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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Now displaying: November, 2023
Nov 28, 2023

On this episode of the Hustle and Flowchart podcast, host Joe Fier dives deep into the world of building iconic brands with community-led growth with special guest Lloyed Lobo. Lloyed, the co-founder of Boast.AI, shares his incredible journey from struggling startup to eight-figure success.

Lloyed discusses the challenge of relatability when showcasing successful companies like Tesla and Apple, and how he overcame skepticism from potential customers to build a thriving community around his own company. He reveals the strategies and tactics that propelled Boast.AI to reach $10 million in annual recurring revenue without relying on marketing or investors.

One key aspect Lloyed stresses is the importance of finding your tribe and building meaningful relationships with other founders. He shares how his meetup transitioned to an online format during the pandemic, resulting in a significant increase in subscribers and even catching the attention of investors.

The power of community takes center stage in this episode, as Lloyed highlights its role in creating purpose and fostering a sense of belonging. He also provides practical advice on organizing successful events, inviting the right speakers, and attracting sponsors.

Lloyed's new book, "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-led Growth," serves as both a guide and a source of inspiration for entrepreneurs looking to skyrocket their businesses through the power of community. 

Understanding the Challenges of Building a Community:

Lloyed highlights the difficult journey of finding a target audience and gaining their trust, emphasizing the significance of relatability when discussing successful companies like Tesla and Apple.

Leveraging the Power of Community:

Lloyed shares the remarkable story of how Boast AI reached $10 million in ARR without marketing or investors, completely relying on the power of community. He discusses the importance of passion, a sizable niche, propensity to pay, and ease of access.

Practical Tactics Lead to Success:

Rather than seeking high-level inspiration, Lloyed advocates for the practical guidance and support that can be provided by founders at a similar level of success. He highlights the need for actionable advice and specific tactics.

Community Growth During the Pandemic:

Lloyed explains how he transitioned his meetup to an online format during the pandemic, resulting in a significant increase in subscribers. This shift led to investors acquiring a majority stake in his company.

The Power of Purpose and Companionship:

Lloyed reflects on his experiences during a war in his childhood and how it taught him the importance of community and companionship in driving impact and purpose.

Nurturing a Community for Sustainable Success:

Lastly, Lloyed shares insights on the importance of consistency, understanding the customer's circle of influence, and creating a sense of community and purpose to attract and retain people.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 24, 2023

In this episode of Hustle and Flowchart, host Joe Fier shares his proven strategy for connecting with influential people in any industry. Known as the Dream 100 Strategy, Joe explains how this inbound approach has allowed him to get connected to some of the biggest names in the marketing and entrepreneurship space. With simple techniques and automation tips, Joe shows listeners how to attract the attention of their target audience and build valuable relationships with industry experts.

HINT: You don't need one... Discover how to leverage other people's platforms to exponentially grow your brand and connect with your target audience. Podcast guesting is often overlooked as one of the most effective ways to reach a wider audience and establish credibility in your niche. Contrary to popular belief, you don't need to have your own podcast to benefit from podcasting. By being a guest on various shows, you can tap into existing "virtual stages" and captivate audiences that are already engaged. Listen as Joe shares a step-by-step process to make the most of podcast guesting. And if you want to go even deeper, check out this special invitation:

  If you want to scale your brand, business, and community with podcasting, watch the video above and Join the Business Podcaster Accelerator & Mastermind. There are only 25 spots available - be quick and sign up or email me here to see if you're a good fit. Now let's get into the episode... Don't miss out on the endless opportunities that podcast guesting offers. Start leveraging other people's platforms to increase your brand's visibility, grow your audience, and establish yourself as an authority in your industry. Listen to this episode for actionable tips and strategies to make the most out of podcast guesting!

The Power of Inbound Connections:

Joe dives deep into the Dream 100 strategy - a powerful inbound approach that has helped him connect with some of the biggest names in marketing, entrepreneurship, and the expert space. This strategy is so effective that he couldn't keep it to myself, and has already shared it with friends, clients, and partners who have seen amazing results.

Setting Up Your Dream 100:

To implement this strategy, all you need is a Google Sheet and a Google-based email. Create a list of 100 people who align with your target audience and have the potential to bring significant value to your brand. This list could include celebrities, industry influencers, authors, experts, and thought leaders. Don't be afraid to dream big, but also include individuals who are just a couple of degrees of separation away from you.

