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The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: April, 2020
Apr 30, 2020

Today we are talking to an absolute legend in the marketing world, Jay Abraham. Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode.

Jay is a high-level thinker and thinks of businesses in ways that most people don’t.  We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships. 

If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen” - Jay Abraham

Some Topics We Discussed Include:

  • Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code
  • Ways to ensure your mindset is in the right place 
  • Non-linear strategies that will put you ahead of the rest 
  • How to set up deal structures when setting up meetings
  • How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself
  • Why you should attend the ‘Aikido School of Marketing’
  • The right kind of connections to search for when looking at LinkedIn
  • The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle
  • What to do right now, to make sure your business is running most efficiently 
  • And much, much more!

Contact Jay Abraham:

References and Links Mentioned:

Apr 28, 2020

We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets.

What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich.

My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson

Some Topics We Discussed Include:

  • What you can learn from selling a DVD on potato guns
  • Why you want to be the one spending the most to get the customer
  • The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well.
  • Why you should understand the history of these various traffic sources so that they will reward you 
  • Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress)
  • How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years
  • Why amateurs only focus on the front end
  • How to find out where your dream customers congregate
  • And much, much more!

Contact Russell Brunson:

References and Links Mentioned:

Apr 23, 2020

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos. 

We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington

“Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall

Some Topics We Discussed Include:

  • How to stand out and be of value during uncertain times
  • The 80/20 rule and what it means for your business
  • Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life
  • The best-kept secret in the world and why you should be grateful if you are in on this
  • The social media maze and why you only really need to be great at one type of media yet still get ahead
  • Why you should never, never, ever cancel a live event
  • How to be the go-to person in the industry you know best
  • Why creating hybrid models out of a catastrophe can actually be a good thing
  • And much, much more!

Contact Perry Marshall:

References and Links Mentioned:

Apr 21, 2020

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. 

On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle. 

After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich

If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler

Some Topics We Discussed Include:

  • How to dial in your targeting on Facebook, Google, YouTube, etc.
  • How to start with low hanging fruit first and expand from there
  • What to do with your colder audiences
  • How to use data from display targeting with your placement campaign
  • How Google is shifting towards more identity-based targeting
  • How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend
  • How to get your fans to share and comment about your awesome offering
  • The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors)
  • And much, much more!

Contact Ilana Wechsler:

References and Links Mentioned:

Apr 16, 2020

We’re back chatting with Rob Kosberg from Best Seller Publishing, another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”. 

We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing. 

You want the media, not just for the leads, you want the media for a way to warm up leads in the future.” - Rob Kosberg

Some Topics We Discussed Include:

  • How to get more qualified buyers in the door
  • Who to go to for product fulfillment
  • Why you do not want to work with a big publishing firm
  • Examples of funnels for your book
  • The best performing lead pages
  • How to get hot leads literally - by actually lighting your book on fire?!
  • How Rob is able to use ghostwriters to mimic the voice of the author
  • Why you need to get on the radio and tv and the best way to get there
  • And much, much more!

Contact Rob Kosberg:

References and Links Mentioned:

Apr 14, 2020

It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses.

You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij.

I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list’.” - Tom Kulzer

Some Topics We Discussed Include:

  • How AWeber got its name and will the real Mr. Weber please stand up
  • The Whack-A-Mole game at AWeber which makes it a better platform for us all
  • How the coronavirus graph has mirrored email marketing
  • Entrepreneurial mistake #1 (are you doing this as well?)
  • What to do and say in your very first email to your subscriber 
  • Why AWeber actually thinks your list should not be as big as you think
  • What the heck is SPF & DKIM and how it relates to your deliverability
  • The best ways to nurture your email list in order for your emails to actually get read
  • A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads
  • And much, much more!

Contact Tom Kulzer:

References and Links Mentioned:

 

Apr 9, 2020

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida. 

Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well. 

To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business tomorrow...is to have partners who have support you.” - Matt McWilliams

Some Topics We Discussed Include:

  • What do Bill Clinton and launch promotions have to do with each other? 
  • How to email with efficiency without having to write a unique request each time
  • Why you actually want to follow up over and over again (and over again!)
  • Some easy ways to get someone’s attention without being spammy
  • Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal
  • How one simple email to some competitors led to a flood of future opportunities
  • Advice on how to promote a physical product (hint, hint - check out ours below!)
  • Subject lines to get your requests seen
  • And much, much more!

Contact Matt McWilliams:

References and Links Mentioned:

Apr 7, 2020

We’re big fans of Repurpose.io, so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today.

We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality.  

When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime.

You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you.” - Hani Mourra

Some Topics We Discussed Include:

  • The birth of a software platform 
  • How to use the content you already have to create oodles more
  • How the different platforms use your content in slightly distinct ways
  • Hani’s video challenge results with LinkedIn
  • How to offer your product when you are starting out with no audience
  • Who remembers Blab? (R.I.P.!) 
  • The best content for your landing page when people are learning more about you
  • Fondly remembering Matt’s days creating plugins
  • A simple trick anyone can do using Facebook live to get even more content
  • Crowdsourcing your product creation the right way
  • And much, much more!

Contact Hani Mourra:

References and Links Mentioned:



Apr 2, 2020

In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show.

Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about. 

As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs.” - Anik Singal

Some Topics We Discussed Include:

  • Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online
  • The evolution of direct marketing and how interactive marketing is changing how we sell things today
  • The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe
  • How an unexpected, but special mentor changed Anik’s life forever
  • What is the basis of “good copywriting”
  • Why winning at copy and conversions is not as hard as you think 
  • And much, much more!

Contact Anik Singal:

References and Links Mentioned:

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