Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling. He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients.
In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile.
Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull.
“A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great.” - Josh Turner
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Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist".
He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide.
In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out!
“When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain.” - Marshall Sylver
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Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.
She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.
In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets.
“The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss
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Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking.
You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same. Everything Steve has done is so impressive.
As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word. He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible.
Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life. When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran
“There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims
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Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer.
This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.
Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated. Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.
“Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin
“YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow
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Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.
In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”.
Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start?
“You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque
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This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs.
On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user.
If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes.
“If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling
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Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time.
He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play. Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego.
Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be.
Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life.
“When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman
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We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things.
As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well.
In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way.
“The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe
“The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier
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Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.
Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later. He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.
Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.
“Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich
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John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor. He asked John one simple question when they met, which changed the course of the rest of John’s life.
Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret. John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals.
He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back. John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights.
“Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf
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From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year.
Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business.
Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform.
“You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback
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Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.
Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.
Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails. In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates.
“Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel
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Contact Ajay here:
On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row)
Via Email: Ajay@wordzen.com
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After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials.
He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects. In addition to these accolades, Ron is a published author.
Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives.
Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand.
“Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch
After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products.
Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip.
Robo is a super cool, fun guy who’s been around for a long time in this space. Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business.
“Good products are nice, but tacos can really make a difference.” - Robo Hendrickson
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Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos.
In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing.
Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective.
Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.
Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.
Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.
Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.
“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer
After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere.
Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota.
Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett.
“You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey
As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.
Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.
Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.
“You know, sometimes you produce your best stuff when you're under the gun and you don't have the option to goof off.“ -Doberman Dan
We’re back! And it’s just us this time for another round of our therapy sessions. We’ve been out speaking, talking with other podcasters, diving deep into the industry, and there’s so much exciting stuff happening we wanted to record all the reasons why we’re getting even more bullish on podcasts.
We’ve also been trying out lots of new strategies and it’s about time we showed you the tactics we’ve recently discovered are effective ways to drive traffic to your podcast. Think of it as a little preview of the virtual summit we’re launching later this year. We’re pretty excited to tell you all about that too!
And we wanted to share the best sources out there to keep up with podcasting news, the best place to send your listeners instead of your iTunes page, and the revenue source most podcasters are ignoring. When you’re done, check out the last therapy session we did after getting back from Podfest and our Biggest Lessons Learned Growing A Podcast for more insights about the business of podcasting.
“Let's smash this whole concept that you need to have a crap ton of listeners to actually make money with your podcast.” -Joe Fier
“Podcast listeners are the best possible lead that you could get in your business… they are the most engaged people that you can talk to because they're in your ear for an hour at a time.” -Matt Wolfe
From the age of 16 to 33, Robert Farrington worked at Target while slowly building his blog until he had 1,000,000 readers a month. He had used his side gig in order to pay off his college debt, build an investment portfolio, and now it was letting him become a full-time entrepreneur.
Robert is the founder of The College Investor, a leading personal finance site helping millennials get out of debt and start investing. He is America’s Millennial Money Expert®, and America’s Student Loan Debt Expert. He is on a mission to help people escape student loan debt and start building wealth for the future.
Time to brush off those old blog (or podcast!) ideas as Robert Farrington shows Matt and Joe how to build a massive audience with your content, the 3 primary ways to monetize a website, and ad strategies that cost nothing. After listening, go check out our conversations with Christopher Gimmer and David Sinick for more ways to craft top ranking content.
“Blogging is like compound interest rate... you put this work in and it might not necessarily do anything upfront, but over time you really do have this large nest egg.” -Robert Farrington
After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance.
Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant.
Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies.
“These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears
After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content.
Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic.
More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too!
“You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt
One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next.
Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more.
Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch.
“I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson