Ryan Deiss is CEO and founder of Digital Marketer. He is also the man behind Traffic & Conversions Summit, the largest digital marketing conversion conference in North America, which will now be held more than once a year in a variety of places. The best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.
Ryan has always been a trend spotter, and every year at T&C, his opening keynote discusses the evolution and future trends for Digital Marketer. Its community has over 15,000 paid members and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020.
In this episode, Ryan discusses the history of Digital Marketer along with his plans for the future which coincides with the changes to the way marketing has evolved over the years and why this has led to his product team being the largest department in the company. Because of Ryan’s extensive history with digital marketing as a whole, he has a heads up on the industry, where it’s trending and best practices for the easiest ways for customer acquisition and retention.
“Words matter, language matters, and even though it’s strategy it’s also mindset and what you call things matters. Just be careful of the category you put your business in.” - Ryan Deiss
Some Topics We Discussed Include:
References and Links Mentioned:
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The Wizard of Ads by Roy Williams
Also, check out the 100 books every marketer should read on the Digital Marketer blog
Ryan’s brand new product at Praxio.com