Welcome to another fascinating episode recap from the "Hustle and Flowchart" podcast! This time, I had the pleasure of speaking with Ronan McMahon, a globetrotting international real estate investor, about his intriguing lifestyle and the wisdom he’s gleaned from his global property investments. Ronan sheds light on his global lifestyle, revealing how he organizes his year around 3 different bases: Cabo San Lucas in Mexico for winter, Portugal for spring and fall, Ireland for summer. His journey from the corporate world to international real estate investment offers insightful perspectives on embracing travel and profiting from emerging global markets.
Ronan McMahon is an international real estate investor who travels the world to find promising property markets. He started his journey not with a grand plan, but out of disillusionment with his corporate job. Successful property investments gave him the freedom to explore international real estate, leading him to establish multiple bases around the world.
Ronan organizes his year around living in key locations, each chosen for specific reasons: Cabo San Lucas in Mexico during winter for its warm climate, Portugal in spring and fall for its pleasant weather, Ireland in summer to enjoy family and friends, and another base in Mexico for intense business activities and convenient travel. He emphasizes that this setup not only suits his lifestyle but also enhances his productivity and mental clarity. Joe Fier related Ronan's use of bases to the business strategy of time blocking, noting how both can streamline operations and reduce inefficiencies.
Climate plays a crucial role in Ronan's choices. He explains that the climate of each location allows him to think clearly and stay energized. Moreover, balancing work and lifestyle helps him stay connected to family and friends. Ronan values “slow travel” experiences, such as taking leisurely ferries, which lets him observe and appreciate new places more deeply. Avoiding peak tourist times also helps him manage crowds and costs effectively.
Ronan's international lifestyle emerged from his disillusionment with the corporate world. Successful property investments allowed him to quit his job and pursue a path he was passionate about. Rather than extensive planning, his journey evolved organically from opportunities that presented themselves, emphasizing the importance of staying open to change and being adaptable.
McMahon discusses the rising bureaucracy, high costs, and scarcity in developed countries. These factors drive people to seek alternatives, like international real estate investments. He identifies three key locations currently ripe for investment: Montenegro, Panama City, Panama, and Guanacaste in Northern Costa Rica. For example, Montenegro on the Adriatic coastline is attracting high-end investors due to its beautiful landscapes and strategic location. Panama offers a safe and thriving environment for multinational corporations, providing high rental yields with minimal holding costs.
Ronan's Real Estate Trend Alert members receive exclusive deals in these promising locations, such as special pricing and terms on residential properties. A notable benefit is being the first to grasp emerging trends and potential investments.
Ronan offers practical advice for those new to real estate investing. He recommends embracing travel and experiencing potential investment locations firsthand. Renting an Airbnb for a month can provide insights into the local lifestyle and investment opportunities. Ronan calls this the "boots on the ground" approach, where physically visiting and testing locations help one understand the true value and experience of the place.
Joe Fier also weighs in, mentioning Ronan's book on profitable real estate investing. The book is positioned as a comprehensive guide for beginners, and Joe plans to read it for its valuable insights. Ronan emphasizes the importance of investing in real estate ahead of emerging trends for maximum growth and returns.
Ronan McMahon’s experiences and strategies offer valuable lessons for both seasoned and new real estate investors. His emphasis on choosing locations based on climate, lifestyle, and market potential underscores the importance of a balanced and informed approach to investments. By physically visiting and experiencing these locations, one can make better informed decisions. Whether you're looking to diversify your portfolio or considering a lifestyle change, Ronan’s insights provide an encouraging roadmap.
In summary, this episode stresses the significance of adaptability, informed decision-making, and embracing new opportunities. Tune in to this and future episodes for more tips and strategies to enhance your hustle and streamline your flowchart!
Stay tuned for more discussions about innovative ways to navigate the world of real estate and beyond.
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If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
Aleric Heck and I covered a lot of ground in this episode. We talked about the importance of understanding your ideal audience, the different types of YouTube ads, and how to set appropriate budgets for your ad campaigns. We also discussed Aleric's software that helps generate high-quality ad scripts and provides a 5-day free trial to check it out.
Knowing your audience is crucial before crafting any ad. Aleric emphasized the power of YouTube’s audience targeting features, such as custom affinity audiences, custom intent audiences, and URL affinity audiences. Understanding what your ideal clients are searching for helps in creating ads that actually convert.
