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The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: December, 2019
Dec 31, 2019

Happy New Year’s eve to all our listeners! We’re back for another episode of our Therapy Sessions and today, we have our core team together, including our Operations Manager, Shannon Lemon. What better way to end the year than by reviewing the last twelve months, and all the surprises, pivots, amazing things that happened and some stress points as well. 

We also discuss our goals for 2020, both personal and business, and what we’ve gleaned from the past year that will keep us focused in the year ahead. We talk about  how much we hate social media, how we are each tuning in to our strengths to make our systems even more dialed in plus some great opportunities that have come our way. Plus, we are super excited to be speakers at a few amazing events next year, as well as our mastermind we are holding in the spring. 

After you’ve soaked this in, be sure to check out these other episodes on how to dominate with your own business featuring Craig Ballantyne and David Allen as you ring in the New Year. Wishing you all good health, meaningful connections and prosperity in the year ahead!

When someone leaves a company, it really stress tests your systems and you figure out where you can shore up the systems. When they left, we found some of these systems weren’t developed quite as good as we thought they were. We found the blind spots as a result.” - Matt Wolfe

It’s so simple to overcomplicate things, especially when you are online being presented with a lot of opportunities, partnerships and affiliates. There are all these splinters of attention and energy and when you are dealing with a whole team...it can bring a lot of stress.” - Joe Fier

Working from home is not for everyone..if they don’t buy into your vision and where you want to go and contribute to that vision, you’re not going to have a lot of success with your employees.” - Shannon Lemon

Some Topics We Discussed Include:

  • Why we sometimes fight like an old married couple and why it’s actually a good thing as business partners
  • Our 2019 review and some of the tougher moments
  • The many ways how Shannon has helped us immensely 
  • The importance of company culture and vision for your employees
  • How we hold our team calls and why it’s key when you have remote employees
  • Our goals for 2020 both business and personal
  • Some big changes that may take a little longer but will have a huge impact
  • A few ways you can see us in person next year at some super cool events! 
  • The many downsides of social media and the right way to use it if you really need to
  • Our jigsaw puzzle habit and why it’s good for you (shoutout to puzzle makers who want to license our brand)
  • Another shout out to Dan Ryan
  • And much, much more!

 

References and Links Mentioned:

 

 

 

  • Notion
  • Pod Hacker master class sign up here for a free training, and if you are serious about joining us, shoot us an email at info@evergreenprofits.com.
  • Traffic & Conversions
  • Podfest 
  • Wealthfit
  • War Room 
  • Pocket
  • Super Human by Dave Asprey
  • The 16 Word Salesletter by Evaldo Albuquerque 
  • Psycho-Cybernetics by Maxwell Maltz
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • We’d like to give a shout out to Podcast Magazine which will be launching in January 2020 and is the preeminent magazine covering behind the scenes information on podcasts and podcast culture. Prior to launch, you can grab a free, lifetime subscription at PodcastMagazine.com. We’ll be one of the featured experts inside, so subscribe now to get your free subscription before it launches.
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. 
  • We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. 
  • We love hearing from our listeners, so use your best creative efforts to give Shannon a super cool title and message us at info@evergreenprofits.com
  • Also remember - you can now text the word “COMP” to “38470” to get the show notes or go to HustleandFlowchart.com/comp
  • How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen
  • How To Overcome Anxiety And Dominate In Business - Craig Ballantyne






Dec 26, 2019

Today we are talking to Joe Sanok, a TEDx and keynote speaker who happens to have  #1 podcast for private practices, The Practice of the Practice Podcast. We actually met Joe at a mastermind event and we were blown away by what’s he’s doing in the podcasting space, so we invited him on the show to share, and we promise you will not be disappointed. He’s got a lot of listeners and has niched it down to people who have private practices. 

Joe’s podcast gets 100,000 downloads per month and today’s episode is full of rich content.  We talk about what to do if you are just starting out, the best way to get super fans quick, how to reach out to influencers as well what questions to ask before you put together your first product for your listeners. 

