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The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: March, 2020
Mar 31, 2020

Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important.

We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends. 

At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford

Some Topics We Discussed Include:

  • How to step back and make sure you are in alignment with your business
  • The four-chair method for determining what’s missing from your business
  • What to focus on in the months ahead
  • The changes in the workforce now and how this will affect how we work for many years ahead
  • What kind of businesses have a good chance for success during this time of change and uncertainty
  • How Scott was able to get out of a million dollars in debt
  • Why strategies and tactics are not as important as you think
  • Making $3 million with online courses and spending less than $50,000 on ads
  • And much, much more!

Contact Scott Oldford:

References and Links Mentioned:

Mar 26, 2020

We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation. 

Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself.  We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner.

If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with.” - Will Wang

Some Topics We Discussed Include:

  • How to get on people’s radar through direct mail, LinkedIn, and cold email 
  • The overlooked importance of research and some tools to help ease that process
  • How to leverage cold outreach to bolster your e-comm platform
  • Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened
  • Will’s multi-step formula for outreach which gets great conversions
  • Some highlights from his client’s campaigns which have resulted in open rates over 70%
  • Great ways to use LinkedIn for both outreach and advertising
  • How to sell a big-ticket product or service
  • Using LinkedIn ads in both discovery and follow up
  • And much, much more!

Contact Will Wang:

References and Links Mentioned:

 

  • Hunter.io
  • Neverbounce
  • QuickMail.io 
  • Four Hour Workweek by Tim Ferriss
  • Work Less, Make More by James Schramko
  • Brain Audit by Sean D’Souza
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop
  • A Simple LinkedIn System To Grow Your Business - Trevor Turnbull
  • A LinkedIn Strategy Guide - Josh Turner
Mar 24, 2020

We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “How To Get Your First 100,000 Podcast Downloads In The First 100 Days”.

Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher.

That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz

Some Topics We Discussed Include:

  • How to follow up after reaching out to podcasters
  • Our awesome new kazoo jingle!
  • How to use Facebook groups in your podcast strategy
  • Quick and easy email follow up that get great results
  • A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return
  • The follow-up flowchart for podcasters
  • A great way to get onto the top 10 podcasts in your niche
  • And much, much more!

Contact Luis Diaz:

References and Links Mentioned:

 

Mar 19, 2020

We’re back and today we are talking with Nigel Eccles, the co-founder, and CEO of FanDuel and now, in the same role with the app Flick. Listen in and you’ll hear us discuss how FanDuel originated, the differences between dealing with the government in the U.S. and Scotland and what the company went through when dealing with the legislature (to their mutual benefit). We also talk about how they were able to build traction and get the word out, especially to a targeted audience that is used to playing fantasy football within a specific time frame.

We dive into Nigel’s latest venture, an app branded specifically to your community that allows you to talk directly with your audience and where you own the data.  We also talk about the benefits of dealing with venture capital and why you may actually not want to go that route, as well as monetization techniques for your content. When you’re done get more insight about building an amazing business with Robert Farrington and Ryan Levesque.

We said, what if we took that game and we made it faster, and we are going to have the game last a day. Then, we said you don't have to go and find a bunch of friends, you can actually play with anyone. And instead of just playing a ten-person league, paying $10 to win maybe $100, why don't you play in 100,000 person league where you can pay $10 and you can win a million dollars.” - Nigel Eccles

Some Topics We Discussed Include:

  • Why working with the government to set rules is actually a good thing
  • The beauty of being able to play fantasy football after the season begins
  • The right and way and the wrong way to approach venture capitalist funding 
  • Yet another way podcasters can communicate with their audience and even monetize the show
  • Who you should go to to get your idea validated 
  • Going into a new venture without knowing all the ropes
  • Why paid content is still attainable even in this wave of the “make everything free” internet and how to approach that with your audience
  • And much, much more!

Contact Nigel Eccles:

References and Links Mentioned:

 

Mar 17, 2020

We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model.

This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk.

After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth.

Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things?” - Sara Christensen

Some Topics We Discussed Include:

  • A little side hustle Sara started in elementary school!
  • How being in the right place at the right time led to a completely new business opportunity
  • The reality of how the internet takes away our humility
  • The post that went viral insanely fast
  • How the cancel culture has become so prevalent today
  • Opportunities in having channel partners to expand your current business model
  • How to remove yourself from the top people-search sites 
  • We everyone should take their privacy seriously
  • Why should you really consider keeping your contacts offline and/or in-person as well
  • And much, much more!

Contact Sara Christensen:

References and Links Mentioned:

Mar 12, 2020

Today we are back, talking with Trevor Turnbull, one of the few guests who have made it back on our show for another round. On today’s show, we talk about what Trevor has been up to since the last time we spoke, how he has dealt with some major ups and downs, including going all in with a six-figure coaching program just weeks before his child was born four months early. 

We also talk about some cool things he continues to do on LinkedIn to get noticed, including his awesome ad to draw people in, how he’s dealing with the all-important content creation part of his business, and why you shouldn’t overthink it, plus some easy ways to use your existing content and repurpose it. Plus, there’s even more talk on mindset which everyone needs to hear. 

Afterward, round out your networking and LinkedIn know-how by checking out our previous episode with Trevor and our episode with Josh Turner as well.

That’s where that alignment came in for me too...I can actually just focus on the things that I want to do. I don’t do payroll anymore. You have no idea how much of a relief that is.” - Trevor Turnbull

Some Topics We Discussed Include:

  • Some news about Trevor’s business that you’ll hear first on our show
  • Trevor’s ad copy for LinkedIn clients which is definitely ‘swipe worthy’
  • Content strategy tips and tactics
  • Lessons learned from a mindset mentor
  • The magic behind elevate & delegate
  • How to have proper constraints in your work, so you fall in love with the process
  • How to reassess your content that you feel no one is looking at or responding to
  • And much, much more!

