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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
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May 4, 2021

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. 

He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action.

A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis

 

Some Topics We Discussed Include:

  • How Tom was able to get support with his first product by being a good customer
  • Making between 100-200 sales just by talking about the offer on Facebook
  • Creating a list of raving fans that want to buy all the time
  • The dark side of promoting on Warrior Plus
  • What you can do to get traction when you are just starting out
  • How to find the affiliates who are the movers and shakers
  • Tom’s Facebook live and group strategy that gets people pumped
  • The secret to getting people to resonate with what you have to say
  • Cultivating a buying 
  • The M.I.L.K it Method

 

Resources From Tom Gaddis:

 

References and Links Mentioned:

Apr 29, 2021

We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead.

Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better.

There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier

Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe

 

Some Topics We Discussed Include:

  • What’s the funniest place we had ever fallen asleep?
  • Matt’s fresh perspectives after his big road trip
  • Dealing with the cycle of expansion and contraction
  • Revisiting why we started a business in the first place
  • Dealing with guilt when we are having too much fun
  • Would you quit your job right after you bought a house and two days before your wedding? One of us did just that…
  • Hold us accountable to what you’ll hear us say
  • Our next big move for the show - literally!
  • Why FUN is on the horizon and some of the new things you can expect from us
  • An episode where we bring in dogs as reviewers?

 

Resources From Us:

  • PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System

 

References and Links Mentioned:

Apr 27, 2021

Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth. 

Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns, the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius.   

We all have the ability to create a business that allows us the financial means to support whatever it is that we want.” - Jackson Millan

 

Some Topics We Discussed Include:

  • How to take your business from relying on you as the expert technician to one where your team handles it the same, if not better
  • Dealing with the death of the ego
  • More discussion about brussel sprouts!
  • The F4 Framework to create your dream life
  • The important questions to ask before you can consider stepping away
  • Allowing things to break to determine the weaknesses in your business
  • Simplifying your systems so that you can outsource your workflow
  • Enjoying the journey and making your business fun
  • Jackson’s set up to travel off the beaten path
  • How to live for today, and plan for tomorrow
  • Creating wealth and working smarter, not harder

 

Resources From Jackson Millan:

 

References and Links Mentioned:

Apr 22, 2021

We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results. 

We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets.

It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney

 

Some Topics We Discussed Include:

  • How to raise awareness to the free challenge from the get-go
  • Opening up your own bottle of social media champagne
  • How Molly went from giving free content to generating $300K in a short time
  • An important distinction of where to put your training videos for your challenge
  • How to up your community engagement
  • How to implement your own daily STARS effort in your group
  • What’s almost as good as brussel sprouts? Tune in to find out!
  • How to create your own giant orb of information and show the algorithm who you want to be connected with
  • How to repurpose your content and stay top of mind on Facebook
  • Leaning into JOMO and how we are using ClubHouse today

 

Resources From Molly Mahoney:

 

References and Links Mentioned:

Apr 20, 2021

Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving. 

Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to  react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business. 

Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing.” - Bob Burg

 

Some Topics We Discussed Include:

  • How to address the separation of how we communicate online
  • What to do if you feel like you are being taken advantage of in business
  • Being congruent in your giving and staying true to your values
  • Mastering your emotions
  • How to let go of the need to be right all the time while also influencing others
  • A coffee shop story you can learn from to set up your matrix
  • The importance of communicating with tact

 

Resources From Bob Burg:

 

References and Links Mentioned:

Apr 15, 2021

Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else. 

You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more. 

“Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay

 

Some Topics We Discussed Include:

  • What was it like selling SEO services back in 1996
  • What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes?
  • Is the keyword informational or transactional and why you should know
  • How Featured Snippets and Answer Boxes have changed the world of rankings
  • What’s Google up to in May and how to be prepared so you do not lose rankings
  • Javascript secrets to get your site to load faster
  • Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift

 

Resources From Bruce Clay:

 

References and Links Mentioned:

Apr 13, 2021

We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us.  Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors. 

From Instagram guides to Instagram reels to Instagram posts to carousels to  IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential. 

