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Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Hustle And Flowchart - Web3 and The Creator Economy
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Now displaying: August, 2021
Aug 31, 2021

This is a show for those of you thinking about podcasting and YouTube and for those who are not, you still should listen in. We are going to be talking about content creation on the platforms everyone is going to these days. We chat about recent stats, predictions and where things are headed. There’s a lot of cool things that we have been noticing, that we think will help everyone. 

We’ve been pretty tapped in with what’s been happening in the podcasting space in the past few years, and our gut reactions have been pretty accurate. You’ll hear our thoughts about ClubHouse, Spotify, Fireside and, yes, even OnlyFans. Plus we deep dive into a poll by Edison Research that shows some interesting data in regards to where podcast listeners are hanging out for both searching and listening. So check it out, and when you are done be sure to have a listen to our chats with Rob Balasabas and Marc Guberti who drop some golden nuggets on how to maximize your YouTube views, as well as best practices for your descriptions, keywords and tags. 

There’s so much opportunity to leverage other people’s work and show up as a recommended video.” - Joe Fier

Anywhere you can have your content, have your content available there, because these trends might shift over time, so might as well be where everyone’s looking.” - Matt Wolfe

Some Topics We Discussed Include:

  • Why we’ve been putting our focus on YouTube based on data
  • Interesting stats about where people are listening now and more trends that we’ve been eyeing for a while
  • What really bugs Matt about Spotify? Listen to find out
  • Why YouTube makes it way easier for your podcast to be discovered
  • Quick hits to get people’s attention
  • Our thoughts about the new Fireside platform and whether you should jump in
  • That one time we got to chat with Tyrese Gibson! 
  • Is it rebranding time for OnlyFans?

Our Resources:

  • PodHacker - We teach creators how to Build, Engage, Amplify & Monetize your content. 

References and Links Mentioned:

Aug 26, 2021

Did you know that our guest today is the reason behind Russell Brunson’s success? Today, we have Armand Morin on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn’t believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic.

This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He’s also a national champion with Tai Kwon Do, and follows that whole “Success Leaves Traces” philosophy, which you can learn about in his book of the same name. After you’ve listened, you might enjoy our episodes with Dale Beaumont and David Jenyns for more tips on creating systems to save time and work smarter. 

Lastly, if you are heading to Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! There will be challenges, fun, and prizes! If you want to come network and hang out with us, we are going to be throwing a huge party at Mission Brewery in San Diego on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. 

At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I’m advertising so much, you’re going to get a lot of traffic to your site’ and I thought, Oh man, that’s brilliant!” - Armand Morin

Some Topics We Discussed Include:

  • How to hack your way into becoming a huge country music star
  • Avoiding a painful, first business lesson 
  • The early days of selling links and having to print out paper checks!
  • How Armand created the world’s original search engine
  • What happens when you get your merchant account shut down when you are on track to make over $150,000,000 in a year
  • Why you want to think of selling through a pipeline, not a marketing funnel
  • The early days of the Warrior Forum - who knew?!
  • Changing up your email system with the MAE method, so you are getting more open rates and not hammering your list with the same message over and over
  • The new webinar strategy that has been a game-changer (it’s easier than you may think)
  • How to reverse engineer anything, even learning how to water ski

Resources From Armand Morin:

References and Links Mentioned:

Aug 24, 2021

This episode has been a long time coming, as we have been thinking about some of this stuff since 2013. Many of our listeners have told us how much they miss our Therapy Sessions where we talk about what we are doing in the business and our struggles and wins, and this show will include a lot of those insights. We chat about where we see a lot of our marketing efforts headed, how the marketing landscape is changing for all of us, and some of the things we will be doing differently. We also discuss some of the ways that we are finally fulfilling our goals from years back and how we are going all in. 

Also, if you are heading to the Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! Make sure you are subscribed to our YouTube channel, as there will be challenges, fun, and prizes (cha-ching!) If you want to network and hang out with us, we are going to be throwing our Overtime event at Mission Brewery once again on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. And after you have enjoyed this episode, be sure to check out our conversations with Angelo Sisco and Ryan Berman who share their own great insights about branding in this new marketing landscape. 

