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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: October, 2019
Oct 31, 2019

Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation.  He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status.

Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game.  We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack.

After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business.

“Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs

Some Topics We Discussed Include:

  • How AI is changing the workforce and why half of traditional jobs are already obsolete 
  • All the cool tech gadgets that Mike uses in his infamous studio
  • Benefits of plant medicines, which ones Mike has used and why
  • What society is evolving into and why you need to participate in the evolution
  • Why what you know is much less important than your personal brand
  • Why hustle and grind is not the best model to success
  • The importance of strong, integrated leaders in society
  • The future of banking, transportation, money and jobs
  • Discussion about your identity and the potential to avoid scams in the future
  • And much, much more!

Contact Mike Koenigs:

References and Links Mentioned:

Oct 29, 2019

Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans. 

In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site. 

After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors. 

If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites.”  - Karl Steinmeyer

Some Topics We Discussed Include:

  • On-page and off-page SEO strategies you need to know
  • Content strategies and what types of content to have on your site
  • How to find low hanging fruit keywords
  • How to use Pinterest to grow your brand
  • How to perform an SEO audit
  • Ways to leverage the most out of our website
  • What the heck is helium beer
  • And much, much more!

Contact Karl Steinmeyer:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This is a super sponsored episode by our go-to SEO research tool, Ahrefs.com which we delve into quite a lot in this show. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Google developer tools
  • Homebrew Academy
  • Media Vine 
  • AdThrive
  • Ready.mobi
  • Yoast





Oct 24, 2019

Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing.  You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns.

He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money.  Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook.

After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging. 

A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors,  you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly

Some Topics We Discussed Include:

  • How to tweak your ad settings to get the best quality leads
  • How to use propaganda in your marketing
  • The right way to run lookalike audiences
  • How Curt was able to generate half a million dollars worth of business for less than $2,000
  • What the Facebook breakdown effect is and why you should know about it
  • Reasons why you should reconsider turning off your most expensive ad
  • A brilliant way to connect with the right people at events
  • Whether or not the infamous belt was really stolen or not
  • Facebook’s all important “Power of Five”
  • And much, much more!

Contact Curt Maly:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Traffic and Conversions Summit 
  • Wicked Reports
  • Our previous episode with Curt where we talked about Top of Funnel, Middle of Funnel and Bottom of Funnel strategies.

 

Oct 22, 2019

Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17.

AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital, the company behind Kartra, Ever Webinar and Webinar Jam. 

AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers.  He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software.

After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth.

I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business.” - AJ Roberts

Some Topics We Discussed Include:

  • Why it’s super important to bid on your own brand
  • The value behind Kartra as being an all in one software platform
  • Where to spend your money when you are just starting out
  • Details behind successful Done For You campaigns
  • Benefits of running a company with virtual employees
  • How AJ is able to produce amazing email deliverability results 
  • The different acquisition strategies that are having great results now
  • AJ’s test results from a $1 vs. free trial offer
  • The best model when you are building up a business quickly 
  • And much, much more!

Contact AJ Roberts:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We found out recently that one of our most profitable traffic sources is going on other people’s podcasts. With Ahrefs, there's this cool trick you can do that is basically searching that has someone’s else’s name on it. So we can use this tool, type in a name and find other podcasts to be on, if you search out guests names and see where they pop up. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Ready, Fire, Aim by Michael Masterson
  • First 100 days by Joey Coleman
  • Overdeliver by Brian Kurtiz
  • Westside vs. The World
  • Genesis Digital
  • Kartra 
  • Webinar Jam 
  • Ever Webinar 






Oct 17, 2019

Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site. 

These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness.

When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies. 

Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward

Some Topics We Discussed Include:

  • How some little tweaks can make a big impact on your site’s performance
  • Backlink strategies
  • How Matt first made his money online convincing him to give up the corporate world forever
  • A cool strategy that Google absolutely loves right now that will give you instant results
  • The most important piece to remember with your site (it’s not what you may think)
  • Some strategies Matt still sees people doing that are not doing you any good
  • Super quick, free performance tests that you can run your site through in a few seconds approved by Google
  • Ninja on page strategies to get instant results
  • How to build a solid foundation for your site that both the search engines and your visitors will love
  • There’s a challenge thrown out to Mark to put these things in place!
  • And much, much more!

Contact Matthew Woodward:

References and Links Mentioned:

 

Oct 15, 2019

In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software.

We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track.

After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially. 

If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum

Some Topics We Discussed Include:

  • How to clean up your list for maximum deliverability results
  • Why you want to split test everything on the backend
  • How to add gamification to your email list-building model
  • The different levels of split testing
  • How to keep things in perspective when things go wrong
  • How Travis’ new podcast is a platform about the frustrations with running a subscription business
  • The evergreen flash sale
  • Tips and dealing with anxiety and comparisons with other entrepreneurs when using social media
  • Best practices for when someone hits the offer page after it’s over
  • And much, much more!

