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Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Now displaying: 2021
Jun 3, 2021

Alex Mandossian joins us on the show today and we really like his storytelling formula. It was even better to hear it in action and have him explain it as he went along in the content of the framework that he laid out. You can use this structure for everything, and the way he “sells” is the way we would sell. We tell stories that theoretically get people to buy from us but we never go for the close. He was explaining what people would miss out on, and towards the closing, he does it in a way where people are realizing they need to work with him, so it becomes their idea to work with him. 

Alex also discussed the cost of inaction and using that in relation to the story is something that’s not used often but has great results. Part of what he does is have you picture possibilities and go through the motions with him, so it makes you feel like you can do this. You’ll hear Alex’s story structure of when/where, who is involved, what happened, then how and why this is relevant to you. You’ll also hear some great stories as only Alex can tell them, as well as some tips to other marketing icons through the years, as Alex brings his many years of knowledge to the show. If you liked this episode, you might also enjoy our chats with Sean Vosler for even more storytelling techniques and with C.J. Martin, who not only tells some great stories but talks about how to build a standout brand in a crowded market.

I don’t change minds, I convince minds who are already coming in my direction or going to a competitor to rechannel behavior.” - Alex Mandossian

 

Some Topics We Discussed Include:

  • A marketing launch that made $1.2 million in less than 30 minutes
  • Knowing your first mentor
  • How to boost your conversion rates with one sentence
  • The two step process to lowering acquisition costs
  • The winning sales technique behind a chocolate chip cookie sale and a trip to Disneyland
  • How anyone can be a marketer
  • The framework of what makes a great story, especially the ending
  • The $14,000,000 toilet teleseminar story
  • A simple, two questions trial close that anyone can do

 

Resources From Alex Mandossian:

 

References and Links Mentioned:

Jun 1, 2021

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process. 

Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement.

I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya 

 

Some Topics We Discussed Include:

  • How the video factor wows your potential customers
  • Examples of exactly what to say in your video
  • Getting buyers for 90 cents a lead and a $1 trial offer
  • How the pandemic has changed the way entrepreneurs spend their time
  • Avi’s 4-minute video formula for outreach
  • A winning strategy to use with Quora ads
  • An overview of the 33 videos in the program, including all the social media platforms
  • What you are probably not taking advantage of with your Instagram profile but definitely should be using
  • The superpower of the 21st century and how you can leverage it to gain an audience
  • How often you should be making videos and the perfect length, depending on your goals

 

Resources From Avi Arya:

  • You can see Avi’s offers on his Instagram: AskAviArya

 

References and Links Mentioned:

May 27, 2021

What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own.

There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years.

We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier

It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • The one time recently when Matt was not wearing a hat (for a very good reason)
  • The big “Why” behind the reason we moved forward with securing our studio space
  • Saying goodbye to the trash man, the washing machine, and the gardener
  • Shout out to our awesome editor, Jacob
  • Listen in as we take you through an audio tour of this massive new space
  • Some fun, cheaper items we added to strategically bring into the mix 
  • The way we set up our camera in a specific way
  • Some changes for the future and where we are taking the show next
  • How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!)

 

Our Resources:

 

References and Links Mentioned:

May 25, 2021

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten.

We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth.

I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia

 

Some Topics We Discussed Include:

  • How Funnelyitics came to be and the process of creating a new piece of software
  • Testing and trying new online methods until you get that very first sale 
  • You want to have this one, very important thing when building a software company
  • How to validate your product idea while giving value and getting feedback ahead of time
  • Mistakes made along the way when building this tool
  • The two things you need in order to grow your business and how the momentum engine fits in
  • How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale
  • Using data from the software to run simulations and forecast future conversions and revenue

 

Resources From Mikael Dia:

 

References and Links Mentioned:

May 20, 2021

Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately.

Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage.

If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience.” - Brian Kurtz

 

Some Topics We Discussed Include:

  • Lessons learned from direct marketing 101
  • Applying rules from geniuses like Picasso to apply to the future
  • Pre-pandemic planning which led to success
  • What to keep and what to throw away in your business
  • What does cutting up a salami have to do with content marketing?
  • The 4 C’s concept when trying new projects
  • What’s ahead for the future of live events
  • One easy tip to get a 45% open rate with your emails
  • Lessons learned from the titans of direct marketing
  • The beauty of curating content and overdelivering

 

Resources From Brian Kurtz:

 

References and Links Mentioned:

May 18, 2021

This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com. The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv

 

There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber, another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing.