Sharing Your Dream 100 List Strategically:

Now, here's the secret sauce: attach this Google Sheet to the bottom of every email you send, using it as part of your email signature. This way, every person you communicate with will see your Dream 100 list. They might even have connections or ideas that could help you connect with those individuals.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 21, 2023

In this episode, Jen Lehner and Joe Fier discuss the importance of delegating tasks and utilizing virtual assistants to scale businesses effectively. Jen emphasizes the benefits of outsourcing social media and tech-related tasks, as well as the value of creating SOPs for knowledge transfer. They also explore the combination of technology and humanity, the role of workflows, and the use of AI for data analysis. Jen shares her tips for the hiring process, emphasizing trust and flexibility. The episode concludes with insights into entrepreneurship, burnout, and the need to free up time to focus on essential tasks.

Delegating Social Media and Tech-Related Tasks:

Jen Lehner explains how outsourcing social media and tech-related tasks can alleviate bottlenecks in businesses. She highlights the importance of finding high-quality courses and trusting virtual assistants to learn and implement tasks like SEO and Pinterest.

Creating Standard Operating Procedures (SOPs) for Knowledge Transfer:

Jen emphasizes the significance of creating SOPs using tools like Loom videos. By explaining tasks and reasons behind them, founders can transfer knowledge to virtual assistants who will then translate the videos into documents with screenshots for future reference.

Combining Technology and Humanity in Business:

Joe and Jen discuss how technology, such as AI, can be used for data analysis while acknowledging the role of virtual assistants in organizing and structuring data. They explore the need for workflows and the benefits of tools like Claude dot AI for handling large amounts of data.

Hiring and Trusting Virtual Assistants:

Jen shares her insights on the hiring process, advocating for trial weeks to screen candidates. She emphasizes the importance of trust and flexibility and provides tips for messaging, agreements, and payment during the trial period.

The Entrepreneurial Journey and Burnout:

Jen reflects on her entrepreneurship journey, highlighting the highs and lows she has experienced. She discusses the concept of "the dip" by Seth Godin and shares her experience with burnout, leading her to delegate tasks and focus on more critical aspects of her business.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 16, 2023

In this episode of the Hustle and Flowchart podcast, Joe Fier breaks down the often-underutilized form of media – podcast guesting.

Do you want to grow your brand, business, and community but don’t have a podcast? 

HINT: You don’t need one…

Discover how to leverage other people’s platforms to exponentially grow your brand and connect with your target audience.

Podcast guesting is often overlooked as one of the most effective ways to reach a wider audience and establish credibility in your niche. Contrary to popular belief, you don’t need to have your own podcast to benefit from podcasting. By being a guest on various shows, you can tap into existing “virtual stages” and captivate audiences that are already engaged.

Listen as Joe shares a step-by-step process to make the most of podcast guesting.

And if you want to go even deeper, check out this special invitation:

If you want to scale your brand, business, and community with podcasting, watch the video above and Join the Business Podcaster Accelerator & Mastermind.

There are only 25 spots available – be quick and sign up or email me here to see if you’re a good fit.

Now let’s get into the episode…

Don’t miss out on the endless opportunities that podcast guesting offers. Start leveraging other people’s platforms to increase your brand’s visibility, grow your audience, and establish yourself as an authority in your industry.

Listen to this episode for actionable tips and strategies to make the most out of podcast guesting!

Who Do You Want to Be a Fan of Your Brand?

In this episode, Joe highlights the importance of identifying your target audience and understanding the virtual stages they engage with. By doing thorough research on popular podcasts and leveraging tools like perplexity.ai, Apple, Spotify, and Listen Notes, you can narrow down your list of potential podcasts to appear on.

Nail Your First Impression

Packaging yourself effectively is next on the agenda. Joe advises creating an attractive one-sheet or media kit that showcases your expertise and makes you an appealing guest for podcast hosts. Having a professional-looking presentation increases your chances of being invited as a guest.

Create an Endless Referral Machine

To maximize your opportunities, Joe introduces the concept of the Dream 100 process. By curating a list of the top podcasts or influencers in your niche, you can deliberately seek referrals and introductions from your network. With strategic connections, you can increase your chances of reaching your dream guests or getting invited to their shows.

How to Be The Most Useful (And Appreciated) Guest

Once you’re booked as a guest, Joe implores you to be prepared and add value to the podcast you’re appearing on. By creating a comprehensive document that highlights your expertise and potential talking points, you can provide the host with valuable content to present to their audience. This preparation ensures a meaningful and memorable guest appearance.

Give More with Smart AI Tools

Finally, Joe encourages guests to actively promote their podcast appearances. By utilizing tools like Castmagic, you can create engaging social media posts, blog content, emails, and more, to boost the visibility of the episode. Furthermore, providing hosts with promotional assets can make it easier for them to share and extend their reach, ultimately benefiting both parties.

