Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets.
You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it.
After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast.
“As a podcast guest, you do very little work and you have an opportunity for amazing gains.” - Nicole Holland
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Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool.
We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video. Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you.
Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content.
“Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick
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In today’s episode we are discussing monetization, growth and systems around podcasting as we nerd out talking to Charley Valher. Charley has a podcast as well called the Business of Podcasting (we highly recommend you listen to episode #1) as well as his business Valher Media where he helps people grow and monetize their podcast.
Even if you don't have a podcast, you’re definitely going to want to listen in as you may change your mind. We talk about what industries the podcast space is disrupting, where podcasting is headed, and why it’s so important. There’s so much going on in the podcast world right now and we are extremely bullish on the medium. We also have some great insights on what’s happening down the road and we know that in five years, it’s going to be off the charts.
After you’ve taken this all in, be sure to check out our episodes with Jonathan Rivera and Tom Schwab for even more podcasting strategies for growth, guest appearances and raising your awareness with your intended audience.
“I was listening to at least three podcasts a day and I found it was the ultimate learning medium for me, where I was listening to all these conversations with people who I would never have access to.” - Charley Valher
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Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation. He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status.
Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game. We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack.
After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business.
“Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs
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Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans.
In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site.
After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors.
“If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites.” - Karl Steinmeyer
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Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing. You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns.
He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money. Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook.
After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging.
“A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors, you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly
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Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17.
AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital, the company behind Kartra, Ever Webinar and Webinar Jam.
AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers. He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software.
After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth.
“I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business.” - AJ Roberts
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Today we are talking with Matthew Woodward, who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site.
These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness.
When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies.
“Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links.” - Matthew Woodward
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In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software.
We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track.
After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially.
“If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum
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On today’s show, we are talking with Shaina Weisinger of Repurpose House.com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content. Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business.
Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods.
“Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference.” - Shaina Weisinger
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Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule. A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands.
We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process.
We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream.
“We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino
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Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business.
If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship.
Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides.
After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more.
“The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it?” - Chris Voss
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This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us.
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Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around.
This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list).
There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation.
If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers.
“One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business.” - Justin Goff
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Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce.
Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming.
We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics.
After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur.
“Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole.” - Beau Henderson
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Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books.
In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business.
And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being.
“If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey
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Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing. Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have.
Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums.
In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market.
“It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz
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Woo-hoo, it’s our 200th episode! And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business.
Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks.
After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people.
“Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels.” - Dennis Yu
“If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie.” - Tanner Laycock
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Gregory Elfrink is the Director of Marketing for Empire Flippers, a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market.
You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point.
After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential.
“Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part.” - Gregory Elfrink
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JJ Virgin is a celebratory nutrition expert, having appeared on the Dr. Phil television show regularly for a couple of years. She’s also been featured on Dr. Oz, The Today Show, Rachael Ray and spent 26 weeks on the New York Times Bestsellers List with her book The Virgin Diet.
In this episode we listen to JJ’s story of how she began her fitness career, how a chance encounter with a client led her to reshape her future with amazing results, and how marketing has let her scale her business where she is now assisting doctors and others to get their own marketing dialed in and their personal brands sharpened.
JJ is a great storyteller and a smart businesswoman and you will love her personality as she delves into her interesting past, with all its ups and downs. After you’ve listened to JJ’s story and since you probably have a book in you as well (and who doesn’t), be sure to check out our previous podcast where we discuss how we were able to write an entire book in a weekend as well as our podcast with Chandler Bolt, on how to self-publish a bestseller and use it to grow your business.
“Everyone looks at success, and they look at that one point in time, everything goes viral. And you’re a success and money is flowing in. But they don’t realize, it’s a massive grind.” - JJ Virgin
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MaryEllen Tribby is a scalability master and in this episode, listen along as she lays out an amazing business model that she built at Early to Rise. Because of her impressive track record of generating revenues and profits, MaryEllen is known in the Information Publishing world as “The Money Honey.”
Her newsletter concept has been replicated over 300 times. MaryEllen gives us a soup to nuts blueprint of how to build a business using her Inbox Magazine concept. She left an amazing corporate position to build her own company using this concept, and is now able to run her magazine as a laptop lifestyle, while traveling all over the world and home-schooling her kids.
