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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: 2019
Dec 5, 2019

Today we are talking about website design and conversion optimization with Greg Merrilees, the guy behind the websites of Ezra Firestone, Kevin Rogers, Frank Oz and soon our site at Evergreen Profits.  He runs Studio1 Design and is a total ninja when it comes to optimizing websites in order to have visitors convert into leads and leads convert into sales. 

He’s been online forever, and we dive into common mistakes he has seen that a lot of people are doing with their website design, breaking down the psychology that happens from a customer's perspective and detailing three key points if you want to have a high converting website.  

We also chat about the basics behind Greg’s agency which services 100 people at any one time, and how he’s created a huge business which he’s managed to simplify and give him a truly lifestyle business he loves. And after you soaked all this in, be sure to check out our shows we talked about with Stephan Spencer and James Schramko for more tips about optimizing your site and customer retention. 

It’s quite a trend at the moment to be more organic and not so polished with design. If you look at all social media posts, those are the ones that get shared because people don’t want it to be perfect, they want it to be more handmade and more organic.” - Greg Merrilees

Some Topics We Discussed Include:

  • How to create a “mood board” as a branding roadmap
  • How to go the extra mile to grab attention
  • What are some of the biggest mistakes with website design 
  • A simple addition to your thank you page, which most people forget to include
  • How to have the right website components to be in align with your vision
  • Greg’s agency model and how it’s completely dialed in without even doing team calls
  • The main idea behind your homepage and what you should definitely not be doing with it
  • A shout out to some awesome supporters and listeners. Is it you? Listen to find out!
  • And much, much more!

Contact Greg Merrilees:

References and Links Mentioned:

 

 

 

Dec 3, 2019

Today we are talking to Sergei & Vadim Revzin, identical twins that also have a podcast together, called The Mentors. They are doing a lot of cool things and you’ll hear how  Vadim is teaching as NYU and how he hacked his way into becoming a professor there, without going through the usual process of slugging through a masters degree. We also talk about how Sergei runs a venture capital fund at NYU and helps businesses with investing and start up mentoring. 

They shine a lot of light on brand new startups and how people should approach this issue, what to have in place before you start creating a partnership and key components to look for to determine whether you have a sustainable idea. 

After you’re done, be sure to check out our shows with Abdo Riani on unique strategies for bootstrapping new business ideas and Brad Spencer as we discuss a three step process to maximize results with any project.

Owning private property and being an owner of your own destiny is human nature.” - Sergei Revzin

“In America, even though there’s still a lot of rules and regulations you have to follow, it’s actually relatively easy to start a business. You can be a sole proprietor and you never even have to go to college.” - Vadim Revzin

Some Topics We Discussed Include:

  • Some common pitfalls when people are creating a startup
  • How the brothers started at a young age helping their father run a pillow pet kiosk at the mall
  • Why everyone should join a Meetup community
  • What are some of the criteria companies are looking for when researching  venture capital firms
  • How to test ideas to make sure you are validating problems in your market
  • What companies want to see when investing in other companies
  • The number one reason most start-ups fail
  • Our shout out section to folks who have supported us - we love reviews and hearing from you!!
  • You can now text “Comp” to “38470” to get our show notes!
  • And much, much more!

Contact Sergei & Vadim Revzin:

References and Links Mentioned:



Nov 28, 2019

Craig Ballantyne is known by his clients as the “World’s Most Disciplined Man”. He built his Turbulence Training Empire with over 13 million viewers, and then Craig acquired the world’s biggest success newsletter, EarlyToRise.com. His first book, The Perfect Day Formula, has helped over 35,000 high-performers own the day and take back control of your life. 

On today’s show, we talk about his early beginnings in Canada and how he reached a goal to become super fit while at the same falling into what he calls the “paradox of freedom” and why that is not exactly a good thing. From there we dive into how Craig coaches people on the proper way to set boundaries and maintain structure for their lives, how to get your values and vision in order and effective ways to deal with anxiety and stress.

After the show, make sure to listen to the previous episodes with James Altucher and  Justin Goff we referred to, which will give you even more insight on how to deal with these issues and ways to make your life more peaceful, focused and stress-free.