Getting Started: Your Podcast 80/20

Ready to take your podcasting game to the next level? Join our Podcast Accelerator and unlock the secrets to leveraging the power of podcast guesting.

In this 90-day sprint, we’ll provide you with the tools, templates, and strategies you need to grow your brand, expand your community, and skyrocket your marketing. Plus, gain exclusive access to our mastermind event held at Podfest in sunny Orlando, Florida.

Hurry, spots are limited to just 25 participants.

Don’t miss out on this opportunity to transform your podcasting journey.

Click here to see if the Business Podcaster Accelerator & Mastermind is for you. Very limited – join today.

Let’s make your podcasting dreams a reality!

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 14, 2023

Hustle and Flowchart is back! And on today's episode, Joe Fier sits down with Austin Netzley to discuss the importance of achieving time freedom and building profitable assets. Austin shares his own experiences with burnout and how he transformed his businesses to run without his constant involvement. They dive deep into topics such as systems, delegation, writing books as marketing tools, and the power of disconnecting from work. Austin provides valuable insights and actionable strategies for listeners to implement in their own lives and businesses.

Stress Management

Joe and Austin open the discussion by highlighting the importance of being aware of stressors and identifying their causes. They emphasize the value of writing down stressors as a way to problem-solve and find solutions.

Power of Writing

Austin shares his experience of writing books as marketing tools, explaining how they have consistently generated clients and revenue for his businesses. He encourages listeners to consider writing books as a valuable asset for their coaching or professional services business.

Achieving Time Freedom

Austin details his journey from burnout to building businesses that can run without his constant involvement. He emphasizes the significance of taking time off, implementing systems, and creating a culture of systems within the team.

The Two-Week Vacation Test

Austin introduces the concept of the two-week vacation test, which gauges the health of a business and its ability to function without reliance on the owner. He outlines the steps involved in gradually achieving time freedom, starting with taking evenings off and progressing to longer periods of time away from the business.

A Productive Routine

Joe and Austin discuss the importance of reflecting on the day, planning for the next day, and using triggers to separate work and personal energy. They highlight the crucial role of sleep for brain health and productivity.

Systems for Efficiency

Austin emphasizes the power of systems in increasing efficiency and delegation within a business. He explains different forms of systems, such as templates, processes, checklists, and software applications. Austin recommends starting with simple tools like spreadsheets before exploring more advanced options.

Overcoming Addictive Work Habits

Austin shares his personal experience of detachment from his business during a 10-week vacation, and the positive impact it had on his mental well-being and productivity. He encourages listeners to be aware of addictive work habits and urges them to train their teams to be more proactive and autonomous.

The Impact of Writing Books

Joe and Austin emphasize the effectiveness of writing books as marketing tools and assets. They discuss how books can bring immense value to businesses, generating clients and revenue. Austin shares his goal of writing a book every year and provides insights into how books have been the number one driver of new clients for his businesses.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 7, 2023

On today's episode, Matt Wolfe is back to discuss his YouTube channel, AI tools, and strategies for creating captivating videos.

Matt shares his insights on generating attention-grabbing titles and thumbnails, hooking viewers from the beginning of a video, and analyzing metrics for video success.

Together, Matt and Joe delve into the importance of delivering on the promise made by the title and thumbnail, as well as the challenges of staying consistent in an ever-changing YouTube landscape.

Analyzing YouTube Videos and the Importance of Titles

Matt shares his expertise in analyzing YouTube videos and highlights the significance of intriguing and open-ended titles. He discusses his approach to crafting captivating titles and how they influence viewers' decision to click and engage with a video.

AI Tools for Content Creation and Optimization

With the help of AI tools like VidIQ and ChatGPT, Matt explores the possibilities of generating alternate titles and brainstorming content ideas more efficiently. He sheds light on the benefits and limitations of using AI suggestions in the content creation process.

YouTube Channel, Growth Strategies, and Income Streams

As an AI-focused content creator on YouTube, Matt shares his journey, growth strategies, and multiple income streams tied to his channel. He discusses the metrics that matter to him, the importance of consistent content creation, and strategies for gaining new subscribers.

The Power of Thumbnails, Hooks, and Attention-Grabbing Content

Matt could not emphasize enough, the impact of thumbnails and hooks in capturing viewers' attention and driving engagement. He discusses the importance of delivering on the promise made by thumbnails and headlines, and shares his approach to hooking viewers in the first 15 to 30 seconds of a video.