You’ll love listening to the possibilities as MaryEllen details how to grow your inbox magazine from scratch, provide content even if you don’t enjoy writing, and scale it to new levels. If the takeaways in this episode resonate with you, check out our shows with Doberman Dan and Chandler Bolt for additional publishing ideas for your audience.
“The most valuable commodity everyone has is their time. The really successful people know how to spend those 24 hours. One of the main keys to success is if you look at really successful people, they spend their time wisely.” - MaryEllen Tribby
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Cue the fanboy alarm as we talk to James Altucher, a fellow podcaster who we love listening to, as well as an excellent author whose books we recommend. In this episode you’ll hear James lay out a super practical thought exercise that you can do along with us, to determine a life of wealth freedom, for whatever that means to you in the most conservative way possible to keep that money flowing.
James has started 20 companies, 17 of which have failed. You’ll hear how he has gone through some amazing wins and losses, the important lessons he’s learned along the way, and how he has come to realize you really don’t need as much you think, both in terms of physical items and monetarily.
James is such a likeable, humble guy and a wonderful conversationalist, we just know you’ll love this episode as much as did. After listening, go check out our conversations with Justin Malek, Lee Rankinen and Nick Loper for more information on podcasting and freeing up your time.
“I used to have more rules. My only rule now is - are there people going into this investment with me who are smarter and more successful. If yes, invest. If no, then don’t invest.” - James Altucher
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Today we are talking to Tobias Rauscher, a digital nomad traveling the world with a guitar and a laptop and also one of the best guitarists we’ve ever heard. Not only is he a talented guitarist who you should definitely check out, he has created a beast of a YouTube channel with over 35,000,000 views and around 400,000 subscribers. We break down a ton of strategies as to how he got to that point, including his Satellite Strategy which has helped him get a ton of subscribers, views and customers to his courses.
This episode is part strategy on how to get your channel rolling and your videos seen, part course creation tips and then a look into Tobias’ digital nomad lifestyle and how he is able to travel around the world while also teaching students online. After you’ve listened, round out your YouTube insights listening to our previous episodes with Brian G. Johnson and John Belcher.
“YouTube has this complete ecosystem per country. For example, in Germany you have all these German channels, you don’t even go to the American ones.” - Tobias Rauscher
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Our episode with Dustin Mathews of WealthFit was recorded on location at his office in San Diego where he’s got an amazing podcast and video setup. WealthFit is both a podcast and creative training studio, and in this episode we talk about a host of subjects such as growing a podcast, running a business around creating training content, how to have successful partnerships as well as real estate investing and general guidelines for long term financial growth.
Dustin has had an interesting path and you’ll hear how he found his way into a variety of ventures sometimes by accident, often times being an inverted newbie, but was still able to come out ahead by talking to the right people and using what knowledge he had in marketing at the time. You’ll also hear Dustin’s take on finding key team members and the important questions he asks them to make sure they are a good fit.
After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Scott Carson to give you some additional intake on podcasting and real estate investing.
“People are an important part of the equation and anytime you can insert yourself into a chaotic environment is powerful.” - Dustin Mathews
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We’re back again, and on this episode it’s just us as we dive into another round of our Therapy Sessions. First off, we review how we are continuing to be on the forefront of all that is in the podcasting world and how podcasting continues to be a content machine which can lead to so many monetization models such as newsletters, high ticket offers, sponsorships and continuity offers.
Next, we are not holding back as we talk about how we both have struggled with stress and anxiety in the past, what we have done and are doing now to combat that, leaving us to feel much better current day. We feel that this is an issue that is not always discussed in today’s world, but really needs to be and we look into our personal lives a little more to talk about the things that all of us, as entrepreneurs deal with along with the practices that have made a big difference in our lives, in our relationships, health and overall well-being. Remember - as entrepreneurs, you are not alone.
When you’re done, check out the episodes we did with with Travis Ketchum and Sam Khorramian where we delve into this important topic even more.
“Now we have podcasts and Google is indexing not only the show notes / the blog post of that show but they are actually indexing podcasts now. There’s this interesting wave now that.” - Joe Fier
“Isn’t it funny how much better business works when you build things people want instead of what you think they want.” - Matt Wolfe
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