Contact Trevor Turnbull:

References and Links Mentioned:

Mar 10, 2020

Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets.

In this show, we dive into Lisa’s GFR Commandments and how these insights and confessions will help you determine where you may be stuck and whether you may be ready for a new strategy -  what Lisa has coined as “Unmentoring”. We also get some advice in regards to our own business and how to deal with anxiety as we get more and more opportunities to speak on stage and connect with other podcasters.  

Lisa discusses how, just because something is successful and people like it, doesn’t mean you have to keep doing it.  She always knew she had a low tolerance for not being happy, but now she knows her mission is to help other successful and soulful business owners GFR so they can get out of their own way and help more people.  Once you’ve listened, be sure to check our shows with Aaron Fletcher and Jason Moffatt where we talk about having a successful business while also making time for your relationships and the ultimate lifestyle.

The truth is that with all of the marketing, whiz bangy things that we all go to conferences to learn, and all the automation and new tech, the best way to stand out is to be ourselves.” - Lisa Cherney

Some Topics We Discussed Include:

  • What are the GFR Commandments and how they can help you get real with yourself
  • Another shoutout to Steve!
  • Why Lisa left a great paying job and how she was able to find her true calling, at a young age
  • How to deal with self-sabotage
  • Your personal evolution, how to be real to your audience even if that means being putting off others
  • Why trusting your struggle actually helps serve your mission and your audience
  • Several of Lisa’s “confession” questions which will really get thinking 
  • Why you may need to be “unmentored”
  • And much, much more!

Contact Lisa Cherney:

References and Links Mentioned:

Mar 5, 2020

Garrett Gunderson is called a financial genius in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, the son of a fourth-generation coal miner, Garrett’s blue-collar roots are what makes him so passionate about helping entrepreneurs build economic independence through his business, The Wealth Factory.

In today’s show, we dive into Garrett’s simple upbringing and yet how he grew up with an entrepreneurial mind, even at a young age. We discuss the importance of traveling and gaining a sense of connectedness, how Garrett filmed his origin story and was able to break generational wounds of his grandparents only to go through various stages of what he refers to as the four losing personas with money. He also discusses how these four personas can be flipped around to benefit ourselves and others with a goal towards collaboration and innovation. 

If you want to transform your thoughts into profits, keep way more of what you make, keep and grow your money without sacrifice or delay, then Garrett is your guy. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Noah St. John.

I’m looking to heal generational wounds, create a new story where our family can break the shackles of scarcity that came over with my grandfather as he tried to break free from poverty, and instead embrace abundance and purpose, understand value creation, and develop our gifts and invest in ourselves. That work really matters to me.” - Garrett Gunderson

Some Topics We Discussed Include:

  • How Garrett’s humble upbringing changed the course of his life
  • His 14 * 4 * 6 strategy that helps strengthen his marriage 
  • The four losing games when it comes to money - are you one of these?
  • Discussing the opportunity cost of a glass of wine which Garrett had with his wife one night 
  • How Garrett is able to open up his client’s eyes to discover how to increase cash flow in their business
  • Lessons learned from watching the world’s best comedians
  • The mindset of money and how what we learn and hear growing up affects us
  • The steps of the game of wealth and which important one you should focus on first before diversifying
  • And much, much more!

Contact Garrett Gunderson:

References and Links Mentioned:

Mar 3, 2020

In 2012, Joey Xoto had just lost his job and was scrambling as he had to find a way to make $40,000 quick to pay for his upcoming wedding. Listen in as you’ll hear how Joey used his ingenuity and skills to connect with one of the most well-known marketers of the day and make a name for himself in the online marketing world with what he knew best his video creativity.

From there, we discuss Joey’s ups and down in the world of entrepreneurism and how he’s gone the extra mile to set himself apart with his video expertise, creating such a buzz in the marketing world with his techniques, that he was copied over and over. We also talk about his tactics with promoting his software product, how he is able to outsource the content for his membership area and come up with new ideas.  

On another light, we dive into issues that many of our past guests have experienced as well, such as health problems, anxiety, and depression and tips to get past that, as well as Joey’s impressive, transformative health story, where he was able to lose over 100 pounds! If you enjoyed this show, you may find it pairs well with some helpful tips from Christopher Gimmer’s and Mike Filsaime’s episodes and their take on building a SaaS product, scalability and dealing with affiliates.

I had one that did only $10,000 which probably sounds like a lot for some people, but for a launch it kind of sucks, especially when you have $20,000 you have to pay in prizes.” - Joey Xoto

Some Topics We Discussed Include:

  • Joey’s humble beginnings and how he was able to create a buzz around his business when no one knew his name
  • The beauty of outsourcing which enables Joey to keep focused on building his business 
  • Scarcity tactics when dealing with an evergreen product
  • How Joey was able to grab the right people to handle their Facebook advertising for a win-win
  • The beginnings of Viddyoze and how it’s been transformed into a multi-million business over the years
  • Lessons learned from prior launches that tanked
  • Our heartfelt conversations on therapists, life coaches and how to find the right people to help you with dealing with stress and anxiety 
  • Joey’s amazing transformation and how he’s able to stay ripped and keep the weight off
  • Ways to deal with your ego and concerns about past and present, in order for you to stay more in the present 
  • And much, much more!

Contact Joey Xoto:

References and Links Mentioned:

 

 

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