Aleric explained that there are two main types of YouTube ads. In-stream ads can generate immediate conversions and sales, while in-feed ads are better for building top-of-funnel awareness. For beginners, Aleric recommends starting with in-stream ads as they offer more instant results. In-feed ads, on the other hand, can be extremely useful for promoting podcasts since they can increase watch time if served to the right audience.
Aleric suggested starting with a minimum budget of $25 per day per campaign for in-stream ads, and ideally about $50 per day. He cautioned against exceeding $100 per day initially to allow for testing and optimization. For in-feed ads, you can start small, even with just a dollar a day, and then gradually increase as you see results.
Aleric's software offers amazing AI capabilities for ad targeting and script generation. By simply entering your business URL, the software provides search data to identify what your ideal clients are looking for on YouTube and Google. It also generates ad scripts based on the top 400 YouTube ads, which ensures you get high-quality, effective results. You can try the software with a 5-day free trial to see the benefits firsthand.
The structure of a successful ad involves a strong hook to grab attention, educating viewers with valuable information, and ending with a clear call to action. Aleric highlighted the importance of providing value in your ads to build trust with your audience. A well-constructed ad can create an 'aha' moment for the viewer, making them more likely to take your desired action.
Aleric shared how he organizes his week using time-blocking to focus on different tasks. Mondays are for internal meetings, Tuesdays for content, Thursdays for external calls, and Fridays for data work. Saturdays are reserved for creative work with no calls. This method helps in minimizing switching costs and focusing on deep work, as suggested by Cal Newport.
We also discussed using YouTube ads to promote podcasts. Aleric recommends using in-feed ads for this purpose. You can start with a small budget and gradually increase as you see results. YouTube is also pushing more into podcasts with new features like marking playlists as podcasts. This opens up a great opportunity for podcasters to attract more listeners.
Starting at 12 with a channel for mobile app reviews, Aleric has been on YouTube for around 15 years. His early content led to millions of views and various sponsorships. During high school and college, he transitioned to YouTube ads, leading to the founding of his business. Today, he continues to produce high-value content, leveraging the power of YouTube ads to stay ahead of the competition.
This episode with Aleric Heck was packed with useful insights. We discussed everything from understanding your audience, different types of YouTube ads, and budgeting to leveraging AI for better ad targeting. Aleric's strategies for structuring ads and time-blocking for productivity are game-changers for anyone looking to improve their marketing efforts. Make sure to check out his 19-page YouTube ad strategy PDF and video training.
Get the YouTube ad strategy PDF and video training here
From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
Tommie Powers – Why You Fail At YouTube Ads (And How To Solve It)
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
Funk Roberts made a bold move by quitting his job without telling his wife to fully dive into his online fitness business. Initially, he found success, but things changed when constant program launches became exhausting and unpredictable. He shifted to a membership model, leading to significant revenue increases but also financial hiccups due to billing issues. Roberts rebranded his focus toward men over 40 struggling with low testosterone, leveraging his personal experience to build a strong community and business.
Funk Roberts took a huge risk by quitting his job without informing his wife to pursue his online fitness business. He believed that without fully committing, he couldn't grow the business to its full potential. While this choice might seem reckless, it reflected his deep passion and conviction.
Roberts initially found success by launching various workout programs. However, the continuous cycle of launches became taxing and financially unstable. Despite early victories, this method proved unsustainable in the long term.
Advised to switch from individual launches to a membership site, Roberts seized the opportunity. This switch significantly boosted his revenue. However, forced continuity billing led to chargebacks and disputes, causing financial strain and emotional stress. The lesson here? Stability often trumps short-term gains.
Triggered by a health checkup revealing low testosterone levels, Roberts faced physical and mental challenges. He avoided testosterone replacement therapy, opting instead for natural wellness methods. His experiences of self-destructive behavior and personal hardships made him more relatable to his audience.
Roberts decided to focus on men over 40, a niche often neglected in fitness. He created the "Over 40 Shred" membership site to help these men tackle issues like decreasing testosterone and the "dad bod" syndrome. His goal was to provide structured, accessible resources to help them regain their health and confidence.