Favorite AI Tools and Their Applications in Content Creation

Matt reveals his go-to AI tools, including Midjourney, Leonardo, and Stable Diffusion, and explains how he uses them to enhance his video editing process. He also explores the applications of AI tools like Perplexity, Claude, and ChatGPT's Code Interpreter for content research, summary generation, and coding tasks.

Creating Intrigue and Ensuring Delivery Matches the Promise

Matt also delves into the struggle of creating effective titles and thumbnails, acknowledging the constantly changing landscape and the role of experimentation. Emphasizing the importance of captivating viewers with valuable content in a fast-paced environment like YouTube.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 3, 2023

In this episode of the Hustle and Flowchart podcast, host Joe Fier sits down with Jen Gottlieb, a performer, actress, and founder of a company that helps entrepreneurs build profitable brands online.

In this insightful conversation, Jen shares her journey of self-discovery and finding her true purpose, as well as the importance of building an authentic brand online.

And she just released her new book, BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream. Grab a copy of your own to dive deeper into what Jen shares with us!

From her experience in the entertainment industry to her expertise in PR and media, Jen provides valuable insights and actionable strategies to help listeners unleash their authentic brand and truly connect with their audience.

Becoming the Person You Think You Should Be

Jen reflects on her past experience of feeling the need to become the person others expected her to be and relying on external validation. She shares how this mindset had a negative impact on her and emphasizes the importance of staying true to oneself.

Starting Small: Building Relationships for Podcasting Success

Jen advises against cold pitching the biggest podcasts and recommends starting with smaller, more familiar podcasts to build relationships. She shares the value of relationship building in the podcasting world.

PR and Media: Going Beyond the Episode

Jen highlights that 20% of the value of PR and media comes from the actual episode. She emphasizes the importance of utilizing and amplifying podcast recordings in other ways, such as incorporating them into press kits or creating new content.

Unexpected Challenges and Lessons in TV Interviews

Jen shares an unexpected experience during a TV interview, where she expected a fitness segment but ended up discussing her transition from hosting a show to becoming a celebrity fitness trainer. She emphasizes the importance of storytelling and leveraging unique stories to capture audience attention.

The Evolution of the Acting Industry: Building an Online Brand

Jen reflects on the changes in the acting industry and the increasing importance of building an online brand. She shares how having a strong online presence can make a significant difference in an actor's career.

Embracing Failure: Taking Action Before Feeling Fully Prepared

Jen emphasizes the importance of being brave and taking action, even if one feels unprepared. She believes that clarity comes from failure and taking action, and that fear should not hold anyone back from pursuing their goals.

Combatting Comparison: Maximizing Your Virtual Presence

Jen advises against wasting time scrolling and comparing one's progress to others. She highlights the importance of creating connections, content, and conversation on social media to build an authentic brand and engage with an audience.

Building an Authentic Brand: Engaging on Social Media

Jen shares her approach to building an authentic brand on social media. She emphasizes the importance of engaging with the audience, showcasing wins while being authentic, and creating a deep connection with followers.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Nov 2, 2023

In this episode, Joe dives into the power of expressing your true, authentic self to build your tribe and attract your ideal people.

He explores the journey of letting go of control after 550 episodes and 7 years of hustle with this show. Joe explains how consistency created opportunities to partner and expand his reach. 

He emphasizes the importance of having a clear vision and a north star to guide your decision-making. He's discovered that fully embracing your unique self is what enables you to magnetically draw your tribe over time. 

Joe also makes a big announcement about a partnership that aligns with his podcast's vision.

He shares insights into the evolution of the show and how it aims to help entrepreneurs express themselves and expand their voices in ways that attract the right people to their business. 

Additionally, he provides tactical tips on owning your media, optimizing workflows, and leveraging partnerships to share your vision with wider audiences.

Here are the key takeaways you can expect from this episode:

  • Discover the importance of having a clear vision to guide your business journey.
  • Learn how to strike a balance between your vision and embracing opportunities that align with your goals. 
  • Find out how to curate the right connections and collaborations for your podcast or personal projects. 
  • Explore the power of podcasting as an ultimate networking tool. 
  • Uncover the secret to turning your business into a networking machine. 
  • Gain insights into overcoming self-expression barriers as a business owner. 
  • Hear about the breakthroughs and transformations the hosts have experienced over the years. 
  • Learn how to maintain and adapt your vision as you progress through different seasons of life.

Now, more than ever, it's crucial to have a clear vision and the courage to express yourself authentically.

Don't miss this timely and important episode that will help you navigate the challenges and opportunities that lie ahead.

While you're at it, please take a moment to review and subscribe to the Hustle and Flowchart podcast.

Your support not only helps us grow but also allows us to reach and inspire more entrepreneurs like yourself.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

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