We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets.
What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich.
“My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson
Some Topics We Discussed Include:
Contact Russell Brunson:
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