Info

Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
RSS Feed Subscribe in Apple Podcasts
Hustle & Flowchart: Mastering Business & Enjoying the Journey
2024
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Feb 28, 2019

After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail.

Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers.

Take your junk mail out of the recycling bin as Craig Simpson explains to the guys exactly what makes great letter copy, how to actually get results with postcards, and what your first mailing should look like. When you’re done, go check out our conversations with Kelsey Bratcher and Joy Houston for more direct mail and copy strategies.

“You don't get a hundred pieces of mail in your mailbox every day like you do with email... if you're the only guy in there you're going to get more attention.” -Craig Simpson

Some Topics We Discussed Include:

  • Why direct mail is a natural fit for targeted audiences
  • Which businesses do best with direct mail
  • Matching the right mailing with the right offer
  • How to get results with postcards
  • The 3 factors that make a great mail campaign
  • Getting targeted mailing lists through list brokers
  • What your first letter should look like
  • How to convert online copy into mail copy
  • “Lumpy mail” tricks to engage your customers
  • The Customer Retention Path to maximize lifetime value
  • Actionable tactics for local and regional retail businesses
  • The biggest mistakes people make with direct mail

Contact Craig Simpson:

References and Links Mentioned:

0 Comments
Adding comments is not available at this time.