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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Hustle & Flowchart: Mastering Business & Enjoying the Journey
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Now displaying: Page 1
Jan 21, 2021

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.   

If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze

The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin

Some Topics We Discussed Include:

  • Perspectives on the zero clicks search problem 
  • Checking out the Crack Shack (it’s not what you think!)
  • How to get honed in on a specific audience that will convert better
  • What do cookies and strange pajamas have to do with advertising?
  • Why getting people to like and share should be your secondary goal
  • From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered!
  • Which ad networks are lacking in quality and which ones you should be using
  • Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future

Resources From Rand Fishkin:

References and Links Mentioned:

 

 

 

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