We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online.
Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson.
“If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik
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Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time.
Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney.
“I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson
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We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience.
He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action.
“A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis
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We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead.
Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better.
“There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier
“Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe
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Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth.
Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns, the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius.
“We all have the ability to create a business that allows us the financial means to support whatever it is that we want.” - Jackson Millan
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We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results.
We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets.
“It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney
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Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving.
Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business.
“Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing.” - Bob Burg
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Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else.
You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more.
“Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay
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We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us. Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors.
From Instagram guides to Instagram reels to Instagram posts to carousels to IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential.
“There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman
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Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor, and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time.
You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich
“Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work.” - Justin Donald
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Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com. On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation.
We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org, a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world.
“You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now.” - Bing Howenstein
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Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network.
“It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren
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We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content.
We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire.
“There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe
“If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier
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If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history.
He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in.
“Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada
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Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it.
We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience.
“The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas
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Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much!
We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections.
“I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki
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This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game.
We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz.
“I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson
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Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years.
They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus.
“Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen
“When you get over your fears, miracles happen.” - Mark Victor Hansen
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Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics.
“Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler
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Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!
Sue Rice - Storytelling Tips
Molly Mahoney - Facebook Engagement
Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make
Sara Christensen - Defending Your Business
Ilana Wechsler - In-Market Audience Targeting
Susie Moore - Removing Your Blocks
Lisa Buyer - Social Media Platforms With Traction
Felicia Pagesh - Campaign Tactics
Erin Pheil - Fixing Your Mind
Gabby Bernstein - How To Detach
Kim Krause Schwalm - Copywriter Hiring Tips
Laura Gale - Getting Your Book Published
Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting
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Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area.
On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe.
“If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable.” - Ryan Lee
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We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake.
Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals.
“It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them.” - Charles Byrd
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Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand.
With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.
“The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe
“We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier
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Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode.
And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing.
“I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu
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We're coming back with another bonus Saturday episode with an expert friend of ours...
This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio.
There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share.
Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing.
Grab a copy of the new book here: http://Clubhousebook.com
We'll cover a ton... everywhere from:
What is Clubhouse?
Why should I be on there?
How do I leverage the app to grow my business?
How do I get an invite to Clubhouse?
How do I get followers?
And much more...
To watch the livestreams when we do them live, make sure you join the communities...
Facebook Group: http://FlowchartGroup.com
YouTube Channel: http://HustleAndFlowchart.tv
Enjoy!