He’s also got smart ways on how to monetize and grow the podcast to turn listeners into customers. When you’re done listening, be sure to check out our other shows with Nicole Holland and Esther Kiss, for more podcast tips, strategies and how to get on those shows you want most.

Owning your uniqueness and your quirkiness is the thing that really helps you stand out in your podcast.” - Joe Sanok 

Some Topics We Discussed Include:

  • How to make money off your podcast
  • How to make sure your podcast keeps growing
  • Joe’s 5 step process for launching your podcast
  • What content should be included in your first handful of episodes
  • Strategies on how to grow your list from your podcast
  • Joe’s productivity tips
  • How to get superfans
  • Specific things to avoid when starting out with your podcast
  • Joe’s awesome events and how he gets both speakers and sponsors, as well as volunteers to make the event a success
  • And much, much more!

Contact Joe Sanok:

References and Links Mentioned:

 

Dec 24, 2019

Markian Sich is not only one of our biggest fans and listeners, but he has also put into practice a lot of the things we talk about. He’s a third-generation Ukrainian immigrant who learned about the opportunities that our great country provides its citizens and as a result, he started to pursue real estate investing as a method of securing his financial future.

He’s an active duty Marine who teaches what he has learned about real estate investing to others in the military through his course and community at Active Duty Passive Income. We talk about the benefits of owning a turnkey property, what to look for when investing in real estate, different ways to monetize your investment and some of the first steps you can take towards creating passive, mailbox income for yourself.

When you’re done, be sure to listen to our shows with Scott Carson and Cory Boatright as we discuss more ways to create real estate wealth, how to buy a property with no money down and the treasure trove of real estate they people are ignoring. 

All these light bulbs went off and I realized what, in my humble opinion, what makes America tick and what was the cornerstone of American wealth is that it’s real estate” - Markian Sich

Some Topics We Discussed Include:

  • What to look for in your first investment property
  • How to be sure you are running the numbers correctly
  • Why you don’t even need to live in the same area that you are investing in
  • Defining syndication deals and which one may be better for your real estate growth
  • How those in active duty are able to buy their first property, even if they are moving from station to station
  • Limited partners, general partners, and accredited investors and how they relate to investment opportunities
  • Ways to start out with investing, even if you are not in the military
  • How to use the 1% rule in your investing strategy
  • Why Markian prefers to have monthly checks coming in over traditional savings
  • How to create the proper system and surround yourself with the right team
  • And much, much more!

Contact Markian Sich:

References and Links Mentioned:

 

Dec 19, 2019

Russ Perry is the Founder and CEO of Design Pickle, the world’s most successful flat-rate graphic design service and we are big fans of his products. On today’s show, we talk about Russ’ thought process of creating a subscription business, which is being modeled many times over and how his success is based on filling a huge need in the market. We also chat about how he’s scaled up, has been able to step away, plus the importance of creating job roles to avoid hiring the wrong person.

Russ also talks about the importance of being authentic, how he got a ton of business by dressing up as a giant pickle and why your business really needs to focus on creativity in order to stand out from the rest. He also discusses the book he wrote about dealing with addiction and how he was able to break his own dependence that nearly cost him his marriage. Once you’ve listened, check out our episodes with James Schramko and Aaron Fletcher on creating thriving memberships to round it out.

We’ve had companies like that clown training school, we’ve had a custom condom design company...at the end of the day, it came down to is the business mature enough to have an ongoing marketing system and do they have someone who’s dedicated to running it.” - Russ Perry

Some Topics We Discussed Include:

  • The number one thing your business needs to focus on
  • How kids today are consuming content and why this matters to your business
  • How to get your designer to be even more amazing than usual
  • How to create a brand that the future consumers of today will love
  • How to be more authentic, fun and memorable
  • Russ’ daily routine 
  • How Russ went from a struggling marriage to a now successful relationship 
  • The podcast he and his wife have co-created and his goal for it to be #1 with entrepreneurial couples
  • And much, much more!

