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Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Hustle And Flowchart - Web3 and The Creator Economy
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Now displaying: May, 2021
May 27, 2021

What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own.

There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years.

We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier

It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • The one time recently when Matt was not wearing a hat (for a very good reason)
  • The big “Why” behind the reason we moved forward with securing our studio space
  • Saying goodbye to the trash man, the washing machine, and the gardener
  • Shout out to our awesome editor, Jacob
  • Listen in as we take you through an audio tour of this massive new space
  • Some fun, cheaper items we added to strategically bring into the mix 
  • The way we set up our camera in a specific way
  • Some changes for the future and where we are taking the show next
  • How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!)

 

Our Resources:

 

References and Links Mentioned:

May 25, 2021

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten.

We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth.

I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia

 

Some Topics We Discussed Include:

  • How Funnelyitics came to be and the process of creating a new piece of software
  • Testing and trying new online methods until you get that very first sale 
  • You want to have this one, very important thing when building a software company
  • How to validate your product idea while giving value and getting feedback ahead of time
  • Mistakes made along the way when building this tool
  • The two things you need in order to grow your business and how the momentum engine fits in
  • How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale
  • Using data from the software to run simulations and forecast future conversions and revenue

 

Resources From Mikael Dia:

 

References and Links Mentioned:

May 20, 2021

Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately.

Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage.

If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience.” - Brian Kurtz

 

Some Topics We Discussed Include:

  • Lessons learned from direct marketing 101
  • Applying rules from geniuses like Picasso to apply to the future
  • Pre-pandemic planning which led to success
  • What to keep and what to throw away in your business
  • What does cutting up a salami have to do with content marketing?
  • The 4 C’s concept when trying new projects
  • What’s ahead for the future of live events
  • One easy tip to get a 45% open rate with your emails
  • Lessons learned from the titans of direct marketing
  • The beauty of curating content and overdelivering

 

Resources From Brian Kurtz:

 

References and Links Mentioned:

May 18, 2021

This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com. The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv

 

There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber, another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing.

 

The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale.” - Dale Beaumont

 

Some Topics We Discussed Include:

 

  • How Dale is able to spend two months at home, then travel for one month, including his wife and two kids
  • Being able to publish eleven books in one year
  • Smart advice to move forward from one of the most successful book authors
  • This one question to ask yourself to determine if you need a system or not
  • Setting up your own mission control for all of your team’s tasks
  • The three core components you need when systemizing your business
  • Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time
  • Making business decision using simple math

 

Resources From Dale Beaumont:

 

 

References and Links Mentioned:

May 13, 2021

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post.

We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity.

That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi 

 

Some Topics We Discussed Include:

  • Bad at selling or hate talking to people? Listen to what Massimo did to succeed
  • Let us know who’s right when we talk about the river (you’ll know when you listen to the outro)
  • The ups and down of agency work
  • Balancing trying to build the next great product even though you may not be passionate about the project
  • The truth about the world of start ups and what you never hear about
  • The perks of having a recognizable brand
  • The story behind the controversial chicken
  • Getting attention to your brand without have to talk to people
  • The concept of having code as content 
  • Reach out to this specific audience to get linking building results
  • How mid-scoring can lead to revenue acceleration in your business
  • Standing out and being unique in the online world

 

Resources From Massimo Chieruzzi:

 

References and Links Mentioned:

May 11, 2021

We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online.

Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson

If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik

 

Some Topics We Discussed Include:

  • Why Joe’s has a fancy new pink microphone cover
  • Our biggest lightbulb moment in marketing
  • Cat’s 3 step process to getting clients to say yes
  • Why your ideal client avatar is not the #1 thing you should be looking at
  • Why it’s not all chest tattoos and rainbows
  • The most important thing you should do first when trying to build a relationship
  • Do’s and don’ts when using LinkedIn
  • The 3 levers to pull in your business to increase revenue
  • The 30% of people you need to just let go of
  • Getting through the weather to whether experience
  • The 4 P’s of content categories
  • How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point

 

Resources From Cat Stancik:

 

References and Links Mentioned:

May 6, 2021

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time.

Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney.

I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson

 

Some Topics We Discussed Include:

  • Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past
  • Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money
  • High-level follow-ups that will earn trust and automatic customers for life
  • Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger
  • Why we love yellow cars so much!
  • How to name your Facebook group and set your intention for your members
  • Get people to join your Facebook group without even asking
  • All you have to do is this one thing and people will stay and buy
  • Advice for people who are naturally lazy 
  • Why bucket lists are dumb

 

Resources From Jenna Larson:

 

References and Links Mentioned:

May 4, 2021

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. 

He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action.

A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis

 

Some Topics We Discussed Include:

  • How Tom was able to get support with his first product by being a good customer
  • Making between 100-200 sales just by talking about the offer on Facebook
  • Creating a list of raving fans that want to buy all the time
  • The dark side of promoting on Warrior Plus
  • What you can do to get traction when you are just starting out
  • How to find the affiliates who are the movers and shakers
  • Tom’s Facebook live and group strategy that gets people pumped
  • The secret to getting people to resonate with what you have to say
  • Cultivating a buying 
  • The M.I.L.K it Method

 

Resources From Tom Gaddis:

 

References and Links Mentioned:

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