Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
RSS Feed Subscribe in Apple Podcasts
Hustle And Flowchart - Tactical Marketing Podcast





All Episodes
Now displaying: Page 6
Jun 9, 2020

Today we are talking with Lisa Buyer and how she uses public relations and social media to get more PR. Lisa is a fellow podcaster, has a PR agency, and is also an author. You can get a free digital version of her book, PR Secrets, which is packed full of content and is basically a PR manual. Listen in as you’ll hear how Lisa discusses how to use social media platforms to get press, and how to use your content to get in front of the right media people and groups. You’ll hear all about Facebook groups, LinkedIn, Twitter, even Tik Tok and how to leverage them to get more media representation for your brand.

We chat about some of the things she talks about in her book, where she covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. This is similar to the way we are approaching our business, in outreach with other publications that can help spread our message, but also as helping them in turn. There’s a lot of content that we all create without thinking about, where someone will share that, feature a quote, or perhaps a podcast you've been on. These are all opportunities for you to build up this library and Lisa will explore how to take advantage of that in a clever way. After you’ve listened be sure to check out our shows with Molly Mahoney and Dennis Yu for even more tips on how to get the most out of your social media strategy.

It's actually a great time to do ads because ads are less expensive. So combining the superpowers of public relations, SEO, and social, if you can optimize each part of that you're going to get the most reach and visibility,  and all eyeballs are on digital right now.” - Lisa Buyer

Some Topics We Discussed Include:

  • How to approach influencers on social media and why a big following isn’t always necessary
  • Why you should include a media page on your site and how to make it easy for journalists to research everything they need to know about you
  • Which social media platforms have the most traction
  • A way to repurpose an article or blog post that is so simple, yet effective, you will wonder why you’ve never used it before
  • Using Messenger as a way to communicate with journalists who visit your site
  • The difference between marketing on LinkedIn and Facebook
  • A clever way to use Tik Tok to your advantage, without having to make a crazy video
  • Lisa’s big a-ha moment that she got from attending our mastermind at Podfest
  • The #1 outreach strategy, which is easy to implement but often overlooked
  • Imposter syndrome and more breakthroughs to get through that and forge ahead
  • And much, much more!

Contact Lisa Buyer:

References and Links Mentioned:

Jun 4, 2020

Greg is another awesome fellow marketer we got the chance to hang out with at Rich Schefren’s event in Florida, and luckily so as you cannot be around this guy and not have a huge smile on your face. He has amazing energy and ideas and on this show we cover a lot of ground with him. We also held a mastermind at Podfest, and the things Greg talked about there blew everyone’s mind in that room, so we wanted to share that in this show as well.

Listen in as he explains how he got a partnership deal with and his reality show onto Amazon Prime, and how he was able to make those deals with these high profile companies. He’s giving away amazing resources (one that’s so good you need to listen in to discover). Plus, while his business took a huge hit due to COVID, he reinvented his business model to create a brand new six figure business, all within a week. When you’re done listening, you can learn more about branding strategies from our talks with Steven Sashen and Marshall Wayne.

It’s really hard to build an audience and you have to work your tail off...I look at, if I want to build an audience, who already has my audience that I can tap into and add value to in some way.” - Greg Rollett

Some Topics We Discussed Include:

  • A resource that is so good, we can’t list it here (but listen to the show and you’ll find out what it is!) 
  • Matt reminisces about his very first band (and why they needed to change their name)
  • How Greg is documentoring his tribe (yes, we created a new word)
  • How to partner with the big brands - Amazon,, and others
  • Why mailing people stuff really helps you stand out (just like our newsletter that you can get in the mail!)
  • How to have breakfast with Larry King (which just might lead to a book deal)
  • The right way to crowdfund for projects, whether you are just starting out or if you have an existing audience
  • What Greg would do differently now if he was creating video content all over again
  • From one business tanking because of COVID to creating a brand new one all within a week
  • And much, much more!

References and Links Mentioned:

Jun 2, 2020

Today’s show is a hybrid episode, as we recently had a 3-hour Livestream on Facebook where we spoke with a variety of guests to discuss affiliate marketing. Pat Flynn was one of our guests and he is one of those folks who teaches and does affiliate marketing in pretty much the same way we do, so the first part of this show is the interview we held with Pat. You’ll hear how he got started, what his process is, how he interacts with his audience, his tips for promoting products and ideas on how you can work with big brands to become known as the main expert for their product. 

