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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Now displaying: August, 2023
Aug 31, 2023

In this episode of the Hustle and Flowchart podcast, host Joe Fier interviews Tanessa Shears, a kinesiologist, certified sleep science coach, and health consultant.

The conversation delves into the importance of sleep, optimizing brain health, and biohacking techniques to double energy and focus for entrepreneurs. Listeners are encouraged to take notes and reach out to Tanessa, who offers a playbook on biohacks.

The Significance of Sleep and Energy Boosting Techniques

Sleep disruptions, particularly when dealing with sick children, create challenges for entrepreneurs. Tanessa emphasizes the need for tools to boost energy and alertness in the morning. Manipulating body temperature through movement or cold showers can stimulate increased alertness by positively affecting dopamine and norepinephrine levels. These "little hacks" enhance productivity and help start the day with an energized brain.

Understanding Chronotype and Optimizing Sleep Schedule

Chronotype refers to an individual's genetic inclination to be an early or late person. Dr. Michael Bruce's book, "The Power of When," offers a free quiz on his website to determine an individual's chronotype. The Aura Ring analyzes sleep data to determine the optimal sleep time for maximum energy. Adjusting sleep schedule to match individual chronotypes can lead to better overall well-being.

Harnessing the Power of REM Sleep for Cognitive Performance

REM sleep, which occurs during early morning hours, is correlated with creativity and problem-solving abilities. Good REM sleep improves the ability to read facial and body expressions, making entrepreneurs better coaches and consultants. It also helps manage emotions, allowing for aligned responses and maintaining integrity.

The Journey to Optimal Brain Health

Tanessa's career began as a swimming teacher, which she used to pay her way through university. After switching her major to Kinesiology, she opened a personal training business. Working with online clients, many of whom were entrepreneurs, she realized the impact of brain health optimization on energy, focus, and overall life quality.

Personalizing Diet and Tracking Data for Optimal Health

Tanessa highlights the importance of individualized and personalized dietary choices. Removing gluten from a client's diet resulted in decreased inflammation. HRV (heart rate variability) measurements helped evaluate the body's response to changes. Fitness tracking devices like Fitbit Luxe or Aura Ring provide data for understanding brain performance and recovery, guiding informed decisions about schedule and productivity.

The Impact of Light Exposure on Sleep Quality

Exposure to bright white blue devices before bed disrupts sleep patterns. Creating an indoor sunset by dimming lights and using orange bulbs can promote better sleep. Reading on an iPad before bed delays the rise in melatonin and reduces quality sleep. The impact of light exposure can last for two to three days, affecting REM sleep.

Entrepreneurial Freedom and a Balanced Lifestyle

Joe shares his journey toward financial independence, allowing him and his husband to lead a slow, relaxed lifestyle while still working. Tanessa emphasizes the importance of reducing inflammation through stable blood sugar levels achieved by consuming whole, unprocessed foods.

Conclusion

The conversation with Tanessa Shears in this podcast episode explores the significance of sleep, brain health optimization, and biohacking techniques for entrepreneurs. By understanding and applying personalized approaches to sleep, nutrition, and tracking data, listeners can experience increased energy, focus, and overall well-being.

Taking control of sleep and brain health leads to a better entrepreneurial journey and a more balanced lifestyle.

Listeners are encouraged to reach out to Tanessa for her playbook on biohacks and further insights into optimizing health and energy levels.

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Aug 23, 2023

In this episode of the Hustle and Flowchart podcast, host Joe Fier interviews Casey Zeman, the Founder and CEO of Easy Webinar.

Casey shares his personal journey, including adopting two boys from Haiti and going through a health scare and heart surgery. The discussion revolves around the evolution of webinars, the challenges faced, and the strategies employed to build Easy Webinar into a powerful event marketing tool.

Separating Personal Brand and Easy Webinar

Casey discusses his journey of separating his personal brand and his company, Easy Webinar, in 2018. The goal was to make Easy Webinar a sellable entity and focus on its growth and scalability.

Growing the Easy Webinar Team and Adoption Process

Casey shares how he relied heavily on his team while going through the adoption process of his two sons from Haiti. Despite challenges, his business suffered at the time but has since grown significantly.

Using Automated Webinars and Nurturing Business During Adoption

Casey explains how he utilized automated webinars to continue running his business while being involved in the adoption process. He highlights the importance of maintaining a balance between family and business.