There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman

 

Some Topics We Discussed Include:

  • How we botched our own Instagram account
  • Priming the pump to grow your organic reach
  • How to utilize the carousel feature effectively to get your audience engaged
  • How to direct link to your highlight reels
  • Creating an Instagram guide using your content or someone else’s
  • How Sue B. creates her flow, with teaser trailers and live links
  • The Instagram version of Tik Tok and why you need to use it now
  • What to do if you don’t have the swipe up capability
  • Adding your guest’s image to your content: why or why not? 

 

Resources From Sue B. Zimmerman:

 

References and Links Mentioned:

Apr 8, 2021

Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor, and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time. 

You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich

Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work.” - Justin Donald

 

Some Topics We Discussed Include:

  • Using leverage and applying it to investment opportunities
  • You don’t need hundreds of thousands of dollars to invest in real estate
  • Breaking free from the golden handcuffs
  • How to set yourself up to invest with as little as $1,000
  • The beauty of other people’s money
  • Recourse vs. Non-recourse loans
  • Frictionless transitions
  • Carving off thinking time
  • Ways to get your principal back quickly that most people don’t consider

 

Resources From Justin Donald:

 

References and Links Mentioned:

Apr 6, 2021

Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com. On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation.

We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org, a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world.

You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now.” - Bing Howenstein

 

Some Topics We Discussed Include:

  • Everyone needs to experience something like….
  • How Bing got on the show
  • The vetting process everyone goes on
  • What you did not get to see happen on the show
  • Will we get to see Joe on a future episode of Wipeout? (fingers crossed!)
  • How to prepare your pitch, especially if you know not all the sharks are going to be a good fit for you
  • What you need to have prepared beforehand
  • Coming soon to a desk near you…
  • The two must-have things that you do not want to skip when you are an entrepreneur
  • A simple question you need to answer that goes beyond just knowing your numbers

 

Resources From Bing Howenstein:

 

References and Links Mentioned:

Apr 1, 2021

Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network. 

It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren

 

Some Topics We Discussed Include:

  • How helpful it is to have some female input in your business
  • The beauty of relationship and the win-win
  • How to up your cart value
  • Maximizing your leverage with everything you do 
  • The beauty of live streaming
  • When you have a great idea, what not to avoid to get it done
  • Using progressive summarization to take in the most important information
  • Clubhouse thoughts and how to up your game as a moderator
  • Dissecting Frank Kern’s new offer
  • Why you’ll never wash the dishes the same way again after listening to this show

 

Resources From Rich Schefren:

 

References and Links Mentioned:

Mar 30, 2021

We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content.

We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire.

There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe

If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier

 

Some Topics We Discussed Include:

  • Information intent vs. buyer intent keywords
  • What would Matt do if he were just starting out today
  • Joe puts an end to how he pronounces the word “niche” (the right way ;)
  • How to get others to create the content for you
  • How to find influencers in your niche
  • Forget about needing to be the expert - do this and you can dive into any niche that interests you
  • The magic of creating almost impossible deadlines
  • PodHacker: From concept to launch in six weeks
  • Why everyone is talking about NFT’s
  • Our thoughts on some YouTube channel with major impact

 

Resources:

  • PodHacker - join us or get on the waitlist to learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug-and-play system.

 

References and Links Mentioned:

Mar 25, 2021

If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history. 

He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in. 

Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada

 

Some Topics We Discussed Include:

  • How Brian was able to go from door to door sales to working with some of the most well-known marketers of the decade
  • The story behind getting his amazing domain name
  • How to save money on unwasted ad spend
  • What to say in the first 30 seconds of your ad
  • The biggest piece of the ad that most people are not even thinking about
  • A time tested YouTube ads launching strategy you do not want to miss
  • How to become the Tai Lopez in your niche
  • A brilliant tactic when running discovery ads

 

Resources From Brian Moncada:

 

References and Links Mentioned:

Mar 23, 2021

Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it.

We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience. 