We need this structure and these systems in place and when you put that together, you get true freedom.” - Craig Ballantyne

Some Topics We Discussed Include:

  • What Craig has learned from an ancient philosopher and how it rings true today
  • How Craig ended up in the ER twice while he was in the best shape of his life
  • Why Craig only has four apps on his phone and which ones he uses
  • Breathing exercises to immediately calm you down
  • Why most of us are planning our work week out all wrong
  • The four most important things to be clear on if you are to get ahead
  • The right way to deal with social media (and all those darn notifications)
  • How we are wired wrong for the modern world and how to step away from it
  • Warning signs of anxiety and stress and how to cope
  • How to create your vision and work with it to align with your goals
  • And much, much more!

Contact Craig Ballantyne:

References and Links Mentioned:

 

Nov 26, 2019

Today’s episode is a heartfelt, in-depth therapy session where we really go into some meaningful events that have happened lately, both good and bad, and how we have dealt with them. You’ll hear about some big changes in Joe’s life, and how dealing with a recent family death has really put things in perspective for him, and enabled him to flip the coin on some concerning traits and family history. 

We also talk about the amazing coaching we have had recently and some takeaways that have really helped us to hone in on what’s really key for our business goals, which in turn has opened up some truly amazing opportunities in the months ahead. 

After you’ve listened to this one, be sure to check out our show with Angelo Sisco as he talks about breaking down mental and emotional barriers and our show with Dave Asprey and his thoughts on how to maintain energy, your most valuable resource.   

We get so caught up in business..we’ve got this deadline, this phone call...all of this stuff we feel is really important. The people in your life, the possibility is they might not be there tomorrow. You never know what the next day brings.” - Matt Wolf

If there’s an imbalance...there’s no perfect balance, but the goal is to try to and always get to balance. It’s going to be a wavering thing, just like being on a skateboard. All you’re doing is dealing with what’s coming your way.” - Joe Fier

Some Topics We Discussed Include:

  • Some life changing events lately and how it’s affected everything 
  • Great tips on how to start your morning as soon as you awaken to set the stage for the rest of the day
  • Best practices for raising our kids 
  • We share some of the exercises we’ve been working on lately with our own coach and how it’s opened us up to more opportunities
  • How our relationship with money has been in the past and the ways we view it now to attract more abundance
  • How Joe is able to “flip the coin” when dealing with difficult issues
  • Mental shifts and mindset and how we’ve been dealing with it lately
  • Teasers about what lies ahead for the new year
  • And much, much more!

Contact Us:

  • Reach out to us at support@evergreenprofits.com for ideas for future therapy sessions, and/or comments in general as we love to hear from our listeners!

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. 
  • We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who either run or have exited a business over that has produced 8 figures. 
  • Text the word “COMP” to 38470 to get the notes!
  • Michael Kim coaching
  • Box breathing method
  • Wim Hof breathing method
  • FIRE movement from Dave Ramsey
  • Omnifocus
  • Dr. Rhonda Patrick 
  • Joe Rogan’s podcast with Paul Stamets 
  • Insight Timer
  • Our show with Steve Olsher
  • Time Is NOT Your Most Valuable Resource - Dave Asprey
Nov 21, 2019

In this episode, we are speaking with Justin Brooke who runs AdSkills, a service that helps ad buyers build more profitable ad campaigns, get certified, and get matched up with clients or jobs.  Justin is a traveling nomad, who was actually talking to us from his car, as he’s been traveling with his family for the last four years.

His business allows him this benefit and in this show, you'll learn how he has honed his skills over the years while failing a few times only to create a new business from scratch. You’ll also hear why he feels Google advertising still beats out the rest, the proper ways to run your advertising effectively and the best thing to do to get traction if you are just starting out.

Once you’ve got your wheels turning on how to get more leads, be sure to check out our episodes with Mike Rhodes and David Schloss who reveal more ways to use both Google and Facebook advertising for awesome results.

I always try to have one client in the background so I’m still in the game. I feel like that I owe that to my customers so I’m not just teaching, that I can still talk about things.” - Justin Brooke

Some Topics We Discussed Include:

  • Justin’s scalable recipe for paid traffic 
  • Why he is no longer afraid of failure and what led him to “break the code” 
  • The big important difference between Facebook advertising and Google advertising
  • Our unique strategy where we give another shoutout to Dan Ryan (Hi Dan!)
  • The results behind one of Justin’s most talked about Facebook posts
  • The secret spot to go to get the best wifi when traveling (conference rooms included!)
  • What Justin learned by going through Russell Brunson’s closet
  • Justin’s tool stack and how using just three sites can get take you lightyears ahead
  • And much, much more!