Enhancing Easy Webinar with Easy Webinar Next

Casey introduces "Easy Webinar Next" as the next level of event marketing. He emphasizes that Easy Webinar is not just a webinar platform, but also a sales and marketing tool that provides insights and information to improve conversions.

Webinar Recommendations and Training

Casey shares his recommendations on how to do webinars and create training within a webinar format using automation. He emphasizes that workshops and building connections with people still lead to sales.

Components of Easy Webinar Next

Casey discusses the addition of components like analytics and a page builder to Easy Webinar Next. The page builder resembles tools like ClickFunnels and allows users to customize and create complete webinar funnels in their own brand.

Migration Challenges and Enhancing Customer Experience

The speaker reflects on the challenges faced during the migration of their billing system to a different platform. They discuss the issues encountered and their plans to keep the legacy billing system separate from the new system in the future.

Building an Email List and Pre-Selling Courses

Casey suggests launching a course by first pre-selling it and running it live through a webinar platform that records all the content. He explains the process of building an email list, pre-selling leads, and running the course live for a few weeks.

Balancing Automation and Engagement with Easy Webinar

Casey emphasizes the importance of balancing automation with engagement. He shares how Easy Webinar helps achieve this by utilizing its features to create authentic connections with customers.

Overcoming a Health Scare and Creating a New Podcast

The speaker shares their personal health scare and subsequent heart surgery. This experience led them to create a new podcast called "Impact Warrior" where they share stories of overcoming barriers and difficult moments in life.

The Power of Human Connection and Authentic Marketing

Throughout the episode, the speakers highlight the importance of human connection and a more authentic marketing approach. They believe that webinars, when done correctly, provide a scalable way to engage with customers while maintaining a personal touch.

Conclusion

In conclusion, the podcast episode with Casey Zeman delves into the journey of building Easy Webinar into a powerful event marketing tool. Listeners gain insights into the evolution of webinars, the challenges faced, and strategies employed to create authentic connections with customers. Joe and Casey emphasize the power of human connection and provide valuable recommendations for leveraging webinars in today's marketing landscape.

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Aug 16, 2023

In this episode of Hustle and Flowchart, host Joe Fier is joined by business consultant and strategic thinker Brad Costanzo.

Together, they dive into the concept of creating a strategic advantage through branding. They discuss the importance of differentiation in a crowded market, ways to stand out, and actionable advice for listeners.

Understanding Customers' Needs and Beliefs

Brad and Joe dive into the importance of understanding customers' needs and beliefs. They highlight the need to determine what customers want and why they want it. By examining customers' beliefs about their current situation, desired situation, existing solutions, and barriers, businesses can provide solutions that truly meet their needs. Brad suggests questioning the truth behind these beliefs and using metaphors to help customers see their problems and solutions from a new perspective.

Prioritizing Relationships and Building Strong Connections

The speakers emphasize the value of relationships and meaningful experiences with loved ones. Brad shares his belief that experiencing relationships is key to a good life, and memories and connections hold more value than money. They discuss the concept of access and influence and stress the importance of having a trusted circle of people around you. They also mention the need for human connection in an automated world.

Planning for the Future and Improving Business Strategy

Brad and Joe discuss the challenge of planning for the future in business. They question how to improve in this regard, given the rate of obsolescence of technologies, services, and industries. They share insights on creating a strategic advantage through branding, emphasizing the importance of differentiation in a crowded market. They explore various strategies to stand out, such as social proof, goodwill, unique selling propositions, and creating a 10-star experience for customers.

The Power of Unique Selling Proposition (USP) and Branding

The speakers delve into the concept of a Unique Selling Proposition (USP) and its role in branding. They explain that a USP doesn't have to be completely unique, but it should appear unique to customers. By creating a unique mechanism or solution, businesses can establish a strong brand identity. They highlight the significance of intellectual interest, curiosity, and branding oneself as an interesting and polarizing character to capture attention.

Finding Happiness Beyond Comfort

Brad reflects on the concept of "uncomfortable happiness" and realizes that comfort alone does not guarantee happiness. He shares personal anecdotes and emphasizes the importance of not getting complacent. The speakers discuss the mindset of accumulating money and the fear of not having enough, reminding listeners to question the societal pressure for excessive wealth and focus on having enough for a comfortable life.

