Info

The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
RSS Feed Subscribe in Apple Podcasts
The Hustle And Flowchart Podcast
2020
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Oct 16, 2018

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze

Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it.

Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career.

Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube.

Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu.

You have to build a whole campaign around one video, not build a campaign and see what video fits.- Tom Breeze

Some Topics We Discussed Include:

  • YouTube is the lowest hanging fruit of any ad platform
  • Why CPA is the best relationship to scale with your clients
  • How to run your ads to make YouTube’s AI work for you
  • Feed the Pixel!
  • When it’s time to turn off all targeting for an ad campaign
  • Keeping it simple by keeping it relevant
  • The pitfalls when marrying an ad agency with a video company
  • Discovery or Instream? There’s a right one for your video
  • Making sure your audience know it’s an ad, plus a great experience
  • Every business needs to distill their offer into a 3 step formula
  • Why the first 5 seconds of a video are most critical
  • ADUCATE: The 7 step process to make a perfect video
  • Your ads need proof of concept before high production

Contact Tom Breeze:

References and Links Mentioned:

0 Comments
Adding comments is not available at this time.