Contact Russ Perry:

References and Links Mentioned:

 

 

 

Dec 17, 2019

You are going to absolutely love today’s show as we go the extra mile talking with Theo Lucier, a biohacking entrepreneur who shares a wealth of knowledge on everything from brain health and depression to getting better sleep.  We talk about his early beginnings, growing up on a farm in rural Minnesota, to becoming a collegiate athlete in Olympic style Tae Kwon Do, then starting a real estate business during a market crash and how he was able to come out ahead by marketing towards a very specific niche.

We also discuss how Theo ended up hitting rock bottom with massive burnout and how he went all out researching biohacking, health, and wellness, coming out a new person, stoked on life.  Theo has a passion for this subject and has created supplements and a system on how to stop burnout and start recovering the right way. Once you’ve soaked all this amazing information in, be sure to listen to our shows with Joe Cohen and Dave Asprey to round out your health and wellness process. 

For people that are beating themselves up for not having willpower, for feeling depressed, for feeling pessimistic, you need to know that you can’t think your way out of it and it’s not a lack of willpower that’s causing this problem for you, it’s actually something physical going on in your body that has a physical solution.” - Theo Lucier

Some Topics We Discussed Include:

  • How Theo was able to come ahead in his real estate business 
  • A pivotal depressing, yet enlightening moment in Theo’s life that turned everything around
  • The effects of blue light on your health and ways to prohibit the absorption of it into your system
  • The negative attributes of your cell phone and the best way to limit them
  • How leaky gut health affects your brain
  • Why you can’t think your way out of depression
  • How to properly turn off damaging EMF waves that can affect you while you sleep
  • Theo’s vitamin stack and why certain vitamins should be taken in unison
  • The benefits of essentials oils
  • And much, much more!

Contact Theo Lucier:

  • Theo@BurnoutDetox.com

References and Links Mentioned:






Dec 12, 2019

Jordan Harbinger has one of the most popular podcasts in the world, The Jordan Harbinger Show and in this episode, you’ll hear Jordan talk about the brilliant idea behind how he got started, how he was able to come back in force after leaving his last show and how he’s able to grab fans for life without doing any complicated, costly or time consuming.

Jordan is a super fun guy to talk to, and when you listen in you’ll see how it’s no surprise he has a successful show with an engaged audience. We talk about how he’s able to build long-lasting relationships with celebrities, scientists and fans and his go-to method for being able to interview guests anywhere in the world. When you’re done, make it a podcasting master class, by tuning into our shows with Jonathan Rivera and Charley Valher.

Why would you mistreat or ignore somebody who’s already listening to you and then go spend $58 or even $58,000 on Facebook ads and then you’re acquiring new show fans when you couldn’ve retained one and made them a fan for life for ten seconds of your time. ” - Jordan Harbinger

Some Topics We Discussed Include:

  • How Jordan sold the same course to both men and women, by marketing it differently
  • Jordan’s views on YouTube and how he’s confident about his success there even without doing a lot of promotion
  • How Jordan is able to get true, lifetime fans and why you should too
  • Marketing with SMS, why you should consider it and how to do it properly
  • How Jordan was able to start a new podcast from scratch with great results and a fast growing audience
  • An important reason why he uses a video camera with his podcast 
  • Different ways to engage with your fans for longevity 
  • And much, much more!

Contact Jordan Harbinger:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures. 
  • Extreme Ownership Jocko Willink
  • Contactually 
  • Mike Dillard’s podcast with Jordan
  • How To Treat A Podcast Like A Direct Response Marketer - Jonathan Rivera
  • How to Leverage Podcasting For Your Business - Charley Valher

 

 






Dec 10, 2019

On today’s show, we are talking with Larry Ludwig who has over twenty years of experience creating and promoting websites for himself and others. He's personally worked with clients such as JP Morgan Chase, Lenscrafters, T. Rowe Price, IBM, Comedy Central, GM, Thought Catalog, and Nielsen. In 2018, he sold his investment review website, Investor Junkie for $6 million.

Listen in to hear how Larry built up his site, making revenue without having any products, focusing on reviews and comparisons for affiliate income. We talk about the right way and wrong way to build your site with the best SEO practices and how to create a great user experience, as well as how Larry was able to update his site easily when vendors made changes to their products, so his content stayed fresh and current. We also discuss tracking capabilities for affiliate links, the best tools to use and how to do reviews properly so your visitors can make a good buying decision.

