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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Now displaying: Page 1
May 13, 2021

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post.

We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity.

That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi 

 

Some Topics We Discussed Include:

  • Bad at selling or hate talking to people? Listen to what Massimo did to succeed
  • Let us know who’s right when we talk about the river (you’ll know when you listen to the outro)
  • The ups and down of agency work
  • Balancing trying to build the next great product even though you may not be passionate about the project
  • The truth about the world of start ups and what you never hear about
  • The perks of having a recognizable brand
  • The story behind the controversial chicken
  • Getting attention to your brand without have to talk to people
  • The concept of having code as content 
  • Reach out to this specific audience to get linking building results
  • How mid-scoring can lead to revenue acceleration in your business
  • Standing out and being unique in the online world

 

Resources From Massimo Chieruzzi:

 

References and Links Mentioned:

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