Roberts emphasized the importance of community and mutual support within his fitness programs. He introduced milestone t-shirts, coins, and hierarchy levels like OG and Alpha Savage to foster a sense of belonging and achievement. He believes transformation goes beyond physical changes – it’s about mental and emotional growth as well.
Roberts shares his strategy for converting trial members into paid memberships, achieving a 60% conversion rate. The membership starts at $29 and increases to $49. He focuses on creating a personal connection and trust within his marketing efforts, leveraging his own story to attract and retain members. He also favors in-stream ads for effective marketing.
To keep engagement high, Roberts designed programs with follow-along workouts, nutrition plans, yoga, and weekly coaching calls. Challenges like the "31 for 31 challenge," where participants film themselves doing 31 push-ups daily, enhance community involvement and accountability. The programs start everyone at the same baseline, creating a unified starting point and common journey.
This conversation offers a wealth of insights into the importance of commitment, community, and personal touch in business. Funks shift from a transactional to a transformation-focused approach (in his own words, avoiding "transactional marketing") has set his business on a solid path. From dealing with low testosterone to quitting his job for a dream, Roberts’ personal and professional journey is a powerful inspiration for anyone looking to turn their passion into a thriving business.
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
In today's episode, I had an amazing chat with Luis Diaz about how to effectively widen the net within your ecosystem to capture leads and engage on different levels. We delved into the importance of audio content, the power of podcast swaps, and how to turn audio content into a valuable source for lead generation. We also touched on transitioning from audio to engaging video content and the best strategies to achieve this. So buckle up, because we've got some great insights to share!
Luis Diaz emphasized the power of audio content in capturing leads and driving business.** He shared a story of a high-ticket business owner who generates 80% of their leads and closes from their podcast. Luis highlighted the effectiveness of podcast swaps for tracking ad placements and exchanging traffic. This tactic not only expands your reach but also builds a stronger network within your industry.
Core listeners are the backbone of any successful podcast.** I stressed the value of "a thousand true fans," a concept that underscores the importance of a dedicated listener base. Consistency is key here; by regularly swapping guest appearances on other shows, you can significantly boost your podcast's growth. Engaging deeply with your core audience ensures sustained interest and loyalty.
We discussed the importance of not just sticking to audio but also incorporating video content.** This transition is crucial for engaging further with your audience. We emphasized that having a destination, like a website or social media platform, for deeper conversations is vital. Luis also pointed out that intentional video structuring and strong hooks in the first 20 seconds are essential for retaining viewer attention.
Several tools and resources were highlighted to streamline podcast production and enhance audience engagement.** Pod Pages and SEO techniques for podcasts can significantly improve your online presence. Custom domains and tools like Cast Magic and Descript can help pass over content seamlessly. Additionally, Luis shared a spreadsheet of 673 podcast sponsors and recommended 'revenueperdownload.com' for identifying potential sponsors. - [Revenue Per Download](https://revenueperdownload.com)
Luis emphasized the importance of strategic video content creation.** The first minute of your video or podcast should be captivating to hook your audience. Developing a strong central idea makes the content easier to package and distribute. Luis suggested that producing six high-quality videos can have a more significant impact than consistently posting lower-viewership content.
We touched on the importance of testing and analyzing video performance.** Luis shared how successful YouTube videos are tested with a small audience, achieving 19% viewer retention. Targeting specific audiences using keywords or similar video targeting methods can impact subscribers and watch time differently. This approach ensures your content reaches and resonates with the right audience.
Creating compelling content includes a well-thought-out process of ideation, research, and structure.** Luis highlighted that outsourcing these tasks is possible, but the core idea should come from the content owner. Successful videos often start with a controversial or bold claim to grab attention within the first 10-15 seconds. Luis also shared tips on effective thumbnail design and copywriting, crucial for attracting viewers. **External Resources Mentioned:** - [Revenue Per Download](https://revenueperdownload.com)
In this fascinating episode with Luis Diaz, we uncovered the critical elements of leveraging audio and video content for lead generation and audience engagement. From understanding the importance of core listeners and transitioning to video content, to utilizing effective tools and resources, this episode is packed with insights. Whether you're a seasoned podcaster or just starting, these tips will help you refine your strategy and grow your audience. Thanks for tuning in, and stay tuned for more expert tips on Hustle and Flowchart!
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!