The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas

 

Some Topics We Discussed Include:

  • Do not move to Puerto Rico unless…..
  • What does podcasting have to do with basketball?
  • What to do, and specifically not to waste your time out when you are trying to get traction
  • How to weed out the entrepreneurs who are not on fire figuratively and are really on ice
  • Interesting survey results from other podcasters
  • The magic of being someone’s first podcast guest
  • Batching like a baller!

 

Resources From John Lee Dumas:

 

References and Links Mentioned:

Mar 18, 2021

Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much! 

We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections. 

I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki

 

Some Topics We Discussed Include:

  • Guy’s secret to starting a podcast episode off right
  • Will ClubHouse succeed or be the next social media flop?
  • Trixie, Biff & Joe Blow making money from ClubHouse?
  • How to become a brand evangelist
  • The key to life  - do you have these qualities?
  • Would you buy a car from Apple?
  • A great use case for the Remarkable tablet

 

Resources From Guy Kawasaki:

 

References and Links Mentioned:

Mar 16, 2021

This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game.

We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz.

I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson

 

Some Topics We Discussed Include:

  • How Gary hit #9 on Amazon with a book about aromatherapy
  • How to build an audience using ClubHouse
  • Setting up your replies to DM’s in a way that frees up your time while also bringing people onto your list
  • How Gary has 5X’d his Instagram following with the use of ClubHouse
  • Testing results to get people join a fan club
  • How to connect with influencers on a level playing field
  • Current day results from past email requests that got turned down
  • Connecting the right way when you first join ClubHouse
  • An author’s job is to....?
  • Speaking Chinese like a smart marketer!

 

Resources From Gary Henderson:

 

References and Links Mentioned:

Mar 11, 2021

Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years. 

They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus.

Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen

“When you get over your fears, miracles happen.” - Mark Victor Hansen

 

Some Topics We Discussed Include:

  • How to get unstuck and gain momentum 
  • Getting past the seven roadblocks to asking
  • How to ask anyone of your choosing the questions you want to be answered
  • How Mark sold 20,000 books even though it was a self-proclaimed NY Times best-seller
  • Looking into the magic of the universe
  • Moving from the decade of the “Why” going into the decade of the “Ask”
  • How to turn a “No” answer to “On”
  • What to do if you get different answers to your question

 

Resources From Crystal & Mark Victor Hansen:

 

References and Links Mentioned:

Mar 9, 2021

Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics.

Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler 

 

Some Topics We Discussed Include:

  • Why it’s a good time to be missing a tooth
  • From WordPress to the world of copywriting
  • How to give your prospects the experience of story so they will get that a-ha moment 
  • Why you need to at least the basics of copywriting which will factor into every aspect of your life
  • How Sean was able to connect with high level marketers and have them eager to use his services
  • How to empathize with your prospects so you can better understand their problems
  • Why you’re going to be re-reading The Tortoise and the Hare after this show
  • Tactics for knowledge management and digesting what you discover even quicker
  • We talk about the Theory Of Constraints and how it helped Sean sell his product
  • What does a big horned beetle have to do with selling info products? 
  • How to sell 25,000 books without using Amazon

 

Resources From Sean Vosler:

 

References and Links Mentioned:

Mar 8, 2021

Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!

 

Sue Rice - Storytelling Tips

  • Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us. 
  • Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do.

 

Molly Mahoney - Facebook Engagement

  • Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process.
  • We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out.  Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours. 
  • Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video. 

 

Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make

  • Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets.
  • One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge.
  • The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders.

 

Sara Christensen - Defending Your Business

  • Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off.
  • If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful.
  • Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?”

 

Ilana Wechsler - In-Market Audience Targeting 

  • We also chatted with Ilana Wechsler of Green Arrow Digital, who is a former data analyst, turned Pay Per Click marketing expert. She detailed her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. 
  • Google is shifting away from the concept of targeting content science to targeting more in regards to who you are as a person, which is like identity-based targeting. One of the ways they are doing this is with in-market audiences, which is very short-term intent-based searching. So you can match your Facebook targeting to Google’s in-market audiences. For example, consider if you are suddenly in the market to buy a car, where you don’t normally search online for car information. Then there are what’s called affinity audiences which is your long-term behavior or things you are looking at online often.
  • So basically you're starting with the people that are already going to your website and looking at who they are and what their actions are, and then slowly expanding out more and more as you get additional data on who these people are that are already coming to your site. If you find those audiences work, especially on the Google side of things, you can apply that in-market audience to your search quadrant and also to the YouTube quadrant. It's a process of systematically building out your puzzle, based on data and if something doesn't work then it doesn't make sense to apply it to a different quadrant.  