 

The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale.” - Dale Beaumont

 

Some Topics We Discussed Include:

 

  • How Dale is able to spend two months at home, then travel for one month, including his wife and two kids
  • Being able to publish eleven books in one year
  • Smart advice to move forward from one of the most successful book authors
  • This one question to ask yourself to determine if you need a system or not
  • Setting up your own mission control for all of your team’s tasks
  • The three core components you need when systemizing your business
  • Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time
  • Making business decision using simple math

 

Resources From Dale Beaumont:

 

 

References and Links Mentioned:

May 13, 2021

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post.

We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity.

That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi 

 

Some Topics We Discussed Include:

  • Bad at selling or hate talking to people? Listen to what Massimo did to succeed
  • Let us know who’s right when we talk about the river (you’ll know when you listen to the outro)
  • The ups and down of agency work
  • Balancing trying to build the next great product even though you may not be passionate about the project
  • The truth about the world of start ups and what you never hear about
  • The perks of having a recognizable brand
  • The story behind the controversial chicken
  • Getting attention to your brand without have to talk to people
  • The concept of having code as content 
  • Reach out to this specific audience to get linking building results
  • How mid-scoring can lead to revenue acceleration in your business
  • Standing out and being unique in the online world

 

Resources From Massimo Chieruzzi:

 

References and Links Mentioned:

May 11, 2021

We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online.

Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson

If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik

 

Some Topics We Discussed Include:

  • Why Joe’s has a fancy new pink microphone cover
  • Our biggest lightbulb moment in marketing
  • Cat’s 3 step process to getting clients to say yes
  • Why your ideal client avatar is not the #1 thing you should be looking at
  • Why it’s not all chest tattoos and rainbows
  • The most important thing you should do first when trying to build a relationship
  • Do’s and don’ts when using LinkedIn
  • The 3 levers to pull in your business to increase revenue
  • The 30% of people you need to just let go of
  • Getting through the weather to whether experience
  • The 4 P’s of content categories
  • How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point

 

Resources From Cat Stancik:

 

References and Links Mentioned:

May 6, 2021

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time.

Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney.

I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson

 

Some Topics We Discussed Include:

  • Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past
  • Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money
  • High-level follow-ups that will earn trust and automatic customers for life
  • Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger
  • Why we love yellow cars so much!
  • How to name your Facebook group and set your intention for your members
  • Get people to join your Facebook group without even asking
  • All you have to do is this one thing and people will stay and buy
  • Advice for people who are naturally lazy 
  • Why bucket lists are dumb

 

Resources From Jenna Larson:

 

References and Links Mentioned:

May 4, 2021

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. 

He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action.

A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis

 

Some Topics We Discussed Include:

  • How Tom was able to get support with his first product by being a good customer
  • Making between 100-200 sales just by talking about the offer on Facebook
  • Creating a list of raving fans that want to buy all the time
  • The dark side of promoting on Warrior Plus
  • What you can do to get traction when you are just starting out
  • How to find the affiliates who are the movers and shakers
  • Tom’s Facebook live and group strategy that gets people pumped
  • The secret to getting people to resonate with what you have to say
  • Cultivating a buying 
  • The M.I.L.K it Method

 

Resources From Tom Gaddis:

 

References and Links Mentioned:

Apr 29, 2021

We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead.

Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better.

There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier

Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe

 

Some Topics We Discussed Include:

  • What’s the funniest place we had ever fallen asleep?
  • Matt’s fresh perspectives after his big road trip
  • Dealing with the cycle of expansion and contraction
  • Revisiting why we started a business in the first place
  • Dealing with guilt when we are having too much fun
  • Would you quit your job right after you bought a house and two days before your wedding? One of us did just that…
  • Hold us accountable to what you’ll hear us say
  • Our next big move for the show - literally!
  • Why FUN is on the horizon and some of the new things you can expect from us
  • An episode where we bring in dogs as reviewers?

 

Resources From Us:

  • PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System

 

References and Links Mentioned:

Apr 27, 2021

Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth. 

Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns, the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius.   

