What does performing stand up comedy and writing profitable sales copy have in common? Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know.
Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that.
Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them.
Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic.
“The truth...It can be just as sexy if you’re good at what you do.”- Kevin Rogers