Paul Minors is so passionate about productivity, and manages his time so efficiently, he is able to sell products online, consult, does book reviews, blogs, creates youtube videos and also has a podcast, all this as a solopreneur and without the help of a VA.
Couldn’t we all be a little more productive? As someone who makes a living helping others to accomplish this feat, listen in as Paul discusses tips and tricks on how to stay most productive, how he is able to maintain the elusive “inbox zero” and well as how he blocks out his days and weeks in such a way that he actually finds little extra segments of time to do whatever he wants.
Paul also has some really insightful ideas on how to manage incoming emails and receipts using a combination of tools and apps for yearlong organization. You’ll find out he reviews his workload on a Friday to set him up for success the following week as well as his thoughts on a theme for the day.
After you listen to all the time saving information, you’ll be sure to have extra time on your hands to check out our other productivity episodes with David Allen and Henry Evans.
“The perfect system is the one you design for yourself and actually follow.” - Paul Minors
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Ryan Deiss is CEO and founder of Digital Marketer. He is also the man behind Traffic & Conversions Summit, the largest digital marketing conversion conference in North America, which will now be held more than once a year in a variety of places. The best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.
Ryan has always been a trend spotter, and every year at T&C, his opening keynote discusses the evolution and future trends for Digital Marketer. Its community has over 15,000 paid members and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020.
In this episode, Ryan discusses the history of Digital Marketer along with his plans for the future which coincides with the changes to the way marketing has evolved over the years and why this has led to his product team being the largest department in the company. Because of Ryan’s extensive history with digital marketing as a whole, he has a heads up on the industry, where it’s trending and best practices for the easiest ways for customer acquisition and retention.
Once you have listened to all this great content, be sure to check out our other episodes with Digital Marketer’s Richard Lindner and Roland Frasier for even more digital marketing insights.
“Words matter, language matters, and even though it’s strategy it’s also mindset and what you call things matters. Just be careful of the category you put your business in.” - Ryan Deiss
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Get the EGP Letter here for other interviews, our community, an action guide to stay ahead of all things marketing and lots of other goodies!
The Wizard of Ads by Roy Williams
Also, check out the 100 books every marketer should read on the Digital Marketer blog
Ryan’s brand new product at Praxio.com
Our episodes with Richard Lindner and Roland Frasier
Chris Guerriero has built several companies of his own and is an advisor and investor in many more. Business owners around the world have come to rely upon Chris when they require an edge to breakthrough growth obstacles.
In this episode, we learn how Chris, who had a successful health club leading a large team of personal trainers, caught the eye of internet marketing gurus as he was able to get his first book out into the masses, selling 60,000 copies in the first 60 days.
He’s also grown teams, culture, and business systems that yield multi-million-dollar companies. During his career devoted to health, wellness, and business growth, Chris has built four 8-figure businesses of his own and helped generate millions in revenue for his clients.
Through all this, he’s able to manage his time very wisely and discusses how he breaks down his day to day tasks with precision as well as what the right and wrong things to focus on to help your business scale extensively. You’ll also hear how Chris effectively bridges the gap between the online and offline marketing worlds for massive success. When you are done, make sure you check out our other shows with Roland Frasier and Carl Allen on acquiring and scaling other business and making the right deals.
“If you talk to people in the words they use, there’s a level of trust that’s immediately associated with you and your product, and conversion becomes infinitely easier.” - Chris Guerriero
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Sam Khorramian is a serial entrepreneur, investor, and speaker. He co-founded Big Block Realty which has made an appearance on the Inc. 500 list of fastest-growing companies three years in a row and would have been on this year as well (but he didn’t fill out the paperwork). His company is currently the fastest growing real estate company on the list.
In this episode, not only do we discuss the real estate biz and how Sam’s business stands out from the typical brokerage firm, but we talk about dealing with anxiety and depression, circumstances that we don’t often discuss but should as entrepreneurs. Sam references some great thought leaders and gives advice on how he works around these issues.
Listen to Sam’s advice on one of the best ways to invest in real estate, especially if you do not have a large chunk of capital upfront as well as the marketing tactics that have helped catapult his business and persona into the spotlight. When you are done, check out our other episodes with Scott Carson and Cory Boatright for additional insight into crushing it with real estate.
“In business, you should definitely seek counsel and learn from people that know more than you, but in terms of your goals and what you believe to be possible, you should only believe yourself. ” - Sam Khorramian
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Jeff Vacek runs IPrintAndShip.com and is our main print fulfillment dude. In this episode, we talk about a host of different ways to better leverage physical products to increase your sales. He’s a jack of all trades and his print on demand business encompasses all aspects, from a variety of fulfillment products to the customer service side of things, even handling such tasks as building a Shopify store for you.
Listen in as we talk about how to not only increase your conversions but lower your refunds and cancellation rates with some very simple product ideas. Sometimes it can be as simple as repackaging your information into a physical book. Jeff has quite a few ideas and has extensive experience with information products himself, as he previously built a $12 million dollar info publishing business.
If you think to offer your customer base a physical product is too hard or expensive, you’ll want to listen to this entire episode, as you’ll learn just how hands off this process can be. After you get your mind reeling with the possibilities, check out our other episodes with Steve Sims where we talk about gifting ideas as well as our episode with Doberman Dan who discusses his own success with a printed newsletter.
“It’s amazing in this digital age, how much sending people physical stuff can explode an online business in a lot of different aspects.” - Jeff Vacek
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Richard Lindner is the President and Co-Founder of DigitalMarketer, an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business.
In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar. He also reminisces about the first corporate job and what led him to walk out on day one.
Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees. He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman.
“Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be” - Richard Lindner
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Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling. He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients.
In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile.
Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull.
“A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great.” - Josh Turner
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Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist".
He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide.
In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out!
“When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain.” - Marshall Sylver
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Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.
She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.
In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets.
“The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss
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Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking.
You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same. Everything Steve has done is so impressive.
As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word. He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible.
Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life. When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran
“There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims
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Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer.
This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.
Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated. Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.
“Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin
“YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow
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Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.
In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”.
Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start?
“You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque
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This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs.
On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user.
If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes.
“If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling
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Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time.
He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play. Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego.
Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be.
Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life.
“When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman
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We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things.
As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well.
In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way.
“The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe
“The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier
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Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.
Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later. He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.
Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.
“Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich
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John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor. He asked John one simple question when they met, which changed the course of the rest of John’s life.
Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret. John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals.
He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back. John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights.
“Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf
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From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year.
Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business.
Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform.
“You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback
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Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.
Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.
Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails. In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates.
“Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel
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Contact Ajay here:
On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row)
Via Email: Ajay@wordzen.com
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After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials.
He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects. In addition to these accolades, Ron is a published author.
Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives.
Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand.
“Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch
After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products.
Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip.
Robo is a super cool, fun guy who’s been around for a long time in this space. Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business.
“Good products are nice, but tacos can really make a difference.” - Robo Hendrickson
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Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos.
In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing.
Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective.
Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.
Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.
Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.
Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.
“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer
After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere.
Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota.
Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett.
“You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey