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Hustle And Flowchart - Tactical Marketing Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Hustle And Flowchart - Tactical Marketing Podcast
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Now displaying: Page 17
Apr 26, 2017

Do you know that you can work on your SEO and have a great website and still have zero leads? Today’s guest, Robert Stanley, found his calling in lead generation by accident. Robert initially learned how to generate leads for personal use. His marketing business was born out of referrals from his chiropractor friend whom he also helped with lead generation. He works with lawyers, realtors, gurus, and market leaders. As Robert’s business grew, he also learns that limitations are not about abilities but the mindset.

 

In today’s episode, Robert talks about the some of the basics of lead generation. He expounded on the important terminologies, used comparisons for better understanding, and enumerates the different programs and software – both paid and free – that you can use to generate leads. Robert also shows the differences, together with the pros and cons, in using the different ad campaigns from the Internet’s big players such as Facebook and Google.

“It’s one thing to know how to set up a Facebook account and run an ad; it’s another thing to know the ins and outs and how to set up the technology.” – Robert Stanley

 

This Week on the Hustle and Flow Chart Podcast:

  • Defining what a “lead” is to a client
  • Scope of work involved in generating leads
  • Challenges with Facebook’s chatbots in lead generation
  • Reasons why Robert’s favorite lead source is Facebook
  • Rationale in utilizing software tools and platforms – for consistency and to save time
  • The best and easiest apps to generate leads
  • How outsourcing is an alternative to setting up your lead generating tools compared to hiring a whole agency
  • The most complicated thing in lead generation and the significance of having a place for all the data

Resources Mentioned:

Connect with Robert Stanley:

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!

Apr 19, 2017

Different people have varying views and opinions about psychedelics or mind-altering substances. A lot of people see these things from a negative standpoint because of the many stories they hear about individuals who abuse their drug use. With the recent reports that a well-known stimulant would be legalized for the treatment of cancer, now is the time to keep an open mind about the effects that these substances have on our bodies.

 

In today’s episode, Joe shares with us his ”tea ceremony” experience – his ayahuasca intake in tea form under a controlled environment that was superintended by doctors and experts. Ayahuasca is a leaf known to have mind-altering effects on people who ingest it. Tim Ferris and Steve Jobs go through the same process as Joe did to unlock their unique creativity in them. More than a recreational activity, the “tea ceremony” is executed as a ritual that reflects a religious and spiritual experience to those who take part in it.

It taught me to slow down, take a moment, deprioritize, and then act.

 

This Week on the Hustle and Flow Chart Podcast:

  • The tea ceremony process
  • What ayahuasca is
  • Ayahuasca's effect on your brain
  • Defining the “enemy” in life
  • Effects on people who do this often
  • Impact on the life and business of individuals who undergo the ritual
  • Typical set up of a “tea ceremony,” things used, rules to follow, and the people and rituals involved in it

Resources Mentioned:

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!    

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success! 

 

 

Apr 12, 2017

Today’s guest is an excellent marketer who has established her seventh company in the last 13 years. Christine McDannell runs a brick-and-mortar eco spa called Eco Chateau, which she started 4 ½ years ago. At present, this wellness spa is in two San Diego locations – Mission Valley and Sorrento Valley. Their services include organic facial, massage, infrared saunas, and juice cleanses. It is the one-stop shop for people wanting to pursue health and wellness. 

 

On today’s episode, Christine talks about how she established the system she uses to be efficient in her work, as inspired and encouraged by Henry Evans. She shares some great online tools that help her and her team keep things organized, updated, and automated, the reason why she put up a spa business, and how being a marketer played a big part in the success of her business ventures. 

If you’re a good marketer, you can own any kind of business you want. 

 
 
Apr 5, 2017

There is a saying that the day we stop learning is the day we stop living. Learning should to be a lifestyle, especially with the innovations that continue to overwhelm this generation. One of the ways to acquire knowledge and stay up-to-date is by attending seminars, events, and conferences. 

On today’s episode, we are sharing our major takeaways from the 2017 Traffic and Conversions Summit held in San Diego. As the largest conference in the marketing industry, we have learned so much - not only from the conference, but also from the interactions we’ve had with other participants, fellow marketers, and even followers of our podcast.  

Don’t be boring with your marketing. Be attention-getting. Be a little controversial. 

 

This Week on the Hustle and Flow Chart Podcast: 

What a Facebook Messenger Chatbot is and why it is the new trend in online marketing 

The importance of creating the quickest human element while readers are on the website and its effect on sales 

The essence of “picking a side” and standing for something in business 

Creative ways to use email marketing and how to recover the people who leave the website 

How to refresh old blog posts, what to do with the ones with no clicks, and how the it can affect ranking 

 

Resources Mentioned: 

Digital Marketer 

Brian Dean of Backlinko 

Ezra Firestone 

Young Entrepreneurs Council 

ManyChat 

 

 Subscribe & Review the Hustle & Flow Chart Podcast!     

    

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!     

    

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!     

Mar 29, 2017

How do you make yourself productive? Are there things that you cannot do without, like morning coffee or an afternoon run? Do you have a routine before working on a task or that help keep your mind focused on the task at hand? Proper planning may be one of the keys to a productive day, but getting your mind straight through daily habits or rituals is an essential part of productivity and delivering results.

 

On today’s episode, we are sharing some daily rituals that we use to maximize our time and effort, processes that have helped us manage our time and tasks, and tools to help improve our focus and get more done.

 

One of the things that keeps me sane and helps me fall asleep is the fact that tomorrow, I know what I want to accomplish.

 

This Week on the Hustle and Flow Chart Podcast:

  • Two different morning rituals
  • How journaling helps the ideas flow
  • Night time ritual we learned from Tim Ferris that helps us calm down and sleep

 

Resources Mentioned:

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!    

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!    

Mar 22, 2017

There are many aspiring writers in the past who have a lot to say to the world, but don’t seem to have the means to do so. There was a time when only the big companies could publish a book. Those who wish to have their thoughts in a paperback are given a chance after going through a rigorous monitoring process and high writing standards. All these changed with the invention of the Internet, where many things became accessible and possible – even publishing a book.

 

On today’s episode, we talk about our approach as we wrote a book about mindset tactics. The formula is systematic and easy to follow. We share several tools and resources that have been helpful to us and would also be useful in your endeavor to write and publish your book. 

That’s really how you get [things] done – you set a deadline.

 

This Week on the Hustle and Flow Chart Podcast:

  • How we created the Ever Green Wisdom book
  • The different phases that we went through as we started our book-writing efforts
  • How we maximized the resources already available, like blogs, emails, and previous podcasts
  • How to publish a book in a nutshell

 

Resources Mentioned:

 

Mentioned Links:

 

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!    

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!

 

Mar 15, 2017

As entrepreneurs, it’s easy to feel unaccomplished – to see a full list of tasks you need to accomplish each day and struggle to find the time to “fit it all in.” On today’s episode of the Hustle and Flow Chart podcast, we’re joined by Henry Evans. Henry runs the local mastermind and monthly meeting groups here in San Diego that are geared toward helping entrepreneurs and small business owners create systems and processes to find success, get more done, and maximize their profits.

Henry joins us on the show today to share his unique weekly planning guide to help you plan your tasks for each and every week without sacrificing the personal things you want to do. His guide has helped countless entrepreneurs, freelancers, and small business owners get more done each day, find the successes in their business each week that deserve to be celebrated, and create a time-blocking system to allow more freedom to do the things they want without suffering business financial burdens.

 

“If one part of your life is out of whack, it tends to bring everything else down.” – Henry Evans

 

This week on the Hustle and Flow Chart Podcast:

  • Creating and updating a weekly action plan.
  • Modeling your peers in business and how it can help you accomplish your goals.
  • Conducting quarterly and yearly reviews based on your weekly action plan.
  • Grading yourself each week on your tasks and what you’ve accomplished.
  • Learning various lessons and wisdom to improve in different areas of your business, system, and process.

 

 

Resources Mentioned:

 

 

Connect with Henry Evans:

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!     

    

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!     

    

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!     

 

Mar 8, 2017

Brad Spencer is a digital entrepreneur and owner of 8020 Product Creation where he teaches entrepreneurs how to create products online to create consistent cashflow. Brad joins us on the show today to share his insight, system, and process for creating digital products such as webinars and online courses that will sell online for a significant return on investment.

