Info

The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
RSS Feed Subscribe in Apple Podcasts
The Hustle & Flowchart Podcast
2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: September, 2019
Sep 26, 2019

Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around.

This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list). 

There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation.  

If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers.

One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business.” - Justin Goff

Some Topics We Discussed Include:

  • Why Justin has people apply to get on his email list
  • What Justin went through to get to $23,000,000 in sales
  • The value in Justin’s email list that you need to apply to get on
  • The emotional elements of running a business
  • How plant medicines help with realizations
  • How to work emotional triggers into writing your copy
  • Compliance methods for best practices with cold traffic
  • Examples of difference niches and what emotions you should use and why
  • And much, much more!

Contact Justin Goff:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Copy Excelerator
  • Ready, Fire, Aim by Michael Masterson
  • Turning Pro by Stephen Pressfield
  • Our episode with Kevin Rogers 
  • Our episode with Joy Houston





Sep 24, 2019

Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce.

Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming.

We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics. 

After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur. 

Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole. - Beau Henderson

Some Topics We Discussed Include:

  • How to get out of debt
  • How to work with your kids to make sure they are financially literate
  • The direction retirement is going in this day and age
  • How our thoughts about money affect our financial programming and habits
  • How to use those important metrics about finances and be consistent to improve your financial life
  • How to create content and write books faster and more efficiently
  • And much, much more!

Contact Beau Henderson:

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We have been using this tool for years for things such as finding content gaps, where you can compare your site to your competitors’ and see content on their sites that they are ranking for that you don’t yet have content ranking on your own site, as well as see the backlinks for those pieces of content. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • RichLifeBook.com
  • The War of Art by Stephen Pressfield
  • Essentialism by Gren McKeown
  • The Ten Investments for True Wealth - RichLifeBook.com
  • Ten Investments for True Wealth
  • Rich Life podcast 
  • Our show with Noah St. John 
  • Our show with Steve Glaveski

 

Sep 19, 2019

Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books. 

In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business.

And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being.

If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey

Some Topics We Discussed Include:

  • How to delegate your time properly
  • Dave’s recommendations when starting a business from scratch
  • How not to diet, but eat properly until your body is satisfied
  • What makes a good brand and how you can tell if you are set up for failure right in the beginning
  • How to live a great life full of energy
  • What is the most valuable resource (and it’s not time)
  • How to find creators if you are not an idea person
  • Yet another reason to avoid fried foods
  • How to find great people to work with so you can focus on building your business
  • Dave’s most important tips on eating for enhanced energy all-day
  • And much, much more!

Contact Dave Asprey:

  • Check out Dave’s podcast at BulletProof radio, it’s always about human performance and you will love it

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. This is our favorite SEO tool, and one of the awesome things they have is an area where you can enter a keyword you are thinking of ranking for, and it will show you the top ten things which that keyword is ranking for on Google. You can see how many backlinks it has, where they are coming from and reverse engineer the off page SEO for that keyword. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • The 48 Laws of Power by Robert Greene
  • The Law of Human Nature by Robert Greene
  • Bulletproof 
  • Upgrade Labs 
  • 40 Years of Zen 
  • Home Biotic 
  • True Dark 
  • Energy For Success
  • Bulletproof Diet Roadmap
  • Our episode with Joe Cohen 
  • Our episode with Dr. Steve Ruden






Sep 17, 2019

Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have. 

Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums.

In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market. 

It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz

Some Topics We Discussed Include:

  • How to make sure you are always remembered
  • What a fishing pole & rowboat have to do with your list
  • What makes a great copywriter
  • What makes a world-class creative
  • The beauty behind a paid newsletter model
  • The one medium that is preferable above the rest and why
  • How to make a memorable impression to the VIP’s on your list
  • How Brian was able to increase his business over tenfold
  • Some of the lessons he learned from things that didn’t go as planned
  • And much, much more!

Contact Brian Kurtz:

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • OverDeliverBook.com get over 100 hours of content plus swipe files. 
  • Titan Mastermind
  • The Advertising Solution book
  • Our episodes with Doberman Dan and with Ben Settle






Sep 12, 2019

Woo-hoo, it’s our 200th episode!  And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business. 

Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks.

After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people.

Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu

“If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock

Some Topics We Discussed Include:

  • How to get more power out of your existing content
  • How to cross post
  • How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time
  • Why working along smarter people is a great business strategy
  • How Dennis has one of our most downloaded episodes of all time
  • What the Topic Wheel is and how to set one up for your business
  • How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc.
  • The proper way to position yourself without selling anything up front
  • Some amazing travel hacks that will save you time and money
  • And much, much more!

Contact :

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, and they have a feature where they will do an in depth website audit, noting everything you can do to up the technical SEO aspect of your site. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Twitter
  • Youtube
  • Facebook
  • Check out our previous episode with Dennis Yu and his Dollar Ad Strategy
  • Our episode with John Corcoran
  • Our episode with David Gonzalez




Sep 10, 2019

Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market.

You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point.

After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential.

Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink

Some Topics We Discussed Include:

  • How to buy a website that will be a passive income stream
  • What sort of things to look for when purchasing
  • What are things to get in place if you are selling
  • How to value your company
  • What is one of the most important skills for any business
  • How to be strategic with your digital asset purchases
  • How to flip your websites and use the gains for the highest ROI
  • The State of the Union for digital assets
  • And much, much more!

Contact Gregory Elfrink:

References and Links Mentioned:





Sep 5, 2019

JJ Virgin is a celebratory nutrition expert, having appeared on the Dr. Phil television show regularly for a couple of years. She’s also been featured on Dr. Oz, The Today Show, Rachael Ray and spent 26 weeks on the New York Times Bestsellers List with her book The Virgin Diet. 

In this episode we listen to JJ’s story of how she began her fitness career, how a chance encounter with a client led her to reshape her future with amazing results, and how marketing has let her scale her business where she is now assisting doctors and others to get their own marketing dialed in and their personal brands sharpened. 

JJ is a great storyteller and a smart businesswoman and you will love her personality as she delves into her interesting past, with all its ups and downs. After you’ve listened to JJ’s story and since you probably have a book in you as well (and who doesn’t), be sure to check out our previous podcast where we discuss how we were able to write an entire book in a weekend as well as our podcast with Chandler Bolt, on how to self-publish a bestseller and use it to grow your business. 

Everyone looks at success, and they look at that one point in time, everything goes viral. And you’re a success and money is flowing in. But they don’t realize, it’s a massive grind.” - JJ Virgin

Some Topics We Discussed Include:

  • How to juggle so many different things with a multitude of businesses
  • How to make sure your business is consistently scaling and growing
  • How Joe & Matt used the “mattress method” when first starting out (it’s not what you think)
  • How to get your brand known
  • How to generate leads especially for health related fields
  • Thunderstorms and 6 pound dogs
  • How marketing sent JJ on an upward path to scale her business
  • And much, much more!

Contact JJ Virgin:

References and Links Mentioned:

 

 








Sep 3, 2019

MaryEllen Tribby is a scalability master and in this episode, listen along as she lays out an amazing business model that she built at Early to Rise.  Because of her impressive track record of generating revenues and profits, MaryEllen is known in the Information Publishing world as “The Money Honey.”

Her newsletter concept has been replicated over 300 times. MaryEllen gives us a soup to nuts blueprint of how to build a business using her Inbox Magazine concept. She left an amazing corporate position to build her own company using this concept, and is now able to run her magazine as a laptop lifestyle, while traveling all over the world and home-schooling her kids. 

You’ll love listening to the possibilities as MaryEllen details how to grow your inbox magazine from scratch, provide content even if you don’t enjoy writing, and scale it to new levels. If the takeaways in this episode resonate with you, check out our shows with Doberman Dan and Chandler Bolt for additional publishing ideas for your audience. 

The most valuable commodity everyone has is their time. The really successful people know how to spend those 24 hours. One of the main keys to success is if you look at really successful people, they spend their time wisely.” - MaryEllen Tribby

Some Topics We Discussed Include:

  • How to build your own business from soup to nuts
  • How to come up with the idea for the magazine
  • What to put in the magazine
  • How long the magazine should be
  • How to get content without writing a word
  • How to monetize and make money off of the magazine
  • How to grow and get new subscribers
  • And much, much more!

Contact MaryEllen Tribby:

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.


1