Then the second half of this episode is where we discuss all the cool things that are working for us right now in our business with affiliate marketing. You’ll hear how we’ve been using Facebook and YouTube lately, tips for making demo videos, and a brand new opportunity that has come up for us, from all of our years of affiliate marketing. There’s a lot of strategies packed in this one, and after you’ve listened, check our previous shows we referenced. We discuss our Unapologetic Affiliate Marketing Strategies and making Affiliate Commissions & KSTs.

If you consider and keep your headspace in ‘What does this make possible, what can you lean into, what’s that project that you always wanted to start that you can now start?’, then that’s where really amazing things and opportunities can come out of this for you.” - Pat Flynn

Some Topics We Discussed Include:

  • How to think long term for the affiliate marketing win
  • What’s working now for our business
  • Strategic ways to use demonstration videos
  • The many benefits of having a Facebook group and what you must do when setting one up
  • How to set yourself as the expert user of a product
  • What to do if you are just starting out
  • Tips on how to build your audience
  • The beauty of the product reference page
  • Examples of targeting a niche within a niche
  • And much, much more!

Contact Pat Flynn:

References and Links Mentioned:



May 28, 2020

What do Dalai Lama, Terry Crews and Beyonce have in common? It’s today’s return guest, Michael Trainer. Michael co-founded a company called Global Citizen, which puts on some of the biggest events in Central Park, and also has a podcast called Peak Mind, where he talks to some really big name guests. Not a lot of folks have been through this, and on his podcast, Michael has a crazy good Rolodex, so that’s the caliber of people and conversations that he has access to and shares. The hosts are the ones who take all this in and we talk about the collective thoughts he has instilled from talking with the brightest minds. 

Today’s show is basically a philosophical talk that transcends into an actionable guide and at the time of our recording, we are chatting about all the big perspective changes we are still going through with the pandemic and the ways to set yourself right mentally.  We chat about Michael’s upcoming book which is all about how he managed to get connected with all these big-name people. In addition, we talk about how we should be approaching the current state of affairs today and the mental state that we are all in during these interesting times. If you’re seeking even more habits to heal your mind and body check out our episodes with Brad Spencer and Corona Brady.

Relationships are the true goal and I think podcasting is one of the great platforms and one of the great ways in which you can actually approach relationship building in this day and age.” - Michael Trainer

Some Topics We Discussed Include:

  • Lessons learned from being a podcaster and connecting with others
  • Tools and tips to boost your immunity and general well being
  • The difference between being at cause and at affect and which one you need to focus on
  • The simple but powerful ways to put your mind on track and let go of things that don’t serve you
  • How Michael is navigating through these uncertain times
  • How Fleetwood Mac and Tom Petty led to the creation of a new business
  • Why you really don’t want that Lamborghini
  • How to get your message past the noise
  • Dealing with current day challenges such as homeschooling and unemployment 
  • And much, much more!

Contact Michael Trainer:

References and Links Mentioned:

May 26, 2020

Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope. Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead.

There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper.  When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs, on the future of technology and how to keep up with ever-changing trends. 

Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things.” - Mark Joyner

Some Topics We Discussed Include:

  • From being self-taught with no formal education to getting books published as textbooks
  • How to go down the rabbit hole on a particular topic while not getting misled by the media
  • Who can you really trust when watching the news?
  • What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing
  • Epistemological illiteracy and how it relates to your beliefs
  • How the rate of paradigm shifts has constantly increased and what you can do to keep up
  • What do Astroturf and Coco Puffs have in common?
  • How to survive in this new landscape
  • Untold secrets even with top-level CIA clearance 
  • Why the future is in the hands of entrepreneurs and how you can be a part of it
  • And much, much more!

Contact Mark Joyner:

References and Links Mentioned:

May 21, 2020

This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want.  We’re talking with Russ Henneberry, who is the founder of The, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things. 

With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate.  When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby

Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry

Some Topics We Discussed Include:

  • Three different monetization models and how to make money from each one
  • How to charge CPM’s for your advertisers
  • How to get referrals for lead generation
  • Various ways to use contests in your marketing for viral shares
  • Tips on improving your email marketing
  • How to use this method in your own business model
  • Proven examples of email headlines to get yours opened
  • When to segment your list and how to clean it up
  • How to re-engage those who haven’t opened up emails in a while
  • And much, much more!

Contact Russ Henneberry:

References and Links Mentioned:



May 19, 2020

We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes. Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you. 