After you have listened, go check out our conversations with Robert Farrington and Dan Brock, for more strategies and ideas on how to make a living earning affiliate income.

The reviews and comparisons are far down the funnel and one of the last steps for people before they decide to purchase something and they are really looking towards an expert like ourselves to say we really recommend this product or not this product.” - Larry Ludwig

Some Topics We Discussed Include:

  • The best way to track your affiliate links
  • The old guard vs. the new guard in the podcasting space
  • How to take your analytics to all the way 11
  • How to set your site apart from everyone else
  • The possibilities of building an affiliate blog with the potential for exiting
  • What Larry would do differently today
  • And much, much more!

Contact Larry Ludwig:

References and Links Mentioned:





Dec 5, 2019

Today we are talking about website design and conversion optimization with Greg Merrilees, the guy behind the websites of Ezra Firestone, Kevin Rogers, Frank Oz and soon our site at Evergreen Profits.  He runs Studio1 Design and is a total ninja when it comes to optimizing websites in order to have visitors convert into leads and leads convert into sales. 

He’s been online forever, and we dive into common mistakes he has seen that a lot of people are doing with their website design, breaking down the psychology that happens from a customer's perspective and detailing three key points if you want to have a high converting website.  

We also chat about the basics behind Greg’s agency which services 100 people at any one time, and how he’s created a huge business which he’s managed to simplify and give him a truly lifestyle business he loves. And after you soaked all this in, be sure to check out our shows we talked about with Stephan Spencer and James Schramko for more tips about optimizing your site and customer retention. 

It’s quite a trend at the moment to be more organic and not so polished with design. If you look at all social media posts, those are the ones that get shared because people don’t want it to be perfect, they want it to be more handmade and more organic.” - Greg Merrilees

Some Topics We Discussed Include:

  • How to create a “mood board” as a branding roadmap
  • How to go the extra mile to grab attention
  • What are some of the biggest mistakes with website design 
  • A simple addition to your thank you page, which most people forget to include
  • How to have the right website components to be in align with your vision
  • Greg’s agency model and how it’s completely dialed in without even doing team calls
  • The main idea behind your homepage and what you should definitely not be doing with it
  • A shout out to some awesome supporters and listeners. Is it you? Listen to find out!
  • And much, much more!

Contact Greg Merrilees:

References and Links Mentioned:

 

 

 

Dec 3, 2019

Today we are talking to Sergei & Vadim Revzin, identical twins that also have a podcast together, called The Mentors. They are doing a lot of cool things and you’ll hear how  Vadim is teaching as NYU and how he hacked his way into becoming a professor there, without going through the usual process of slugging through a masters degree. We also talk about how Sergei runs a venture capital fund at NYU and helps businesses with investing and start up mentoring. 

They shine a lot of light on brand new startups and how people should approach this issue, what to have in place before you start creating a partnership and key components to look for to determine whether you have a sustainable idea. 

After you’re done, be sure to check out our shows with Abdo Riani on unique strategies for bootstrapping new business ideas and Brad Spencer as we discuss a three step process to maximize results with any project.

Owning private property and being an owner of your own destiny is human nature.” - Sergei Revzin

“In America, even though there’s still a lot of rules and regulations you have to follow, it’s actually relatively easy to start a business. You can be a sole proprietor and you never even have to go to college.” - Vadim Revzin

Some Topics We Discussed Include:

  • Some common pitfalls when people are creating a startup
  • How the brothers started at a young age helping their father run a pillow pet kiosk at the mall
  • Why everyone should join a Meetup community
  • What are some of the criteria companies are looking for when researching  venture capital firms
  • How to test ideas to make sure you are validating problems in your market
  • What companies want to see when investing in other companies
  • The number one reason most start-ups fail
  • Our shout out section to folks who have supported us - we love reviews and hearing from you!!
  • You can now text “Comp” to “38470” to get our show notes!
  • And much, much more!

Contact Sergei & Vadim Revzin:

References and Links Mentioned:



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