 

Susie Moore - Removing Your Blocks

  • We loved chatting with Susie Moore, author of Stop Checking Your Likes as it’s something we’ve all fallen into. One of the things she discussed was how to remove your blocks. First, you need to state as a fact, that you are worthy of receiving. Susie uses the example of being out on a hike with your friends and you go missing. Would your friends consider if you were worth finding, asking if you were thin enough, popular enough, etc.? If this is true in the physical world, this is true on all levels. Even if you have a million likes or followers, it does not alter your worthiness. If you can accept this as a fact and don’t question it, you will know that you are worthy. 
  • Most people spend too long reaching out to people because of fear of rejection. Often it means it’s just not the right fit or the right time. If you don’t ask, the answer is always no. Most people give up after the 2nd or 3rd follow-up. If you keep going, people eventually cave. A confident person is simply willing to be rejected, and to them, it’s no big deal. 

 

Lisa Buyer - Social Media Platforms With Traction

  • We had a great chat with Lisa from PR Secrets on using social media for branding and PR purposes. She covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. 
  • One of the things we discussed was the latest platforms that have traction. For example, if you are featured in a third-party publication, you can take that article and put it on Facebook and run ads to it targeting people who work at other media publications. It’s a win-win, as the journalist is getting more exposure, and you are getting that third-party credibility, so it’s a smart modern day PR strategy. You can target the publication’s following and run $1 a day ads, as taught by Dennis Hu. You can also take that targeting strategy to other platforms. 
  • Tik Tok is the most talked about social media platform lately, and while Lisa doesn't  have any clients where it’s a good match, from a storytelling standpoint it’s entertaining. From a PR perspective, instead of having her clients start an account, they are looking to share content to the influencer’s audience where the influencer would talk about the brand and create content around a theme. One cool thing about Tik Tok is there are so many cool filters and ways to create videos that are very creative, then take those videos and republish it to your main social channels. 

 

Felicia Pagesh - Campaign Tactics 

  • We had a great chat with Felicia Pagesh of Activate Branding, who dove into fun topics such as conversion optimizations, webinars, landing pages, and other useful techie talks. One tip she gave us is that when you are building out your campaign, you should already know what the objections are that people have. That is what’s included in your sales sequence to overcome those objections. Everything in your webinar should also be designed to overcome those objections, so instead of creating separate FAQs as part of your follow-up, you can pop that transcription sequence into your follow-up for anyone who matches the behavior of someone who is interested but hasn’t bought yet. 
  • Also, give people an option to download an mp4 into an mp3 to listen to your webinar. If you have an audible call to action, keep your URL very simple and easy to follow. As long as it’s trackable, it’s worth testing. It doesn't really cost much more time or money to repurpose and it’s like getting free sales.

 

Erin Pheil - Fixing Your Mind

  • Erin Pheil from MindFix Group chatted with us all about fixing your mind and getting past those mental roadblocks that get you stuck. You can deal with perfectionism by being compassionate with yourself. You will be able to clear out that pattern so you don’t have to deal with it on a constant basis. A pattern can be emotional or behavioral. For example, we may be triggered into getting angry when someone gives us feedback or we may get anxious whenever we are on camera.
  • Other people may have behavioral patterns like every time it’s time to talk about money, you change the subject. We have these different behaviors and emotions we get stuck in over and over, and if you can identify the pattern, you can work backward and clear it out once you know what it is and what you want to change. Once you do that, it clears up so much energy, space, and time in your life.
  • At the core, humans behave according to what they believe to be true. So if you are walking down the street and see a cat and you believe they are dangerous, you will avoid it. But if you believe cats are awesome, you’ll go over to pet it. When you have a pattern, you take a fundamental truth that humans act based on what they believe to be true. If you're acting or experiencing feelings in a certain way, you believe something that's keeping you looped in there. 