The big four - the GAFA companies - are all battling it out right now over things like privacy, the various ad platforms and methods of advertising, and all the smaller companies who are trying to play by the rules are getting squashed in the mix.” - Matt Wolfe

We are going to be doing a hybrid approach between what we have been doing in direct response and internet marketing compared to more of the branding and creator play.” - Joe Fier

Some Topics We Discussed Include:

  • The big push for privacy among GAFA
  • What do with lower open rates and losing your cookies
  • Want to be in the movies? How we’re all in Godzilla vs. King Kong now
  • Let’s go back to college and talk about the S.W.O.T. analysis
  • That one guy who is not welcome on our show
  • Building a media brand to mirror the Tim Ferriss effect
  • The future of course building and where to market them
  • Our plans for Traffic & Conversions and how you can potentially be a guest on the show!
  • What we are doing to stand apart from podcasters and direct response marketers alike
  • The cool, telling resources that were delivered to our doorstep recently

Our Resources:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here!
  • Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts.
  • Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
  • We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts.
  • This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners.
  • The Identity Alchemist - Angelo Sisco
  • How Courageous Companies Build Well-Known Brands - Ryan Berman
Aug 19, 2021

We have Anthony Trucks joining us again for round two, and we had an absolute ball. Anthony has a new book coming out, Identity Shift, which we discuss in-depth on today’s episode. This was an impactful and timely episode, and one of the things we talked about was how there are people who want variety in life, and then there are people who want stability. For example, even in our own business, our new studio is the mechanism for wanting to change things up, as things were getting a little monotonous. Another analogy that Anthony discussed was the ball analogy, where the ball that you kicked far away is your goal and when it’s too far, the doubt comes in. So when it comes to goal setting, if you build too grand of a vision, you can get into mental trouble because that ball needs to be a little closer. 

He talks about people who constantly consume and don’t take any action, so the more you consume, the heavier that ball becomes. Also, he talks about how one of the goals of his book is to clarify how to close the identity gap so you can upgrade your life to the next level. There’s a lot of good stuff in this one, and after you have listened, we have some great shows from our vault you should check out, including our previous show with Anthony and our chat with Nir Eyal that deals with mindset, becoming more products, and getting valuable feedback to make better business decisions.

At the end of the day, your identity has to match your dream or it will never be realized. A lot of people have dreams that are far beyond their current identity...the cool thing is as you shift into it, you simultaneously transform as a human, but you also achieve that thing.” - Anthony Trucks

Some Topics We Discussed Include:

  • How our chairs are a metaphor for our business
  • What makes you a skilled speaker
  • What your ideal identity is comprised of and the identity gap
  • Are you suffering from the epidemic of shelf esteem?
  • The dinnertime conversation you can have with your kids to cement a positive relationship with them
  • The difference between parenting your kids and coaching them (plus how to get your kids to clean their room!)
  • The battery drawer question
  • Chasing your passions vs. sticking with what makes you money (even if you loathe it)

Resources From Anthony Trucks:

References and Links Mentioned:

Aug 17, 2021

We’re back, coming at you from the world-famous Hustle & Flowchart Studios! Today we are talking about branding, our thoughts and our experience with it and what we are learning about branding lately including the psychology behind it. It’s been a big focus lately in that we are trying to get ourselves dialed in on our brand, uplevel the video quality, and revamping our website design. There’s some specific reasons why we feel now is the time to be branding and we dive into this on today’s episode. 

We will be covering some low hanging fruit ways to brand that you probably haven’t thought about. There’s also a few cool videos that we will reference and one of more interesting ways that one major influencer is building his brand plus the surprising reasons behind it. We have also updated some of our studio equipment and will dive into what some of our favorite brands are and why. In addition to all of this, we chat about the bigger picture behind your brand, making an impact on society, and leaving a legacy. After you’ve listened, be sure to check out the past shows we’ve done with Ryan Lee and Ryan Berman to give you some additional ideas on branding and building your tribe.

