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The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: June, 2020
Jun 30, 2020

Erin Pheil joins us on the show today and she is talking about how to get over mental roadblocks that get you stuck. These can be mindset blocks for anything, whether it be personal or business, and she gave several practical, tactical steps, and exercises that you can do to shatter those beliefs. It’s actually a fun, interesting process and Erin gives us real-world examples that are totally relatable. We even talk about some of our own patterns where Erin guides us through the steps to evaluate where they came from so we can uncover mental roadblocks in our business. 

Erin is so amazing, we even booked a follow-up call where she is going to continue to help us work through some of these other patterns. You will love this episode and Erin is going to get you unstuck with some simple questions and quick tactics that do not take long to do. Check out her company, MindFix Group which has some free videos and exercises on there, as well as information about hiring her to get a clear understanding of your current roadblocks and create a map of what a breakthrough would look like to you. Once you have listened, be sure to tune in to our previous shows with David Allen and Dr. Steve Ruden for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back.

It’s not what’s happening in your life that’s so bad, it’s how you are seeing it and interpreting it that’s making you so miserable. If you can change the lens through which you see the world, everything else can change too.” - Erin Pheil

Some Topics We Discussed Include:

  • What the heck is mindful yawning and how to use it in a conversation (without falling asleep)
  • Example questions to ask yourself to get to the root of your belief
  • Beneficial ways to journal to help clear out limiting beliefs
  • Real-world examples of dealing with common misconceptions that many of us learned at children
  • How a mysterious illness changed Erin’s life forever
  • The all too common imposter syndrome and Erin’s tips to help us get over that ourselves
  • How to invoke Solomon’s Paradox to change your beliefs on your own
  • That time you saw Santa at the mall and the real impact it may have had
  • And much, much more!

Resources From Erin Pheil:

References and Links Mentioned:

Jun 25, 2020

Adam Lewis Walker is totally in the zone in this interview and if you’ve ever wanted to get your message out into the world via the TED platform or are curious about the behind the scenes action there, listen in. We talked first, about how to get onto the TEDx stage, which Adam knows all too well. We also talk about how to “Awaken Your Alpha” which is the title of Adam’s TEDx talk as well as his book and podcast. Adam’s focus is all about getting the right mindset, confidence, and everything you need to push your life forward.

With his podcast, he discusses how to get your own TED talks, debunking the process along the way as well as what to do at the talk, how to hone in your message to conform with their time restraints, and what to do once you get the talk. Oftentimes, people don’t do enough to leverage that publicity, so Adam gives us great information on what to do with that talk once you get it. So there’s the mindset stuff plus tactical stuff in this show, a double whammy! After you listen to this episode, be sure to check out our previous shows with Bedros Keuilian and Theo Lucier for even more insights on how to kick ass in life. 

You can overcome your environment, but you’ve got to accept the things you can’t control.” - Adam Lewis Walker

Some Topics We Discussed Include:

  • The new world record Adam plans to beat
  • What the heck is the Dickens process and how it will be super helpful to you
  • The different levels of TED talks and how they are not all the same
  • Tips to make your application stand out
  • A simple exercise from the book to get your awareness of all things affecting your life, tuned in for clarity and improvement where needed
  • The meaning behind “Awakening Your Alpha”
  • Ways to bust through your “I can’t…” self talk
  • How to dial in your message for your talk and for future events
  • And much, much more!

Resources From Adam Lewis Walker:

References and Links Mentioned:

Jun 23, 2020

This is our second show with Mike Filsaime, who has been around forever in the online world and is a true pioneer in the industry. He’s got a new software called Groove Pages, which is an online page builder. The cool thing is that as of this recording, he’s giving it away for free! On today’s show, Mike chats with us about the evolution of this software, how it came to be, as well as the story of his past software platforms such as Kartra. He also gave us a video demonstration of Groove Pages, which you can see by checking out the link below, so be sure to check that out.

While we may have been a little skeptical at the beginning of this conversation, by the end we were totally blown away at the infrastructure behind it. He’s making it awesome for affiliates to promote so you’ll definitely want to listen to this episode and follow along. Once you are done, be sure to check out the previous show we did with Mike as well as our episode where we chatted with Joey Xoto, who shares a similar story about creating a software empire.

Page builders, webinars, membership platforms, affiliates, and sales platforms are all technology. You have to ask yourself when you go to buy something that you want to invest in - “Do I want to buy my technology from a marketing company or from a technology company?” - Mike Filsaime

Some Topics We Discussed Include:

  • The differences between Groove Pages and ClickFunnels
  • The beauty of the “First tag wins” concept
  • All the features of this new platform and what to expect in the months and years to come
  • Why it’s a no brainer to sign up and share with others
  • Breaking down Butterfly Marketing and the method of the viral marketing system 
  • How Mike went from making $9 an hour to meeting his future business partner on a yacht the next year
  • All the tools, tier levels and promotional goodies you will need to set yourself up early in the game
  • A small mistake made on the day of the big launch  
  • And much, much more!