We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne, which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals.

Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful” - Susie Moore

Some Topics We Discussed Include:

  • How to get over the need for approval from others
  • Why it’s a good thing to admit to not being the expert
  • Ways to step away from constantly needing social media gratification
  • How to find your customer avatar
  • Ways to promote yourself using the power of the media
  • Moving forward in your business via course correction and losing products that don’t serve you 
  • The imposter syndrome concept and how to use it to your advantage
  • How to break down barriers that are limiting your potential
  • And much, much more!

Contact Susie Moore:

References and Links Mentioned:

May 14, 2020

Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world.

We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge. 

If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people.” - Mike Long

Some Topics We Discussed Include:

  • The story of the $1,000,000 day launch 
  • What Mike had learned from copywriting geniuses
  • How a simple call to action on a legal pad led to the beginning of a business
  • Lessons learned from the dotcom bust and how they relate to the pandemic today
  • From humble beginnings to owning a Rolls Royce
  • Vital services that will always sell
  • Why you want to run against the crowd
  • Mike’s award from his $50,000,000 funnel
  • The “Perfect Storm” for a particular business model
  • How to use the pandemic to your advantage and be a savior to your community
  • And much, much more!

Contact Mike Long:

References and Links Mentioned:

May 12, 2020

David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently.  

In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well.

The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood

Some Topics We Discussed Include:

  • How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc. 
  • How to deal with the “mouse in the room” (and it’s not by getting a cat!)
  • How David helps his clients like themselves so they can love themselves more
  • The tendency to gloss over feeling contracted and how to bring that to light
  • What’s it like running this model in a maximum security prison
  • Lots of examples on what to say when you are trying to begin the conversation
  • Why just filling out the worksheet can reveal some a-ha moments and win over ego
  • How this method works with our own real life example 
  • And much, much more!

Contact David Wood:

References and Links Mentioned:

May 7, 2020

We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier. 

On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman, for more golden nuggets of wisdom in regards to business, focus, and health.

It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with” - Dan Clark

Some Topics We Discussed Include:

  • How Dan set himself up to work with an amazing company he loved and knew was on the path for success
  • What’s up for the future of wearable technology
  • Tips on how to increase productivity, especially when you are in a noisy, busy environment 
  • A simple trick to trigger your mind for success
  • How to habit stack and use your calendars wisely
  • Getting into a flow state, even if you do your best work in the middle of the night
  • The interesting science behind binaural beats
  • And much, much more!

Contact Dan Clark:

References and Links Mentioned:

May 5, 2020

On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads.

We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher.

There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers

Some Topics We Discussed Include:

  • How a near-death experience turned Tommie’s life around
  • Media planning, and why everyone needs to do it first 
  • How the reduction in CPM’s are affecting the industry
  • Why you should be spending money on ads now more than ever to grow your brand and be top of mind
  • Yet another shout out to Dan!
  • How to structure creatives for the best ROI
  • The importance of qualifying your audience on your videos
  • How Tommie handles research and reverse engineers winning videos
  • And much, much more!

Contact Tommie Powers:

References and Links Mentioned:

Apr 30, 2020

Today we are talking to an absolute legend in the marketing world, Jay Abraham. Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode.

Jay is a high-level thinker and thinks of businesses in ways that most people don’t.  We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships. 

If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen” - Jay Abraham

Some Topics We Discussed Include:

  • Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code
  • Ways to ensure your mindset is in the right place 
  • Non-linear strategies that will put you ahead of the rest 
  • How to set up deal structures when setting up meetings
  • How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself
  • Why you should attend the ‘Aikido School of Marketing’
  • The right kind of connections to search for when looking at LinkedIn
  • The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle
  • What to do right now, to make sure your business is running most efficiently 
  • And much, much more!

Contact Jay Abraham:

References and Links Mentioned:

Apr 28, 2020

We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets.

What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich.

My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson

Some Topics We Discussed Include:

  • What you can learn from selling a DVD on potato guns
  • Why you want to be the one spending the most to get the customer
  • The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well.
  • Why you should understand the history of these various traffic sources so that they will reward you 
  • Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress)
  • How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years
  • Why amateurs only focus on the front end
  • How to find out where your dream customers congregate
  • And much, much more!

Contact Russell Brunson:

References and Links Mentioned:

Apr 23, 2020

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos. 

