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The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: May, 2020
May 28, 2020

What do Dalai Lama, Terry Crews and Beyonce have in common? It’s today’s return guest, Michael Trainer. Michael co-founded a company called Global Citizen, which puts on some of the biggest events in Central Park, and also has a podcast called Peak Mind, where he talks to some really big name guests. Not a lot of folks have been through this, and on his podcast, Michael has a crazy good Rolodex, so that’s the caliber of people and conversations that he has access to and shares. The hosts are the ones who take all this in and we talk about the collective thoughts he has instilled from talking with the brightest minds. 

Today’s show is basically a philosophical talk that transcends into an actionable guide and at the time of our recording, we are chatting about all the big perspective changes we are still going through with the pandemic and the ways to set yourself right mentally.  We chat about Michael’s upcoming book which is all about how he managed to get connected with all these big-name people. In addition, we talk about how we should be approaching the current state of affairs today and the mental state that we are all in during these interesting times. If you’re seeking even more habits to heal your mind and body check out our episodes with Brad Spencer and Corona Brady.

Relationships are the true goal and I think podcasting is one of the great platforms and one of the great ways in which you can actually approach relationship building in this day and age.” - Michael Trainer

Some Topics We Discussed Include:

  • Lessons learned from being a podcaster and connecting with others
  • Tools and tips to boost your immunity and general well being
  • The difference between being at cause and at affect and which one you need to focus on
  • The simple but powerful ways to put your mind on track and let go of things that don’t serve you
  • How Michael is navigating through these uncertain times
  • How Fleetwood Mac and Tom Petty led to the creation of a new business
  • Why you really don’t want that Lamborghini
  • How to get your message past the noise
  • Dealing with current day challenges such as homeschooling and unemployment 
  • And much, much more!

Contact Michael Trainer:

References and Links Mentioned:

May 26, 2020

Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope. Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead.

There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper.  When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs, on the future of technology and how to keep up with ever-changing trends. 

Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things.” - Mark Joyner

Some Topics We Discussed Include:

  • From being self-taught with no formal education to getting books published as textbooks
  • How to go down the rabbit hole on a particular topic while not getting misled by the media
  • Who can you really trust when watching the news?
  • What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing
  • Epistemological illiteracy and how it relates to your beliefs
  • How the rate of paradigm shifts has constantly increased and what you can do to keep up
  • What do Astroturf and Coco Puffs have in common?
  • How to survive in this new landscape
  • Untold secrets even with top-level CIA clearance 
  • Why the future is in the hands of entrepreneurs and how you can be a part of it
  • And much, much more!

Contact Mark Joyner:

References and Links Mentioned:

May 21, 2020

This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want.  We’re talking with Russ Henneberry, who is the founder of The Clikk.com, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things. 

With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate.  When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby

Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry

Some Topics We Discussed Include:

  • Three different monetization models and how to make money from each one
  • How to charge CPM’s for your advertisers
  • How to get referrals for lead generation
  • Various ways to use contests in your marketing for viral shares
  • Tips on improving your email marketing
  • How to use this method in your own business model
  • Proven examples of email headlines to get yours opened
  • When to segment your list and how to clean it up
  • How to re-engage those who haven’t opened up emails in a while
  • And much, much more!

Contact Russ Henneberry:

References and Links Mentioned:

 

 

May 19, 2020

We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes. Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you. 

We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne, which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals.

Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful” - Susie Moore

Some Topics We Discussed Include:

  • How to get over the need for approval from others
  • Why it’s a good thing to admit to not being the expert
  • Ways to step away from constantly needing social media gratification
  • How to find your customer avatar
  • Ways to promote yourself using the power of the media
  • Moving forward in your business via course correction and losing products that don’t serve you 
  • The imposter syndrome concept and how to use it to your advantage
  • How to break down barriers that are limiting your potential
  • And much, much more!

Contact Susie Moore:

References and Links Mentioned:

May 14, 2020

Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world.

We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge. 

If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people.” - Mike Long

Some Topics We Discussed Include:

  • The story of the $1,000,000 day launch 
  • What Mike had learned from copywriting geniuses
  • How a simple call to action on a legal pad led to the beginning of a business
  • Lessons learned from the dotcom bust and how they relate to the pandemic today
  • From humble beginnings to owning a Rolls Royce
  • Vital services that will always sell
  • Why you want to run against the crowd
  • Mike’s award from his $50,000,000 funnel
  • The “Perfect Storm” for a particular business model
  • How to use the pandemic to your advantage and be a savior to your community
  • And much, much more!

Contact Mike Long:

References and Links Mentioned:

May 12, 2020

David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently.  

In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well.

The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood

Some Topics We Discussed Include:

  • How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc. 
  • How to deal with the “mouse in the room” (and it’s not by getting a cat!)
  • How David helps his clients like themselves so they can love themselves more
  • The tendency to gloss over feeling contracted and how to bring that to light
  • What’s it like running this model in a maximum security prison
  • Lots of examples on what to say when you are trying to begin the conversation
  • Why just filling out the worksheet can reveal some a-ha moments and win over ego
  • How this method works with our own real life example 
  • And much, much more!

Contact David Wood:

References and Links Mentioned:

May 7, 2020

We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier. 

On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman, for more golden nuggets of wisdom in regards to business, focus, and health.

It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with” - Dan Clark

Some Topics We Discussed Include:

  • How Dan set himself up to work with an amazing company he loved and knew was on the path for success
  • What’s up for the future of wearable technology
  • Tips on how to increase productivity, especially when you are in a noisy, busy environment 
  • A simple trick to trigger your mind for success
  • How to habit stack and use your calendars wisely
  • Getting into a flow state, even if you do your best work in the middle of the night
  • The interesting science behind binaural beats
  • And much, much more!

Contact Dan Clark:

References and Links Mentioned:

May 5, 2020

On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads.

We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher.

There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers

Some Topics We Discussed Include:

  • How a near-death experience turned Tommie’s life around
  • Media planning, and why everyone needs to do it first 
  • How the reduction in CPM’s are affecting the industry
  • Why you should be spending money on ads now more than ever to grow your brand and be top of mind
  • Yet another shout out to Dan!
  • How to structure creatives for the best ROI
  • The importance of qualifying your audience on your videos
  • How Tommie handles research and reverse engineers winning videos
  • And much, much more!

Contact Tommie Powers:

References and Links Mentioned:

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