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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: November, 2020
Nov 26, 2020

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. 

You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. 

If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier

I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe

Some Topics We Discussed Include:

  • Why learning and using technology is actually a creative art form 
  • How we are working more strategically so we end up working less time
  • Why using a deadline funnel is the hot sauce to your marketing (put it on everything!)
  • How to optimize articles you already have on your site to boost them up to page one
  • Why we haven’t used Photoshop in over a year, and the easy tool we use instead
  • Tools we have used to double in our opt-in rate
  • How and why you want to create the ultimate customer journey so they will buy from you over and over again
  • And much, much more!

References and Links Mentioned:

Nov 24, 2020

Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more. 

Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you. 

When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan

Some Topics We Discussed Include:

  • What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!) 
  • How to read with purpose
  • Time blocking to get more done and extra time for the things you love
  • The one most important thing for every business
  • Misconceptions around The One Thing concept
  • When you should be challenging your beliefs
  • Tips on learning that will cut out time-wasters and books you should probably not finish
  • Why you want to read books on finances and money every year, even if you are an English major
  • And much, much more!

Resources From Jay Papasan:

References and Links Mentioned:

Nov 19, 2020

When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business. 

We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck, to learn more tactics on how to grow your brand by leveraging other platforms.

If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.” - Melanie Benson

Some Topics We Discussed Include:

  • How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward
  • Following the golden thread to get the right audience
  • What you need to do after you get on the show
  • Best practices for calls to action that not only get you takers but the match for you
  • How to pick the right shows to go on
  • Why we love Twitter so much
  • Tactics for getting on other people’s shows
  • How to spice up your chat if your topic is common and/or less than exciting
  • What not to do when you go on a show
  • And much, much more!

Resources From Melanie Benson:

References and Links Mentioned:

Nov 17, 2020

Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies. 

On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin.

Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing” - Joel Runyon

Some Topics We Discussed Include:

  • What it’s like to be a bootstrap entrepreneur
  • How to set yourself up for deal flows and equity ownerships
  • Challenging yourself in physical ways to gain perspective for your business challenges
  • How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah!
  • The beauty of big world challenges and simultaneously giving back to make a difference
  • How to balance a variety of businesses while traveling the world 
  • And much, much more!

Resources From Joel Runyon:

References and Links Mentioned:

Nov 12, 2020

What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs.

We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer

The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy

Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob

Some Topics We Discussed Include:

  • The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer
  • How to figure out what to write out in your emails
  • Brainstorming together over a few beers leading up to a new software platform
  • How to stop compartmentalizing your skills 
  • Building a technology that understands people’s thought patterns
  • Kennedy tells of a super boring thing that occurred to Rob which turned into an email
  • Why it doesn’t matter as much as what your open rate is, and the one number that does matter
  • What do sausages have to do with your marketing message? 
  • You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!)

Resources From Rob & Kennedy:

References and Links Mentioned:

Nov 10, 2020

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the creator of a very special and unique sales approach called ‘Unlock The Sales Game’. On today’s show, we chat about how Ari has created a completely new sales mindset that overturns the notion of selling as we know it today. He gives us some great examples of how to approach the sales process from the very first touchpoint and why you do not want to rush ahead, say specific things and even worry about building trust from the start as well as how to bridge the sales gap and diffuse resistance.

Ari’s trust-based selling strategies are a unique, fresh take on how business is done and after listening to our chat, he will be sure to give you a new outlook and mindset about how to sell, without having to compromise your integrity. When you’re done listening, go get some more sales advice from Wes Schaeffer and Felicia Pagesh

Potential clients don’t care about how you solve their problem, what they care about is if you’re the one to solve it or not.” - Ari Galper

Some Topics We Discussed Include:

  • The one word you should change in your initial chat with a potential client
  • How to rethink your sales technique to build trust from the start
  • Less volume, higher conversion
  • Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off
  • How to pull a Jerry McGuire so you have them at Hello
  • What phrase you should remove from your vocabulary and never use again in the sales process 
  • How to detox yourself from ‘hopeum’
  • What aikido and martial arts have to do with our conversation
  • Why you do not want to focus on the end goal of getting the sale
  • And much, much more!

Resources From Ari Galper:

References and Links Mentioned:

Nov 5, 2020

After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days.

You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation.

I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien

Some Topics We Discussed Include:

  • How Jason went from being a Hari Krishna monk to become a marketing genius
  • Is Muscatine, Iowa really a hip-hop capital of the world?
  • The beauty of the “One-One-One Product”
  • How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way
  • The result of the “Haley’s Comet” of webinars
  • Using the “Million Dollar Guarantee”
  • The Time Dilation Technique and how to use it both in the future and the past
  • How to reframe your audience’s problem in a different way to make them take action
  • Awesome replies to common objections that you can swipe and use
  • The close Jason uses for the $10,000,000 webinar
  • Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good
  • Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead
  • And much, much more!

Resources From Jason Fladlien:

References and Links Mentioned:

Nov 3, 2020

Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance. 

They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest.

If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business.” - Bill Glazer

“First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go.” - Rob Cuesta

Some Topics We Discussed Include:

  • How Bill & Rob held the last live event in the world
  • How to create campaigns that your competitors won’t even think about
  • What happened when Super Mario got in the elevator with a very well known marketer?
  • How to make yourself stand out (it’s simple as changing your attire)
  • What’s very important to take pictures of on your vacation (and it’s not photos of the beach)
  • How to use shock and awe in your campaign
  • What it means to S&D your way to better marketing
  • And much, much more!

Resources From Bill Glazer & Rob Cuesta:

References and Links Mentioned:

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