Are you fond of answering online quizzes? Are you aware that these quizzes can be a very helpful marketing tool for your business especially in lead generation?
Today’s guest is the owner of Interact, a quiz software company that has created quizzes for 30,000 brands around the world. Some of Josh Haynam’s clients include big corporations and organizations such as Starbucks, Evergreen profits, and famous individuals like Tony Robbins. Aside from being an innovative and creative marketing tool, the primary focus of the quizzes, according to Josh and his company, is always to educate.
In today’s episode, Josh shares the encouraging story of how he persisted in sustaining his business and how he fine-tuned the content using different strategies while having so much hope. He also reveals the biggest advantage of utilizing quizzes, the most interesting uses of these quizzes, and why making quizzes is a much better tool than generating surveys.
“The quiz does the job of attracting people, getting them in. But it’s also segmenting so it can increase your sales in the back end.” - Josh Haynam
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