It’s important to make sure you have the brand understood before you do any dramatic things to the perception of your brand. Ask yourself how are people identifying and attaching to you right now and what’s the reason they are choosing you over another podcast?” - Joe Fier

The way we see it is, the bigger the brand that we can build, the more attention that we can create on us, and then we can essentially sell that attention.” - Matt Wolfe

Some Topics We Discussed Include:

  • What the leading YouTube influencers are doing outside the normal realm of promotion
  • Our top three favorite brands that have helped outfit our new studio
  • Some new platforms we might be testing out with our branding
  • Thanks again Ryan for the burrito hookup!
  • Building up your brand to sell attention
  • One good reason to not shoot at the highest quality for your videos
  • Getting people to feel like your brand is a part of their family
  • Is Apple still the creator’s choice?
  • Important things to consider if you are rebranding, including choice of music and color schemes
  • The real reason behind Mr. Beast’s YouTube brand
  • Do you what you want your legacy to be? Listen in as we talk about ours

Our Resources:

  • PodHacker - Build A Tribe, Grow Your Business & Create Multiple Streams of Income by Simply Copying Our Plug & Play System
  • Our go-to brands for the awesome equipment we use in our studio

References and Links Mentioned:

Aug 12, 2021

Joe Sanok joins us again for a second show, with another fun conversation about chilling out, getting your mind in order, and having systems that have been a theme lately around the Hustle & Flowchart brand. A lot of conversations we have had recently are in tune with what we want to do with our brand, which translates into a smart and productive way to work. It is less about tactics and business strategies as what’s really important is figuring out what we want to do and having the business facilitate that. 

On today’s show, we chat about how Joe was able to take more time off as we have done, spend more time on the important things in his business, outsource the things that are not as important, and basically slow time to get more clarity. He also tells us a great analogy with his tale of his encounter with a rhino, what to expect if you are doing a book deal with a major publisher and how hie Slow Down School has helped many entrepreneurs to do just that, while also moving their own business ideas ahead quickly. If the idea of traveling the country while working your business part-time appeals to you, be sure to check out our previous show with Joe as well as the chat we held with Justin Brooke

Research shows that when you slow down you have better clarity on what you need to spend your time on. So if you are taking a Wednesday off and the weekend off and you are generally setting boundaries and letting your brain be optimized, then when you get to the week, you can kill it.” - Joe Sanok

 

Some Topics We Discussed Include:

  • The magical mindfulness of young minds
  • Roadtripping across America, while road schooling kids and podcasting about the adventure
  • The benefits of having two Fridays a week
  • Scheduling in fun first
  • Discovering your sprint personality to fine-tune your workflow
  • Staying at an Airbnb for the weekend to get more work done 
  • How we slow down in a way that matches what our brain needs
  • What to do when you see a rhino charging right at you
  • The science behind vigilant detriment
  • One simple thing you can do to refresh your brain, pay attention better, and work more efficiently
  • The trick to getting to 100 pushups a day
  • What to expect when you publish a book with a big name publishing house

Resources From Joe Sanok:

References and Links Mentioned:

Aug 10, 2021

We’re back with another Tuesday episode, where it’s just the two of us, deep-diving into a few topics that we have found interesting lately, talking about what’s going on in our business, and sharing stuff that we have tried out, love, and want to share with you! Today, we are chatting about a book that we both read and really enjoyed - The Psychology of Money by Morgan Housel. We definitely had some a-ha moments after going through the book, which entails discussions surrounding the plight of Americans’ inability to set money aside for emergencies, why looking into historical data is not always the best option for determining the future, and why we think it’s important to avoid the dreaded lifestyle creep in order to set yourself up for wealth.

We also talk about Matt’s Amazon wish list (wait until you hear what he got for Christmas!), our takes on investing (this is definitely NOT financial advice), and our thoughts about cool cars, crypto, and being on top of buying the latest gadgets. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Wealth Without Wallstreet’s Russ Morgan and Joey Mure

Everyone has the ability to save, if you have the right psychology around how money works and the use of it as a vehicle to get what you want out of life.” - Joe Fier

Most people study history and look at it as an indicator of what to expect for the future, but we are literally in unchartered territory every day.” - Matt Wolfe

Some Topics We Discussed Include:

  • How most Americans can’t even come up with $400 for unexpected emergencies
  • What’s the real reason you are driving that super cool sports car?
  • Figuring out how to stop moving the goalpost 
  • How to approach money as a tool to get you that happiness you really want
  • The difference between being rich and having wealth
  • Do you suffer from “lifestyle creep”?
  • Our next sponsor is….Ferrari??
  • Why tying to predict trends based on historical evidence is not a good idea
  • Taking the pressure off a lot of common, desired things when it comes to money
  • Stressed about money? Good news - you are not crazy because we’re all in this together!
  • How to save a ton of money shopping on Amazon
  • Let us know what you think about our new show format! 