 

Gabby Bernstein - How To Detach

  • We chatted with Gabby Bernstein, author of Super Attractor who gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives. She also talked about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing.
  • Gabby has been practicing with a method based on Dr. John Sarno’s work, who was known for healing back pain, and whose work was based on the fact that our physical pain is a manifestation of our impermissible rage and there is a mind-body prescription to heal that. Gabby has renamed a similar prescription given to her by a friend that deals with journaling, calling it “rage on the page”. 
  • The basis of this is that you journal about the rage for 20 minutes. Even if you don’t think you have rage, it could be as simple as thinking “Why did I eat that bad thing this morning?” Next, meditate for 20 minutes. Gabby also puts on bi-lateral music. She practices a therapeutic method called EMDR, and this is similar to stimulating to each side of the brain. When you start to stimulate the bilateral brain functioning, it allows the resource part of your brain to access some of the information stored hidden and in many ways to see. It allows your brain to unpack what has been hidden. 

 

Kim Krause Schwalm - Copywriter Hiring Tips

  • Kim Krause Schwalm joined us on the show and gave us a boatload of awesome strategies and insight from her long copywriting career. When hiring a copywriter, look at their writing and their portfolio and see if they are passionate, curious, and put hard work into the promo. If you are not well versed in copywriters and are reading a sample and you can see if the headline grabs you (read it at night when you are tired) and makes you want to read further.  
  • Sometimes it’s hard to write your own copy and one thing you can do is to ask someone to give you a critique. If you like what they say, maybe that’s the person you want to hire. That’s one way to see how they work as well.
  • As for communication falling off, the question is how are you paying them? Sometimes if you go back and forth on price, then you probably don’t want to work with them. It often comes down to whether you are getting what you pay for, and you still want to make sure you are getting a good value as it can be a big investment. Have a fair deal and pay them 25-50% upfront. You could have a phase where you have different steps that allow you to move along to minimize some of the risks, plus they will have some built-in milestones they have to meet. Most professional copywriters will agree to a schedule upfront so everyone is on the same page. 

 

Laura Gale - Getting Your Book Published

  • Laura Gale, author, and fellow podcaster joined to talk all about the step-by-step method she uses to guide people to finally get that book published. People discount their own stories as not being compelling all the time. There’s a lot of interesting things in the day-to-day to give people a peek behind the scenes. If you can pinpoint something to one specific moment where something surprised you, or it was unexpected, then those are the moments that are really interesting. Story structure has become a bit of an obsession and people are overthinking it. While the hero’s journey is great, it can take a lot out of it and not every story is going to fit that structure. The more you can rely on emotion and specific moments, the stronger your story will be.
  • For a long time ghostwriting was seen as cheating, but if you are an entrepreneur you want to have other people taking care of the stuff you are not best at, and writing is a skill that takes a lot of time to get good at. The idea that it’s not really your book if you didn’t write it yourself doesn’t ring true. When Laura puts it together, it’s all their voice and all of the material and style is generated by the client. She is more of a vessel to get that story published. Most celebrities who have ever written a book are almost always ghostwritten. 

 

Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting

  • On our episode with Melanie Benson, she gave us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make sure they are a good fit for your business. One way is to think of a formula that connects back to your work (not the Smart Goal formula which is way overused). Melanie created a formula called the ROCS Method:
    • R - Relevant
    • O - Outcome Driven
    • C - Credibility Boosting - people often miss this but try to include it in your intro. Talk about case studies or client successes so people pay attention. Keep it natural, don’t be a name-dropper.
    • S - Specific, find a way to put specificity in it, i.e. can you do it in 90 days? Is it a 4 part formula?
  • If your message isn’t converting, chances are something in this formula is wrong.

 

References and Links Mentioned:

Mar 4, 2021

Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area.

On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe.

