Info

Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
RSS Feed Subscribe in Apple Podcasts
Hustle & Flowchart: Mastering Business & Enjoying the Journey
2024
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Feb 14, 2019

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them.

Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional.

Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers.

“When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston

Some Topics We Discussed Include:

  • The proof you need to be sure your product is viable
  • Why community building comes first, tactics second
  • Working with your spouse (it makes your marriage way better... and way worse)
  • Flowcharts to map all your customers’ choices
  • A process to get a team up to speed fast
  • Finding your authentic copywriter style
  • 3 ways to harvest vital information from your audience
  • How to do psychological interviews with customers
  • One question that will improve your product (and tell you what your next product should be)
  • The 4 personality types your copy needs to attract
  • How to perfect writing in different styles and voices
  • A sales page template that works on everyone
  • What you need mapped out before you write one word of copy

Contact Joy Houston:

References and Links Mentioned:

0 Comments
Adding comments is not available at this time.