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Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Oct 16, 2018

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze

Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it.

Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career.

Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube.

Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu.

You have to build a whole campaign around one video, not build a campaign and see what video fits.- Tom Breeze

Some Topics We Discussed Include:

  • YouTube is the lowest hanging fruit of any ad platform
  • Why CPA is the best relationship to scale with your clients
  • How to run your ads to make YouTube’s AI work for you
  • Feed the Pixel!
  • When it’s time to turn off all targeting for an ad campaign
  • Keeping it simple by keeping it relevant
  • The pitfalls when marrying an ad agency with a video company
  • Discovery or Instream? There’s a right one for your video
  • Making sure your audience know it’s an ad, plus a great experience
  • Every business needs to distill their offer into a 3 step formula
  • Why the first 5 seconds of a video are most critical
  • ADUCATE: The 7 step process to make a perfect video
  • Your ads need proof of concept before high production

Contact Tom Breeze:

References and Links Mentioned:

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