If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable.” - Ryan Lee

 

Some Topics We Discussed Include:

  • How to juggle all your tasks when setting up a clown coaching membership site (listen in, and you’ll see why we chat about this :)
  • Why you DO NOT need to be everywhere so you can actually have a life
  • The original Netflix for entrepreneurs
  • What makes people like Tim Ferriss and Gary Vee so special?
  • Being told the tactics without the usual “it’s so easy” marketing
  • Matt’s first time publicly speaking about his fondness for….(tune in to find out)
  • An imaginary prize to everyone who knows who Wham is!
  • How to avoid crying into your pillow from overwhelm
  • Instead of using a tripwire, use this instead

 

Resources From Ryan Lee:

 

References and Links Mentioned:

Mar 2, 2021

We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake.

Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals.

It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them.” - Charles Byrd

 

Some Topics We Discussed Include:

  • How to get a network going if you do not already have that community
  • The Invisible Pitch
  • What to say in a message to a potential connection without sounding spammy
  • How Charles is able to close a JV deal in 20 minutes
  • How to approach networking without having a podcast so people feel comfortable
  • How to avoid the reciprocation trap
  • How Charles made a huge connection at Burning Man
  • The Power of the Ping!

 

Resources From Charles Byrd:

References and Links Mentioned:

 

 

 

 

 

 

Feb 25, 2021

Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand.

With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members.  When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.

 

The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe

We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier

 

Some Topics We Discussed Include:

  • Just how many people mispronounce our names? 
  • Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com)
  • Our shortest podcast ever!
  • What happened in Matt’s spa….
  • How our vision came to be
  • How you can see behind the curtains of our business
  • What we are reading, playing, and watching right now
  • The latest tools we are using and love
  • Why Matt’s house doesn’t have a roof!
  • A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with

 

Resources From :

  • PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it

 

References and Links Mentioned:

 

 

 

Feb 23, 2021

Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode.

And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing. 

“I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu

 

Some Topics We Discussed Include:

  • How to approach things with a beginner’s mind
  • The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people
  • Why you don’t want to jump the gun and insist your child stop playing all those video games
  • How being persistent led from a fledgling podcast to a successful marketing agency
  • Why Eric’s agency switched their focus and how they are succeeding current day
  • Lessons learned from the poker table
  • How to reframe things to increase your power
  • Growth principles for long term thinking
  • Alternate ways to make money from affiliate marketing without being an affiliate

 

Resources From Eric Siu:

 

References and Links Mentioned:

Feb 20, 2021

We're coming back with another bonus Saturday episode with an expert friend of ours...

This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio.

There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share.

Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing.

Grab a copy of the new book here: http://Clubhousebook.com​

We'll cover a ton... everywhere from:

What is Clubhouse?
Why should I be on there?
How do I leverage the app to grow my business?
How do I get an invite to Clubhouse?
How do I get followers?
And much more...

To watch the livestreams when we do them live, make sure you join the communities...

Facebook Group: http://FlowchartGroup.com

YouTube Channel: http://HustleAndFlowchart.tv

Enjoy!

Feb 18, 2021

We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. 

There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers.

It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris

 

Some Topics We Discussed Include:

  • Taking a bath in beer? (it does wonders for your hair)
  • How to promote a unique beer so that it sells out
  • Why too much advertising can actually a bad thing
  • Drink Dan’s brew and tag us and Dan!
  • Putting together a good story for your brand
  • Why Dan gets so much traction with basically no ad spend
  • Giving up all the information for free!
  • Thinking about collaborations? You’ll wish you’d done it sooner after listening after this
  • Power and momentum behind the flywheel 
  • Creating a powerful brand even before the brewery was even opened

 

Resources From Dan Norris:

 

References and Links Mentioned:

Feb 16, 2021

Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable. 

Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity.

Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams

Some Topics We Discussed Include:

  • Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style
  • Whether you should buy a older domain or a new fresh one to start off
  • The three most important things that no one should overlook
  • When you can expect to get out of the sandbox
  • How to increase your commission potential right off the bat
  • Why being a little less introverted will go a long way
  • The no brainer way to get backlinks that are quality
  • Julie’s rule of thumb when hiring content writers
  • Keyword research tactics and which sites to compare

Resources From Julie Adams:

References and Links Mentioned:

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