Contact Justin Brooke:

  • Google Justin to check out his other interviews and to find him on social media, plus check out his YouTube channel where he gives a ton of great value and information

References and Links Mentioned:





Nov 19, 2019

Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this.

There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up.

Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest.

When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers. 

Before you can make money while you sleep, first you have to make money while you are awake” - Marisa Murgatroyd

Some Topics We Discussed Include:

  • How Marisa is able to get 10-30 times the engagement with her methodology of course creation
  • What was the final straw where she literally lost her power and quit her last J.O.B.
  • The best way to start off your relationship with your customer as soon as they log on
  • How to keep your customers away from the dreaded “downward death spiral”
  • How a conversation with her boyfriend led to the creation of a multi-million dollar education business
  • Tips for increasing repeat sales, decreasing refund rates and getting more referrals
  • What should be the goal of every single video in your course
  • What the psychology behind every membership site should be and why most people are doing it wrong
  • Why making money should not be the motivating factor for course creation
  • Best practices to keep your students happy and moving towards success
  • Guarantees that your students can be incentivized with to keep them on the right track
  • And much, much more!

Contact Marisa Murgatroyd:

References and Links Mentioned:






Nov 14, 2019

On today’s show, we are chatting with Jason Hsiao, the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create high-performing video. As a former producer for MTV and Comedy Central, Jason was always thinking ahead and knew that there would come a day when big budget videos could someday be created easily at home. Jason talks about how the business got started plus how he and his co-founders strategically planned their way to move to New York and create a new software program that was ahead of its time. 

He also dives into the key elements behind all the things you can do with Animoto and why you do not have to even get in front of the camera nor have any video content at all, and still be successful in creating professional looking videos. He also discusses the different ways to use video on the major social platforms and which one, in particular, is currently the wild west when it comes to grabbing people’s attention with your videos. 

When you are done listening be sure to check out our other episodes with Rob Burns and Billy Gene Shaw for even more tips on how to use video effectively and get your message and brand out there to the greatest amount of people. 

One second on the internet is an eternity these days...on the internet, you start with 100% of your audience and you’ll be lucky if you still have half the people watching, so you don’t save the best for last, you save the best for first.” - Jason Hsiao

Some Topics We Discussed Include:

  • How Jason was able to quit his job the right way
  • Why it’s not a good idea plaster the same video all over the internet
  • How to grab people’s attention fast so that they’ll continue to watch
  • How to use blog content in your videos
  • How to use video to manage your team and support staff
  • What’s so special about the recent changes to Instagram
  • What to do if you do not want to appear on camera
  • Time-saving workflow ideas
  • Different types of business that he sees using the software that you would never consider
  • And much, much more!

Contact Jason Hsiao:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts and guided product tours. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. If you want to make more money, check out the link above and they will hook you up with some cool tools. 
  • Easy Webinar
  • Steve Olsher
  • Radical Candor by Kim Scott
  • Delivering Happiness by Tony Hsieh
  • VSLs Suck – Make This Kind Of Video Instead - Rob Burns
  • Billy Gene Shaw - How To Use Video And Strategic Advertising To Be Everywhere





Nov 12, 2019

Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets. 

You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it. 

After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast. 

As a podcast guest, you do very little work and you have an opportunity for amazing gains.” - Nicole Holland

Some Topics We Discussed Include:

  • How to get past the gatekeepers
  • How to make sure your message resonates with the podcaster’s audience
  • Tips to impress the podcasters you want to meet most
  • How to get on big shows even if they seem out of reach
  • How to get those listeners back on your website
  • Nicole’s six crucial steps for guaranteed conversions
  • Why being a guest is a no brainer
  • Nicole’s breakdown of how we can get on the Joe Rogan show
  • The real strategy of podcasts, and why it’s not selling anything
  • How to resonate with your audience and lead them to the next touchpoint
  • How buying a bonus to a program, led to an amazing opportunity
  • Red flags to look out for when guesting on podcasts
  • And much, much more!

Contact Nicole Holland:

References and Links Mentioned:

 

Nov 7, 2019

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool. 

We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video.  Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you.

Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content.

Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick 

Some Topics We Discussed Include:

  • How to frame yourself on video and other best practices
  • How Gideon was able to quit his job and move to a new country (not as easy as it sounds)
  • The commonalities between Joe’s business history and Gideon’s
  • Why strategic partnerships are key
  • The processes behind Splasheo to keep video production moving smoothly
  • A cool way marketers are able to get video content done without doing any work themselves
  • A simple way to start off your videos to instantly make it more engaging
  • How to build a massive content library
  • The key to keeping people watching your videos and not swiping along
  • The major difference between transcription techniques and why Splasheo is set apart
  • And much, much more!

Contact Gideon Shalwick:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales.
  • Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!) 
  • Become a Blogger
  • Asana
  • Our episode with Brian G. Johnson 
  • Our show with Sunny Lenarduzzi 





Nov 5, 2019

In today’s episode we are discussing monetization, growth and systems around podcasting as we nerd out talking to Charley Valher. Charley has a podcast as well called the Business of Podcasting (we highly recommend you listen to episode #1) as well as his business Valher Media where he helps people grow and monetize their podcast. 

Even if you don't have a podcast, you’re definitely going to want to listen in as you may change your mind.  We talk about what industries the podcast space is disrupting, where podcasting is headed, and why it’s so important. There’s so much going on in the podcast world right now and we are extremely bullish on the medium. We also have some great insights on what’s happening down the road and we know that in five years, it’s going to be off the charts.

After you’ve taken this all in, be sure to check out our episodes with Jonathan Rivera and Tom Schwab for even more podcasting strategies for growth, guest appearances and raising your awareness with your intended audience.

I was listening to at least three podcasts a day and I found it was the ultimate learning medium for me, where I was listening to all these conversations with people who I would never have access to.” - Charley Valher

Some Topics We Discussed Include:

  • Charley’s podcasting tech stack 
  • Growth tactics that are working right now
  • What will work in the future and how to prep
  • Charley’s viewpoint on sponsorships
  • Different ways to approach sponsorships
  • The future pace of podcasting
  • Which paid elements have the best return
  • Some surprises stats with advertising on Facebook
  • Common mistakes being made and simple ways to avoid them
  • Opportunities of being guests on shows
  • And much, much more!

Contact Charley Valher:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. With this tool, you can have a streamlined path to your products and sales. 
  • Nathan Latka’s podcast The Top
  • Outsourcing Angel 
  • Wicked Reports
  • Repurpose.io
  • Headliner
  • Knit.audio
  • Rode caster pro
  • Logitech Brio webcam
  • Omny
  • Libsyn





Oct 31, 2019

Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation.  He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status.

Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game.  We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack.

After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business.

“Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs

Some Topics We Discussed Include:

  • How AI is changing the workforce and why half of traditional jobs are already obsolete 
  • All the cool tech gadgets that Mike uses in his infamous studio
  • Benefits of plant medicines, which ones Mike has used and why
  • What society is evolving into and why you need to participate in the evolution
  • Why what you know is much less important than your personal brand
  • Why hustle and grind is not the best model to success
  • The importance of strong, integrated leaders in society
  • The future of banking, transportation, money and jobs
  • Discussion about your identity and the potential to avoid scams in the future
  • And much, much more!

Contact Mike Koenigs:

References and Links Mentioned:

Oct 29, 2019

Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans. 

In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site. 

After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors. 

If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites.”  - Karl Steinmeyer

Some Topics We Discussed Include:

  • On-page and off-page SEO strategies you need to know
  • Content strategies and what types of content to have on your site
  • How to find low hanging fruit keywords
  • How to use Pinterest to grow your brand
  • How to perform an SEO audit
  • Ways to leverage the most out of our website
  • What the heck is helium beer
  • And much, much more!

Contact Karl Steinmeyer:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This is a super sponsored episode by our go-to SEO research tool, Ahrefs.com which we delve into quite a lot in this show. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Google developer tools
  • Homebrew Academy
  • Media Vine 
  • AdThrive
  • Ready.mobi
  • Yoast





Oct 24, 2019

Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing.  You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns.

He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money.  Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook.

After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging. 

