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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Jan 30, 2024

In this episode, Joe Fier engages in a thought-provoking discussion with Sonia Thompson, a marketing expert specializing in inclusive marketing and customer experiences. Sonia shares insights from her surveys so that businesses can better understand and cater to diverse customer needs. She emphasizes the need for businesses to be intentional about serving specific identities and provides valuable advice on inclusive marketing strategies. With her extensive background in marketing and inclusive practices, Sonia shares valuable insights that can help businesses create a sense of belonging and improve customer experiences.

The Importance of Inclusive Marketing

Sonia emphasizes the need for businesses to be intentional about serving specific identities and provides examples of companies that have successfully expanded their customer base through inclusive marketing efforts.

Advancements in Inclusive Technology

The conversation delves into the advancements in AI technology, making inclusivity easier and cheaper for businesses, highlighting the impact of small details on customer experience and the need to consider diverse identities in marketing efforts.

Strategies for Building Inclusive Brands

Sonia discusses the concept of inclusive marketing assessments as a way to identify and address customer experience friction for underrepresented and underserved communities, offering a quiz and newsletter for further guidance.

Internal Mindset Shift for Inclusive Marketing

Thompson highlights the internal mindset shift required for businesses to consistently deliver inclusive marketing, aiming to build an inclusive brand rather than creating inclusive marketing campaigns.

Two Other Episodes You Should Check Out

Resources From Episode

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

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