Contact Travis Ketchum:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Our previous episode with Travis Ketchum
  • Our episode with Mike Dillard
  • Our episode with Wilco de Kreij
  • One Nation Under Stress, a documentary on HBO
  • Sendgrid 
  • Amazon SES 
  • Sparkpost






Oct 10, 2019

On today’s show, we are talking with Shaina Weisinger of Repurpose House.com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content.  Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business. 

Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods.

Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference.” - Shaina Weisinger

Some Topics We Discussed Include:

  • How to turn just an hour-long video into repurposed content that you can use for the next few months
  • How to use LinkedIn effectively 
  • Where to find all the best memes
  • A super helpful tip to get engagement on Instagram
  • How to get your message out there in the most effective way
  • Ways to create a new listener base from someone’s else content
  • Why everyone should be using LinkedIn, plus hear about their newest feature
  • How to go through your content more efficiently so as not to get overwhelmed
  • And much, much more!

Contact Shaina Weisinger:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Plus Shaina even contributed some bonus content and training, which you are definitely going to love!
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Our show with Paul Clifford 
  • Our show with David Sinik 
  • Shaina’s podcast The Content Coalition
  • Living Your Best Year Ever by Darren Hardy
  • Our episode with Josh Turner and his tips on monetizing LinkedIn
  • Headliner 
  • Rev 
  • Temi 
  • Wave.video 
  • Devinci Resolve 
  • JarHQ  
  • Fresh Desk 
  • Descript
  • Designrr
  • SlideShare 
  • Speaker Deck 
  • Issuu 






Oct 8, 2019

Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands. 

We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process. 

We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream. 

“We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino

Some Topics We Discussed Include:

  • How Sticker Mule got its cool name
  • How a complaint from a customer paved the way for an operation in Italy
  • Why simplicity wins over everything else
  • How Anthony creates a work environment of trust and idea generation 
  • Why it’s important to pay attention to even the smallest of details
  • Why he “stole” from Google and why it’s working now
  • How feeding thousands of burgers to a crowd led to a new product creation
  • How Anthony was able to start a brand new company without even knowing what they would be selling and having no knowledge of internet marketing
  • If you can find the Easter egg in this episode, reach out to us!
  • And much, much more!

Contact Anthony Constantino:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO, badass research tool, Ahrefs.com. This tool is not just for Google, you can actually search out rankings on YouTube, Amazon, and Bing among others to get ranking results, ideas, questions people are asking. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Sticker Mule
  • The Nature of Managerial Work by Henry Mintzberg
  • Work Rules by Laszlo Bock
  • Grasshopper
  • Asana 
  • Slack
  • Sticker Mule’s new Hot sauce
  • Our show with Jeff Vacek 
  • Our show with Steven Sashen 

 

Oct 3, 2019

Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business.

If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship. 

Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides. 

After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more. 

The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss

Some Topics We Discussed Include:

  • How to seek the best outcome in the negotiation
  • Why you should not ask “Why?” and what to ask instead
  • How to read body language and what to say to make them more at ease
  • Routine questions Chris asks during negotiating
  • What is tactical empathy and how to use it in your business
  • The story behind Chris’ most memorable hostage situation
  • How to improve your relationship at home
  • Why you should not be 100% sure of what you want as your outcome
  • What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead
  • The three different types of negotiators
  • And much, much more!

Contact Chris Voss:

  • Text “fbiempathy” to the number ‘22828’ to get on Chris’ awesome newsletter list

References and Links Mentioned:

  • Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. Check out their YouTube channel to see a ton of tutorial videos as well. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
  • Never Split the Difference  by Chris Voss
  • Chris Voss has an awesome, bite-sized newsletter which negotiation tips tactics and to get on it, you can send a text to the number 22828 with the word “fbiempathy” (no caps, no spaces). 
  • Chris’ Black Swan coaching group 
  • The Rise of Superman by Stephen Kotler
  • The Talent Code by Daniel Coyle
  • The Black Swan by Nassim Taleb
  • Originals by Adam Grant
  • Our episode with Daniel Daines-Hutt 
  • Our episode with Adil Amarsi 


Oct 1, 2019

This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us.

Some Topics We Discussed Include:

  • Why it's never a good idea to be a "seagull"
  • What EPIC means and where the name came from
  • The reason we do a print newsletter vs. a digital newsletter
  • How to create the best "ponds" to fish from
  • The things we really like about Podcast Movement
  • The things that Podcast Movement lacked
  • The step that most podcasters skip when creating their show
  • How you could get rich running a podcast (some uncommon wisdom)
  • When and why we decided to have sponsors for our show
  • A complete breakdown of our podcast business
  • How a podcast spins off into equity and partnership deals
  • Peeling back the layers that most people don't see with the podcast
  • How to get higher affiliate commissions on products you promote
  • Why NOT approaching people is our best networking tactic
  • Our biggest insights from Podcast Movement
  • Plans for additional monetization in the future
  • Plus so much more!

References and Links Mentioned:

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