Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.
Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.
Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.
“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer