We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content.
We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire.
“There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe
“If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier
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If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history.
He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in.
“Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada
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Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it.
We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience.
“The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas
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Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much!
We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections.
“I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki
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This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game.
We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz.
“I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson
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Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years.
They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus.
“Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen
“When you get over your fears, miracles happen.” - Mark Victor Hansen
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Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics.
“Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler
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Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!
Sue Rice - Storytelling Tips
Molly Mahoney - Facebook Engagement
Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make
Sara Christensen - Defending Your Business
Ilana Wechsler - In-Market Audience Targeting
Susie Moore - Removing Your Blocks
Lisa Buyer - Social Media Platforms With Traction
Felicia Pagesh - Campaign Tactics
Erin Pheil - Fixing Your Mind
Gabby Bernstein - How To Detach
Kim Krause Schwalm - Copywriter Hiring Tips
Laura Gale - Getting Your Book Published
Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting
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Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area.
On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe.
“If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable.” - Ryan Lee
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We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake.
Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals.
“It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them.” - Charles Byrd
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Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand.
With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.
“The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe
“We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier
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Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode.
And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing.
“I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu
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We're coming back with another bonus Saturday episode with an expert friend of ours...
This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio.
There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share.
Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing.
Grab a copy of the new book here: http://Clubhousebook.com
We'll cover a ton... everywhere from:
What is Clubhouse?
Why should I be on there?
How do I leverage the app to grow my business?
How do I get an invite to Clubhouse?
How do I get followers?
And much more...
To watch the livestreams when we do them live, make sure you join the communities...
Facebook Group: http://FlowchartGroup.com
YouTube Channel: http://HustleAndFlowchart.tv
Enjoy!
We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend.
There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers.
“It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris
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Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable.
Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity.
“Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams
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Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return.
We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road.
“The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink
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Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer.
We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content.
“You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx
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The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses.
In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers.
You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app.
To watch the livestreams when we do them live, make sure you join the communities...
Facebook Group: http://FlowchartGroup.com
YouTube Channel: http://HustleAndFlowchart.tv
Enjoy!
Today we are talking with John Warrillow, who has written three books - Built To Sell, The Automatic Customer, and The Art Of Selling Your Business. These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands.
We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis.
“You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle.” - John Warrillow
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Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life.
The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done.
“That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down.” - Marx Acosta-Rubio
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We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible.
We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals.
“Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier
“Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe
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André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge.
We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge.
“Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing
“That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon
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We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.
If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze.
“The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin
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Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention.
We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank.
“The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack
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We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well.
We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience.
“With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn
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