Brad’s 3-step process has repeatedly been proven, not only by his student’s successes but also through his business success. He is a passionate believer in the 80/20 rule that 20% of your efforts will lead to 80% of your results. In fact, he truly believes that as little as four percent of what you do will create most of your results.

 

“If it’s easy to run, lots more will get done.” – Brad Spencer

 

This week on the Hustle and Flow Chart Podcast:

  • Distraction and delusion are the two things that destroy wealth and success.
  • How to honestly self-evaluate your skills and know when to “buy or borrow” someone else’s experience.
  • Why being honest and specific about your true skill levels is critical to successfully launching a new product or service.
  • Don’t try to be a little bit of everything. Partner with people who have the other stuff that you need.

Brad’s 3 Step Process to Maximizing Success:

  1. Make a list. 1) How will you get customers? 2) How will you convert them? 3) How will you fulfill?
  2. Rate the probability of success for each idea on a scale of 1 to 10, with one signifying that you’ve never done it before and 10 signifying you’ve mastered the skill.
  3. Rate 777 across Lead Generation, Conversions, and Fulfillment. Don’t get distracted by other “shiny objects.” If you do not rate a 7 or higher in an area – buy or borrow someone else’s experience.

Resources Mentioned:

Connect with Brad Spencer:

 

Subscribe & Review the Hustle & Flow Chart Podcast!    

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!    

Mar 1, 2017

Creating engaging, share-worthy, unique blog posts is one of the things that many businesses struggle with.  Not only does it take a lot of time to come up with the blog post idea, headline, write the post, find the perfect image, then promote that post to get readers to visit your site and hopefully share the content, it’s hard coming up with unique ideas week after week! Our guest this week, Paul Clifford, has created several tools that have helped countless solopreneurs, entrepreneurs, and corporate businesses automate the process of content curation and marketing.

Paul is the creator of Kudani, Designrr, Kudani Leads, and Headlinr, online tools that help business owners find currently trending articles, curate them into unique posts, optimize them for SEO, and ultimately drive quality traffic and leads to their websites. He joins us today to share his tips, strategies, and ideas on how business owners can ramp up their content marketing strategy, explains the challenges that many entrepreneurs face when developing a high-return content strategy and how they can overcome these challenges, rank higher in Google, and grow their list.

 

“The secret behind content marketing success is repurposing your old content.” – Paul Clifford

 

This week on the Hustle and Flow Chart Podcast:

  • Paul explains how his tools help businesses and entrepreneurs speed up the process of creating and promoting their content.
  • How to turn your website into a lead machine.
  • Ways to use Designrr to save time on content creation.
  • What is “content upgrading” and how can it help you grow your list and increase your opt-in rate?
  • How to create a book from your blog posts.
  • Different ways you can use your blog post pdfs to increase traffic.
  • Why focusing on long-tail keywords is more productive and effective.
  • What you can automate by using Kudani.

 

Paul Clifford’s Content Marketing Tips:

  1. Review your website. Make sure it is a lead machine.
  2. Have a good opt-in plug-in to capture leads in an efficient way. Have a call-to-action with every blog post.
  3. Create and curate great content.
  4. Be consistent and regularly post content.
  5. Promote your posts.

 

Resources Mentioned in This Episode:

 

Connect with Paul Clifford:

 

Subscribe & Review the Hustle & Flow Chart Podcast!   

  

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!   

  

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!   

 

Feb 22, 2017

How do you build a business that allows you to make more money while working less and still give you the financial freedom you need to be able to live the life you want and engage in the activities you enjoy? Our guest today, Jason Moffatt, founder of Niche Famous, has helped businesses and entrepreneurs create systems and processes that allow them to do exactly that – run a lucrative business while living the entrepreneurial dream. And his process is easier than you may think!

Jason joins us on the show today to share his process, explain why he’s “stopped taking on clients” and instead began taking in partners, and why focusing on building your authenticity is critically important in today’s business world.

 

“As long as you are growing every day, your business stands a dramatically better chance of success.” – Jason Moffatt

 

This week on the Hustle and Flow Chart Podcast:

  • How Jason Moffatt sets his income goals.
  • Why he stopped taking on clients, but instead, started taking on partners.
  • How coming to the realization that he needed to partner with people that are completely opposite of his personality, talent, and strengths and how it has affected his business.
  • The criteria he looks for when partnering with a business.
  • His main business model.
  • Creating personalization in your business.
  • How personal development can impact your business success.