Differentiating in a Crowded Market and Building Trust and Credibility

Brad shares insights from his experience at Brandetize, a marketing agency that helps individuals promote their expertise. They discuss the competition in the market and the challenge of differentiating between real expertise and artificial intelligence posing as experts. Strategies to differentiate include spending the most on branding and awareness, being the cheapest, being the most expensive, or being the most specific. They highlight the importance of social proof, goodwill, and creating helpful content in building trust and credibility.

Conclusion

In this episode of Hustle and Flowchart, Brad Costanzo and Joe Fier explore the theme of creating a strategic advantage through branding. They emphasize the importance of understanding customers' needs and beliefs, prioritizing relationships, and building strong connections.

They discuss strategies for planning for the future and improving business strategy. The power of a unique selling proposition in branding is explored, along with the pursuit of happiness beyond comfort. They also provide insights on differentiating in a crowded market and building trust and credibility.

Listeners are encouraged to take actionable steps to establish their own strategic advantage and stand out in their respective industries.

Resources from episode

Overall, this episode offers valuable insights and practical strategies for those looking to create a strategic advantage through branding. Whether you're an entrepreneur, business owner, or marketing professional, the key takeaways from this episode can help you differentiate yourself in the market and build a strong brand presence.

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Aug 9, 2023

In this episode of the Hustle and Flowchart Podcast, host Joe Fier sits down with guest Amish Shah, an entrepreneur and filmmaker focused on the world of Ayurveda.

Amish describes his personal journey of massive business success and the pivotal moments that led him to embrace a healthier lifestyle.

They dive deep into the principles of Ayurveda and the importance of understanding the elements for optimal well-being. From breath work and detoxifying teas to embracing self-awareness and breaking free from addiction, Amish shares practical tips for achieving balance and scaling both oneself and one's business.

Tune in to gain insights and inspiration on creating a life of purpose and holistic success.

Go deeper and get your free eBook PLUS full access to the FREE limited-time online premiere of The Natural Law Film.

Childhood Symptoms and Unexplained Health Issues

  • Amish grew up eating Indian food, considering it healthier compared to later eating habits.
  • Experienced symptoms like headaches, stomach pains, and vitiligo throughout childhood.
  • Doctors were unable to provide explanations for these symptoms.
  • Unhealthy eating habits worsened during college years.

Financial Success and Lavish Lifestyle

  • Achieved online entrepreneurial success in their mid-20s.
  • Led to a luxurious lifestyle filled with parties and extravagant indulgences.
  • Bought a Maserati and fulfilled their dream in San Diego.
  • Neglected exercise and experienced increased health issues.

Health Issues and Lifestyle Transformation

  • Diagnosed with high cholesterol, fatty liver, and pre-diabetes.
  • Made a radical shift in lifestyle, reducing alcohol consumption and unhealthy food choices.
  • Reflected on addictive patterns and the consequences of a wealthy and carefree lifestyle.

Ayurveda and Self-Awareness

  • Amish discuss the power of Ayurveda and understanding the elements.
  • Personal story shared, highlighting the importance of holistic diagnoses based on physical and emotional symptoms.
  • Implementation of suggestions leads to positive results, such as the absence of back pain after 15 years.

Detoxification and Digestion Tips

  • Recommends detoxifying organ tea made from cumin seeds, coriander seeds, and fennel seeds.
  • Advises against drinking ice cold water throughout the day, as it negatively impacts digestion.
  • Encourages consuming warm or room temperature liquids for a healthy digestive system.

Pain, Reflection, and Transformation

  • Intense physical and mental pain prompts deeper self-awareness and examination of habits and addictions.
  • Identified business, money, material possessions, alcohol, media, and the club scene as addictions.
  • Embarked on a health journey, exploring Ayurveda and personal development.

Celiac Disease and Ulcers

  • Experienced unpredictable pain triggered by certain foods like ramen.
  • Diagnosed with celiac disease and stopped consuming gluten.
  • Dealt with ulcers in the stomach.

The Power of Breath Work and Pranayam

  • Breath work, known as pranayam, is important in Ayurveda and personal development.
  • Breath control helps manage emotions and achieve altered states.
  • Nadi Shodhana Pranayama, or alternate nostril breathing, balances brain hemispheres for a coherent state and flow state.