We all have the ability to create a business that allows us the financial means to support whatever it is that we want.” - Jackson Millan

 

Some Topics We Discussed Include:

  • How to take your business from relying on you as the expert technician to one where your team handles it the same, if not better
  • Dealing with the death of the ego
  • More discussion about brussel sprouts!
  • The F4 Framework to create your dream life
  • The important questions to ask before you can consider stepping away
  • Allowing things to break to determine the weaknesses in your business
  • Simplifying your systems so that you can outsource your workflow
  • Enjoying the journey and making your business fun
  • Jackson’s set up to travel off the beaten path
  • How to live for today, and plan for tomorrow
  • Creating wealth and working smarter, not harder

 

Resources From Jackson Millan:

 

References and Links Mentioned:

Apr 22, 2021

We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results. 

We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets.

It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney

 

Some Topics We Discussed Include:

  • How to raise awareness to the free challenge from the get-go
  • Opening up your own bottle of social media champagne
  • How Molly went from giving free content to generating $300K in a short time
  • An important distinction of where to put your training videos for your challenge
  • How to up your community engagement
  • How to implement your own daily STARS effort in your group
  • What’s almost as good as brussel sprouts? Tune in to find out!
  • How to create your own giant orb of information and show the algorithm who you want to be connected with
  • How to repurpose your content and stay top of mind on Facebook
  • Leaning into JOMO and how we are using ClubHouse today

 

Resources From Molly Mahoney:

 

References and Links Mentioned:

Apr 20, 2021

Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving. 

Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to  react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business. 

Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing.” - Bob Burg

 

Some Topics We Discussed Include:

  • How to address the separation of how we communicate online
  • What to do if you feel like you are being taken advantage of in business
  • Being congruent in your giving and staying true to your values
  • Mastering your emotions
  • How to let go of the need to be right all the time while also influencing others
  • A coffee shop story you can learn from to set up your matrix
  • The importance of communicating with tact

 

Resources From Bob Burg:

 

References and Links Mentioned:

Apr 15, 2021

Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else. 

You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more. 

“Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay

 

Some Topics We Discussed Include:

  • What was it like selling SEO services back in 1996
  • What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes?
  • Is the keyword informational or transactional and why you should know
  • How Featured Snippets and Answer Boxes have changed the world of rankings
  • What’s Google up to in May and how to be prepared so you do not lose rankings
  • Javascript secrets to get your site to load faster
  • Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift

 

Resources From Bruce Clay:

 

References and Links Mentioned:

Apr 13, 2021

We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us.  Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors. 

From Instagram guides to Instagram reels to Instagram posts to carousels to  IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential. 

There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman

 

Some Topics We Discussed Include:

  • How we botched our own Instagram account
  • Priming the pump to grow your organic reach
  • How to utilize the carousel feature effectively to get your audience engaged
  • How to direct link to your highlight reels
  • Creating an Instagram guide using your content or someone else’s
  • How Sue B. creates her flow, with teaser trailers and live links
  • The Instagram version of Tik Tok and why you need to use it now
  • What to do if you don’t have the swipe up capability
  • Adding your guest’s image to your content: why or why not? 

 

Resources From Sue B. Zimmerman:

 

References and Links Mentioned:

Apr 8, 2021

Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor, and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time. 

You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich

Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work.” - Justin Donald

 

Some Topics We Discussed Include:

  • Using leverage and applying it to investment opportunities
  • You don’t need hundreds of thousands of dollars to invest in real estate
  • Breaking free from the golden handcuffs
  • How to set yourself up to invest with as little as $1,000
  • The beauty of other people’s money
  • Recourse vs. Non-recourse loans
  • Frictionless transitions
  • Carving off thinking time
  • Ways to get your principal back quickly that most people don’t consider

 

Resources From Justin Donald:

 

References and Links Mentioned:

Apr 6, 2021

Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com. On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation.

We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org, a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world.

You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now.” - Bing Howenstein

 

Some Topics We Discussed Include:

  • Everyone needs to experience something like….
  • How Bing got on the show
  • The vetting process everyone goes on
  • What you did not get to see happen on the show
  • Will we get to see Joe on a future episode of Wipeout? (fingers crossed!)
  • How to prepare your pitch, especially if you know not all the sharks are going to be a good fit for you
  • What you need to have prepared beforehand
  • Coming soon to a desk near you…
  • The two must-have things that you do not want to skip when you are an entrepreneur
  • A simple question you need to answer that goes beyond just knowing your numbers

 

Resources From Bing Howenstein:

 

References and Links Mentioned:

Apr 1, 2021

Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network. 