 

Connect with Jason Moffatt:

 

Subscribe & Review the Hustle & Flow Chart Podcast!  

 

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!  

 

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!  

Feb 15, 2017

When you hear the word “webinar,” what’s the first thing that comes to your mind? If you’re like most people, the first thing you think of is a live training. Our guest today, Drew Burks, is a funnel and automation expert that has discovered a way to help entrepreneurs automate the process of creating, delivering, and profiting from webinars.

He calls this technique the “automated webinar,” and on today’s show, he explains what an automated webinar is, the difference between the traditional webinar and this new technique, and the advantages that business owners can experience by providing automated webinars to their target market. We also discuss how to plan and market webinars to the masses to drive traffic and increase sales, and the best practices for driving your webinar participants to the order form.

 

“When you map it out and build it, you can lead the yellow brick road. You can lead them where you want to go.” – Drew Burks

 

This week on the Hustle and Flow Chart Podcast:

  • What is an automated webinar and how does it differ from traditional webinars?
  • What are the benefits of hosting an automated webinar?
  • How long does it take to “perfect?”
  • How to incorporate the “live” feel of a traditional webinar into an automated format.
  • Is the content portion as important as having a strong closing pitch?
  • Tips on how to host a good webinar that converts.
  • Tips for using Facebook Ads to drive traffic to your automated webinar.
  • Using YouTube videos to test a concept.

 

5 Steps for Creating Automated Webinars:

  1. Figure out your current systems and processes.
  2. Figure out everything you will need for the webinar (blog posts, email campaigns, etc.). Chunk them.
  3. Figure out how you will get people to the webinar.
  4. Figure out what you want participants to do after the webinar – what you want them to buy.
  5. Create systems and processes to complete each task.

 

Connect with Drew Burks:

 

 

Subscribe & Review the Hustle & Flow Chart Podcast! 

 

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! 

 

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success! 

 

Feb 8, 2017

As an entrepreneur, you have a lot of plates to keep spinning throughout the day. From juggling your personal life with your family, friends, kids, and hobbies to making sure your business remains profitable and ahead of the competition – life can quickly feel like it’s spinning out of control! It’s important to keep order and balance in every aspect in your life – especially your business, but how does an entrepreneur get it all done while juggling so many important tasks?

One word: Automation.

Our very first guest on the Hustle and Flow Chart Podcast is none-other than breakthrough business coach, public speaker, and best-selling author, Aaron Fletcher. Aaron is the founder of The Fletcher Method, and he joins us on the show today to share with you his simple 3 step system that entrepreneurs can use to automate everything in their life and business.

 

“If you don’t automate your business, then you won’t have time for your relationships or health.” – Aaron Fletcher

 

This week on the Hustle and Flow Chart Podcast:

  • Aaron explains why entrepreneurs should evaluate every task they do throughout their day and decide which ones should be killed, automated, or delegated.
  • We discuss finding tools and systems to automate tasks you perform repeatedly.
  • How delegation is a form of automation.
  • Looking at the opportunity cost of every task you personally handle.
  • Automation tools to help you find customers.
  • How to shift out of the “hustle” mindset and into the “automate and delegate” mindset.

 

Aaron’s 3 Step System to Automate Everything:

  1. Kill it.
  2. Automate it.
  3. Delegate it.

 

Resources mentioned:

 

Connect with Aaron Fletcher:

 

 

Click here to Grab Aaron’s 3 Step Framework to Automate Everything Worksheet!

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!

Jan 26, 2017

Since we've been podcasting for a long time, we've learned some tricks to automate the process. This episode, Joe & Matt walk through the systems and processes that they put in place to only focus on the podcast 12 days out of the year.

Jan 26, 2017

Are you looking to dive into the world of affiliate marketing? This episode will lay out a framework that you can use to create online content that will help sell affiliate products. It's how we currently add an additional six-figures per year to our business.

Jan 24, 2017

When Joe and Matt started The Evergreen Profits business, they needed to put systems in place in order for it to work. They needed to ween themselves off of their old business models. This episode is the explanation of how they did it.

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