References and Links Mentioned:

Jun 18, 2020

Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online.   

We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest. 

I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland

Some Topics We Discussed Include:

  • We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!)
  • How Dean’s wife actually beat his conversions even with an ugly funnel
  • Why recommending other people’s product to your list actually increases the sales of your own
  • What Dean is doing with his best performing broadcast emails
  • The four most important things to focus on daily, which have a direct impact on revenue
  • Dean’s observation with working with newcomers and the key things to get you moving towards your first sale
  • And much, much more!

Contact Dean Holland:

References and Links Mentioned:

Jun 16, 2020

Felicia Pagesh joins us today for a great technical, tactical show where she dives into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk.  It’s also a great show for those who love to understand the psychology behind all of this. We also discuss her four-step process for optimizing businesses and her corresponding worksheet that Felicia offers, which you can get for free.

Felicia is so full of ideas she even has a whiteboard on the floor. She is a self-proclaimed ‘hole poker’, looking at things like funnels and seeing where there is room for improvement. After ten+ years of looking at similar things, it’s her superpower to look at a company’s marketing assets and campaigns and zero in on where a major impact can be had as well as offer insight as to how to cover up those keyholes to yield 6-7 figure results. 

There are only so many ways to build a funnel, and at this point, Felicia has discovered what most of them are, how long someone will view it, and how they will consume the information. If you enjoy listening to Felicia’s tactics, you’ll love even more branding insight from our shows with Billy Gene Shaw and Steven Sashen.

You don’t have to create new content, to appeal to people with a new presentation or new concept, what you do is shift your perception around it and realize there are lots of different ways to get that content consumed.” - Felicia Pagesh

Some Topics We Discussed Include:

  • Felicia’s four-step method to streamlining your business
  • The two main things that work like gangbusters for her clients
  • Tips for re-engaging people who have not consumed your entire webinar but have shown interest in your offer
  • Key resources to have while you are building out your campaign
  • Questions to ask yourself before you spend a huge chunk of time building a potential new business
  • How to view your product or service in the eyes of your customer
  • Multiple ways to deconstruct your webinar into multiple pieces of content
  • And much, much more!

Contact Felicia Pagesh:

References and Links Mentioned:

Jun 11, 2020

This is a round two episode with Ryan Levesque, and this time around he is talking about his latest book, Choose. Since we are still in a pandemic during the recording of this show, we are talking about how during this quarantine time, Ryan is taking the time to do all these workshops and challenges to help people in a big way to learn about quiz funnels and actually start creating. Ryan also discusses all the benefits of using a quiz plus a ton of case studies with folks who have had great results. He’s going to walk you behind the psychology of quizzes, how to properly structure it, why a quiz can catch attention, and what happens after they take it. 

We also talk about the “Why” and the big ideas around how everyone can use these quizzes to ramp up everything in your business. One of Ryan’s own quizzes is adding 50,000 emails to his list every day, and he also will be holding a quiz funnel workshop live on June 15th, 2020. He will work with you on how to build out your own quiz funnel, the questions to ask, how to angle your products and offers and you can see all the details around that at HustleAndFlowchart.com/Quiz. When you are done, be sure to check out our previous show with Ryan where he goes into more detail if you are just starting out as well as our show with Neil Patel for more strategies on how to grow your brand.

You begin by asking them a series of questions to better understand a little bit more about their situation...Instead of selling in a one size fits all way, you’re putting people into buckets. It’s an incredibly effective strategy for a number of reasons.” - Ryan Levesque

Some Topics We Discussed Include:

  • How to structure your quiz
  • Examples of businesses that use quizzes the right way (tennis, anyone?)
  • The Band-Aid approach to helping your customers out
  • The powerful psychology behind quiz taking
  • Five top reasons to use a quiz in your business (and it’s not just about sales conversion)
  • Common mistakes with quizzes and why yours may not be converting
  • Different types of quizzes and which ones may be a good fit for your audience
  • And much, much more!

Contact Ryan Levesque:

References and Links Mentioned:

Jun 9, 2020

Today we are talking with Lisa Buyer and how she uses public relations and social media to get more PR. Lisa is a fellow podcaster, has a PR agency, and is also an author. You can get a free digital version of her book, PR Secrets, which is packed full of content and is basically a PR manual. Listen in as you’ll hear how Lisa discusses how to use social media platforms to get press, and how to use your content to get in front of the right media people and groups. You’ll hear all about Facebook groups, LinkedIn, Twitter, even Tik Tok and how to leverage them to get more media representation for your brand.

