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Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
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Hustle And Flowchart - Web3 and The Creator Economy
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Now displaying: December, 2020
Dec 31, 2020

Happy New Year’s Eve, everyone! First and foremost, we want to thank all of our listeners, folks in our membership, as well as our business friends and partnerships, and anyone else that has been a part of our lives for making this year truly amazing! We look forward to continuing to provide awesome content, tactics, and strategies to get you where you want to go in the years ahead as well as working with those we have partnered to carry on our mutually beneficial relationships.

This show is our season finale, not only in the respect of what was a crazy, unexpected year, but also the last episode and a wrap up for us, as well. What a year we’ve all had, indeed. On today’s show, we wanted to talk about some of our accomplishments this year, some of our takeaways and lessons from the past year, as well as our plans for 2021. Here’s to our mutual success in the year ahead and we appreciate you! After you have listened, be sure to check out the previous shows we mentioned that discuss working with some of legends of online marketing as well as a big thank you on our 300th episode to all that have helped us get to where we are today. 

How do we combine these resources and get a little win-win in the middle? Let’s stop figuring out how to grind all the time, to build pages, to drive traffic, and optimize SEO. Look for people that have already built assets, in the form of audiences, software, and amazing trainings that are available. Find these people and just try to tie assets together and be the middleman of these asset connections.” - Matt Wolfe

I hate flying. It sucks to fly when you are tall.” - Bonus Quote From Matt

It’s our biggest source of warm leads that are coming to listen to this show...and it’s a great strategy to spread your brand and awareness and connect with people in a way that’s more than just an ad shouting at a bunch of targets on Facebook or Instagram.” - Joe Fier

Some Topics We Discussed Include:

  • Pop Quiz: How many appearances did we make on podcasts and virtual summits in 2020? Tune in to find out!
  • How we prepare for our presentations
  • What to and what not to do if you also have a podcast where you interview guests
  • Thoughts from a super crowded room (pre-pandemic, of course!)
  • Our hitlist and takeaways from our events and speaking opportunities from 2020 
  • What we each hold at the highlight from this year
  • Our presentation hack of how we figure out what we are going to talk about
  • What is like being Elton John on guitar?
  • Our favorite podcasts and tools of the past 12 months
  • Why you want to learn about the tree trunk and not jump into the leaves
  • The books we’re reading right now, the ones we often refer back to as well as some very interesting YouTube channels

References and Links Mentioned:

Dec 29, 2020

Today we have Joshua B. Lee, who runs a new venture called Standout Authority. He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere. 

The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups. 

There’s no B2B or B2C, there’s only H2H - Human to Human.” - Joshua B. Lee

Some Topics We Discussed Include:

  • Avoid doing these specific things on LinkedIn, especially if you do not want to be banned 
  • The 10/20/70 content rule
  • What your SSI score is on LinkedIn and how to improve it
  • Why you want to include your job from high school on your profile
  • How Josh was able to close a multi-million dollar deal with the help of Sales Navigator
  • From buying selling traffic for MySpace to starting over again by moving back home with his folks
  • How to get out of your home office “prison” and be completely open to your surroundings
  • How talking like a 5th grader will improve your connections
  • Examples of what to say when you are first connecting with someone - without being sales-y.

Resources From Joshua B. Lee:

References and Links Mentioned:

 

 

Dec 24, 2020

Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning. 

So listen in as he’s going to give you a deep dive into his entire process around affiliate marketing, and when you’re done be sure to check out our conversations with Larry Ludwig and Gregory Elfrink for more tactics about affiliate marketing and selling websites. 

In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now.” - Matt Diggity

Some Topics We Discussed Include:

  • Examples of good niches to start out with when creating affiliate sites
  • How to find a good copywriter and vet them out
  • Best ways to optimize your site when selling for the biggest returns 
  • How to dig out the best keywords using a swiss army knife?
  • How to get out of the Google sandbox without digging your way out with a shovel
  • Step by step instructions when first building your site
  • What to create for content going forward after your site is up and ranking
  • Ideas for who to partner up with both online and due diligence before you agree
  • How to prove to show Google that you EAT: Expertise, Authority, and Trust
  • Matt’s tool stack and which are his favorites
  • The beauty of being optimized as showing up as the featured snippet

Resources From Matt Diggity:

References and Links Mentioned:

Dec 22, 2020

On today’s show we nerd out on a tool we have been using lately in a small way, but there’s a lot of potential with it for so many reasons. This episode is not just about the tool though, it’s all about the opportunities around you, how to do well as an affiliate, and other awesome concepts you will learn from Jordan Mederich, the man behind DropFunnels, one of the fastest-growing marketing tools on the market today. You’ll hear how he’s doing things differently and has carved his own way of solving a solution that no one else has done. 