A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors,  you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly

Some Topics We Discussed Include:

  • How to tweak your ad settings to get the best quality leads
  • How to use propaganda in your marketing
  • The right way to run lookalike audiences
  • How Curt was able to generate half a million dollars worth of business for less than $2,000
  • What the Facebook breakdown effect is and why you should know about it
  • Reasons why you should reconsider turning off your most expensive ad
  • A brilliant way to connect with the right people at events
  • Whether or not the infamous belt was really stolen or not
  • Facebook’s all important “Power of Five”
  • And much, much more!

Contact Curt Maly:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Traffic and Conversions Summit 
  • Wicked Reports
  • Our previous episode with Curt where we talked about Top of Funnel, Middle of Funnel and Bottom of Funnel strategies.

 

Oct 22, 2019

Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17.

AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital, the company behind Kartra, Ever Webinar and Webinar Jam. 

AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers.  He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software.

After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth.

I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business.” - AJ Roberts

Some Topics We Discussed Include:

  • Why it’s super important to bid on your own brand
  • The value behind Kartra as being an all in one software platform
  • Where to spend your money when you are just starting out
  • Details behind successful Done For You campaigns
  • Benefits of running a company with virtual employees
  • How AJ is able to produce amazing email deliverability results 
  • The different acquisition strategies that are having great results now
  • AJ’s test results from a $1 vs. free trial offer
  • The best model when you are building up a business quickly 
  • And much, much more!

Contact AJ Roberts:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We found out recently that one of our most profitable traffic sources is going on other people’s podcasts. With Ahrefs, there's this cool trick you can do that is basically searching that has someone’s else’s name on it. So we can use this tool, type in a name and find other podcasts to be on, if you search out guests names and see where they pop up. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Ready, Fire, Aim by Michael Masterson
  • First 100 days by Joey Coleman
  • Overdeliver by Brian Kurtiz
  • Westside vs. The World
  • Genesis Digital
  • Kartra 
  • Webinar Jam 
  • Ever Webinar 






Oct 17, 2019

Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site. 

These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness.

When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies. 

Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward

Some Topics We Discussed Include:

  • How some little tweaks can make a big impact on your site’s performance
  • Backlink strategies
  • How Matt first made his money online convincing him to give up the corporate world forever
  • A cool strategy that Google absolutely loves right now that will give you instant results
  • The most important piece to remember with your site (it’s not what you may think)
  • Some strategies Matt still sees people doing that are not doing you any good
  • Super quick, free performance tests that you can run your site through in a few seconds approved by Google
  • Ninja on page strategies to get instant results
  • How to build a solid foundation for your site that both the search engines and your visitors will love
  • There’s a challenge thrown out to Mark to put these things in place!
  • And much, much more!

Contact Matthew Woodward:

References and Links Mentioned:

 

Oct 15, 2019

In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software.

We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track.

After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially. 

If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum

Some Topics We Discussed Include:

  • How to clean up your list for maximum deliverability results
  • Why you want to split test everything on the backend
  • How to add gamification to your email list-building model
  • The different levels of split testing
  • How to keep things in perspective when things go wrong
  • How Travis’ new podcast is a platform about the frustrations with running a subscription business
  • The evergreen flash sale
  • Tips and dealing with anxiety and comparisons with other entrepreneurs when using social media
  • Best practices for when someone hits the offer page after it’s over
  • And much, much more!

Contact Travis Ketchum:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Our previous episode with Travis Ketchum
  • Our episode with Mike Dillard
  • Our episode with Wilco de Kreij
  • One Nation Under Stress, a documentary on HBO
  • Sendgrid 
  • Amazon SES 
  • Sparkpost






Oct 10, 2019

On today’s show, we are talking with Shaina Weisinger of Repurpose House.com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content.  Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business. 

Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods.

Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference.” - Shaina Weisinger

Some Topics We Discussed Include:

  • How to turn just an hour-long video into repurposed content that you can use for the next few months
  • How to use LinkedIn effectively 
  • Where to find all the best memes
  • A super helpful tip to get engagement on Instagram
  • How to get your message out there in the most effective way
  • Ways to create a new listener base from someone’s else content
  • Why everyone should be using LinkedIn, plus hear about their newest feature
  • How to go through your content more efficiently so as not to get overwhelmed
  • And much, much more!