The American Dream, Influences, and Entrepreneurship

  • Amish's upbringing as an immigrant son in New Jersey influenced their pursuit of the American dream.
  • Motivated by making money and surpassing their parents' prosperity.
  • Shifted mindset from a focus on numbers to impact and value in entrepreneurship.

Ayurveda's Impact and Motivation

  • Ayurveda's healing effects motivated Amish to finish their film project.
  • Utilized Ayurveda, yoga, meditation, and dietary changes to improve health.

Conclusion

In this episode, Amish Shah provides a personal and inspiring account of his journey to better health and balance. By exploring Ayurveda, self-awareness, and making positive lifestyle changes, Amish shares valuable insights on how hustle, health, and healing are interconnected. Listeners are encouraged to reflect on their own habits and addictions, and consider the potential benefits of adopting a holistic approach to success and well-being.

Overall, this episode serves as a reminder that in the pursuit of success, it's crucial to prioritize our health and listen to our bodies. Through Amish's experiences and practical advice, listeners are empowered to crack the code of the natural law and find their own path to hustle, health, and healing.

About Amish Shah

Amish Shah is an entrepreneur, filmmaker, and visionary who builds businesses that guide people to the source of their true potential. He believes that the key to reclaiming our gifts is in the ancient wisdom that guides us to live in perfect harmony with nature. His businesses harness this wisdom and spread it through leading-edge technology platforms, media projects, and humanity-first initiatives designed to transform millions of lives. His businesses include The Natural Law, Project:Yourself, and Ancient Explorers. He has also built Azaga, the world's first virtual app incubator, and a mobile content publisher with over 8 million downloads.

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Aug 2, 2023

In this episode of the Hustle and Flowchart podcast, host Joe Fier is joined by Gert Mellak, an expert in search branding and online reputation optimization. They delve into the power of branded searches and how businesses can boost their online reputation. Gert shares insights on the importance of consistency, controlling search results, and leveraging SEO techniques to stand out from competitors.

Podcast Highlights:

[00:05:22] The importance of consistent information for search engines to determine brand identity.

[00:10:17] Strategies for updating social profiles and public links when rebranding or launching something new.

[00:14:45] The role of branded searches and how brand awareness leads to increased searches on Google.

[00:19:30] Controlling search results and maintaining a positive online reputation.

[00:23:15] How to optimize content and websites to improve search engine rankings.

[00:29:02] Utilizing structured data schema code for better search engine understanding.

[00:35:10] The risks and potential consequences of updating old threads to improve search engine rankings.

Resources:

- Ahrefs Webmaster Tools (free tool to monitor SEO health) This SEO series is brought to you by Ahrefs. Ahrefs helps you scan your website for over 140 common SEO issues, gives you detailed insights into your backlinks and keyword performance, and sends you automated email alerts about your website's SEO health. It's an invaluable tool for anyone looking to optimize their website's SEO performance.

- CaliQ Pro: Software for simplifying search branding processes

Two other episodes you should check out:

Connect with Gert Mellak:

Website - SEO Leverage

Connect with Joe Fier:

Email: joe@hustleandflowchart.com

Episode Summary:

In this episode, Joe Fier welcomes Gert Mellak, an expert in search branding and online reputation optimization. They explore the power of branded searches and how businesses can boost their online reputation. Gert emphasizes the importance of consistency across platforms and provides strategies for updating social profiles and public links. They discuss the impact of brand awareness on Google search results and the need to control search results to maintain a positive reputation. The episode also delves into optimizing content, utilizing structured data schema code, and the risks associated with updating old threads for improved search engine rankings.

Table of Contents:

- Importance of Consistent Information

- Updating Social Profiles and Public Links

- Brand Awareness and Branded Searches

- Controlling Search Results for a Positive Reputation

- Optimizing Content and Websites for Better Rankings

- Using Structured Data Schema Code for Search Engine Understanding

- Risks of Updating Old Threads for Search Engine Rankings

Conclusion:

In this episode, Joe Fier and Gert Mellak shed light on the power of branded searches and how businesses can optimize their online reputation.

They discuss the importance of consistent information, controlling search results, and utilizing SEO techniques to stand out from competitors.

Listeners gain valuable insights on optimizing content, leveraging structured data schema code, and the potential risks associated with updating old threads.

Tune in to learn how to boost your online reputation and stay ahead in the ever-evolving world of search branding.

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

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