As most of you know, Matt is the go-to guy when it comes to tools, and has tested so many over the years, so when he heard about DropFunnels he set it up on his own site, MattWolfe.com. As far as page builders, it’s been the easiest for dialing in the look you want, from any of the other ones so far. Besides talking about the tool’s features, we talk about affiliate marketing, trends in business, how to scale and do it in an effective way. After the show, make sure to listen to our previous episodes with Taylor Welch and Ryan Levesque, which will give you even more insight on mindset, and how to use funnels to grow your business and use entry-level products in your funnel to drive higher ticket sales.

I realized that anyone selling anything, it doesn’t matter if it’s your product or if it’s an affiliate product, often affiliates sell it better than the person itself.” - Jordan Mederich

Some Topics We Discussed Include:

  • Shooting green screen videos in a closet - can you relate?
  • When you realize what you are doing is not the right path for you
  • What do you get when you mix chocolate and broccoli in your business?
  • Keeping up with customer’s requests with lightning speed
  • The real top of funnel that you may not be thinking of
  • The rules of 3’s and 10’s and what to do when you get to $5K a month (which probably is easier than you think)
  • Why you want to think like a bison in a storm
  • The reasons your Facebook ads may be shut down and how to get on Facebook’s good side
  • Why WordPress is vital to your business

Resources From Jordan Mederich:

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Dec 17, 2020

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. 

We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George.

When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant

Some Topics We Discussed Include:

  • How to create a magical experience for your customer’s journey
  • Why parenting a 4-year-old is like writing an email sequence
  • The customer journey email sequence that George has never spoken about before
  • Getting them from opt-in to opening that first email
  • How to change your default from going to logic and showing them what to do next
  • The one thing we changed in our own email tactics lately which has made a huge difference
  • Duration vs. direction: which are you going to use?
  • When to send your broadcast emails and why the amount of those should be way, way less than you think
  • How George took a client from near bankruptcy to a complete turnaround
  • How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them
  • Three Words: Email. Is. Easy

Resources From George Bryant:

References and Links Mentioned:

Dec 15, 2020

Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age. 

We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times.

Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful.” - Dean Graziosi

Some Topics We Discussed Include:

  • Life lessons from the laundry room!
  • How to get liberated and focus on solutions to solve your problems
  • Why you need to share your experiences
  • Dean’s unique way in which he reached out to one of the greatest basketball players of all time 
  • How to get disturbed with inaction to propel you forward
  • Approaching your launch with insane value for both your affiliates and customers
  • Questions to ask yourself to determine if you should really join forces with someone else

Resources From Dean Graziosi:

References and Links Mentioned:

Dec 10, 2020

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. 

After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies.

Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak

Some Topics We Discussed Include:

  • Fundamentals of a good site audit
  • Whether or not to consider using AMP on your site and what to do if you have it and want to switch back
  • How to keep up with the Google penguins and pandas
  • To de-index or not and what to do with your older articles that have lost their ranking ability
  • How to get backlinks from other sites
  • The beauty of the content silo and why your site needs one
  • How to make use of the content explorer from one of our favorite tools: Ahrefs
  • Gert’s E.R.I.C.A. framework of his SEO strategy
  • A super-easy way to learn how to rank that most people are probably not doing

Resources From Gert Mellak :

References and Links Mentioned:

Dec 8, 2020

On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses. 

He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward.

The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.” - Anfernee Chansamooth

Some Topics We Discussed Include:

  • What does a Star Trek costume party have to do with content marketing?
  • How to showcase your results even if it’s with a “boring” business model
  • Working with the B2B marketplace and providing your client’s insights that they can truly understand
  • How to get people to see your case studies
  • The one-page marketing strategy that Anfernee uses with all of his clients
  • The five big mistakes that people are making with their content marketing strategy
  • How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others
  • How to get people to share with you their success for your case study
  • How to approach doing a case study for both affiliate marketing as well as with your own product

Resources From Anfernee Chansamooth:

References and Links Mentioned:

Dec 3, 2020

We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace. 

On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy.

If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti

Some Topics We Discussed Include:

  • Topics to help you gain momentum with YouTube traffic fast
  • How to get to the point where you can monetize your channel the quickest
  • Tactics for finding keywords, tags, and best practices for your descriptions
  • How to leverage YouTube with your podcast
  • What makes a great thumbnail
  • The beauty of using hashtags and why they are not just for Twitter!
  • Best use of cards for keeping viewers on your channel
  • Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly
  • Marc’s strategy for getting his books created and out into the marketplace fast

Resources From :

References and Links Mentioned:

Dec 1, 2020

We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street. Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances. 

We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner.

When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves.” - Russ Morgan

What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like.” - Joey Mure

Some Topics We Discussed Include:

  • That time when we thought about going into the cattle businesses
  • Why typical financial advisors are not the best for entrepreneurs
  • How to get clarity on your future investments
  • The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues
  • Figuring out your passive income scorecard so you know which debts to focus on paying down first
  • Getting control of your cash flow and why the standard advice is not always the best
  • The downfall of having a 15-year mortgage
  • Why a podcast works for expanding your reach from having local clients to ones all across the globe

Resources From Russ Morgan & Joey Mure:

References and Links Mentioned:

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