Our Resources:

References and Links Mentioned:

Aug 5, 2021

Our show today with Elliot Roe, creator of an app called Primed Mind, was packed full of goodness. We chatted all about how he came to create the app after he was able to get over his fear of flying and he walked us through these pre-methods, to prime your mind for various circumstances. For example, if you have an athletic event coming up or you will be speaking on stage, it primes your mind for all these activities. 

Elliot works with people who are in the top 5% but know there’s something holding them back to reach that 1%. These include top athletes, poker players, and Wall Street businessmen, who use his hypnotherapy services to get past that subconscious wall to break through to the next level. We also talk about how to get over imposter syndrome, uncovering hidden memories, and dealing with feelings of guilt, especially when it relates to running your business. Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Rinesh Ganatra for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back.

If there’s a big difference between what you would tell yourself and what you are doing, there’s something going on emotionally because you know the answer but you are not able to  follow that system.” - Elliot Roe

Some Topics We Discussed Include:

  • Digging into your past by using hypnotherapy to change your emotions 
  • Common problems regarding feeling stuck at earning at a certain level and how it usually relates to your father
  • How Elliot got over his fear of flying
  • The interesting world of working with high-end poker players and athletes
  • Getting over imposter syndrome
  • How procrastination is one of the most common things Elliot’s client deal with and how to get around it
  • Bullied as a kid? How to reframe those feelings
  • Dealing with those darn repressed memories that are holding you back
  • Feeling scared? Why you are not alone
  • Dealing with the feelings of guilt when you are not spending time on your business

Resources From Elliot Roe:

References and Links Mentioned:

Aug 3, 2021

On today’s show, we are mixing things up a bit. We usually chat amongst just the two of us on Tuesdays, on this episode we decided to use an interview of someone interviewing us. This was an interview done by Stephan Spencer, host of Get Yourself Optimized and Marketing Speak, two great podcasts. We really enjoyed his line of questioning and he even stumped us on a few things. He’s a deep thinker and is well studied, and we know you will enjoy this episode. 

You’ll hear us work out some stuff and come to some realizations, such as how we got to the root of what makes us curators. Stephan is great at extracting details and asked about numbers and KPI’s, but it’s interesting because over time our business has shifted from looking at the numbers and more about prioritizing the lifestyle and inner joy. We also talk about various things we have learned from books that we love as well as how we handle our business relationship, some lessons learned from our early days in business and our ideas for the future. After you have listened, check out our previous chat with Stephan that we mentioned, since he is an SEO wizard as well as our conversation with Gary Henderson who gave us his takeaways on connecting with amazing and influential folks as well.

Our goal, focus, and mind space is always on how to create better content, and we live in that world.” - Matt Wolfe

We have established ‘No Working Wednesdays’...and it’s allowed us to go 80/20, go deeper on the key actions that we should be taking and it has us really focused in.” - Joe Fier

 

Some Topics We Discussed Include:

  • Why you should focus more on creating systems and less on creating goals
  • One of our big a-ha moments that really took the pressure off
  • Our partnership and the good parts and bad (which basically never happen)
  • No Working Wednesdays!
  • Building assets, not liabilities, and how to really determine the difference between the two (it may be different than what you think)
  • How we celebrate, even if it’s the little things
  • Did we really meet at a party on the beach? Tune in to find out!
  • How to multiply your child’s intelligence
  • Challenges, screw-ups, and missed opportunities
  • Dan gets another shout-out - Hi Dan!
  • Our ‘trick’ to affiliate marketing and why we are so good at it
  • How to get just the information you need without having to read a ton of content or go through an entire course

Our Resources:

References and Links Mentioned:

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