In 2006, after nine years in corporate sales, Wes Schaeffer started his first company. He had five kids to feed, plus another on the way, so he knew couldn’t dabble. He had to commit. He started cold calling companies, offering to train their sales teams.
His business was starting to grow, but Wes wanted to know how to really improve. He made his first website and taught himself SEO and copywriting. He embraced social media, video, podcasting, you name it. Suddenly, he was the one getting the cold calls.
Now Wes is also known as The Sales Whisperer. While speaking to companies about how to plan their finances and set their sales goals, he also helps thousands of entrepreneurs learn how to automate their marketing and sales.
On this episode Wes Schaeffer tells the guys his 5 step process for sales teams to get lasting results, the right way to do cold calling, and why businesses need to embrace complexity. When you’re done listening, go get some more sales advice from Kevin Rogers and Alan McKenna
"Magnets attract to the same degree they repel… So are you willing to repel as well? Most people are not.”- Wes Schaeffer
Still in college, Nick Loper had already started his first side hustle painting houses. Then, while working his first corporate job, he decided to make his own online shoe store. Before long that shoe store was bringing in enough money for him to quit day jobs for good.
Nick needed another side hustle, so he tried podcasting. He soon had a following of listeners that also wanted free themselves from their corporate jobs and turn their passions into their main gig. Yet again, Nick’s hustle became his new career. His show is now one of the Top 20 business podcasts on iTunes.
Listen in as the guys talk with Nick Loper about the countless ways you can side hustle your way to financial freedom, what platforms offer the best revenue, and how to make cash off those Bird Scooters littering the street. After your done, find out ways to automate your hustles with Mike Michalowicz and Aaron Fletcher.
The way word of mouth happens is by making something too good not to share.”- Nick Loper
After moving to Australia and landing the corporate banking job she had worked all her adult life to attain Corona Brady had a sudden calling. The stress of climbing the ladder had taken its toll and she was constantly fatigued, depressed, and an anxious mess. A doctor told her she had liver damage and would soon be diabetic. Then a voice told her it was time to take a new path.
Corona left her job and began searching for a different way to live. She studied meditation, breathe work, and Kundalini Yoga. And after exploring the many ways a person can transform themselves she founded The Energy For Life Academy to teach women how to reclaim their innate power and self worth.
Listen in as Corona Brady tells the guys how ignoring your purpose can make you ill, the best daily habits to manage stress, and how to find your Breath Of Fire. If you’re seeking even more habits to heal your mind and body check out our episodes with Dr. Steve Ruden and Brian Bradley
"Stress is always going to be in your life… It’s learning how to cope with the stress, it’s having tools, and routines, and beautiful rituals in your life.”- Corona Brady
Curt Maly’s ad agency was spending millions promoting celebrity clients on Facebook, but customer service still wouldn’t return his calls. So he did what he’s good at and networked his way to someone with answers. For that, Facebook banned both his business and personal account.
Now on the sidelines, Curt did the opposite of what everyone told him to do. He sold his business and went into consulting. He decided to represent clients he knew were changing the world and show them how they can make money while doing it too. Now he’s a Facebook Ad guru, teaching businesses how to target their audience with just $1/day.
This episode runs at Curt Maly’s speed, so stay sharp as Matt and Joe find out how to avoid that mid-funnel dead space, where to stack your content, and using a scooter to find barbeque in Austin, TX. After you listen, get some more Facebook tips with David Schloss and Dennis Yu.
"You can sell hand cream or whatever you want. I’m really passionate about stuff that can change the world.”- Curt Maly
Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it.
Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career.
Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube.
Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu.
You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze
Building a work day around when he gets to surf is the only hard and fast rule James Schramko follows in business. Making a comfortable seven figures a year working 25 hours a week is all the proof he needs that he’s doing it right.
It wasn’t always so streamlined though. Ten years ago James left his full-time day job by day, full-time night time building his business hustle at night for good. He made the leap into full-time entrepreneurship with the intent of building a better engine.
Fast forward to spending the last few years semi-retired, James allows his five core dream team members to run the business for him, and he’s got just the exercise to show you exactly how you can do this for your business too.
In this dual podcast episode which will also be featured on the Superfast Business podcast, listen in on what it takes to have your business run without you in it, how to leverage a podcast as its own targeted traffic funnel and deciding which business models and systems are best for your goals.
"You are the vehicle and the operating system for all the results you’re getting. You can change that more easily than any external factor.”- James Schramko
Connect with James on his website
Raking leaves and shoveling snow were the first on roads Steve Olsher took into entrepreneurial bliss when he was a young kid growing up in Chicago. Since then, he’s launched four multi-million dollar businesses.
And he did it all following the process of reinventing himself time and time again.
While the on-ramp for his next big idea wasn’t always easy to take, Steve’s desire for leading a lifestyle he defined was the one thing that kept him in the game of taking the risks to grow.
In this episode, listen in as Steve reveals his powerful yet simple way to earn north of 7 figures a year, how to earn $1,000 almost every time you appear as a guest on a podcast, and understanding why podcasts are the medium of choice to finding the most targeted traffic.
"We have the number of downloads I need to support the lifestyle that I want.”- Steve Olsher
From stealing time due to her efficiency at a J-O-B to a multi-million dollar online teaching business six years later, Caitlin Pyle proves hands down that other people’s problems can become a business opportunity.
It all starts with honing the right skills. After Caitlin unexpectedly lost her job as a court reporter proofreader, she jumped into expanding the freelance work she dabbled in while working her regular job. Within a year or so she was making about $40,000/year and feeling pretty good.
Taking a 6-month leap into starting a blog she created an eBook with a live training component to teach others how to work from home as a proofreader. The feedback from this very small group of beta students helped her “go big” and launch a full-fledged eCourse a few short months later which grossed over $100,000 within the first 90 days. From then on, she was hooked on being an entrepreneur.
Listen in as Caitlin shares her top secrets about how she made the quantum leaps forward in her business, money as a limitless resource, the role of generosity in your core business values, and using cannabis as a life-changing tool.
If getting ahead in business is a strategy that speaks to you, look up this Christy Whitman episode on abundance and this Matt & Joe episode about giving away all your best stuff.
“I’m playing the long game. I’m not just trying to save my money and keep as much of it as I can, I’m giving away as much as I can because it’s always going to come back to me.”- Caitlin Pyle
Where do high achieving business owners go to connect, learn and grow? With September Dohrmann at the helm, top performing entrepreneurs elect to gather at the CEO Space events she orchestrates.
Interestingly enough, September does the week-long event orchestrating with a small team and a large side of business systems and checklists, even when it comes down to volunteers lending a hand.
With her background in flipping real estate and running a salon, September was no stranger to clear communication and building systems that worked. So when the opportunity presented itself for her to become a coach with CEO Space 12 years ago after speaking to the owner, she jumped at the chance to be part of something bigger and give back.
Listen in as September shares the nuts and bolts of growing a business using networking events, what it means to be a successful leader and how to properly systemize your business so it can run efficiently and effectively. If this episode has you itching for more organization and growth in your business life, be sure to check out what Samantha Riley and Paul Lemberg have to add to the discussion.
"If you want to be a master of anything, you stick to the basics.”- September Dohrmann