We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington

“Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall

Some Topics We Discussed Include:

  • How to stand out and be of value during uncertain times
  • The 80/20 rule and what it means for your business
  • Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life
  • The best-kept secret in the world and why you should be grateful if you are in on this
  • The social media maze and why you only really need to be great at one type of media yet still get ahead
  • Why you should never, never, ever cancel a live event
  • How to be the go-to person in the industry you know best
  • Why creating hybrid models out of a catastrophe can actually be a good thing
  • And much, much more!

Contact Perry Marshall:

References and Links Mentioned:

Apr 21, 2020

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. 

On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle. 

After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich

If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler

Some Topics We Discussed Include:

  • How to dial in your targeting on Facebook, Google, YouTube, etc.
  • How to start with low hanging fruit first and expand from there
  • What to do with your colder audiences
  • How to use data from display targeting with your placement campaign
  • How Google is shifting towards more identity-based targeting
  • How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend
  • How to get your fans to share and comment about your awesome offering
  • The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors)
  • And much, much more!

Contact Ilana Wechsler:

References and Links Mentioned:

Apr 16, 2020

We’re back chatting with Rob Kosberg from Best Seller Publishing, another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”. 

We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing. 

You want the media, not just for the leads, you want the media for a way to warm up leads in the future.” - Rob Kosberg

Some Topics We Discussed Include:

  • How to get more qualified buyers in the door
  • Who to go to for product fulfillment
  • Why you do not want to work with a big publishing firm
  • Examples of funnels for your book
  • The best performing lead pages
  • How to get hot leads literally - by actually lighting your book on fire?!
  • How Rob is able to use ghostwriters to mimic the voice of the author
  • Why you need to get on the radio and tv and the best way to get there
  • And much, much more!

Contact Rob Kosberg:

References and Links Mentioned:

Apr 14, 2020

It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses.

You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij.

I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list’.” - Tom Kulzer

Some Topics We Discussed Include:

  • How AWeber got its name and will the real Mr. Weber please stand up
  • The Whack-A-Mole game at AWeber which makes it a better platform for us all
  • How the coronavirus graph has mirrored email marketing
  • Entrepreneurial mistake #1 (are you doing this as well?)
  • What to do and say in your very first email to your subscriber 
  • Why AWeber actually thinks your list should not be as big as you think
  • What the heck is SPF & DKIM and how it relates to your deliverability
  • The best ways to nurture your email list in order for your emails to actually get read
  • A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads
  • And much, much more!

Contact Tom Kulzer:

References and Links Mentioned:


Apr 9, 2020

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida. 

Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well. 

To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business to have partners who have support you.” - Matt McWilliams

Some Topics We Discussed Include:

  • What do Bill Clinton and launch promotions have to do with each other? 
  • How to email with efficiency without having to write a unique request each time
  • Why you actually want to follow up over and over again (and over again!)
  • Some easy ways to get someone’s attention without being spammy
  • Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal
  • How one simple email to some competitors led to a flood of future opportunities
  • Advice on how to promote a physical product (hint, hint - check out ours below!)
  • Subject lines to get your requests seen
  • And much, much more!

Contact Matt McWilliams:

References and Links Mentioned:

Apr 7, 2020

We’re big fans of, so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today.

We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality.  

When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime.

You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you.” - Hani Mourra

Some Topics We Discussed Include:

  • The birth of a software platform 
  • How to use the content you already have to create oodles more
  • How the different platforms use your content in slightly distinct ways
  • Hani’s video challenge results with LinkedIn
  • How to offer your product when you are starting out with no audience
  • Who remembers Blab? (R.I.P.!) 
  • The best content for your landing page when people are learning more about you
  • Fondly remembering Matt’s days creating plugins
  • A simple trick anyone can do using Facebook live to get even more content
  • Crowdsourcing your product creation the right way
  • And much, much more!

Contact Hani Mourra:

References and Links Mentioned:

Apr 2, 2020

In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show.

Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about. 

As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs.” - Anik Singal

Some Topics We Discussed Include:

  • Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online
  • The evolution of direct marketing and how interactive marketing is changing how we sell things today
  • The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe
  • How an unexpected, but special mentor changed Anik’s life forever
  • What is the basis of “good copywriting”
  • Why winning at copy and conversions is not as hard as you think 
  • And much, much more!

Contact Anik Singal:

References and Links Mentioned:

Mar 31, 2020

Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important.

We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends. 