Contact Shaina Weisinger:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Plus Shaina even contributed some bonus content and training, which you are definitely going to love!
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Our show with Paul Clifford 
  • Our show with David Sinik 
  • Shaina’s podcast The Content Coalition
  • Living Your Best Year Ever by Darren Hardy
  • Our episode with Josh Turner and his tips on monetizing LinkedIn
  • Headliner 
  • Rev 
  • Temi 
  • Wave.video 
  • Devinci Resolve 
  • JarHQ  
  • Fresh Desk 
  • Descript
  • Designrr
  • SlideShare 
  • Speaker Deck 
  • Issuu 






Oct 8, 2019

Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands. 

We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process. 

We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream. 

“We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino

Some Topics We Discussed Include:

  • How Sticker Mule got its cool name
  • How a complaint from a customer paved the way for an operation in Italy
  • Why simplicity wins over everything else
  • How Anthony creates a work environment of trust and idea generation 
  • Why it’s important to pay attention to even the smallest of details
  • Why he “stole” from Google and why it’s working now
  • How feeding thousands of burgers to a crowd led to a new product creation
  • How Anthony was able to start a brand new company without even knowing what they would be selling and having no knowledge of internet marketing
  • If you can find the Easter egg in this episode, reach out to us!
  • And much, much more!

Contact Anthony Constantino:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO, badass research tool, Ahrefs.com. This tool is not just for Google, you can actually search out rankings on YouTube, Amazon, and Bing among others to get ranking results, ideas, questions people are asking. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Sticker Mule
  • The Nature of Managerial Work by Henry Mintzberg
  • Work Rules by Laszlo Bock
  • Grasshopper
  • Asana 
  • Slack
  • Sticker Mule’s new Hot sauce
  • Our show with Jeff Vacek 
  • Our show with Steven Sashen 

 

Oct 3, 2019

Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business.

If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship. 

Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides. 

After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more. 

The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss

Some Topics We Discussed Include:

  • How to seek the best outcome in the negotiation
  • Why you should not ask “Why?” and what to ask instead
  • How to read body language and what to say to make them more at ease
  • Routine questions Chris asks during negotiating
  • What is tactical empathy and how to use it in your business
  • The story behind Chris’ most memorable hostage situation
  • How to improve your relationship at home
  • Why you should not be 100% sure of what you want as your outcome
  • What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead
  • The three different types of negotiators
  • And much, much more!

Contact Chris Voss:

  • Text “fbiempathy” to the number ‘22828’ to get on Chris’ awesome newsletter list

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. Check out their YouTube channel to see a ton of tutorial videos as well. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Never Split the Difference  by Chris Voss
  • Chris Voss has an awesome, bite-sized newsletter which negotiation tips tactics and to get on it, you can send a text to the number 22828 with the word “fbiempathy” (no caps, no spaces). 
  • Chris’ Black Swan coaching group 
  • The Rise of Superman by Stephen Kotler
  • The Talent Code by Daniel Coyle
  • The Black Swan by Nassim Taleb
  • Originals by Adam Grant
  • Our episode with Daniel Daines-Hutt 
  • Our episode with Adil Amarsi 


Oct 1, 2019

This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us.

Some Topics We Discussed Include:

  • Why it's never a good idea to be a "seagull"
  • What EPIC means and where the name came from
  • The reason we do a print newsletter vs. a digital newsletter
  • How to create the best "ponds" to fish from
  • The things we really like about Podcast Movement
  • The things that Podcast Movement lacked
  • The step that most podcasters skip when creating their show
  • How you could get rich running a podcast (some uncommon wisdom)
  • When and why we decided to have sponsors for our show
  • A complete breakdown of our podcast business
  • How a podcast spins off into equity and partnership deals
  • Peeling back the layers that most people don't see with the podcast
  • How to get higher affiliate commissions on products you promote
  • Why NOT approaching people is our best networking tactic
  • Our biggest insights from Podcast Movement
  • Plans for additional monetization in the future
  • Plus so much more!

References and Links Mentioned:

Sep 26, 2019

Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around.

This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list). 

There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation.  

If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers.

One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business.” - Justin Goff

Some Topics We Discussed Include:

  • Why Justin has people apply to get on his email list
  • What Justin went through to get to $23,000,000 in sales
  • The value in Justin’s email list that you need to apply to get on
  • The emotional elements of running a business
  • How plant medicines help with realizations
  • How to work emotional triggers into writing your copy
  • Compliance methods for best practices with cold traffic
  • Examples of difference niches and what emotions you should use and why
  • And much, much more!