It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren

 

Some Topics We Discussed Include:

  • How helpful it is to have some female input in your business
  • The beauty of relationship and the win-win
  • How to up your cart value
  • Maximizing your leverage with everything you do 
  • The beauty of live streaming
  • When you have a great idea, what not to avoid to get it done
  • Using progressive summarization to take in the most important information
  • Clubhouse thoughts and how to up your game as a moderator
  • Dissecting Frank Kern’s new offer
  • Why you’ll never wash the dishes the same way again after listening to this show

 

Resources From Rich Schefren:

 

References and Links Mentioned:

Mar 30, 2021

We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content.

We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire.

There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe

If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier

 

Some Topics We Discussed Include:

  • Information intent vs. buyer intent keywords
  • What would Matt do if he were just starting out today
  • Joe puts an end to how he pronounces the word “niche” (the right way ;)
  • How to get others to create the content for you
  • How to find influencers in your niche
  • Forget about needing to be the expert - do this and you can dive into any niche that interests you
  • The magic of creating almost impossible deadlines
  • PodHacker: From concept to launch in six weeks
  • Why everyone is talking about NFT’s
  • Our thoughts on some YouTube channel with major impact

 

Resources:

  • PodHacker - join us or get on the waitlist to learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug-and-play system.

 

References and Links Mentioned:

Mar 25, 2021

If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history. 

He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in. 

Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada

 

Some Topics We Discussed Include:

  • How Brian was able to go from door to door sales to working with some of the most well-known marketers of the decade
  • The story behind getting his amazing domain name
  • How to save money on unwasted ad spend
  • What to say in the first 30 seconds of your ad
  • The biggest piece of the ad that most people are not even thinking about
  • A time tested YouTube ads launching strategy you do not want to miss
  • How to become the Tai Lopez in your niche
  • A brilliant tactic when running discovery ads

 

Resources From Brian Moncada:

 

References and Links Mentioned:

Mar 23, 2021

Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it.

We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience. 

The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas

 

Some Topics We Discussed Include:

  • Do not move to Puerto Rico unless…..
  • What does podcasting have to do with basketball?
  • What to do, and specifically not to waste your time out when you are trying to get traction
  • How to weed out the entrepreneurs who are not on fire figuratively and are really on ice
  • Interesting survey results from other podcasters
  • The magic of being someone’s first podcast guest
  • Batching like a baller!

 

Resources From John Lee Dumas:

 

References and Links Mentioned:

Mar 18, 2021

Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much! 

We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections. 

I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki

 

Some Topics We Discussed Include:

  • Guy’s secret to starting a podcast episode off right
  • Will ClubHouse succeed or be the next social media flop?
  • Trixie, Biff & Joe Blow making money from ClubHouse?
  • How to become a brand evangelist
  • The key to life  - do you have these qualities?
  • Would you buy a car from Apple?
  • A great use case for the Remarkable tablet

 

Resources From Guy Kawasaki:

 

References and Links Mentioned:

Mar 16, 2021

This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game.

We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz.

I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson

 

Some Topics We Discussed Include:

  • How Gary hit #9 on Amazon with a book about aromatherapy
  • How to build an audience using ClubHouse
  • Setting up your replies to DM’s in a way that frees up your time while also bringing people onto your list
  • How Gary has 5X’d his Instagram following with the use of ClubHouse
  • Testing results to get people join a fan club
  • How to connect with influencers on a level playing field
  • Current day results from past email requests that got turned down
  • Connecting the right way when you first join ClubHouse
  • An author’s job is to....?
  • Speaking Chinese like a smart marketer!

 

Resources From Gary Henderson:

 

References and Links Mentioned:

Mar 11, 2021

Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years. 

They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus.

Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen

“When you get over your fears, miracles happen.” - Mark Victor Hansen

 

Some Topics We Discussed Include:

  • How to get unstuck and gain momentum 
  • Getting past the seven roadblocks to asking
  • How to ask anyone of your choosing the questions you want to be answered
  • How Mark sold 20,000 books even though it was a self-proclaimed NY Times best-seller
  • Looking into the magic of the universe
  • Moving from the decade of the “Why” going into the decade of the “Ask”
  • How to turn a “No” answer to “On”
  • What to do if you get different answers to your question

 

Resources From Crystal & Mark Victor Hansen:

 

References and Links Mentioned:

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