At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford

Some Topics We Discussed Include:

  • How to step back and make sure you are in alignment with your business
  • The four-chair method for determining what’s missing from your business
  • What to focus on in the months ahead
  • The changes in the workforce now and how this will affect how we work for many years ahead
  • What kind of businesses have a good chance for success during this time of change and uncertainty
  • How Scott was able to get out of a million dollars in debt
  • Why strategies and tactics are not as important as you think
  • Making $3 million with online courses and spending less than $50,000 on ads
  • And much, much more!

Contact Scott Oldford:

References and Links Mentioned:

Mar 26, 2020

We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation. 

Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself.  We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner.

If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with.” - Will Wang

Some Topics We Discussed Include:

  • How to get on people’s radar through direct mail, LinkedIn, and cold email 
  • The overlooked importance of research and some tools to help ease that process
  • How to leverage cold outreach to bolster your e-comm platform
  • Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened
  • Will’s multi-step formula for outreach which gets great conversions
  • Some highlights from his client’s campaigns which have resulted in open rates over 70%
  • Great ways to use LinkedIn for both outreach and advertising
  • How to sell a big-ticket product or service
  • Using LinkedIn ads in both discovery and follow up
  • And much, much more!

Contact Will Wang:

References and Links Mentioned:


  • Neverbounce
  • Four Hour Workweek by Tim Ferriss
  • Work Less, Make More by James Schramko
  • Brain Audit by Sean D’Souza
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to if you are on desktop
  • A Simple LinkedIn System To Grow Your Business - Trevor Turnbull
  • A LinkedIn Strategy Guide - Josh Turner
Mar 24, 2020

We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “How To Get Your First 100,000 Podcast Downloads In The First 100 Days”.

Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher.

That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz

Some Topics We Discussed Include:

  • How to follow up after reaching out to podcasters
  • Our awesome new kazoo jingle!
  • How to use Facebook groups in your podcast strategy
  • Quick and easy email follow up that get great results
  • A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return
  • The follow-up flowchart for podcasters
  • A great way to get onto the top 10 podcasts in your niche
  • And much, much more!

Contact Luis Diaz:

References and Links Mentioned:


Mar 19, 2020

We’re back and today we are talking with Nigel Eccles, the co-founder, and CEO of FanDuel and now, in the same role with the app Flick. Listen in and you’ll hear us discuss how FanDuel originated, the differences between dealing with the government in the U.S. and Scotland and what the company went through when dealing with the legislature (to their mutual benefit). We also talk about how they were able to build traction and get the word out, especially to a targeted audience that is used to playing fantasy football within a specific time frame.

We dive into Nigel’s latest venture, an app branded specifically to your community that allows you to talk directly with your audience and where you own the data.  We also talk about the benefits of dealing with venture capital and why you may actually not want to go that route, as well as monetization techniques for your content. When you’re done get more insight about building an amazing business with Robert Farrington and Ryan Levesque.

We said, what if we took that game and we made it faster, and we are going to have the game last a day. Then, we said you don't have to go and find a bunch of friends, you can actually play with anyone. And instead of just playing a ten-person league, paying $10 to win maybe $100, why don't you play in 100,000 person league where you can pay $10 and you can win a million dollars.” - Nigel Eccles

Some Topics We Discussed Include:

  • Why working with the government to set rules is actually a good thing
  • The beauty of being able to play fantasy football after the season begins
  • The right and way and the wrong way to approach venture capitalist funding 
  • Yet another way podcasters can communicate with their audience and even monetize the show
  • Who you should go to to get your idea validated 
  • Going into a new venture without knowing all the ropes
  • Why paid content is still attainable even in this wave of the “make everything free” internet and how to approach that with your audience
  • And much, much more!

Contact Nigel Eccles:

References and Links Mentioned:


Mar 17, 2020

We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model.

This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk.

After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth.

Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things?” - Sara Christensen

Some Topics We Discussed Include:

  • A little side hustle Sara started in elementary school!
  • How being in the right place at the right time led to a completely new business opportunity
  • The reality of how the internet takes away our humility
  • The post that went viral insanely fast
  • How the cancel culture has become so prevalent today
  • Opportunities in having channel partners to expand your current business model
  • How to remove yourself from the top people-search sites 
  • We everyone should take their privacy seriously
  • Why should you really consider keeping your contacts offline and/or in-person as well
  • And much, much more!

Contact Sara Christensen:

References and Links Mentioned:

1 « Previous 3 4 5 6 7 8 9 Next » 17