

Resources From Gabby Bernstein:

References and Links Mentioned:

Jul 4, 2020

We've got a Therapy Session episode for you today with some of our biggest insights from the month of June. Be on the lookout for more Therapy Sessions at the end of each month.

Jul 2, 2020

On today’s show, we are chatting with Chris Ross who gave us a total masterclass on sales which is pure gold. Chris is a fellow podcaster and runs TCR Consulting Agency and on today’s show, he does a deep dive into the conversations he has with his potential clients. He really gets into the mental game of sales and the mindset you need to have to approach it for success. He also shared with us his daily routine and his goal to improve each and every day by 1% as well as how to handle objections. It’s less about scripting and more about how your brain needs to be when entering into the conversation.

Chris also has a podcast, aptly name the Win-Win Effect and on that show, you will learn sales at a level you most likely have never heard before, without all the questionable methods but selling with a giving, connecting, and problem-solving intention. You will definitely have some mind shifts and a-ha moments about selling while listening in, so check this one out. And once you are done, be sure to check out the show we referred to with Chris Voss (not to be confused with our guest) and with Marshall Sylver for even more success traits for being a great salesperson. 

If you are really struggling with your sales, and if you want to experience what it feels like to have zero buyer’s remorse, ask them “What, When, Why, How” questions.” - Chris Ross

Some Topics We Discussed Include:

  • Chris’ method to make himself 1% better on a daily basis
  • The importance of taking notes (and not on your phone)
  • Some great examples of conversations when dealing with objections as well as getting your potential clients into the right frame of mind
  • The international speaker who changed Chris’s life around
  • Starting your day off right, without being overwhelmed by social media, and most importantly, being tied to your phone
  • Examples of how some well-known people learn from their failures and how you can put this same thing into practice to improve
  • How to set up the conversation right from the start to let them know you are working on their behalf
  • Give us a shout at info@evergreenprofits.com if you have an idea for an awesome name we can attribute to all of our awesome listeners (because HustleAndFlowcharters is way too long)
  • And much, much more!

Resources From Chris Ross:

References and Links Mentioned:

Jun 30, 2020

Erin Pheil joins us on the show today and she is talking about how to get over mental roadblocks that get you stuck. These can be mindset blocks for anything, whether it be personal or business, and she gave several practical, tactical steps, and exercises that you can do to shatter those beliefs. It’s actually a fun, interesting process and Erin gives us real-world examples that are totally relatable. We even talk about some of our own patterns where Erin guides us through the steps to evaluate where they came from so we can uncover mental roadblocks in our business. 

Erin is so amazing, we even booked a follow-up call where she is going to continue to help us work through some of these other patterns. You will love this episode and Erin is going to get you unstuck with some simple questions and quick tactics that do not take long to do. Check out her company, MindFix Group which has some free videos and exercises on there, as well as information about hiring her to get a clear understanding of your current roadblocks and create a map of what a breakthrough would look like to you. Once you have listened, be sure to tune in to our previous shows with David Allen and Dr. Steve Ruden for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back.

It’s not what’s happening in your life that’s so bad, it’s how you are seeing it and interpreting it that’s making you so miserable. If you can change the lens through which you see the world, everything else can change too.” - Erin Pheil

Some Topics We Discussed Include:

  • What the heck is mindful yawning and how to use it in a conversation (without falling asleep)
  • Example questions to ask yourself to get to the root of your belief
  • Beneficial ways to journal to help clear out limiting beliefs
  • Real-world examples of dealing with common misconceptions that many of us learned at children
  • How a mysterious illness changed Erin’s life forever
  • The all too common imposter syndrome and Erin’s tips to help us get over that ourselves
  • How to invoke Solomon’s Paradox to change your beliefs on your own
  • That time you saw Santa at the mall and the real impact it may have had
  • And much, much more!

Resources From Erin Pheil:

References and Links Mentioned:

Jun 25, 2020

Adam Lewis Walker is totally in the zone in this interview and if you’ve ever wanted to get your message out into the world via the TED platform or are curious about the behind the scenes action there, listen in. We talked first, about how to get onto the TEDx stage, which Adam knows all too well. We also talk about how to “Awaken Your Alpha” which is the title of Adam’s TEDx talk as well as his book and podcast. Adam’s focus is all about getting the right mindset, confidence, and everything you need to push your life forward.

With his podcast, he discusses how to get your own TED talks, debunking the process along the way as well as what to do at the talk, how to hone in your message to conform with their time restraints, and what to do once you get the talk. Oftentimes, people don’t do enough to leverage that publicity, so Adam gives us great information on what to do with that talk once you get it. So there’s the mindset stuff plus tactical stuff in this show, a double whammy! After you listen to this episode, be sure to check out our previous shows with Bedros Keuilian and Theo Lucier for even more insights on how to kick ass in life. 

You can overcome your environment, but you’ve got to accept the things you can’t control.” - Adam Lewis Walker

Some Topics We Discussed Include:

  • The new world record Adam plans to beat
  • What the heck is the Dickens process and how it will be super helpful to you
  • The different levels of TED talks and how they are not all the same
  • Tips to make your application stand out
  • A simple exercise from the book to get your awareness of all things affecting your life, tuned in for clarity and improvement where needed
  • The meaning behind “Awakening Your Alpha”
  • Ways to bust through your “I can’t…” self talk
  • How to dial in your message for your talk and for future events
  • And much, much more!