We chat about some of the things she talks about in her book, where she covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. This is similar to the way we are approaching our business, in outreach with other publications that can help spread our message, but also as helping them in turn. There’s a lot of content that we all create without thinking about, where someone will share that, feature a quote, or perhaps a podcast you've been on. These are all opportunities for you to build up this library and Lisa will explore how to take advantage of that in a clever way. After you’ve listened be sure to check out our shows with Molly Mahoney and Dennis Yu for even more tips on how to get the most out of your social media strategy.

It's actually a great time to do ads because ads are less expensive. So combining the superpowers of public relations, SEO, and social, if you can optimize each part of that you're going to get the most reach and visibility,  and all eyeballs are on digital right now.” - Lisa Buyer

Some Topics We Discussed Include:

  • How to approach influencers on social media and why a big following isn’t always necessary
  • Why you should include a media page on your site and how to make it easy for journalists to research everything they need to know about you
  • Which social media platforms have the most traction
  • A way to repurpose an article or blog post that is so simple, yet effective, you will wonder why you’ve never used it before
  • Using Messenger as a way to communicate with journalists who visit your site
  • The difference between marketing on LinkedIn and Facebook
  • A clever way to use Tik Tok to your advantage, without having to make a crazy video
  • Lisa’s big a-ha moment that she got from attending our mastermind at Podfest
  • The #1 outreach strategy, which is easy to implement but often overlooked
  • Imposter syndrome and more breakthroughs to get through that and forge ahead
  • And much, much more!

Contact Lisa Buyer:

References and Links Mentioned:

Jun 4, 2020

Greg is another awesome fellow marketer we got the chance to hang out with at Rich Schefren’s event in Florida, and luckily so as you cannot be around this guy and not have a huge smile on your face. He has amazing energy and ideas and on this show we cover a lot of ground with him. We also held a mastermind at Podfest, and the things Greg talked about there blew everyone’s mind in that room, so we wanted to share that in this show as well.

Listen in as he explains how he got a partnership deal with Entrepeneur.com and his reality show onto Amazon Prime, and how he was able to make those deals with these high profile companies. He’s giving away amazing resources (one that’s so good you need to listen in to discover). Plus, while his business took a huge hit due to COVID, he reinvented his business model to create a brand new six figure business, all within a week. When you’re done listening, you can learn more about branding strategies from our talks with Steven Sashen and Marshall Wayne.

It’s really hard to build an audience and you have to work your tail off...I look at, if I want to build an audience, who already has my audience that I can tap into and add value to in some way.” - Greg Rollett

Some Topics We Discussed Include:

  • A resource that is so good, we can’t list it here (but listen to the show and you’ll find out what it is!) 
  • Matt reminisces about his very first band (and why they needed to change their name)
  • How Greg is documentoring his tribe (yes, we created a new word)
  • How to partner with the big brands - Amazon, Entrepreneur.com, and others
  • Why mailing people stuff really helps you stand out (just like our newsletter that you can get in the mail!)
  • How to have breakfast with Larry King (which just might lead to a book deal)
  • The right way to crowdfund for projects, whether you are just starting out or if you have an existing audience
  • What Greg would do differently now if he was creating video content all over again
  • From one business tanking because of COVID to creating a brand new one all within a week
  • And much, much more!

References and Links Mentioned:

Jun 2, 2020

Today’s show is a hybrid episode, as we recently had a 3-hour Livestream on Facebook where we spoke with a variety of guests to discuss affiliate marketing. Pat Flynn was one of our guests and he is one of those folks who teaches and does affiliate marketing in pretty much the same way we do, so the first part of this show is the interview we held with Pat. You’ll hear how he got started, what his process is, how he interacts with his audience, his tips for promoting products and ideas on how you can work with big brands to become known as the main expert for their product. 

Then the second half of this episode is where we discuss all the cool things that are working for us right now in our business with affiliate marketing. You’ll hear how we’ve been using Facebook and YouTube lately, tips for making demo videos, and a brand new opportunity that has come up for us, from all of our years of affiliate marketing. There’s a lot of strategies packed in this one, and after you’ve listened, check our previous shows we referenced. We discuss our Unapologetic Affiliate Marketing Strategies and making Affiliate Commissions & KSTs.

If you consider and keep your headspace in ‘What does this make possible, what can you lean into, what’s that project that you always wanted to start that you can now start?’, then that’s where really amazing things and opportunities can come out of this for you.” - Pat Flynn

Some Topics We Discussed Include:

  • How to think long term for the affiliate marketing win
  • What’s working now for our business
  • Strategic ways to use demonstration videos
  • The many benefits of having a Facebook group and what you must do when setting one up
  • How to set yourself as the expert user of a product
  • What to do if you are just starting out
  • Tips on how to build your audience
  • The beauty of the product reference page
  • Examples of targeting a niche within a niche
  • And much, much more!

Contact Pat Flynn:

References and Links Mentioned:

 

 

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