Contact Justin Goff:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Copy Excelerator
  • Ready, Fire, Aim by Michael Masterson
  • Turning Pro by Stephen Pressfield
  • Our episode with Kevin Rogers 
  • Our episode with Joy Houston





Sep 24, 2019

Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce.

Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming.

We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics. 

After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur. 

Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole. - Beau Henderson

Some Topics We Discussed Include:

  • How to get out of debt
  • How to work with your kids to make sure they are financially literate
  • The direction retirement is going in this day and age
  • How our thoughts about money affect our financial programming and habits
  • How to use those important metrics about finances and be consistent to improve your financial life
  • How to create content and write books faster and more efficiently
  • And much, much more!

Contact Beau Henderson:

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We have been using this tool for years for things such as finding content gaps, where you can compare your site to your competitors’ and see content on their sites that they are ranking for that you don’t yet have content ranking on your own site, as well as see the backlinks for those pieces of content. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • RichLifeBook.com
  • The War of Art by Stephen Pressfield
  • Essentialism by Gren McKeown
  • The Ten Investments for True Wealth - RichLifeBook.com
  • Ten Investments for True Wealth
  • Rich Life podcast 
  • Our show with Noah St. John 
  • Our show with Steve Glaveski

 

Sep 19, 2019

Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books. 

In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business.

And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being.

If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey

Some Topics We Discussed Include:

  • How to delegate your time properly
  • Dave’s recommendations when starting a business from scratch
  • How not to diet, but eat properly until your body is satisfied
  • What makes a good brand and how you can tell if you are set up for failure right in the beginning
  • How to live a great life full of energy
  • What is the most valuable resource (and it’s not time)
  • How to find creators if you are not an idea person
  • Yet another reason to avoid fried foods
  • How to find great people to work with so you can focus on building your business
  • Dave’s most important tips on eating for enhanced energy all-day
  • And much, much more!

Contact Dave Asprey:

  • Check out Dave’s podcast at BulletProof radio, it’s always about human performance and you will love it

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. This is our favorite SEO tool, and one of the awesome things they have is an area where you can enter a keyword you are thinking of ranking for, and it will show you the top ten things which that keyword is ranking for on Google. You can see how many backlinks it has, where they are coming from and reverse engineer the off page SEO for that keyword. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • The 48 Laws of Power by Robert Greene
  • The Law of Human Nature by Robert Greene
  • Bulletproof 
  • Upgrade Labs 
  • 40 Years of Zen 
  • Home Biotic 
  • True Dark 
  • Energy For Success
  • Bulletproof Diet Roadmap
  • Our episode with Joe Cohen 
  • Our episode with Dr. Steve Ruden






Sep 17, 2019

Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have. 

Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums.

In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market. 

It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz

Some Topics We Discussed Include:

  • How to make sure you are always remembered
  • What a fishing pole & rowboat have to do with your list
  • What makes a great copywriter
  • What makes a world-class creative
  • The beauty behind a paid newsletter model
  • The one medium that is preferable above the rest and why
  • How to make a memorable impression to the VIP’s on your list
  • How Brian was able to increase his business over tenfold
  • Some of the lessons he learned from things that didn’t go as planned
  • And much, much more!

Contact Brian Kurtz:

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • OverDeliverBook.com get over 100 hours of content plus swipe files. 
  • Titan Mastermind
  • The Advertising Solution book
  • Our episodes with Doberman Dan and with Ben Settle






Sep 12, 2019

Woo-hoo, it’s our 200th episode!  And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business. 

Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks.

After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people.

Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu

“If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock

Some Topics We Discussed Include:

  • How to get more power out of your existing content
  • How to cross post
  • How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time
  • Why working along smarter people is a great business strategy
  • How Dennis has one of our most downloaded episodes of all time
  • What the Topic Wheel is and how to set one up for your business
  • How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc.
  • The proper way to position yourself without selling anything up front
  • Some amazing travel hacks that will save you time and money
  • And much, much more!

Contact :

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool all the time in our own business, and they have a feature where they will do an in depth website audit, noting everything you can do to up the technical SEO aspect of your site. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Twitter
  • Youtube
  • Facebook
  • Check out our previous episode with Dennis Yu and his Dollar Ad Strategy
  • Our episode with John Corcoran
  • Our episode with David Gonzalez




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