Resources From Adam Lewis Walker:

References and Links Mentioned:

Jun 23, 2020

This is our second show with Mike Filsaime, who has been around forever in the online world and is a true pioneer in the industry. He’s got a new software called Groove Pages, which is an online page builder. The cool thing is that as of this recording, he’s giving it away for free! On today’s show, Mike chats with us about the evolution of this software, how it came to be, as well as the story of his past software platforms such as Kartra. He also gave us a video demonstration of Groove Pages, which you can see by checking out the link below, so be sure to check that out.

While we may have been a little skeptical at the beginning of this conversation, by the end we were totally blown away at the infrastructure behind it. He’s making it awesome for affiliates to promote so you’ll definitely want to listen to this episode and follow along. Once you are done, be sure to check out the previous show we did with Mike as well as our episode where we chatted with Joey Xoto, who shares a similar story about creating a software empire.

Page builders, webinars, membership platforms, affiliates, and sales platforms are all technology. You have to ask yourself when you go to buy something that you want to invest in - “Do I want to buy my technology from a marketing company or from a technology company?” - Mike Filsaime

Some Topics We Discussed Include:

  • The differences between Groove Pages and ClickFunnels
  • The beauty of the “First tag wins” concept
  • All the features of this new platform and what to expect in the months and years to come
  • Why it’s a no brainer to sign up and share with others
  • Breaking down Butterfly Marketing and the method of the viral marketing system 
  • How Mike went from making $9 an hour to meeting his future business partner on a yacht the next year
  • All the tools, tier levels and promotional goodies you will need to set yourself up early in the game
  • A small mistake made on the day of the big launch  
  • And much, much more!

References and Links Mentioned:

Jun 18, 2020

Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online.   

We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest. 

I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland

Some Topics We Discussed Include:

  • We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!)
  • How Dean’s wife actually beat his conversions even with an ugly funnel
  • Why recommending other people’s product to your list actually increases the sales of your own
  • What Dean is doing with his best performing broadcast emails
  • The four most important things to focus on daily, which have a direct impact on revenue
  • Dean’s observation with working with newcomers and the key things to get you moving towards your first sale
  • And much, much more!

Contact Dean Holland:

References and Links Mentioned:

Jun 16, 2020

Felicia Pagesh joins us today for a great technical, tactical show where she dives into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk.  It’s also a great show for those who love to understand the psychology behind all of this. We also discuss her four-step process for optimizing businesses and her corresponding worksheet that Felicia offers, which you can get for free.

Felicia is so full of ideas she even has a whiteboard on the floor. She is a self-proclaimed ‘hole poker’, looking at things like funnels and seeing where there is room for improvement. After ten+ years of looking at similar things, it’s her superpower to look at a company’s marketing assets and campaigns and zero in on where a major impact can be had as well as offer insight as to how to cover up those keyholes to yield 6-7 figure results. 

There are only so many ways to build a funnel, and at this point, Felicia has discovered what most of them are, how long someone will view it, and how they will consume the information. If you enjoy listening to Felicia’s tactics, you’ll love even more branding insight from our shows with Billy Gene Shaw and Steven Sashen.

You don’t have to create new content, to appeal to people with a new presentation or new concept, what you do is shift your perception around it and realize there are lots of different ways to get that content consumed.” - Felicia Pagesh

Some Topics We Discussed Include:

  • Felicia’s four-step method to streamlining your business
  • The two main things that work like gangbusters for her clients
  • Tips for re-engaging people who have not consumed your entire webinar but have shown interest in your offer
  • Key resources to have while you are building out your campaign
  • Questions to ask yourself before you spend a huge chunk of time building a potential new business
  • How to view your product or service in the eyes of your customer
  • Multiple ways to deconstruct your webinar into multiple pieces of content
  • And much, much more!

Contact Felicia Pagesh:

References and Links Mentioned:

Jun 11, 2020

This is a round two episode with Ryan Levesque, and this time around he is talking about his latest book, Choose. Since we are still in a pandemic during the recording of this show, we are talking about how during this quarantine time, Ryan is taking the time to do all these workshops and challenges to help people in a big way to learn about quiz funnels and actually start creating. Ryan also discusses all the benefits of using a quiz plus a ton of case studies with folks who have had great results. He’s going to walk you behind the psychology of quizzes, how to properly structure it, why a quiz can catch attention, and what happens after they take it. 

We also talk about the “Why” and the big ideas around how everyone can use these quizzes to ramp up everything in your business. One of Ryan’s own quizzes is adding 50,000 emails to his list every day, and he also will be holding a quiz funnel workshop live on June 15th, 2020. He will work with you on how to build out your own quiz funnel, the questions to ask, how to angle your products and offers and you can see all the details around that at HustleAndFlowchart.com/Quiz. When you are done, be sure to check out our previous show with Ryan where he goes into more detail if you are just starting out as well as our show with Neil Patel for more strategies on how to grow your brand.

You begin by asking them a series of questions to better understand a little bit more about their situation...Instead of selling in a one size fits all way, you’re putting people into buckets. It’s an incredibly effective strategy for a number of reasons.” - Ryan Levesque

Some Topics We Discussed Include:

  • How to structure your quiz
  • Examples of businesses that use quizzes the right way (tennis, anyone?)
  • The Band-Aid approach to helping your customers out
  • The powerful psychology behind quiz taking
  • Five top reasons to use a quiz in your business (and it’s not just about sales conversion)
  • Common mistakes with quizzes and why yours may not be converting
  • Different types of quizzes and which ones may be a good fit for your audience
  • And much, much more!

Contact Ryan Levesque:

References and Links Mentioned:

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